Having programs that cater to their emotional, psychological, and domestic needs.
Having corporate parties all the time.
Having top management present company directions and strategy.
Behavior modification and job design.
Overseas posting and self-improvement courses.
Promotions and holidays.
Vouchers and gifts.
White Caucasian males.
Highly qualified individuals.
Women and minorities.
Prior to leaving, do not disrupt your current employer's business.
Inform everyone that you are leaving the firm.
Sign an agreement with your new employer only after you have left the old position.
Have the recruiting employer indemnify you from judgments, settlements, and attorney fees resulting from litigation initiated by the former employer.
Promote trade among member nations by eliminating trade barriers and fostering financial cooperation.
Loan money to underdeveloped developing countries; it was formally known as the International Bank for Reconstruction and Development.
Ensure that there is no major currency speculation in the world.
All of the above.
Union labor contract.
Because the market is too defragmented, and we need to consolidate.
Because consumers are very heterogeneous, and we need to form similar groups for targeting.
Because it is easier to staff manpower.
Because the marketing mix can be applied only to segments and not masses.
Promoting BMW Z4 to a select group of customers.
Selling generic tires nationwide.
Combo meals for parents and kids at McDonald's.
Having product lines with many products.
Demographic information, which includes gender and income.
Geographic information, which includes terrains and population density.
Psychological information, which includes personality and motives.
Medical condition information, which includes health and cancer records.
Place, product, people, promotion.
Product, people, place, promotion.
Product, price, place, promotion.
Product, place, price, promotion.
The former is used by marketing managers, while the later is used by consumers.
The former is collected directly from consumers, while the latter is aggregated or compiled information.
The former is collected directly from consumers, while the latter is seldom used by marketing managers.
The former is used by marketing managers, while the latter is aggregated or compiled data.
Political factors, social factors, competitive factors, technological factors.
Psychological factors, social factors, competitive factors, technological factors.
Political factors, social factors, military factors, technological factors.
Political factors, biological factors, competitive factors, technological factors.
Idea development, idea screening, test marketing, product development, commercialization.
Idea development, idea screening, test marketing, commercialization, product development.
Test marketing, idea development, idea screening, product development, commercialization.
Idea development, idea screening, product development, test marketing, commercialization.
Here's an interesting quiz for you.