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This Adobe Target Business Practitioner Exam assesses skills in setting up and managing A\/B and multivariate tests (MVT) for website optimization. It covers user experience compliance, audience segmentation, and performance...
Questions: 45 | Attempts: 3953 | Last updated: Mar 1, 2025
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Sample Question 1Mr. Singh is working as on optimization consultant for a leading financial institution where he had setup an A/B test to validate two different versions of the campaign landing page. He had shared the QA links internally with the marketing & UX leads to validate the user experience. One of the leads discovered an issue which doesn’t comply with organization UX policy & hence wanted Mr. Singh to make appropriate corrections. Which of the access level would suffice to make the required corrections to the A/B test? (Select all that applies)
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Sample Question 2Mr. Singh has setup an A/B test for users who are not part of any other test within the same domain. In which part of the audience section can you create this segment?
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Sample Question 3Mr. Singh has setup an A/B test on the home page of a leading e-Commerce site to validate two different versions of a page element. Also there is global test running across the site which is not a key test for the top management as compared to the test setup on home page. What needs to be done by the optimization consultant to ensure that there is no conflict in the delivery of the content of both the tests? Select all that applies