IB Business And Management Marketing Quiz Questions! Trivia

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 

    Billboard posters are an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Billboard posters are considered an Above-the-Line promotional technique because they are a form of mass media advertising that reaches a wide audience. Above-the-Line techniques typically involve using traditional media channels, such as television, radio, print, and outdoor advertising, to promote a product or service. Billboard posters, being a form of outdoor advertising, fall under this category as they are visible to a large number of people and can effectively create brand awareness and reach a wide target audience.

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  • 2. 

    Branding is an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Branding is not an example of an Above-the-Line promotional technique. Above-the-Line promotional techniques refer to advertising methods that are mass media-oriented and target a wide audience, such as television, radio, print, and outdoor advertising. Branding, on the other hand, is a marketing strategy that focuses on creating a unique and recognizable identity for a product, service, or company. It involves building a positive reputation, establishing emotional connections with customers, and creating a distinct brand image. While branding may be supported by Above-the-Line techniques, it is not considered one itself.

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  • 3. 

    Cinema is an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Above-the-Line promotional techniques refer to advertising methods that are aimed at a wide audience and are typically more expensive. Cinema advertising falls under this category as it reaches a large number of people in a public setting. This form of advertising is effective in creating brand awareness and reaching a diverse audience. Therefore, the statement that cinema is an example of an Above-the-Line promotional technique is true.

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  • 4. 

    Direct mail is an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Direct mail is not an example of an Above-the-Line promotional technique. Above-the-Line techniques typically involve mass media advertising such as television, radio, and print advertisements. Direct mail, on the other hand, is a Below-the-Line technique that involves sending promotional materials directly to individuals through mail. Therefore, the correct answer is False.

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  • 5. 

    Free samples are an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Free samples are actually an example of a Below-the-Line promotional technique. Above-the-Line techniques typically involve mass media advertising such as television, radio, and print advertisements, while Below-the-Line techniques focus on more targeted and direct marketing strategies such as samples, coupons, and personal selling.

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  • 6. 

    Internet is an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Internet is an example of an Above-the-Line promotional technique because it is a mass communication channel that reaches a wide audience. Above-the-Line techniques are typically used to create brand awareness and reach a large number of potential customers. The internet allows businesses to advertise through various online platforms such as websites, social media, search engines, and online advertisements, making it an effective tool for above-the-line promotion.

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  • 7. 

    Magazines are an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Magazines are considered an example of an Above-the-Line promotional technique because they are a traditional mass media channel that reaches a wide audience. Above-the-Line techniques typically involve advertising through mass media channels like television, radio, newspapers, and magazines, which are used to target a large number of potential customers. Magazines have a broad readership and can effectively reach a diverse range of consumers, making them a suitable example of an Above-the-Line promotional technique.

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  • 8. 

    Merchandising is an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Merchandising is not an example of an Above-the-Line promotional technique. Above-the-Line techniques typically involve mass media channels such as television, radio, and print advertisements to reach a wide audience. Merchandising, on the other hand, refers to the promotion of products or brands within a retail environment, such as through product displays, packaging, or point-of-purchase materials. This falls under the Below-the-Line promotional techniques, which focus on more targeted and direct marketing strategies. Therefore, the correct answer is False.

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  • 9. 

    Newspapers are an example of an Above-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Newspapers are considered an Above-the-Line promotional technique because they reach a wide audience and are a traditional form of mass communication. They are often used to advertise products or services to a large number of people, making them an effective way to create awareness and generate interest. Additionally, newspapers allow for targeted advertising based on the demographics of their readership, making them a valuable tool for marketers. Therefore, the statement that newspapers are an example of an Above-the-Line promotional technique is true.

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  • 10. 

    Packaging is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Packaging is considered a below-the-line promotional technique because it involves the physical presentation and design of a product's packaging. This technique aims to attract consumers' attention and influence their purchasing decisions at the point of sale. Unlike above-the-line techniques such as advertising, packaging directly interacts with consumers and can create a lasting impression. It is an essential marketing tool that helps differentiate a product from competitors and communicates important information about the brand and its offerings. Therefore, the statement that packaging is an example of a below-the-line promotional technique is true.

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  • 11. 

    Personal selling is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Personal selling is a promotional technique that involves direct interaction between a salesperson and a potential customer. It is considered a below-the-line promotional technique because it is a more targeted and personalized approach compared to above-the-line techniques such as mass advertising. Below-the-line techniques focus on building relationships and generating immediate sales, while above-the-line techniques aim to create brand awareness and reach a larger audience. Therefore, personal selling fits the criteria of a below-the-line promotional technique.

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  • 12. 

    Point of sale displays are an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Point of sale displays are considered a Below-the-Line promotional technique because they are a form of advertising that targets customers at the point of purchase. These displays are typically placed near the cash register or in high-traffic areas of a store to attract attention and promote specific products or offers. Unlike Above-the-Line techniques such as television or print advertising, which reach a broader audience, Below-the-Line techniques like point of sale displays are more targeted and focused on influencing purchasing decisions directly at the point of sale.

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  • 13. 

    Public relations is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Public relations is considered a below-the-line promotional technique because it focuses on building relationships and creating a positive image for a company or organization through non-paid communication channels. Unlike above-the-line techniques such as advertising, public relations activities like media relations, press releases, events, and social media engagement do not involve direct payment for media space or time. Instead, they rely on strategic communication efforts to reach and influence target audiences, making it an effective and cost-efficient way to promote a brand or message.

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  • 14. 

    Radio is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement is false because radio is actually an example of an Above-the-Line promotional technique. Above-the-Line promotional techniques refer to mass media advertising that reaches a large audience, such as television, radio, and print advertisements. Below-the-Line promotional techniques, on the other hand, are more targeted and personalized, such as direct mail, email marketing, and public relations. Since radio is a form of mass media advertising, it falls under the category of Above-the-Line promotional techniques.

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  • 15. 

    Sponsorship is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Sponsorship is considered a Below-the-Line promotional technique because it involves direct communication between the brand and the target audience, rather than relying on mass media channels like television or radio. Sponsorship allows brands to associate themselves with specific events, causes, or individuals, creating a more personal and targeted connection with consumers. This form of promotion is often more cost-effective and allows for more targeted messaging, making it an effective Below-the-Line technique.

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  • 16. 

    Television is an example of a Below-the-Line promotional technique.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Television is actually an example of an Above-the-Line promotional technique. Above-the-Line techniques involve mass media advertising that reaches a wide audience, such as television, radio, and print ads. Below-the-Line techniques, on the other hand, involve more targeted and personalized forms of promotion, such as direct mail, email marketing, and social media advertising.

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  • 17. 

    National advertsising is usually too expensive for most businesses to use.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    National advertising typically involves reaching a large audience across the entire country, which often requires significant financial resources. The costs associated with creating and airing commercials on national television networks or running print ads in national publications can be prohibitively expensive for many businesses, especially small and medium-sized ones. As a result, most businesses opt for more targeted and cost-effective advertising strategies, such as local or regional advertising, that better suit their budget and target audience.

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  • 18. 

    Advertising is another word for promotion.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Advertising is not another word for promotion. While advertising is a type of promotion, promotion encompasses a broader range of activities such as personal selling, public relations, and sales promotions. Advertising specifically refers to the process of creating and delivering messages through various media channels to promote a product, service, or idea. Therefore, the statement that advertising is another word for promotion is incorrect.

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  • 19. 

    Pull promotional techniques relay on above-the-line promotional methods.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Pull promotional techniques refer to marketing strategies that aim to attract customers towards a product or service by creating demand and generating interest. These techniques typically involve above-the-line promotional methods, such as advertising through mass media channels like television, radio, and print media. By using these channels, companies can reach a wide audience and create brand awareness, ultimately pulling customers towards their products. Therefore, the statement that pull promotional techniques rely on above-the-line promotional methods is true.

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  • 20. 

    The internet is an example of below-the-line promotion. 

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The internet is not an example of below-the-line promotion. Below-the-line promotion refers to marketing activities that are not directly paid for, such as public relations, direct marketing, and sales promotions. The internet, on the other hand, can be used for both above-the-line and below-the-line promotion. It can be used for online advertising, which falls under above-the-line promotion, as well as for email marketing, social media promotions, and online contests, which fall under below-the-line promotion. Therefore, the statement is false.

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  • 21. 

    Direct marketing does not include media advertising.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Direct marketing refers to the practice of reaching out to potential customers directly, without the use of intermediaries. This can be done through various methods such as direct mail, telemarketing, email marketing, and more. In direct marketing, the focus is on targeting specific individuals or a specific group of individuals with personalized messages and offers. Media advertising, on the other hand, involves promoting products or services through mass media channels such as television, radio, newspapers, magazines, etc. Since direct marketing does not involve media advertising, the given statement is true.

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  • 22. 

    Below-the-line promotion includes: direct mail, point of sales displays and flyers (handouts).

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Below-the-line promotion refers to marketing activities that are targeted towards a specific audience and are not mass media advertising. It includes direct mail, point of sales displays, and flyers (handouts). These promotional methods are usually more personalized and focused on reaching a specific target market. Therefore, the statement "Below-the-line promotion includes direct mail, point of sales displays, and flyers (handouts)" is true.

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  • 23. 

    Which of the following is not part of promotion?

    • A.

      Advertising

    • B.

      Branding

    • C.

      Public relations

    • D.

      Price reductions

    Correct Answer
    D. Price reductions
    Explanation
    Price reductions are not typically considered part of promotion because they involve lowering the price of a product or service, rather than actively promoting or advertising it. Promotion typically refers to activities such as advertising, branding, and public relations, which are aimed at increasing awareness, generating interest, and ultimately driving sales. While price reductions can be a tactic used in promotions, they are not considered an inherent part of the promotional mix.

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  • 24. 

    Below-the-line promotion does not include

    • A.

      Cinema advertising

    • B.

      Direct mailing

    • C.

      Branding

    • D.

      Sales promotions on packaging

    Correct Answer
    A. Cinema advertising
    Explanation
    Below-the-line promotion refers to marketing activities that are targeted towards specific individuals or groups, rather than a mass audience. It typically includes direct mailing, branding, and sales promotions on packaging. Cinema advertising, on the other hand, is a form of above-the-line promotion which aims to reach a wide audience through advertisements shown in movie theaters. Therefore, cinema advertising is not included in below-the-line promotion.

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  • 25. 

    Above-the-line promotion is

    • A.

      Any form of commercial television or radio promotions

    • B.

      The use of promotion via the mass media

    • C.

      Promotional techniques within the control of the organisation

    • D.

      Used to persuade or inform customers of a firm's products

    Correct Answer
    B. The use of promotion via the mass media
    Explanation
    The correct answer is "The use of promotion via the mass media." Above-the-line promotion refers to promotional activities that are conducted through mass media channels such as television, radio, newspapers, and magazines. This form of promotion aims to reach a wide audience and create brand awareness. It is often used to inform or persuade customers about a company's products or services.

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  • 26. 

    Firms such as Adidas, Pepsi, ray Ban sunglasses, Gillette and Marks & Spencer use celebrities to promote their products. This is an example of

    • A.

      Sponsorship

    • B.

      Hero endorsement

    • C.

      Publicity

    • D.

      Sales promotion

    Correct Answer
    C. Publicity
    Explanation
    The use of celebrities by firms such as Adidas, Pepsi, Ray Ban sunglasses, Gillette, and Marks & Spencer to promote their products is an example of publicity. Publicity refers to the act of creating awareness and generating interest in a product or brand through various media channels. By associating their products with well-known celebrities, these firms aim to attract attention and create a positive image for their brand, ultimately leading to increased sales and brand recognition.

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  • 27. 

    Direct marketing is

    • A.

      Using radio, television and newspapers to sell directly to customers

    • B.

      The marketing process of selling straight to potential and known customers

    • C.

      Any form of below-the-line promotion

    • D.

      Any form of above-the-line promotion

    Correct Answer
    B. The marketing process of selling straight to potential and known customers
    Explanation
    Direct marketing is the marketing process of selling straight to potential and known customers. This involves reaching out to individuals directly through various channels such as email, direct mail, telemarketing, and online advertising. The goal of direct marketing is to establish a direct and personalized connection with customers, allowing for targeted communication and tailored offers. This approach eliminates intermediaries and enables businesses to have direct control over the sales process, leading to increased efficiency and effectiveness in reaching and converting customers.

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  • 28. 

    Sales promotion can best be described as

    • A.

      The process of persuading people to buy a firm's products

    • B.

      Advertising using mass media to attract customers to buy a firm's products

    • C.

      Marketing techniques aimed directly at selling to the consumer

    • D.

      Selling products at reduced sales prices

    Correct Answer
    A. The process of persuading people to buy a firm's products
    Explanation
    Sales promotion can best be described as the process of persuading people to buy a firm's products. This involves various marketing techniques aimed at directly selling to the consumer. Sales promotions may include discounts, coupons, free samples, limited-time offers, and other incentives to encourage customers to make a purchase. The goal is to create awareness, generate interest, and ultimately persuade individuals to buy the company's products. Advertising using mass media is a broader concept that includes various forms of communication to attract customers, but sales promotion specifically focuses on techniques to drive immediate sales.

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  • 29. 

    Promotion carried out through independent media such as commercial radio is known as 

    • A.

      Broadcasting

    • B.

      Advertising

    • C.

      Above-the-line

    • D.

      Below-the-line

    Correct Answer
    C. Above-the-line
    Explanation
    Above-the-line promotion refers to the use of independent media channels, such as commercial radio, to promote a product or service. This type of promotion is typically carried out through traditional advertising methods, such as TV, radio, print, and online advertising. It is called above-the-line because it involves mass communication to a wide audience and is usually associated with large-scale campaigns that aim to create brand awareness and reach a broad target market. This form of promotion is distinct from below-the-line promotion, which focuses on more targeted and personalized marketing strategies.

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  • 30. 

    The catchphrase "I don't wanna grow up" is used by Toys R Us. This is an example of

    • A.

      Direct marketing

    • B.

      Above-the-line promotion

    • C.

      Corporate slogans

    • D.

      Copyrights

    Correct Answer
    C. Corporate slogans
    Explanation
    The catchphrase "I don't wanna grow up" is a memorable and recognizable slogan that is associated with Toys R Us. Corporate slogans are short phrases or taglines that are used by companies to create brand awareness and communicate their values or messaging to consumers. In this case, the slogan effectively conveys the idea that Toys R Us offers a range of toys and products that cater to the childlike joy and imagination, appealing to both children and adults alike. Therefore, the correct answer is corporate slogans.

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  • 31. 

    The sales method of offering a complementary product to paying customers when they purchase another product is known as

    • A.

      Free gifts

    • B.

      Complementary goods

    • C.

      Sales promotion

    • D.

      Customer loyalty schemes

    Correct Answer
    A. Free gifts
    Explanation
    The sales method of offering a complementary product to paying customers when they purchase another product is known as free gifts. Free gifts are given to customers as an incentive or bonus for making a purchase. This strategy aims to increase sales by providing additional value to customers and creating a positive experience. By offering a free gift, businesses can attract new customers, encourage repeat purchases, and build customer loyalty.

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  • 32. 

    Telesales and telemarketing are examples of 

    • A.

      Direct marketing

    • B.

      Above-the-line promotion

    • C.

      Paid for advertising

    • D.

      Homeworking

    Correct Answer
    A. Direct marketing
    Explanation
    Telesales and telemarketing involve directly reaching out to potential customers via telephone to promote and sell products or services. This method eliminates the need for intermediaries and allows companies to establish direct communication with their target audience. Therefore, telesales and telemarketing can be classified as examples of direct marketing, where companies directly approach customers to generate sales and build relationships.

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  • 33. 

    Which option best defines a business logo?

    • A.

      It is a registered trademark of the business

    • B.

      It is a sign or symbol that represents the products sold by a business

    • C.

      It is a sign or symbol that represents a business

    • D.

      It is a verbal representation of a business

    Correct Answer
    C. It is a sign or symbol that represents a business
    Explanation
    A business logo is a visual representation of a business. It is a sign or symbol that is used to identify and distinguish a business from others. A logo is typically designed to convey the essence, values, and personality of a business, as well as to create brand recognition and establish a visual identity in the minds of customers. It is not necessarily a registered trademark, as trademarks are legal protections for intellectual property, including logos, but not all logos are registered trademarks.

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  • 34. 

    Advertising strategy is least likely to consider

    • A.

      The types of media to be used

    • B.

      The costs of producing and broadcasting the campaign

    • C.

      Finance or budgetary constraints

    • D.

      Customer relations management

    Correct Answer
    D. Customer relations management
    Explanation
    An advertising strategy is least likely to consider customer relations management because customer relations management focuses on building and maintaining relationships with customers, while advertising strategy focuses on promoting a product or service to a target audience. Customer relations management is more closely related to customer service and retention, whereas advertising strategy is focused on reaching and persuading potential customers through various media channels. Therefore, customer relations management is not a primary consideration when developing an advertising strategy.

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  • 35. 

    Direct mail, point of sales displays and sales promotions are all examples of

    • A.

      Direct marketing

    • B.

      Advertising

    • C.

      Below-the-Line promotion

    • D.

      Above-the-Line promotion

    Correct Answer
    C. Below-the-Line promotion
    Explanation
    Direct mail, point of sales displays, and sales promotions are all examples of below-the-line promotion. Below-the-line promotion refers to marketing activities that are targeted and focused on a specific audience or customer segment. These activities are typically more personalized and direct in nature, aiming to create a direct response or generate immediate sales. Unlike above-the-line promotion, which includes mass media advertising like television or radio, below-the-line promotion involves targeted communication channels such as direct mail or point of sales displays. These tactics are often used to engage customers on a more personal level and drive immediate sales or conversions.

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  • 36. 

    When an organisation pays to be associated with a particular event or cause (such as the World Cup) in return for prominent publicity, then it is known as

    • A.

      Charitable donations

    • B.

      Ethical marketing

    • C.

      Sponsorship

    • D.

      Financial aid

    Correct Answer
    C. Sponsorship
    Explanation
    Sponsorship refers to the practice of an organization paying to be associated with a specific event or cause in exchange for prominent publicity. This allows the organization to gain visibility and exposure to a targeted audience. Unlike charitable donations or financial aid, sponsorship is a strategic marketing approach that aims to enhance brand recognition and reputation by aligning with a specific event or cause. Ethical marketing, on the other hand, refers to the practice of promoting products or services in a way that is socially responsible and morally acceptable.

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  • 37. 

    What is meany by public relations?

    • A.

      The relationship between workers and employers

    • B.

      The relationship between customers and the business

    • C.

      Activities aimed at establishing and protecting the image of a business

    • D.

      Activities aimed at getting the business into the media

    Correct Answer
    C. Activities aimed at establishing and protecting the image of a business
    Explanation
    Public relations refers to the activities undertaken by a business to establish and protect its image. This involves managing communication and relationships with various stakeholders, such as customers, investors, employees, and the media. The goal of public relations is to create a positive perception of the business, enhance its reputation, and build trust and credibility. It includes activities like media relations, crisis management, community engagement, and corporate social responsibility initiatives. By engaging in these activities, businesses can effectively manage their public image and maintain a favorable reputation in the eyes of the public.

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  • 38. 

    Using sales materials such as posters and display stands to promote a product in the place where it can be bought is an example of

    • A.

      Sales promotion

    • B.

      Sales material

    • C.

      Above-the-line promotion

    • D.

      Below-the-line promotion

    Correct Answer
    A. Sales promotion
    Explanation
    Using sales materials such as posters and display stands to promote a product in the place where it can be bought is an example of sales promotion. Sales promotion refers to the activities and techniques used to stimulate the sales of a product or service. In this case, the sales materials are being used to attract attention and encourage customers to make a purchase, thereby promoting the sales of the product.

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  • 39. 

    Advertising techniques do not include

    • A.

      Celebrity or hero endorsements

    • B.

      Sexual attraction or appeal

    • C.

      Use of catchphrases and slogans

    • D.

      Personal selling techniques

    Correct Answer
    D. Personal selling techniques
    Explanation
    Personal selling techniques refer to the direct communication between a salesperson and a potential customer, where the salesperson tries to persuade the customer to make a purchase. In contrast, advertising techniques involve promoting a product or service through various mediums such as television, radio, print, or online platforms. While celebrity endorsements, sexual attraction or appeal, and the use of catchphrases and slogans are common advertising techniques, personal selling techniques are not considered as part of advertising.

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  • 40. 

    Nike used Tiger Woods (before his scandal) and Manchester United Football Club, among others to advertise their brand. This strategy is known as

    • A.

      Mass marketing

    • B.

      Brand advertising

    • C.

      Hero endorsement

    • D.

      Product positioning

    Correct Answer
    C. Hero endorsement
    Explanation
    The strategy of using Tiger Woods and Manchester United Football Club to advertise the Nike brand is known as hero endorsement. Hero endorsement involves associating a well-known and respected figure with a brand in order to enhance its image and appeal to consumers. By using high-profile athletes like Tiger Woods and popular sports teams like Manchester United, Nike aims to leverage the positive perception and influence of these heroes to promote their products and increase brand loyalty among consumers.

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  • 41. 

    The choice of a medium or media to use a promotional mix depends on several factors, but it is least influenced by

    • A.

      The associated costs

    • B.

      The target audience of market segment

    • C.

      The product's position in its life cycle

    • D.

      The price elasticity of demand for a product

    Correct Answer
    D. The price elasticity of demand for a product
    Explanation
    The choice of a medium or media to use in a promotional mix is influenced by several factors such as associated costs, target audience, and the product's position in its life cycle. However, the least influential factor is the price elasticity of demand for a product. This means that the price sensitivity of customers and their willingness to purchase a product at different price points does not significantly affect the choice of promotional medium. Other factors like costs, target audience, and the product's life cycle stage have a greater impact on determining the appropriate promotional mix.

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  • 42. 

    Which statement below does not apply to informative advertising?

    • A.

      It lets customers know about a product's characteristics, purpose and functions

    • B.

      It attempts top alert the consumer to the availability of a product

    • C.

      Focus is placed on promoting the brand or the company itself rather than a product

    • D.

      It is used by non-profit organisations to influence people's attitudes and behaviour

    Correct Answer
    C. Focus is placed on promoting the brand or the company itself rather than a product
    Explanation
    Informative advertising focuses on providing information about a product's characteristics, purpose, and functions to the customers. It also attempts to alert the consumer to the availability of the product. Additionally, informative advertising can be used by non-profit organizations to influence people's attitudes and behavior. However, the statement that does not apply to informative advertising is that it places focus on promoting the brand or the company itself rather than a product.

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  • 43. 

    Advertisments that attempt to get customers to purchase the product are known as

    • A.

      Selling

    • B.

      Persuasive

    • C.

      Intermediary

    • D.

      Instructive

    Correct Answer
    B. Persuasive
    Explanation
    The correct answer is "Persuasive" because advertisements that attempt to get customers to purchase a product are designed to persuade or convince them to make a buying decision. These types of advertisements often use persuasive language, emotional appeals, and compelling visuals to influence consumer behavior and generate sales. The goal is to create a desire or need for the product and convince the customer that it is the best choice among alternatives.

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  • 44. 

    Advertisiments that focus on promoting a business's name and image, rather than its product range, are known as

    • A.

      Branding

    • B.

      Corporate advertising

    • C.

      Own-label branding

    • D.

      Market positioning

    Correct Answer
    B. Corporate advertising
    Explanation
    Corporate advertising refers to advertisements that aim to promote a business's name and image, rather than its specific product range. These ads are designed to create a positive perception of the company as a whole, rather than focusing on selling a particular product or service. By building brand awareness and enhancing the company's reputation, corporate advertising helps to establish a strong and recognizable brand identity in the market.

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  • 45. 

    The use of people to sell a firm's products directly to the customer is known as

    • A.

      Personal selling

    • B.

      Sales promotion

    • C.

      Door-to-door promotion

    • D.

      Direct promotion

    Correct Answer
    A. Personal selling
    Explanation
    Personal selling refers to the practice of using individuals to directly sell a company's products or services to customers. This involves face-to-face interactions between the salesperson and the customer, where the salesperson uses persuasive techniques to convince the customer to make a purchase. Unlike sales promotion, which involves short-term incentives to encourage immediate sales, personal selling focuses on building relationships and providing personalized information and assistance to customers. Door-to-door promotion and direct promotion are specific types of personal selling techniques, but personal selling encompasses a broader range of selling activities.

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  • 46. 

    Introductory offers, such as free installation and three months free viweing of satellite television, are examples of which type of promotion?

    • A.

      Above-the-line

    • B.

      Television advertising

    • C.

      Sales promotion

    • D.

      Direct marketing

    Correct Answer
    C. Sales promotion
    Explanation
    Introductory offers, such as free installation and three months free viewing of satellite television, fall under the category of sales promotion. Sales promotion refers to the use of incentives or discounts to encourage customers to purchase a product or service. In this case, the free installation and free viewing period are promotional tactics aimed at attracting new customers and enticing them to try out the satellite television service. This type of promotion is commonly used to boost sales and create awareness about a product or service.

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  • 47. 

    Advantages of using television commercials compared to radio advertisements do not include

    • A.

      Large market coverage in diverse geographic locations

    • B.

      High audience figures from around the world

    • C.

      Attention-grabbing media that combines visual and audio effects

    • D.

      Ability to reach audiences engaged in other activities, such as when driving

    Correct Answer
    D. Ability to reach audiences engaged in other activities, such as when driving
    Explanation
    Television commercials have the advantage of large market coverage in diverse geographic locations, as they can reach a wide range of viewers. They also benefit from high audience figures from around the world, as television is a popular medium globally. Additionally, television commercials are attention-grabbing due to their combination of visual and audio effects, making them more memorable to viewers. However, the ability to reach audiences engaged in other activities, such as when driving, is not an advantage of television commercials, as it can be distracting and unsafe.

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  • 48. 

    The __________ is the combination of promotional techniques that a firm uses to communicate the benefits of its products to customers.

    Correct Answer
    Promotion mix
    Promotional mix
    Explanation
    The answer is "Promotion mix" or "Promotional mix" because it refers to the collection of promotional techniques that a company employs to convey the advantages of its products or services to consumers. This includes various methods such as advertising, sales promotion, public relations, direct marketing, and personal selling. The promotion mix is a crucial aspect of marketing strategy as it helps in reaching the target audience, creating brand awareness, and ultimately driving sales.

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  • 49. 

    ______________ is a form of promotional technique that relies on keen and knowledgeable sales staff directly helping and persuading customers to make a purchase

    Correct Answer
    Personal selling
    Explanation
    Personal selling is a form of promotional technique that relies on keen and knowledgeable sales staff directly helping and persuading customers to make a purchase. This involves face-to-face interaction between the salesperson and the customer, allowing for personalized communication and tailored product recommendations. Unlike other forms of promotion, personal selling allows for immediate feedback and the opportunity to address any concerns or objections the customer may have, ultimately increasing the likelihood of a sale.

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  • 50. 

    ________________ is a form of promotion that is undertaken by a business by paying for communication with consumers; e.g. advertising.

    Correct Answer
    Above-the-line
    Above-the-line promotion
    Explanation
    Above-the-line promotion refers to a type of marketing strategy where a business pays for communication with consumers. This can include various forms of advertising such as television commercials, radio ads, print media, and online advertisements. It is called "above-the-line" because these promotional activities are typically conducted through mass media channels that reach a wide audience. This approach allows businesses to create brand awareness and reach a large number of potential customers.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 01, 2012
    Quiz Created by
    Catherine Halcomb
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