Marketing Management Principles Trivia Questions! Quiz

5 Questions | By Drbhongybz | Last updated: Mar 20, 2022 | Total Attempts: 115

Questions and Answers

1.

How do you define Marketing in your own words?
2.

What are the differences between the following:a.needsb. wantsc. demands?
3.

Their 4 components of the marketing mix (also called 4Ps)—what activities or decisions occur in each area (Ex. Branding is a product decision.) Please explain each.
4.

· How is SWOT analysis used to make strategic marketing decisions?
5.

Chapter four talks about the economic and technological environment namely; global economy, rapid change, and interest rates. How does these three affects marketing activities?

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