FSOT Management Review
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Behavior modification and job design.
Overseas posting and self-improvement courses.
Promotions and holidays.
Vouchers and gifts.
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Job rotation.
Job enlargement.
Job enrichment.
Job reduction.
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Double time.
Flextime.
Part time.
Job sharing.
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Professionals.
White Caucasian males.
Highly qualified individuals.
Women and minorities.
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National origin.
Religion.
Performance.
Location.
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Productivity.
Leadership.
Adaptability.
Social skills.
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Prior to leaving, do not disrupt your current employer's business.
Inform everyone that you are leaving the firm.
Sign an agreement with your new employer only after you have left the old position.
Have the recruiting employer indemnify you from judgments, settlements, and attorney fees resulting from litigation initiated by the former employer.
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Promote trade among member nations by eliminating trade barriers and fostering financial cooperation.
Loan money to underdeveloped developing countries; it was formally known as the International Bank for Reconstruction and Development.
Ensure that there is no major currency speculation in the world.
All of the above.
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Union labor contract.
Union arbitration.
Union Mediation.
Collective bargaining.
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Strike.
Boycott.
Lock out.
Picket.
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Consumer.
Place.
Price.
Product.
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Place.
Possession.
Form.
Time.
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Because the market is too defragmented, and we need to consolidate.
Because consumers are very heterogeneous, and we need to form similar groups for targeting.
Because it is easier to staff manpower.
Because the marketing mix can be applied only to segments and not masses.
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Promoting BMW Z4 to a select group of customers.
Selling generic tires nationwide.
Combo meals for parents and kids at McDonald's.
Having product lines with many products.
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Demographic information, which includes gender and income.
Geographic information, which includes terrains and population density.
Psychological information, which includes personality and motives.
Medical condition information, which includes health and cancer records.
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Place, product, people, promotion.
Product, people, place, promotion.
Product, price, place, promotion.
Product, place, price, promotion.
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The former is used by marketing managers, while the later is used by consumers.
The former is collected directly from consumers, while the latter is aggregated or compiled information.
The former is collected directly from consumers, while the latter is seldom used by marketing managers.
The former is used by marketing managers, while the latter is aggregated or compiled data.
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Imagination.
Perception.
Attitude.
Personality.
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Social roles.
Reference groups.
Social learning.
Social class.
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Political factors, social factors, competitive factors, technological factors.
Psychological factors, social factors, competitive factors, technological factors.
Political factors, social factors, military factors, technological factors.
Political factors, biological factors, competitive factors, technological factors.
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Sales.
Expenses.
Profit.
Pricing.
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Idea development, idea screening, test marketing, product development, commercialization.
Idea development, idea screening, test marketing, commercialization, product development.
Test marketing, idea development, idea screening, product development, commercialization.
Idea development, idea screening, product development, test marketing, commercialization.
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Furniture.
Eggs.
Batteries.
Newspapers.
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Specialty products.
Raw materials.
Shopping products.
Convenience products.
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Introduction.
Growth.
Maturity.
Decline.
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There is no difference.
Brands are used for consumer goods, while trademarks are for advertising.
A trademark is a brand that is registered and legally protected.
A brand is used for a product or service, while a trademark is used for generic goods.
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Temporary price reductions, often employed to boost sales.
Encouraging purchases based on emotional rather than rational responses to price.
A price designed to help a product enter the market and gain market share rapidly.
Charging the highest possible price that buyers who want the product will pay.
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IBM selling PCs at a retail store in a mall
IBM selling PCs online on its Web site.
IBM selling PCs at Wal-Mart.
IBM selling PCs at an IBM authorized retail outlet.
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Exclusive distribution.
Intensive distribution.
Selective distribution.
Any; it does not matter.
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Trains.
Ships.
Planes.
Trucks.
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Prospecting, presenting, approaching, handling objections, closing, following up.
Prospecting, approaching, presenting, closing, handling objections, following up.
Prospecting, approaching, handling objections, presenting, closing, following up.
Prospecting, approaching, presenting, handling objections, closing, following up.
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Income statement.
Balance sheet.
Inventory sheet.
Cash flow statement.
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Profit margin.
Return on assets.
Return on equity.
Receivables turnover.
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Medium of exchange, measure of value, store of value.
Medium of exchange, measure of product, store of value.
Medium of exchange, measure of value, store of deposits.
Medium of gold, measure of value, store of value.
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Acceptability, divisibility, portability, visibility.
Acceptability, durability, portability, visibility.
Acceptability, divisibility, portability, durability.
Acceptability, divisibility, stability, visibility.
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Checking accounts, saving accounts, credit cards, counterfeits.
Checking accounts, money market accounts, credit cards.
Checking accounts, savings accounts, certificate of deposit, counterfeits.
Checking accounts, saving accounts, credit cards, far money.
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Ensure the securities get cleared promptly.
Ensure that ATM machines of different banks are connected and work in sync.
Ensure that international funds transfers are in compliance with anti money laundering policies.
Facilitate payments such as deposits and withdrawals between banks via magnetic tape.
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Loans backed by collateral that the bank can claim if the borrowers do not repay them.
Loans backed only by the borrower's good reputation and previous credit rating.
An arrangement by which a bank agrees to lend a specified amount of money to an organization upon request.
Debt instruments that larger companies sell to raise long-term funds.
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OTC has no central location, while the latter are organized markets where brokers act as agents to buy and sell.
OTC has no central locations, while the latter are organized markets in North America.
OTC has multiple central locations, while the latter are organized markets where brokers act as agents to buy and sell.
OTC has multiple central locations, while the latter are organized markets with only one central market.
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Economies of scales, product differentiation, counterfeiting.
Economies of scales, product differentiation, switching cost.
Economies of scales, government policy, counterfeiting.
Economies of scales, capital requirements, counterfeiting.
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Situation work operation test
Strength weaknesses operation test
Strength weaknesses opportunity threats
Situation work opportunity threat
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Positive word of mouth.
Customer value.
Competitor unique.
Extendibility.
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Organize around outcomes, not tasks.
Have those who use the output of the process perform the process.
Treat geographically dispersed resources as though they were centralized.
Adopt status quo for some areas.
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Planning
Organizing
Staffing
Customer service
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Customer Service Officer (CSO)
Chief Executive Officer (CEO)
Chief Financial Officer (CFO)
Chier Operations Officer (COO)
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Organizing
Planning
Directing
Controlling
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Develop and administer activities involved in transforming resources into goods, services, and ideas ready for the market place.
Focus on obtaining funds for the successful operation of an organization and using those funds to further organizational goals.
Handle the staffing function and deal with employees in a formalized manner.
Take responsibility for planning, pricing, and promoting products and making them available to customers.
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Develop and administer activities involved in transforming resources into goods, services, and ideas in the market place.
Focus on obtaining funds for the successful operation of an organization and using those funds to further organizational goals.
Handle the staffing function and deal with employees in a formalized manner.
Manage an entire business or a major segment of a business.
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