A. is highly centralized.
B. will have problems responding appropriately in a fast-changing environment.
C. is highly decentralized.
D. none of the above.
A. issue a strong policy statement against sexual harassment.
B. gather facts, and avoid prejudging.
C. forbid the telling of any sexual-related jokes or stories.
D. take remedial action to correct past sexual harassment.
D. hidden agendas.
C. flip charts
A. action plan
B. team agenda
C. code of conduct
D. team mission statement
B. team conformity.
A. opportunity to decide whether he or she wants to work in the industry
B. short-term job allows employer to evaluate student
C. student might get out of class early
D. all of the above
A. extra resumes
B. paper and pen
C. a positive attitude
D. all of the above
A. hotel representative.
C. account manager.
D. market coordinator.
A. product, planning, personality, and performance.
B. people, places, psychology, and purchase.
C. product, place, price, and promotion.
D. promotion, placement, predominance, and professionalism.
A. convention and association group
B. leisure traveler
C. government and military traveler
D. regional getaway guests
A. Encourage staff to personally experience local attractions.
B. Suggest that staff occasionally accompany guests to local attractions.
C. Hold training sessions on local attractions.
D. Encourage employees to stay up-to-date on area events and attractions.
A. during the early-morning hours.
B. in the middle of the workday.
C. during the late-afternoon hours.
D. anytime during the workday.
A. a prospect call
B. a service call
C. a promotional call
D. a public relations call
A. assigning specific staff to oversee specific stations.
B. providing a more extensive selection of food and beverages than is usual, often involving gourmet cheeses, specialty breads, select coffees, and bottled juices.
C. placing two stations side by side to create a refreshment “island” that helps to establish a more relaxed atmosphere.
D. combining the food and beverages of two or more stations into one.
A. theater setup
B. banquet setup
C. schoolroom setup
D. hollow-square setup
A. property analysis.
B. competition analysis.
C. situation analysis.
D. positioning analysis.
A. the vice president of marketing and sales.
B. the director of sales.
C. the general manager.
D. the department managers.
A. an excellent saturation medium that can enhance a message with visuals.
B. used to get a message to a number of prospects at the same time.
C. a system in which the hospitality firm gives selected travel intermediaries or other target markets a special fax number they may call to receive its latest information at any time.
D. a high-quality presence that can quickly provide new information to consumers.
A. Scheduling ads evenly over a period of time
B. Determining the target market for a series of ads
C. Scheduling ads in an uneven distribution
D. Advertising only as needed
C. Middle managers
D. Top managers
A. 2.8 pounds
B. 70 pounds
C. .35 pounds
D. Cannot be determined from the information given