Trivia Quiz On IB Business And Management Marketing!

60 Questions | Total Attempts: 240

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    The term 'products' refers to physical (i.e. tangible) goods rather than services.
    • A. 

      True

    • B. 

      False

  • 2. 
    Most of the new products launched by well-known multinationals are successful.
    • A. 

      True

    • B. 

      False

  • 3. 
    Rapid changes in technology and fashion trends have shortened the life cycles of products in certain industries.
    • A. 

      True

    • B. 

      False

  • 4. 
    ​Brands are more likely to succeed than fail. 
    • A. 

      True

    • B. 

      False

  • 5. 
    Brand leaders are the most popular brands in the view of the public.
    • A. 

      True

    • B. 

      False

  • 6. 
    M&M's chocolates are made by Mars. M&M's is therefore a brand label of the Mars company.
    • A. 

      True

    • B. 

      False

  • 7. 
    Products that have a low market share in a high growth market are known as 'problem childs'.
    • A. 

      True

    • B. 

      False

  • 8. 
    The Boston matrix can be used to assess the portfolio of strategic business units for a company. 
    • A. 

      True

    • B. 

      False

  • 9. 
    Assuming that stars, in the Boston Matrix, maintain their relative market share they will eventually become cash cows.
    • A. 

      True

    • B. 

      False

  • 10. 
    The Boston Matrix could be useful for a business trying to manage a diverse range of products in its portfolio.
    • A. 

      True

    • B. 

      False

  • 11. 
    Product portfolio management is the responsibility of all managers in an organisation.
    • A. 

      True

    • B. 

      False

  • 12. 
    What is the name given to the category of products in the Boston Matrix that has high or rising market share within a growing market? _________
  • 13. 
    Portfolio management is not used to achieve which goal?
    • A. 

      Maximise the profitability of the portfolio

    • B. 

      Provide balance in a firm's portfolio

    • C. 

      Determine customer perceptions of the portfolio

    • D. 

      Support the corporate strategy

  • 14. 
    Products that have suffered from relatively inferior marketing or product quality are known as:
    • A. 

      Problem children

    • B. 

      Dogs

    • C. 

      Cash cows

    • D. 

      Stars

  • 15. 
    According to the Boston Matrix, a firm that has too many _________ will suffer from poor ___________.
    • A. 

      Problem children, cash flow

    • B. 

      Stars, cash flow

    • C. 

      Dogs, profit

    • D. 

      Problem children, profit

  • 16. 
    Products that are sold from one business to another to further the production process are known as:
    • A. 

      Durable goods

    • B. 

      Perishable goods

    • C. 

      Capital goods

    • D. 

      Consumer goods

  • 17. 
    Non-durable products, such as fresh ice cream, are also known as:
    • A. 

      Consumer products

    • B. 

      Convenience products

    • C. 

      Perishables

    • D. 

      Speciality goods

  • 18. 
    A brand can not be represented by which of the following?
    • A. 

      A symbol

    • B. 

      A logo

    • C. 

      Packaging

    • D. 

      A product

  • 19. 
    Pre-launch activities do NOT include:
    • A. 

      Generating ideas

    • B. 

      Market research

    • C. 

      Perception mapping

    • D. 

      Test marketing

  • 20. 
    A group or variety of products that serves the same purpose in a particular market is known as a:
    • A. 

      Product line

    • B. 

      Product mix

    • C. 

      Product range

    • D. 

      Product portfolio

  • 21. 
    MacDonald's variety of value meals is an example of:
    • A. 

      Product line

    • B. 

      Product mix

    • C. 

      Product range

    • D. 

      Product portfolio

  • 22. 
    The marketing strategy used to give products a unique aspect so that customers can distinguish between the product and those offered by other firms is known as:
    • A. 

      Product orientation

    • B. 

      Product differentiation

    • C. 

      Unique selling point

    • D. 

      Product range

  • 23. 
    Possible strategies used to reverse the decline in slaes of a product do NOT include:
    • A. 

      Expanding into new overseas markets

    • B. 

      Increasing prices to improve the image of a product

    • C. 

      Increased use of promotional strategies

    • D. 

      Additional features added to the product, such as special or limited editions

  • 24. 
    Which of the following is a possible reason for an increase in the sales of a product?
    • A. 

      Newer and better alternatives become available on the market

    • B. 

      A smaller channel of distribution

    • C. 

      Lower prices for products with few substitutes

    • D. 

      Redesigned packaging to increase the emotional value of a product

  • 25. 
    Which of the following is NOT an extension strategy?
    • A. 

      Reducing prices to attract more customers

    • B. 

      Advertising used to remind and entice customers to make a purchase

    • C. 

      Producing new products to sell in overseas markets

    • D. 

      Exporting to overseas markets

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