Are You Ready To Take The True/False Quiz On Marketing Management?

31 Questions | Total Attempts: 102

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Because demographic analysis isn't of much value in predicting which specific products and brands will be purchased, many marketers have turned to the behavioral sciences for insight and help.
    • A. 

      True

    • B. 

      False

  • 2. 
    Economic needs include things such as convenience, efficiency in operation or use, dependability in use, and economy of purchase or use.
    • A. 

      True

    • B. 

      False

  • 3. 
    Economic needs affect many buying decisions, but for some purchases the behavioral influences are more important.
    • A. 

      True

    • B. 

      False

  • 4. 
    A drive is a strong need that is learned during a person's life.
    • A. 

      True

    • B. 

      False

  • 5. 
    The PSSP needs are power, security, social acceptance, and prestige.
    • A. 

      True

    • B. 

      False

  • 6. 
    Motivation theory suggests that people have hierarchies of needs, and that they never reach a state of complete satisfaction.
    • A. 

      True

    • B. 

      False

  • 7. 
    Consumers select varying ways to meet their needs because of differences in perception.
    • A. 

      True

    • B. 

      False

  • 8. 
    Selective perception refers to a person's ability to screen out or modify ideas, messages, or information that conflict with previously learned attitudes and beliefs.
    • A. 

      True

    • B. 

      False

  • 9. 
    Learning is a change in a person's thought processes caused by prior experience.
    • A. 

      True

    • B. 

      False

  • 10. 
    Reinforcement of the learning process occurs when a cue follows a response and leads to a reduction in the drive tension.
    • A. 

      True

    • B. 

      False

  • 11. 
    An attitude is a person's point of view towards something.
    • A. 

      True

    • B. 

      False

  • 12. 
    Advertising is so powerful that changing consumers' negative attitudes is usually the easiest part of the marketing manager's job.
    • A. 

      True

    • B. 

      False

  • 13. 
    An expectation is an outcome or belief that a person likes to remember.
    • A. 

      True

    • B. 

      False

  • 14. 
    Personality traits have been very useful to marketers in predicting which products or brands target customers will choose.
    • A. 

      True

    • B. 

      False

  • 15. 
    Lifestyle analysis refers to the analysis of a person's day-to-day pattern of living--as expressed in his activities, interests, and opinions.
    • A. 

      True

    • B. 

      False

  • 16. 
    Social influences are concerned with how an individual interacts with family, social class, and other groups who may have influence on the buying process.
    • A. 

      True

    • B. 

      False

  • 17. 
    Buying responsibility and influence within a family vary greatly--depending on the product and the family.
    • A. 

      True

    • B. 

      False

  • 18. 
    People with the same income level may be in different social classes.
    • A. 

      True

    • B. 

      False

  • 19. 
    The U.S. class system is far less rigid than the class system in India.
    • A. 

      True

    • B. 

      False

  • 20. 
    The social class system in the United States is usually measured in terms of income, race and occupation.
    • A. 

      True

    • B. 

      False

  • 21. 
    A person normally has several reference groups.
    • A. 

      True

    • B. 

      False

  • 22. 
    "Opinion leaders" are generally higher income people and better educated.
    • A. 

      True

    • B. 

      False

  • 23. 
    The attitudes and beliefs that we usually associate with culture tend to change slowly.
    • A. 

      True

    • B. 

      False

  • 24. 
    Different purchase situations may require different marketing mixes--even when the same target market is involved.
    • A. 

      True

    • B. 

      False

  • 25. 
    A homemaker doing weekly grocery shopping is more likely to use extensive problem solving than limited problem-solving or routinized response behavior.
    • A. 

      True

    • B. 

      False

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