Trivia Quiz On IB Business And Management Marketing!

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| By Catherine Halcomb

Catherine Halcomb

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1/60 Questions

Rapid changes in technology and fashion trends have shortened the life cycles of products in certain industries.
- True
- False

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2.

The __________________ is a tool for analysing the product portfolio of a business. It measures whether products have a high or low market share and operate in high or low growth industries.

Explanation
The Boston Matrix, also known as the BCG Matrix, is a tool used to analyze a business's product portfolio. It assesses the market share and growth potential of each product, categorizing them into four quadrants: stars, cash cows, question marks, and dogs. This analysis helps businesses make strategic decisions about resource allocation and investment in different products.

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3.

______________ is a marketing strategy that involves selling several related products under one brand name (also known as umbrella branding).

Explanation
Family branding and umbrella branding are both marketing strategies that involve selling several related products under one brand name. These strategies are used to create a strong brand identity and increase brand recognition among consumers. By using a single brand name for multiple products, companies can leverage the reputation and trust associated with the brand to promote new products and expand their market share. This approach also allows for cost savings in marketing and advertising efforts, as the brand name is already established and recognized by consumers.

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4.

__________ are products in the BCG Matrix that have high or rising market share in a high growth market.

Explanation
Stars are products in the BCG Matrix that have high or rising market share in a high growth market. These products have high potential and are considered to be in a favorable position. They generate a significant amount of revenue and have a strong presence in the market. Stars require continuous investment to maintain their growth and market share, as they face strong competition. However, if managed properly, stars can become cash cows in the future, generating high profits for the company.

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5.

What is the name given to the category of products in the Boston Matrix that has high or rising market share within a growing market? _________

Explanation
Stars are the category of products in the Boston Matrix that have high or rising market share within a growing market. These products are considered to be in a favorable position as they have a strong market presence and are operating in a market that is expanding. Stars typically require high investment to maintain and increase their market share, but they have the potential to become cash cows in the future if their market growth slows down.

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6.

What is the name given to a product that has the largest market share in a particular industry?
- Brand leader
- Brand loyalty
- Brand
- Brand development
Correct Answer

A. Brand leader

Explanation

A brand leader refers to a product that holds the largest market share in a specific industry. It is the most popular and widely recognized brand among consumers. This brand has successfully captured the majority of the market and is often seen as the benchmark for other competitors. The term "brand leader" signifies the dominance and success of a particular brand in a specific industry.

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7.

Which of the following would most likely be classified as a perishable consumer product?
- Motor vehicle
- Fridge freezer
- Fresh food
- Toys
Correct Answer

A. Fresh food

Explanation

Fresh food is most likely to be classified as a perishable consumer product because it has a limited shelf life and can spoil or decay quickly if not consumed or stored properly. Unlike motor vehicles, fridge freezers, and toys, fresh food is highly susceptible to bacteria growth, enzymatic reactions, and other factors that can lead to its deterioration and make it unsafe or unpalatable for consumption. Therefore, fresh food requires careful handling, storage, and timely consumption to ensure its quality and safety.

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8.

________________ refers to any strategy used to make a product appear to be dissimilar from others. Examples include quality, branding and packaging.

Correct Answer
Differentiation
Product differentiation

Explanation
Differentiation refers to any strategy used to make a product appear to be dissimilar from others. This can be achieved through various means such as quality, branding, and packaging. By emphasizing unique features or attributes, a company can differentiate its product from competitors and create a perceived value that sets it apart in the market. Product differentiation plays a crucial role in attracting customers and gaining a competitive advantage by offering something distinctive and appealing.

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9.

________________ describes the varieties of of a particular product that serves the same purpose in a particular market. For example there are many different varieties of the BMW Mini, ranging from the basic model to the top of the range Mini Cooper S.

Correct Answer
Product line

Explanation
The term "product line" refers to the different variations or models of a specific product that are available in a particular market. In this example, the BMW Mini has various versions, starting from the basic model to the high-end Mini Cooper S. The product line encompasses all these different varieties, offering customers a range of options to choose from based on their preferences and needs.

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10.

________________ is the typical process that products go through from their initial design and launch to their decline and withdrawal from the market.

Correct Answer
Product life cycle

Explanation
The product life cycle refers to the typical process that products go through from their initial design and launch to their decline and withdrawal from the market. This cycle consists of four stages: introduction, growth, maturity, and decline. During the introduction stage, the product is launched and gains initial awareness and sales. In the growth stage, sales and market share increase as more consumers adopt the product. The maturity stage is characterized by stable sales and market saturation. Finally, in the decline stage, sales start to decline as the product becomes outdated or faces competition from newer alternatives.

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11.

The Boston Matrix could be useful for a business trying to manage a diverse range of products in its portfolio.
- True
- False
Correct Answer

A. True

Explanation

The Boston Matrix is a strategic tool used by businesses to analyze and manage their product portfolio. It categorizes products into four quadrants based on their market growth rate and market share. This helps businesses identify which products require investment, which ones have potential for growth, which ones are generating steady profits, and which ones are declining. By using the Boston Matrix, a business can make informed decisions about resource allocation, product development, and overall portfolio management. Therefore, it is true that the Boston Matrix could be useful for a business trying to manage a diverse range of products in its portfolio.

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12.

Assuming that stars, in the Boston Matrix, maintain their relative market share they will eventually become cash cows.
- True
- False
Correct Answer

A. True

Explanation

In the Boston Matrix, stars are products or services with a high market growth rate and high market share. As they continue to grow and maintain their market share, they will eventually reach a point where their growth rate slows down and they become cash cows. Cash cows are products or services with a high market share but low market growth rate. Therefore, the statement that stars will eventually become cash cows is true.

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13.

When customers are reluctant to switch away from purchasing their favourite brand of a particular product, this is known as:
- Brand dependability
- Brand loyalty
- Brand fidelity
- Brand development
Correct Answer

A. Brand loyalty

Explanation

Brand loyalty refers to the tendency of customers to continue purchasing a particular brand of a product even when other options are available. It is characterized by a strong emotional attachment and trust towards the brand, which makes customers reluctant to switch to other brands. This loyalty is often built over time through positive experiences, consistent quality, and effective marketing strategies employed by the brand.

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14.

The variety of product lines that a business produces or a retailer stocks.

Correct Answer
Product mix

Explanation
Product mix refers to the range of products that a business produces or a retailer stocks. It includes all the different types of products or product lines that are offered by the business. This can include variations in sizes, colors, flavors, or any other distinguishing features of the products. The product mix is an important aspect of a business's overall marketing strategy as it allows them to cater to a wider range of customer needs and preferences. By offering a diverse product mix, businesses can attract different customer segments and increase their sales potential.

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15.

Brands such as Tiffany, Gucci and BMW are perceived as being high in quality and high in price. These brands are therefore known as:
- Economy brands
- Premium brands
- Value brands
- Cowboy brands
Correct Answer

A. Premium brands

Explanation

Premium brands are known for their high quality and high price. They are often associated with luxury and exclusivity. Brands like Tiffany, Gucci, and BMW are considered premium brands because they offer products that are perceived as superior in terms of craftsmanship, materials, and design. These brands cater to a niche market that is willing to pay a premium price for the perceived value and prestige associated with owning their products.

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16.

M&M's chocolates are made by Mars. M&M's is therefore a brand label of the Mars company.
- True
- False
Correct Answer

A. True

Explanation

The explanation for the given correct answer is that M&M's chocolates are indeed made by Mars, which is a well-known company. Therefore, it can be concluded that M&M's is a brand label of the Mars company.

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17.

Products that have a high market share in a low growth market are known as :
- Dogs
- Cash cows
- Stars
- Problem children
Correct Answer

A. Cash cows

Explanation

Cash cows are products that have a high market share in a low growth market. These products generate a significant amount of revenue and profit due to their dominant position in the market. However, since the market growth is low, there is limited potential for further growth. Therefore, these products are considered cash cows as they generate steady cash flow without requiring significant investment or resources.

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18.

Products that have a low market share in a high growth market are known as 'problem childs'.
- True
- False
Correct Answer

A. True

Explanation

In the context of marketing, "problem childs" refer to products that have a low market share in a high growth market. This means that these products are struggling to gain a significant portion of the market share despite being in a market with high growth potential. Therefore, the statement "Products that have a low market share in a high growth market are known as 'problem childs'" is true.

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19.

The Boston matrix can be used to assess the portfolio of strategic business units for a company.
- True
- False
Correct Answer

A. True

Explanation

The Boston matrix is a tool used to evaluate and analyze a company's portfolio of strategic business units. It helps in identifying which business units are performing well and have high growth potential, and which ones are struggling and may require further investment or divestment. By categorizing the business units into four quadrants based on their market growth rate and relative market share, the Boston matrix provides valuable insights for strategic decision-making and resource allocation. Therefore, the statement "The Boston matrix can be used to assess the portfolio of strategic business units for a company" is true.

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20.

Brand image is the __________ that customers have about a particular brand. A strong brand image will lead to _________ product differentiation.
- Culture, decreased
- Culture, increased
- Perception, increased
- Perception, decreased
Correct Answer

A. Perception, increased

Explanation

A brand image is the perception that customers have about a particular brand. A strong brand image will lead to increased product differentiation. This means that when customers have a positive perception of a brand, they are more likely to see it as unique and distinct from its competitors. This differentiation can be a key factor in attracting and retaining customers, as they are more likely to choose a brand that they perceive as being different and better than others in the market.

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21.

Non-durable products, such as fresh ice cream, are also known as:
- Consumer products
- Convenience products
- Perishables
- Speciality goods
Correct Answer

A. Perishables

Explanation

Perishables refers to non-durable products that have a limited shelf life and are likely to spoil or decay quickly. Fresh ice cream falls into this category as it is a product that needs to be consumed within a short period of time before it spoils. Therefore, the term "perishables" accurately describes non-durable products like fresh ice cream.

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22.

Which of the following is NOT part of new product development?
- Test marketing
- Research and development
- Market research
- Extension strategies
Correct Answer

A. Extension strategies

Explanation

Extension strategies refer to the tactics used to expand the lifecycle of an existing product in the market. It involves introducing new variations, repackaging, or repositioning the product to attract different customer segments or extend its reach in the market. While test marketing, research and development, and market research are all integral parts of new product development, extension strategies are not directly related to the creation of new products but rather focus on maximizing the potential of existing ones.

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23.

Convenience goods that are sold in retail outlets on a daily basis are known as:
- White goods
- Fast-moving consumer goods
- Soft goods
- High involvement products
Correct Answer

A. Fast-moving consumer goods

Explanation

Fast-moving consumer goods are convenience goods that are sold in retail outlets on a daily basis. These goods are typically low-cost, frequently purchased items that consumers use on a regular basis, such as food, toiletries, and household cleaning products. They have a short shelf life and high turnover rate, requiring retailers to constantly restock them. Fast-moving consumer goods are essential for daily living and are often purchased without much thought or consideration.

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24.

____________________ is the range of products or strategic business units owned and developed by an organisation.

Correct Answer
Product portfolio

Explanation
Product portfolio refers to the range of products or strategic business units owned and developed by an organization. It represents the collection of products or services offered by a company and reflects its overall business strategy. A diverse and well-managed product portfolio allows a company to cater to different customer needs, target various market segments, and mitigate risks associated with relying on a single product or market. By continuously evaluating and adjusting its product portfolio, an organization can ensure long-term growth and success.

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25.

Products that have a high market share in a high growth market are known as:
- Stars
- Cash cows
- Dogs
- Problem children
Correct Answer

A. Stars

Explanation

Stars are products that have a high market share in a high growth market. These products are considered to be successful and have the potential to generate high profits. They require significant investment to maintain their market share and fuel their growth. As the market matures, stars may eventually become cash cows, which are products with a high market share in a low growth market.

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26.

Products that require little thought, effort and expense are known as:
- Consumer goods
- Durable goods
- Convenience goods
- Shopping goods
Correct Answer

A. Convenience goods

Explanation

Convenience goods refer to products that are easily accessible and require minimal effort and expense to purchase. These goods are often low-cost, frequently purchased, and readily available in multiple locations. Examples include everyday items like toiletries, snacks, and basic household supplies. Convenience goods are designed to provide convenience and save time for consumers, as they do not require much consideration or planning before purchase.

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27.

'Decline' is:
- The last stage of a product's life cycle
- A fall in the output of an economy
- A fall in sales revenue
- When sales fall faster than the costs of production
Correct Answer

A. The last stage of a product's life cycle

Explanation

Decline refers to the last stage of a product's life cycle, where the product experiences a decrease in demand and sales. This stage occurs after the maturity stage, where the product has reached its peak and starts to decline in popularity and sales. During the decline stage, companies may consider discontinuing the product or implementing strategies to prolong its life cycle. This stage is characterized by a decrease in sales revenue and a decline in the overall output of the product in the market.

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28.

The technique of using an existing brand name to launch a new or modified product is known as:
- Brand extension
- Branding
- Repositioning
- Differentiation
Correct Answer

A. Brand extension

Explanation

Brand extension refers to the strategy of using an existing brand name to introduce a new product or modify an existing product. This allows companies to leverage the equity and recognition of their established brand to enter new markets or target new customer segments. By extending the brand, companies can benefit from the positive associations and reputation associated with the original brand, reducing the need for extensive marketing efforts to build awareness and credibility for the new product. This strategy can help companies maximize their brand's reach and profitability by capitalizing on existing customer loyalty and brand equity.

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29.

The stage in a product's life cycle that requires significant investment yet will often incur losses is known as:
- Launch
- Growth
- Saturation
- Decline
Correct Answer

A. Launch

Explanation

The stage in a product's life cycle that requires significant investment yet will often incur losses is known as the launch stage. During this stage, companies invest heavily in product development, marketing, and distribution to introduce the product to the market. However, due to low initial sales and high costs, it is common for companies to experience losses during this stage. The launch stage is crucial for establishing brand awareness, gaining market share, and setting the product up for future growth.

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30.

Which of the following is an example of an own-label brand?
- Rolex watch
- Wal-Mart white wine
- Samsung Galaxy cell phone
- Doritos corn chip
Correct Answer

A. Wal-Mart white wine

Explanation

An own-label brand refers to a product that is exclusively produced and sold by a particular retailer under their own brand name. In this case, Wal-Mart white wine is an example of an own-label brand as it is a product specifically produced and sold by Wal-Mart under their own brand name.

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31.

Which of the following activities does NOT take place during the research and development stage of a product life cycle?
- Market research
- Monitoring of competitors
- Test marketing
- Publicity
Correct Answer

A. Publicity

Explanation

During the research and development stage of a product life cycle, activities such as market research, monitoring of competitors, and test marketing are conducted to gather information, analyze the market, and test the product's viability. However, publicity is not typically a part of this stage. Publicity is usually carried out during the later stages of the product life cycle, such as the introduction or growth stage, to create awareness and generate interest in the product among the target audience.

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32.

The opposite of 'early adopters' are purchasers in which stage of a product's life cycle?
- Maturity
- R&D
- Growth
- Launch
Correct Answer

A. Maturity

Explanation

The opposite of "early adopters" refers to the stage in a product's life cycle where it has reached its peak and is no longer experiencing significant growth or innovation. This stage is known as the maturity stage. During this phase, the product has already been adopted by a large portion of the market, and sales tend to stabilize or decline. Therefore, the correct answer is "Maturity."

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33.

Product portfolio management is the responsibility of all managers in an organisation.
- True
- False
Correct Answer

A. False

Explanation

Product portfolio management is not the responsibility of all managers in an organization. It is typically the responsibility of product managers or those specifically assigned to handle the product portfolio. Other managers may have their own areas of responsibility within the organization, such as marketing, finance, or operations, but product portfolio management is not a universal responsibility for all managers.

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34.

The marketing strategy used to give products a unique aspect so that customers can distinguish between the product and those offered by other firms is known as:
- Product orientation
- Product differentiation
- Unique selling point
- Product range
Correct Answer

A. Product differentiation

Explanation

Product differentiation is the marketing strategy used to give products a unique aspect so that customers can distinguish between the product and those offered by other firms. This strategy involves creating and promoting unique features, benefits, or qualities of a product to make it stand out in the market and attract customers. It aims to position the product as distinct and superior to competitors' offerings, thus creating a competitive advantage and driving customer preference and loyalty.

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35.

Which of the items below is unlikely to be considered as a HIP (high involvement product)?
- Private boarding school education
- Family holiday to both America and Canada
- Vintage wine
- Birthday cards
Correct Answer

A. Birthday cards

Explanation

Birthday cards are unlikely to be considered as a HIP (high involvement product) because they are typically low-cost items that do not require much research or decision-making. Unlike private boarding school education, family holidays, and vintage wine, birthday cards do not involve significant financial investment or emotional attachment. They are often purchased quickly and without much thought, making them less likely to be categorized as a high involvement product.

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36.

Products that are sold from one business to another to further the production process are known as:
- Durable goods
- Perishable goods
- Capital goods
- Consumer goods
Correct Answer

A. Capital goods

Explanation

Capital goods are products that are sold from one business to another to further the production process. These goods are used to produce other goods or services, such as machinery, equipment, and tools. Unlike consumer goods, which are purchased by individuals for personal use, capital goods are used by businesses to enhance their production capabilities. Durable goods refer to products that have a long lifespan, while perishable goods are products that have a limited shelf life and can spoil or decay. Therefore, the correct answer is capital goods.

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37.

The term 'products' refers to physical (i.e. tangible) goods rather than services.
- True
- False
Correct Answer

A. False

Explanation

The statement is false because the term 'products' refers to both physical goods and services. It includes any item or service that is offered for sale or use. Therefore, it is not limited to only tangible goods but also encompasses intangible services.

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38.

Possible strategies used to reverse the decline in slaes of a product do NOT include:
- Expanding into new overseas markets
- Increasing prices to improve the image of a product
- Increased use of promotional strategies
- Additional features added to the product, such as special or limited editions
Correct Answer

A. Increasing prices to improve the image of a product

Explanation

Increasing prices to improve the image of a product is not a possible strategy to reverse the decline in sales of a product. Typically, increasing prices would lead to a decrease in demand as it may make the product less affordable or less attractive to customers. To reverse the decline in sales, strategies such as expanding into new overseas markets, increased use of promotional strategies, and adding additional features to the product can be more effective in attracting customers and increasing sales.

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39.

Brands are more likely to succeed than fail.
- True
- False
Correct Answer

A. False

Explanation

The given statement is "Brands are more likely to succeed than fail." The correct answer is False because the statement is not always true. While many brands do succeed, there are also numerous brands that fail. Success or failure of a brand depends on various factors such as market competition, consumer demand, product quality, marketing strategies, and management decisions. Therefore, it cannot be generalized that brands are more likely to succeed than fail.

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40.

According to the Boston Matrix, a firm that has too many _________ will suffer from poor ___________.
- Problem children, cash flow
- Stars, cash flow
- Dogs, profit
- Problem children, profit
Correct Answer

A. Problem children, cash flow

Explanation

According to the Boston Matrix, problem children are products or services that have high growth potential but low market share. These products require significant investment to grow and generate cash flow. Therefore, a firm that has too many problem children will suffer from poor cash flow.

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41.

The term used to describe a variety of the same product that a business produces is the:
- Product mix
- Product portfolio
- Product line
- Product range
Correct Answer

A. Product line

Explanation

A product line refers to a group of products that are related and similar in nature, produced by a business. It consists of different variations, sizes, or types of the same product. For example, a clothing company may have a product line of t-shirts, which includes different colors, sizes, and designs. The term "product line" is used to describe this variety of products offered by a business.

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42.

Which statement does NOT refer to a role or function of branding?
- It gives a unique character or association to a product
- It encourages repeat custom and customer loyalty
- It allows firms to charge above average prices
- It allows firms to charge lower prices to attract more sales
Correct Answer

A. It allows firms to charge lower prices to attract more sales

Explanation

Branding does not typically allow firms to charge lower prices to attract more sales. In fact, branding often enables firms to charge higher prices by creating a perception of value and differentiation. By establishing a unique character or association for a product, branding encourages repeat custom and customer loyalty, and it also allows firms to charge above average prices.

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1
43.

A brand can not be represented by which of the following?
- A symbol
- A logo
- Packaging
- A product
Correct Answer

A. A product

Explanation

A brand cannot be represented by a product because a brand is a combination of various elements such as a symbol, logo, packaging, messaging, and overall perception. While a product is a tangible item that a brand offers, it is just one component of the brand's identity. A brand encompasses the emotional connection, values, and reputation associated with the product, which cannot be solely represented by the product itself.

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44.

A group or variety of products that serves the same purpose in a particular market is known as a:
- Product line
- Product mix
- Product range
- Product portfolio
Correct Answer

A. Product line

Explanation

A group or variety of products that serves the same purpose in a particular market is known as a product line. This term refers to a collection of related products offered by a company to meet the needs and preferences of a specific target market. A product line typically consists of different variations or versions of a core product, each designed to cater to different customer segments or address specific needs within the market. By offering a product line, companies can provide customers with a range of options while leveraging their existing brand and expertise in a particular market.

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45.

Which type of branding can benefit from economies of scope in advertising?
- Individual
- Umbrella
- Corporate
- Own-label
Correct Answer

A. Umbrella

Explanation

Umbrella branding refers to a marketing strategy where a company uses a single brand name for multiple related products. This type of branding can benefit from economies of scope in advertising because it allows the company to promote multiple products under one brand, resulting in cost savings. By leveraging the reputation and recognition of the umbrella brand, the company can reach a wider audience and achieve greater advertising efficiency. Therefore, umbrella branding is the type of branding that can benefit from economies of scope in advertising.

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46.

Portfolio management is not used to achieve which goal?
- Maximise the profitability of the portfolio
- Provide balance in a firm's portfolio
- Determine customer perceptions of the portfolio
- Support the corporate strategy
Correct Answer

A. Determine customer perceptions of the portfolio

Explanation

Portfolio management is the process of managing a collection of investments to achieve specific goals. It involves making decisions about which investments to include in the portfolio, how much to allocate to each investment, and when to buy or sell them. While portfolio management aims to maximize profitability and support the corporate strategy, it is not primarily used to determine customer perceptions of the portfolio. This goal is more aligned with market research and customer feedback, which helps in understanding how customers perceive the portfolio and making necessary adjustments to meet their needs and preferences.

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47.

Products that have suffered from relatively inferior marketing or product quality are known as:
- Problem children
- Dogs
- Cash cows
- Stars
Correct Answer

A. Problem children

Explanation

Problem children refer to products that have suffered from relatively inferior marketing or product quality. These products may have not been able to gain a significant market share or generate substantial profits due to various reasons such as poor promotion, lack of differentiation, or low customer demand. They require significant investment and attention to improve their performance and potentially become stars or cash cows in the future.

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48.

The strategy of using a unified brand name, in order to build customer loyalty and trust, for a range of products offered by a firm is known as:
- Family branding
- Corporate branding
- Own-label branding
- Manufacturer's branding
Correct Answer

A. Family branding

Explanation

Family branding refers to the strategy of using a unified brand name for a range of products offered by a firm. This approach helps to build customer loyalty and trust by creating a strong brand identity that extends across different product categories. By associating multiple products with a single brand name, the firm can leverage the positive reputation and recognition of the brand to enhance the perceived value of its offerings. This can result in increased customer loyalty and repeat purchases, as well as a more cohesive and recognizable brand image in the market.

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49.

Pre-launch activities do NOT include:
- Generating ideas
- Market research
- Perception mapping
- Test marketing
Correct Answer

A. Perception mapping

Explanation

Pre-launch activities typically involve tasks that are necessary to prepare a product or service for its launch. Generating ideas, market research, and test marketing are all activities that are commonly done before the launch to ensure that the product or service is well-developed and ready to be introduced to the market. However, perception mapping is not typically considered a pre-launch activity. Perception mapping is a technique used to understand how customers perceive a brand or product, and it is often done after the launch to gather feedback and insights for future improvements.

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Quiz Edited by
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May 09, 2012

Quiz Created by
Catherine Halcomb

Trivia Quiz On IB Business And Management Marketing!

Rapid changes in technology and fashion trends have shortened the life cycles of products in certain industries.

Quiz Preview

The __________________ is a tool for analysing the product portfolio of a business. It measures whether products have a high or low market share and operate in high or low growth industries.

______________ is a marketing strategy that involves selling several related products under one brand name (also known as umbrella branding).

__________ are products in the BCG Matrix that have high or rising market share in a high growth market.

What is the name given to the category of products in the Boston Matrix that has high or rising market share within a growing market? _________

What is the name given to a product that has the largest market share in a particular industry?

Which of the following would most likely be classified as a perishable consumer product?

________________ refers to any strategy used to make a product appear to be dissimilar from others. Examples include quality, branding and packaging.

________________ describes the varieties of of a particular product that serves the same purpose in a particular market. For example there are many different varieties of the BMW Mini, ranging from the basic model to the top of the range Mini Cooper S.

________________ is the typical process that products go through from their initial design and launch to their decline and withdrawal from the market.

The Boston Matrix could be useful for a business trying to manage a diverse range of products in its portfolio.

Assuming that stars, in the Boston Matrix, maintain their relative market share they will eventually become cash cows.

When customers are reluctant to switch away from purchasing their favourite brand of a particular product, this is known as:

The variety of product lines that a business produces or a retailer stocks.

Brands such as Tiffany, Gucci and BMW are perceived as being high in quality and high in price. These brands are therefore known as:

M&M's chocolates are made by Mars. M&M's is therefore a brand label of the Mars company.

Products that have a high market share in a low growth market are known as :

Products that have a low market share in a high growth market are known as 'problem childs'.

The Boston matrix can be used to assess the portfolio of strategic business units for a company.

Brand image is the __________ that customers have about a particular brand. A strong brand image will lead to _________ product differentiation.

Non-durable products, such as fresh ice cream, are also known as:

Which of the following is NOT part of new product development?

Convenience goods that are sold in retail outlets on a daily basis are known as:

____________________ is the range of products or strategic business units owned and developed by an organisation.

Products that have a high market share in a high growth market are known as:

Products that require little thought, effort and expense are known as:

'Decline' is:

The technique of using an existing brand name to launch a new or modified product is known as:

The stage in a product's life cycle that requires significant investment yet will often incur losses is known as:

Which of the following is an example of an own-label brand?

Which of the following activities does NOT take place during the research and development stage of a product life cycle?

The opposite of 'early adopters' are purchasers in which stage of a product's life cycle?

Product portfolio management is the responsibility of all managers in an organisation.

The marketing strategy used to give products a unique aspect so that customers can distinguish between the product and those offered by other firms is known as:

Which of the items below is unlikely to be considered as a HIP (high involvement product)?

Products that are sold from one business to another to further the production process are known as:

The term 'products' refers to physical (i.e. tangible) goods rather than services.

Possible strategies used to reverse the decline in slaes of a product do NOT include:

​Brands are more likely to succeed than fail.

According to the Boston Matrix, a firm that has too many _________ will suffer from poor ___________.

The term used to describe a variety of the same product that a business produces is the:

Which statement does NOT refer to a role or function of branding?

A brand can not be represented by which of the following?

A group or variety of products that serves the same purpose in a particular market is known as a:

Which type of branding can benefit from economies of scope in advertising?

Portfolio management is not used to achieve which goal?

Products that have suffered from relatively inferior marketing or product quality are known as:

The strategy of using a unified brand name, in order to build customer loyalty and trust, for a range of products offered by a firm is known as:

Pre-launch activities do NOT include:

Brand image is the __ that customers have about a particular brand. A strong brand image will lead to _ product differentiation.

Brands are more likely to succeed than fail.

According to the Boston Matrix, a firm that has too many _ will suffer from poor ___.