Year 2 Practice Examination

The correct answer is c. product, place, price, and promotion. These are the four fundamental elements of marketing known as the Four Ps. Product refers to the goods or services being offered, place refers to the distribution channels and locations where the product is available, price refers to the pricing strategy and how much customers are willing to pay, and promotion refers to the marketing and advertising activities used to create awareness and generate sales.

An internship benefits a student by providing them with the opportunity to decide whether they want to work in the industry. This experience allows them to gain firsthand knowledge and insight into the field, helping them determine if it aligns with their career goals and interests. It also allows them to network with professionals in the industry, gain practical skills, and enhance their resume. The other options (b. short-term job allows employer to evaluate student and c. student might get out of class early) are not accurate explanations of how an internship benefits a student.

When going for a job interview, it is important to be prepared and organized. Bringing extra resumes is essential in case the interviewer asks for additional copies or if there are multiple interviewers. Paper and pen are necessary for taking notes during the interview or jotting down any important information. Lastly, a positive attitude is crucial as it reflects your enthusiasm and eagerness for the job. Therefore, bringing all of the above (extra resumes, paper and pen, and a positive attitude) is recommended for a successful job interview.

Food safety hazards can be biological, chemical, or physical. Biological hazards refer to microorganisms such as bacteria, viruses, and parasites that can cause foodborne illnesses. Chemical hazards include substances such as pesticides, cleaning agents, and food additives that can contaminate food and pose health risks. Physical hazards are foreign objects like glass, metal, or hair that can cause injury if consumed. The correct answer is d. all of the above because all three types of hazards can potentially compromise the safety of food.

Microbes are bacteria, viruses, and parasites that are too small to see. They can cause various diseases and infections in humans and animals. Contaminants, pesticides, and food poisons are not specifically related to being too small to see, so they are not the correct answer.

The speaking environment consists of various elements that contribute to effective communication. Posture, although important for the speaker's body language and presence, is not directly a part of the speaking environment. The other options, equipment, flip charts, and lighting, are all tangible elements that can affect the speaker's delivery and the audience's understanding.

Encouraging staff to personally experience local attractions, holding training sessions on local attractions, and encouraging employees to stay up-to-date on area events and attractions are all recommended means for helping staff become familiar with the area surrounding the hotel. However, suggesting that staff occasionally accompany guests to local attractions is not recommended as it may interfere with their regular duties and responsibilities at the hotel.

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Supervisors are sometimes referred to as "linking pins" because they play a crucial role in connecting the lower-level employees with the higher-level management. They act as a bridge between the two levels, ensuring effective communication and coordination. Supervisors are responsible for overseeing the work of the employees, providing guidance and support, and relaying important information from the top management to the lower-level employees. Their role as "linking pins" highlights their importance in maintaining a smooth flow of information and operations within an organization.

During the middle of the workday is the best time for salespeople to call clients or prospects because it is when they are most likely to be available and not busy with other tasks or meetings. Calling in the early-morning hours may catch people off guard or interrupt their morning routine. Calling during the late-afternoon hours may be less effective as people may be wrapping up their workday and less receptive to sales calls. Calling anytime during the workday may still be effective, but the middle of the workday is generally considered the optimal time for reaching potential clients or prospects.

The correct answer is b. entrée. In a restaurant, the primary course selected by the guest is typically referred to as the entrée. This is the main course of the meal, usually consisting of a larger portion of meat, fish, or vegetarian dish. The other options listed are not typically used to describe the main course, with "du jour" meaning "of the day", "prix fixe" referring to a fixed-price menu, and "appetizer" being a smaller dish served before the main course.

Andre can find the information on how many tables should be set up in the function sheet. The function sheet typically contains all the details and arrangements for the event, including the number of tables needed for the wedding reception.

Dominating a conversation and assuming that the other person has little information to offer is considered as arrogance. Arrogance is characterized by an excessive sense of self-importance and a disregard for others' opinions or input. In this scenario, the person is not open to hearing the other person's perspective and instead focuses on asserting their own ideas and opinions. This behavior can be seen as dismissive and disrespectful towards the other person, indicating a lack of humility and an inflated sense of superiority.

Government and military travelers are typically reimbursed for hotel stays on a fixed, per-diem basis. This means that they are given a set amount of money per day to cover their hotel expenses. This is common practice for government and military organizations to ensure consistent and controlled spending on accommodations.

In a theater setup, chairs are arranged in straight rows with aisles parallel to the head table, stage, or speaker's podium. This setup is commonly used for presentations, performances, and conferences where the focus is on the stage or podium. The straight rows allow for clear sightlines and easy access to the aisles for attendees. The other setups listed (banquet setup, schoolroom setup, hollow-square setup) do not necessarily have chairs arranged in straight rows parallel to the head table or stage.

Joanne is converting the recipe to produce a greater number of portions, and she has calculated the adjustment factor to be 5. This means that she needs to multiply the original amount of 14 pounds of bananas by the adjustment factor of 5. Therefore, she will need 70 pounds of bananas to prepare the new number of portions.

The correct answer is c. Whoever is available to deliver an order does so. This is an example of the "loose station" variety of team service because in this system, there are no assigned roles or territories for team members. Instead, anyone who is available and able to deliver an order can do so, regardless of their specific job title or responsibilities. This allows for more flexibility and adaptability within the team, as everyone is able to contribute to the overall service.

The act of listening to a complaining guest at a food service operation is important because it allows the guest to express their frustration and vent their feelings. This can be beneficial for both the guest and the operation. By allowing the guest to vent, it helps them feel heard and understood, which can potentially diffuse their anger and frustration. It also gives the operation an opportunity to gather information about the events or circumstances that upset the guest, which can help them identify areas for improvement and make necessary changes to enhance the guest experience.

McDonald's was one of the first restaurant chains to ban smoking in response to the Working Group on Tobacco's recommendation. This means that they implemented a policy that prohibited smoking in their restaurants. This decision was likely made in order to promote a healthier environment for their customers and employees, as smoking has been proven to have numerous negative health effects. By being one of the first to take this step, McDonald's demonstrated their commitment to the well-being of their patrons and set a precedent for other restaurants to follow.

Establishing strong policies against sexual harassment is important in creating a safe and respectful work environment. However, forbidding the telling of any sexual-related jokes or stories may not be the most effective approach. While it is important to discourage and address inappropriate behavior, completely banning all sexual-related jokes or stories can be seen as overly restrictive and may hinder open communication and camaraderie among employees. It is more effective to educate employees about what constitutes inappropriate behavior and provide guidelines for maintaining a respectful workplace, rather than imposing a blanket ban on all sexual-related jokes or stories.

The hotel's marketing team is assessing the strengths and weaknesses of other hotels in the local area, which indicates that they are analyzing the competition. This type of analysis helps the hotel understand its competitive landscape, identify opportunities for differentiation, and develop effective marketing strategies to gain a competitive advantage. Therefore, the correct answer is b. competition analysis.

The unit of measurement that describes the size of a menu's typeface is point. Point is a standard unit of measurement used in typography to determine the size of fonts. Fonts are the different styles and designs of typefaces, but the size of the font is measured in points. Therefore, the correct answer is b. point.

A highly decentralized organization with relatively few levels of management is best suited for a democratic management style. In this style, decision-making is shared among employees and there is a focus on collaboration and participation. This allows for greater autonomy and empowerment among employees, which aligns well with a decentralized structure. Autocratic management style, where decision-making is centralized and top-down, would not be suitable in this case. Bureaucratic and theocratic management styles are also not appropriate as they involve rigid rules and regulations or religious authority, which may not be conducive to a decentralized organization.

The document that states the norms and rules for interacting on a team is the code of conduct. This document outlines the expected behavior and guidelines for team members to follow in order to maintain a positive and productive working environment. It helps to establish clear expectations and standards for communication, collaboration, and professionalism within the team.

When team members prioritize maintaining harmony and consensus over expressing their individual opinions and ideas, it is known as groupthink. This phenomenon occurs when the desire for unanimity within the group overrides critical thinking and independent decision-making. In such situations, team members may suppress their own doubts and concerns to avoid conflict, which can lead to poor decision-making and a lack of creativity. Groupthink can hinder innovation and result in a narrow perspective, limiting the team's ability to consider alternative viewpoints and make well-informed choices.

Safe food is food that is free from danger because danger refers to anything that can cause harm or injury. In the context of food, danger can include contamination, microbes, bacteria, or any other harmful substances. Therefore, ensuring that food is free from danger means that it is safe to consume and will not cause any harm to the consumer.

A manager who enforces existing rules and regulations, resists change, and maintains the status quo is referred to as a bureaucratic manager. This type of manager focuses on following established procedures and maintaining order and stability within the organization. They may prioritize adherence to rules over innovation or flexibility.

The correct answer is c. platter. The term "Russian service" refers to a style of dining where food is served on a large platter and then portioned out onto individual plates at the table. This style of service is often associated with Russian cuisine and is known for its communal and generous nature. Therefore, the correct term to describe this style of service is "platter."

Guest feedback is only helpful if it is used properly. This statement implies that simply collecting guest feedback is not enough; it needs to be utilized effectively in order to be beneficial. This suggests that the value of guest feedback lies in how it is utilized and acted upon by the business. It emphasizes the importance of using guest feedback as a tool for improvement and making necessary changes to enhance the guest experience.

Contracts typically require the client to provide an anticipated number of attendees for an event. This number is referred to as the "guarantee" because it represents the final and binding commitment from the client regarding the expected attendance. The guarantee is important for planning purposes as it helps the event organizers in making arrangements such as seating, catering, and logistics based on the expected number of attendees.

The correct answer is b. You should make sure you answer this question for the reader, “Why should I see you?” This statement is true because a cover letter is meant to persuade the reader to consider the applicant for a job or interview. It is important to highlight the qualifications, skills, and experiences that make the applicant a strong candidate and explain why they should be selected for further consideration.

A service call is made in order to develop client satisfaction and loyalty. This type of outgoing sales call focuses on addressing any issues or concerns that the client may have, providing support and assistance, and ensuring that the client's needs are met. By providing excellent service and going above and beyond to meet the client's expectations, the company can build trust and loyalty, leading to long-term client relationships.

Pulsing refers to scheduling ads in an uneven distribution. This means that the ads are not spread evenly over a period of time, but rather are concentrated in specific time periods. This strategy is often used when advertisers want to create a sense of urgency or maximize the impact of their ads during certain times or events. By pulsing their ads, advertisers can generate higher levels of awareness and engagement during these targeted periods.

In the hospitality industry, a salesperson is likely to be called an account manager. This job title implies that the person is responsible for managing client accounts and promoting sales within the industry. The term "hotel representative" is too generic and does not specifically indicate a sales role. "Clerk" typically refers to a front desk or administrative position, which may not involve sales. "Market coordinator" suggests a role in coordinating marketing activities, but may not necessarily involve direct sales responsibilities.

A flat organizational structure refers to a structure with few hierarchical levels and a wide span of control. It is characterized by a decentralized decision-making process and a more collaborative and flexible approach. Therefore, it is incorrect to say that a flat organizational structure is highly centralized. Additionally, while it is true that a flat structure may face challenges in responding quickly to a fast-changing environment, it is not accurate to say that it will have problems responding appropriately. Hence, the correct answer is "d. none of the above."

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Under joint and several liability laws, the driver of the other car could sue the hotel and its employees. Joint and several liability means that multiple parties can be held responsible for the same harm and can be sued for the full amount of damages. In this case, the hotel and its employees could be held liable for serving alcohol to Cara and Tina, knowing that they were going to drive afterwards, which contributed to the accident and resulting injuries.

The correct answer is d. the department managers. In a large firm, implementing marketing action plans requires coordination and involvement from various departments. The department managers are responsible for executing the marketing strategies within their respective departments and ensuring that the plans are effectively implemented. This ensures that all aspects of the marketing plan are covered and that the actions are aligned with the overall objectives of the firm. The vice president of marketing and sales may oversee the process, but it is the department managers who have the direct responsibility for implementation.

Upgrading or upselling involves highlighting the benefits of a higher-priced product or service to the customer. This approach focuses on demonstrating how the customer will benefit from the upgrade, such as improved features, enhanced performance, or additional services. The goal is to show the customer the value and advantages they will gain by choosing the higher-priced option. Therefore, upgrading or upselling is a benefits-oriented approach to sales.