Are You Ready To Take The True/False Quiz On Marketing Management?

31 Questions | By Brentito | Updated: Mar 21, 2022 | Attempts: 132

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Questions and Answers

1.

Because demographic analysis isn't of much value in predicting which specific products and brands will be purchased, many marketers have turned to the behavioral sciences for insight and help.
- A.
  
  True
- B.
  
  False
2.

Economic needs include things such as convenience, efficiency in operation or use, dependability in use, and economy of purchase or use.
- A.
  
  True
- B.
  
  False
3.

Economic needs affect many buying decisions, but for some purchases the behavioral influences are more important.
- A.
  
  True
- B.
  
  False
4.

A drive is a strong need that is learned during a person's life.
- A.
  
  True
- B.
  
  False
5.

The PSSP needs are power, security, social acceptance, and prestige.
- A.
  
  True
- B.
  
  False
6.

Motivation theory suggests that people have hierarchies of needs, and that they never reach a state of complete satisfaction.
- A.
  
  True
- B.
  
  False
7.

Consumers select varying ways to meet their needs because of differences in perception.
- A.
  
  True
- B.
  
  False
8.

Selective perception refers to a person's ability to screen out or modify ideas, messages, or information that conflict with previously learned attitudes and beliefs.
- A.
  
  True
- B.
  
  False
9.

Learning is a change in a person's thought processes caused by prior experience.
- A.
  
  True
- B.
  
  False
10.

Reinforcement of the learning process occurs when a cue follows a response and leads to a reduction in the drive tension.
- A.
  
  True
- B.
  
  False
11.

An attitude is a person's point of view towards something.
- A.
  
  True
- B.
  
  False
12.

Advertising is so powerful that changing consumers' negative attitudes is usually the easiest part of the marketing manager's job.
- A.
  
  True
- B.
  
  False
13.

An expectation is an outcome or belief that a person likes to remember.
- A.
  
  True
- B.
  
  False
14.

Personality traits have been very useful to marketers in predicting which products or brands target customers will choose.
- A.
  
  True
- B.
  
  False
15.

Lifestyle analysis refers to the analysis of a person's day-to-day pattern of living--as expressed in his activities, interests, and opinions.
- A.
  
  True
- B.
  
  False
16.

Social influences are concerned with how an individual interacts with family, social class, and other groups who may have influence on the buying process.
- A.
  
  True
- B.
  
  False
17.

Buying responsibility and influence within a family vary greatly--depending on the product and the family.
- A.
  
  True
- B.
  
  False
18.

People with the same income level may be in different social classes.
- A.
  
  True
- B.
  
  False
19.

The U.S. class system is far less rigid than the class system in India.
- A.
  
  True
- B.
  
  False
20.

The social class system in the United States is usually measured in terms of income, race and occupation.
- A.
  
  True
- B.
  
  False
21.

A person normally has several reference groups.
- A.
  
  True
- B.
  
  False
22.

"Opinion leaders" are generally higher income people and better educated.
- A.
  
  True
- B.
  
  False
23.

The attitudes and beliefs that we usually associate with culture tend to change slowly.
- A.
  
  True
- B.
  
  False
24.

Different purchase situations may require different marketing mixes--even when the same target market is involved.
- A.
  
  True
- B.
  
  False
25.

A homemaker doing weekly grocery shopping is more likely to use extensive problem solving than limited problem-solving or routinized response behavior.
- A.
  
  True
- B.
  
  False