Marketing Management Principles Trivia Questions! Quiz
5 Questions
| Attempts: 115
Questions and Answers
- 1.
How do you define Marketing in your own words?
- 2.
What are the differences between the following:a.needsb. wantsc. demands?
- 3.
Their 4 components of the marketing mix (also called 4Ps)—what activities or decisions occur in each area (Ex. Branding is a product decision.) Please explain each.
- 4.
· How is SWOT analysis used to make strategic marketing decisions?
- 5.
Chapter four talks about the economic and technological environment namely; global economy, rapid change, and interest rates. How does these three affects marketing activities?
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Current Version
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Mar 20, 2022Quiz Edited by
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Nov 23, 2008Quiz Created by
Drbhongybz
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