IB Business And Management Marketing Quiz Questions! Trivia

60 Questions | Total Attempts: 371

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Billboard posters are an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 2. 
    Branding is an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 3. 
    Cinema is an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 4. 
    Direct mail is an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 5. 
    Free samples are an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 6. 
    Internet is an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 7. 
    Magazines are an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 8. 
    Merchandising is an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 9. 
    Newspapers are an example of an Above-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 10. 
    Packaging is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 11. 
    Personal selling is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 12. 
    Point of sale displays are an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 13. 
    Public relations is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 14. 
    Radio is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 15. 
    Sponsorship is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 16. 
    Television is an example of a Below-the-Line promotional technique.
    • A. 

      True

    • B. 

      False

  • 17. 
    National advertsising is usually too expensive for most businesses to use.
    • A. 

      True

    • B. 

      False

  • 18. 
    Advertising is another word for promotion.
    • A. 

      True

    • B. 

      False

  • 19. 
    Pull promotional techniques relay on above-the-line promotional methods.
    • A. 

      True

    • B. 

      False

  • 20. 
    The internet is an example of below-the-line promotion. 
    • A. 

      True

    • B. 

      False

  • 21. 
    Direct marketing does not include media advertising.
    • A. 

      True

    • B. 

      False

  • 22. 
    Below-the-line promotion includes: direct mail, point of sales displays and flyers (handouts).
    • A. 

      True

    • B. 

      False

  • 23. 
    Which of the following is not part of promotion?
    • A. 

      Advertising

    • B. 

      Branding

    • C. 

      Public relations

    • D. 

      Price reductions

  • 24. 
    Below-the-line promotion does not include
    • A. 

      Cinema advertising

    • B. 

      Direct mailing

    • C. 

      Branding

    • D. 

      Sales promotions on packaging

  • 25. 
    Above-the-line promotion is
    • A. 

      Any form of commercial television or radio promotions

    • B. 

      The use of promotion via the mass media

    • C. 

      Promotional techniques within the control of the organisation

    • D. 

      Used to persuade or inform customers of a firm's products

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