Marketing Principles

5 Questions | Total Attempts: 93
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Marketing Management Quizzes & Trivia

This is for students taking up Marketing 101 at St. Paul University Dumaguete. Please answer the questions with a maximum of 100 words. This exam is equivalent to 75 points.

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Questions and Answers
  • 1. 
    How do you define Marketing in your own words?
  • 2. 
    What are the differences between the following:a.needsb. wantsc. demands?
  • 3. 
            Their 4 components of the marketing mix (also called 4Ps)—what activities or decisions occur in each area (Ex. Branding is a product decision.) Please explain each.
  • 4. 
    ·         How is  SWOT analysis used to make strategic marketing decisions?
  • 5. 
    Chapter four talks about the economic and technological environment namely; global economy, rapid change, and interest rates. How does these three affects marketing activities?
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