# Bwb In Class Assessment Facts & Insights - August 25th

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| By Jimmy_Ellsworth
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Jimmy_Ellsworth
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Quizzes Created: 5 | Total Attempts: 992
Questions: 30 | Attempts: 130

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• 1.

### How much longer does an American Light Lager consumer stay in an account when compared to craft consumer?

• A.

17 minutes

• B.

18 minutes

• C.

15 minutes

• D.

19 minutes

D. 19 minutes
Explanation
Craft beer consumers tend to stay longer in an account compared to American Light Lager consumers. This is supported by the fact that the American Light Lager consumer stays 19 minutes longer, indicating that they have a higher tendency to spend more time in the establishment.

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• 2.

### The first step of Building with Beer is to Understand your Customer

• A.

True

• B.

False

A. True
Explanation
Understanding your customer is indeed the first step of building with beer. Before starting any business or product development, it is crucial to have a clear understanding of who your target audience is, their needs, preferences, and pain points. This knowledge helps in tailoring your product or service to meet their specific requirements, ensuring customer satisfaction and success in the market. By understanding your customer, you can also identify opportunities for innovation, create effective marketing strategies, and build strong customer relationships.

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• 3.

### ____ of 10 checks with alcohol contain beer

6
Explanation
The statement indicates that out of 10 checks with alcohol, 6 of them contain beer. This means that 6 out of the 10 checks have beer in them, while the remaining 4 checks do not.

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• 4.

### Beer contributes to ____% of total check value

25%
25
25 percent
Explanation
The correct answer is 25%, 25, or 25 percent because it indicates that beer contributes 25% of the total check value. This means that out of the total amount spent, 25% of it is attributed to beer.

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• 5.

### 23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume

• A.

True

• B.

False

B. False
Explanation
23% of drinkers are exclusive to American Light Lagers and they account for 23% of total category volume

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• 6.

### Check all that apply as American Light Lager consumer facts

• A.

Prefer their brand in a bottle

• B.

Are 2X more loyal to their brand than craft drinkers are to theirs

• C.

Will never return if their favorite brand is not available on tap

• D.

Drink 1.2 more Light Lagers per occasion than Crafts

• E.

Hurt the image of a retail account

B. Are 2X more loyal to their brand than craft drinkers are to theirs
D. Drink 1.2 more Light Lagers per occasion than Crafts
Explanation
American Light Lager consumers are 2X more loyal to their brand than craft drinkers are to theirs. They also drink 1.2 more Light Lagers per occasion than Crafts.

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• 7.

### What percentage of consumers are exclusive to American Light Lagers?

• A.

22%

• B.

32%

• C.

23%

• D.

20%

• E.

19%

C. 23%
Explanation
The correct answer is 23%. This means that out of all the consumers, 23% exclusively prefer American Light Lagers.

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• 8.

### Exclusive American Light Lager consumers account for ____ % of total category volume

23%
23
23 percent
Explanation
The correct answer is 23%. This indicates that exclusive American Light Lager consumers make up 23% of the total category volume.

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• 9.

### Accounts that do not tap American Light Lagers run the risk of

• A.

Alienating the 23% of exclusive Light Lager drinkers

• B.

Upsetting Craft Consumers

• C.

Having customers not return because their preferred brand is not available in their favorite package

A. Alienating the 23% of exclusive Light Lager drinkers
C. Having customers not return because their preferred brand is not available in their favorite package
Explanation
By not offering American Light Lagers, businesses may alienate the 23% of exclusive Light Lager drinkers who specifically prefer this type of beer. This can result in these customers feeling neglected or not catered to, potentially leading them to seek out other establishments that do offer their preferred drink. Additionally, if a customer's preferred brand of Light Lager is not available in their favorite package, they may be disappointed and choose not to return to the business in the future. This highlights the importance of providing a variety of options to meet the preferences and expectations of customers.

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• 10.

### The first step of Building with Beer is to Understand how your customer makes money

• A.

True

• B.

False

B. False
Explanation
The first step of Building with Beer is not to understand how your customer makes money.

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• 11.

### The second step of Building with Beer is to Understand how the retailer makes money

• A.

True

• B.

False

A. True
Explanation
The second step of Building with Beer is to understand how the retailer makes money. This means that before proceeding with any business dealings or partnerships, it is important to have a clear understanding of how the retailer generates profit and sustains their business. This knowledge will help in making informed decisions and strategies that align with the retailer's goals and objectives, ultimately leading to a successful collaboration.

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• 12.

### What percentage of consumers will not return if their favorite brand is not available in their favorite package?

• A.

50%

• B.

55%

• C.

23%

• D.

45%

B. 55%
Explanation
The correct answer is 55%. This means that 55% of consumers will not return if their favorite brand is not available in their favorite package. This indicates that a significant portion of consumers place a high value on the specific packaging of their favorite brand and are unwilling to switch to an alternative package.

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• 13.

### ___% of consumers will not return if their favorite brand is not available in their favorite package

55
55%
55 percent
Explanation
This statement indicates that 55% of consumers will not return if their favorite brand is not available in their preferred package. This means that a significant portion of consumers place a high value on the specific packaging of their favorite brand. The percentage given, whether expressed as 55, 55%, or 55 percent, all represent the same proportion of consumers who would not continue to purchase if their preferred packaging is not available.

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• 14.

### American Light Lager consumers are more sensitive to price than craft consumers

• A.

True

• B.

False

A. True
Explanation
American Light Lager consumers are more sensitive to price than craft consumers. This means that individuals who prefer American Light Lager beer are more likely to make purchasing decisions based on the price of the product. They are more likely to be influenced by discounts, promotions, and lower prices compared to craft beer consumers. This suggests that price plays a significant role in the decision-making process for American Light Lager consumers, highlighting their price sensitivity.

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• 15.

### American Light Lager consumers are less sensitive to price than craft consumers

• A.

True

• B.

False

B. False
Explanation
Craft beer consumers are typically more knowledgeable and passionate about beer, which often translates to a willingness to pay higher prices for quality and unique flavors. On the other hand, American Light Lager consumers are more likely to prioritize affordability and accessibility over taste and complexity. Therefore, it can be inferred that craft beer consumers are generally more sensitive to price compared to American Light Lager consumers. Hence, the given statement is false.

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• 16.

### How much more loyal are American Light Lager consumers to their brand than craft consumers?

• A.

1.5X

• B.

3X

• C.

2.5X

• D.

2X

• E.

No More Loyal

D. 2X
Explanation
American Light Lager consumers are twice as loyal to their brand compared to craft consumers. This means that American Light Lager consumers are more likely to consistently choose and remain loyal to their preferred brand, while craft consumers may be more open to trying different brands and not as committed to one specific brand.

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• 17.

### ____% of drinkers are exclusive to craft

7
7%
7 percent
Explanation
The answer 7, 7%, 7 percent implies that the percentage of drinkers who exclusively consume craft beverages is 7%. This means that out of the total number of drinkers, only 7% of them consume craft beverages exclusively, while the remaining percentage may consume other types of drinks as well.

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• 18.

### Exclusive Craft drinkers account for ____ % of total category volume

• A.

7

• B.

3

• C.

5

• D.

4

D. 4
Explanation
The correct answer is 4. This means that exclusive Craft drinkers account for 4% of the total category volume.

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• 19.

### 22% of the craft consumers' beers are American Light Lagers

• A.

True

• B.

False

A. True
Explanation
The given statement states that 22% of the craft consumers' beers are American Light Lagers. This means that a significant portion of the craft beer market consists of American Light Lagers. Therefore, the statement is true.

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• 20.

### What % of craft consumers prefer drinking American Light Lagers while watching sports?

• A.

26%

• B.

22%

• C.

23%

• D.

28%

A. 26%
Explanation
26% of craft consumers prefer drinking American Light Lagers while watching sports. This means that out of all craft consumers, a quarter of them specifically choose American Light Lagers as their drink of choice when watching sports.

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• 21.

### Check all that apply as Craft consumer facts

• A.

26% prefer drinking an American Light Lager while watching sports

• B.

22% of their beers are American Light Lagers

• C.

7% are exclusive to craft beers

• D.

Exclusive craft drinkers only account for 4% of category volume

A. 26% prefer drinking an American Light Lager while watching sports
B. 22% of their beers are American Light Lagers
C. 7% are exclusive to craft beers
D. Exclusive craft drinkers only account for 4% of category volume
Explanation
Craft consumer facts can be inferred from the given information. 26% of craft consumers prefer drinking an American Light Lager while watching sports, indicating a preference for this type of beer in a specific context. Additionally, 22% of the beers consumed by craft consumers are American Light Lagers, suggesting a significant portion of their beer choices fall within this category. Furthermore, 7% of craft consumers exclusively drink craft beers, highlighting a subset of consumers who solely consume craft beer. It is also mentioned that exclusive craft drinkers only account for 4% of category volume, indicating that this group represents a smaller portion of overall craft beer consumption.

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• 22.

### 25% of the craft consumers' beers are American Light Lagers

• A.

True

• B.

False

B. False
Explanation
22% of the craft consumers' beers are American Light Lagers

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• 23.

### The craft consumer will return to an American Light Lager after their 2nd or 3rd beer

• A.

True

• B.

False

A. True
Explanation
The statement suggests that craft consumers tend to switch back to an American Light Lager after having a couple of craft beers. This implies that while they may enjoy trying different craft beers, they ultimately prefer the familiar and lighter taste of American Light Lager. Therefore, the answer is true.

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• 24.

### Cider has grown ___% from 2012 through 2014

60%
60
60 percent
Explanation
Cider has experienced a growth rate of 60% from 2012 through 2014. This means that the amount of cider consumed or produced has increased by 60% during this period. The percentage is a representation of the relative increase in comparison to the initial amount in 2012.

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• 25.

### What % share of the craft segment does cider represent?

• A.

20%

• B.

60%

• C.

23%

• D.

50%

A. 20%
Explanation
Cider represents 20% of the craft segment. This means that out of the total craft segment, cider accounts for 20% of it.

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• 26.

### Check all that apply as Cider consumer facts

• A.

75% of ciders are apple ciders

• B.

Cider is the #2 best selling style of craft beer behind IPA

• C.

31% of beer drinkers also drink cider

• D.

Cider appeals to both genders: 50% both male & female

• E.

Cider has a 20% share of the craft beer segment

B. Cider is the #2 best selling style of craft beer behind IPA
C. 31% of beer drinkers also drink cider
D. Cider appeals to both genders: 50% both male & female
E. Cider has a 20% share of the craft beer segment
Explanation
The given answer includes multiple statements that are true about cider consumers. It states that cider is the second best-selling style of craft beer, with 31% of beer drinkers also consuming cider. It also mentions that cider appeals to both genders, with a 50% consumption rate for both males and females. Additionally, it states that cider holds a 20% share of the craft beer segment. These facts provide information about the popularity and appeal of cider among beer drinkers.

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• 27.

### Invitation crafts deliver ___% of craft dollars with less than 6% of the brands

54
54%
54 percent
Explanation
Invitation crafts generate 54% of the total craft dollars, while representing less than 6% of the brands in the market. This indicates that invitation crafts are highly profitable and successful compared to other craft categories, as they contribute a significant portion of the overall revenue despite being a minority in terms of the number of brands available.

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