FSOT : Practice Test On Communication! Trivia Quiz

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    Copyright laws protects

    • Literary work
    • Musical works, including any accompanying words
    • Sound recordings
    • All of the above
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About This Quiz


Can you pass this test on FSOT communications? This quiz may be valuable to you. You must know what freedom of information is. Is there a conflict between the first and sixth amendments? What do copyright laws protect? Johann Gutenberg, a desktop publisher and the largest circulated daily newspaper in the United States? If you are looking for information concerning communications, this is the quiz for you.

FSOT : Practice Test On Communication! Trivia Quiz - Quiz

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  • 2. 

    Muckrakers were

    • Artists who used the media to depict dirty (that is, sexually suggestive) material

    • American journalists, novelists and critics, who, in the early 1900s attempted to expose the abuses of business and the corruption of politics

    • Journalists who downplay sensationalism

    • Companies that own a number of newspapers around the country

    Correct Answer
    A. American journalists, novelists and critics, who, in the early 1900s attempted to expose the abuses of business and the corruption of politics
    Explanation
    Muckrakers were American journalists, novelists, and critics who, in the early 1900s, attempted to expose the abuses of business and the corruption of politics. They used their platforms to shed light on societal issues and bring attention to the wrongdoings of powerful individuals and institutions. Through their investigative reporting and literature, they aimed to provoke change and improve society.

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  • 3. 

    About 80% of radio listening occurs where?

    • Individual, portable personal radios

    • At the office or workplace

    • In cars and vehicles on the road

    • In home stereo systems

    Correct Answer
    A. In cars and vehicles on the road
    Explanation
    80% of radio listening occurs in cars and on-road vehicles.

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  • 4. 

    In music technology, the format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played is:

    • CD

    • MP3

    • Napster

    • DVD

    Correct Answer
    A. MP3
    Explanation
    MP3 is the correct answer because it is a widely used audio format that allows for the compression of sound sequences into smaller files without significant loss in sound quality. It achieves this by removing or reducing certain parts of the audio that are less perceptible to the human ear. This compression allows for easier storage and transmission of audio files, making MP3 a popular choice for music distribution and playback.

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  • 5. 

    Which of these elements contributes to the degree of speech anxiety a person feels?

    • Novelty (unfamiliarity)

    • Conspicuousness (stands out)

    • Audience characteristic

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The degree of speech anxiety a person feels is influenced by multiple factors. Novelty or unfamiliarity with the situation can contribute to anxiety as the person may feel unprepared or unsure of what to expect. Conspicuousness, or standing out, can also increase anxiety as the person may feel self-conscious or worried about being judged. Additionally, the characteristics of the audience, such as their size, familiarity, or expertise, can also impact speech anxiety. Therefore, all of these elements contribute to the degree of speech anxiety a person feels.

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  • 6. 

    In preparing a PowerPoint presentation, you discover some material perfectly suited for your use.  However, it is marked with ©.  This means that

    • This material is the property of the U.S. government and may be used without reservation.

    • This material has been copied.

    • This material has been created by an organization using this mark as its logo.

    • This material is copyrighted and its reproduction is protected by law.

    Correct Answer
    A. This material is copyrighted and its reproduction is protected by law.
  • 7. 

    Of the common mistakes that communicators make in emails or memos, what is the most damaging to the credibility of the writer?

    • Poor greetings or no greeting

    • Unnecessary copies

    • Unclear subject lines

    • Careless grammar, spelling, or punctuation

    Correct Answer
    A. Careless grammar, spelling, or punctuation
    Explanation
    Studies of how audiences respond to mistakes in grammar, spelling, or punctuation have found that the audience see the writer as either careless, ignorant, or uneducated, any of which will cause the reader to see the writer as less credible in what they say.

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  • 8. 

    Which U.S. president used radio to provide fireside chats to reassure citizens in hard times?

    • Herbert Hoover

    • Franklin D. Roosevelt

    • Harry S. Truman

    • Dwight D. Eisenhower

    Correct Answer
    A. Franklin D. Roosevelt
    Explanation
    Franklin D. Roosevelt used radio with what he called fireside chats, reassuring Americans during the great depression and mobilizing them to fight Japan and Germany during World War II. Hoover was president earlier and was the Secretary of Commerce who licensed the radio stations before there was a government agency to do so. Harry S. Truman was the president who succeeded Roosevelt. Eisenhower was president after Truman; neither or the latter two were known for fireside chats.

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  • 9. 

    The television technology that allows the display of picture quality similar to that of 35-millimeter movies with sound quality similar to that of a compact disc:

    • DBS

    • PPV

    • Premium Channel

    • HDTV

    Correct Answer
    A. HDTV
    Explanation
    HDTV, high definition television, is what is described in the question.

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  • 10. 

    To determine or test the truth or accuracy of a claim by comparison, investigation, or reference:

    • Verify

    • Belie

    • Recall

    • Disprove

    Correct Answer
    A. Verify
    Explanation
    Belie is to tell lies or cover up. Recall is to bring back without regard to verifying its truth. Disprove is to show something as not true or actual.

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  • 11. 

    The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, that writer must suffer the consequences.  Such protection for subjects of stories comes under the auspices of which of the following acts?

    • Freedom of Information

    • Property Protection

    • Offending Effrontery

    • Defamation

    Correct Answer
    A. Defamation
    Explanation
    The question fits the definition of defamation. Freedom of Information allows press access to public documents. Property Protection Act does not exist. Offending effrontery has to do with obscenity.

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  • 12. 

    The basis of the recording industry today, the phonograph was invented by

    • Lee DeForest

    • G. Marconi

    • Thomas A. Edison

    • Al Jolson

    Correct Answer
    A. Thomas A. Edison
    Explanation
    Edison is the inventor of the phonograph. DeForest experimented with both voiced transmissions and the use of various frequencies, including those which are now part of the FM band. Marconi first transmitted signals with successful reception and later conducted successful trans-Atlantic tests. Al Jolson was a vaudeville actor who performed in blackface, eventually appearing in the first sound motion picture.

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  • 13. 

    In television rating, which one is for mature audiences only?

    • TVY7

    • TVPG

    • TV14

    • TVM

    Correct Answer
    A. TVM
  • 14. 

    Generally, an advertising agency

    • Specializes in the creation of ads, but not in their placement in the media.

    • Places already produced ads in the media, but does not create them.

    • Pays the creator of the ads from media revenues, but neither creates nor places ads.

    • Creates advertising and arranges for their placement in media that accept payment for the exhibiting of those ads.

    Correct Answer
    A. Creates advertising and arranges for their placement in media that accept payment for the exhibiting of those ads.
    Explanation
    Ad agencies generally both create and place advertising.

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  • 15. 

    The general model of communication takes into account the major aspects of the communication process.  This model by Harold Lasswell is as follows: "Who says what to whom by which channel with what effect."  What aspect constitutes the major difference between interpersonal communication and mass communication?

    • The sender

    • The channel

    • The message

    • The effect

    Correct Answer
    A. The channel
    Explanation
    The major difference between interpersonal communication and mass communication lies in the channel used for communication. In interpersonal communication, the channel refers to the direct, face-to-face interaction between individuals, such as speaking or non-verbal cues. On the other hand, mass communication involves the use of mediated channels, such as television, radio, or print media, to reach a large audience simultaneously. The choice of channel greatly impacts the nature and effectiveness of the communication process, making it a significant aspect to consider when distinguishing between interpersonal and mass communication.

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  • 16. 

    Which of the following internet sources provides the most complete and easy-to-find information on traveling or living in specific countries?

    • Www.cnn.com/travel

    • Www.travelocity.com

    • Www.state.gov/travel

    • Www.formmers.com

    Correct Answer
    A. Www.state.gov/travel
    Explanation
    The website www.state.gov/travel is the most complete and easy-to-find source of information on traveling or living in specific countries because it is the official website of the United States Department of State. As a government website, it provides reliable and up-to-date information on travel advisories, visa requirements, safety tips, and other important details for different countries. This makes it a trustworthy source for individuals looking for comprehensive information before traveling or living abroad.

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  • 17. 

    Most of the daily newspapers in the United States are:

    • Morning papers

    • Evening papers

    • All-day dailies

    • Weekend editions

    Correct Answer
    A. Morning papers
    Explanation
    Morning papers outnumber evening papers 766 to 727. There are fewer evening papers, only 727 compared to 766 morning dailies. All-day dailies are classified as either morning or evening papers, although there may be several editions during the day. Only about 60% of morning and evening dailies have Sunday/weekend editions; but a weekend/Sunday paper is not a daily paper, as was asked in the question.

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  • 18. 

    This person began a television station in Atlanta, but made it a nation-wide superstation by offering it by satellite to cable systems.

    • Harold Robbins

    • Ted Turner

    • Robert Sarnoff

    • William Paley

    Correct Answer
    A. Ted Turner
    Explanation
    Ted Turner is the correct answer because he started a television station in Atlanta, which later became the nation-wide superstation known as TBS (Turner Broadcasting System). He achieved this by offering his station's programming via satellite to cable systems across the country. Ted Turner is well-known for his contributions to the media industry, including the founding of CNN (Cable News Network) and the establishment of Turner Entertainment Networks.

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  • 19. 

    The electronic technology that generates, stores and processes data in the form of strings or 0s and 1s:

    • Digital

    • Analog

    • High fi

    • Pay per view

    Correct Answer
    A. Digital
    Explanation
    Digital technology refers to the use of electronic systems that manipulate and process data in the form of binary code, consisting of strings of 0s and 1s. This technology is widely used in various devices and systems, such as computers, smartphones, and digital cameras. It allows for efficient storage, transmission, and manipulation of data, making it a fundamental component of modern information technology. The other options, analog, high fi, and pay per view, do not specifically refer to the generation, storage, and processing of data in binary form.

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  • 20. 

    O & O Stations are those

    • Without sanction to operate by the FCC

    • Operated by companies with public stock offerings

    • Interconnected together, coast to coast, with the same network

    • Owned and operated by a network that provides a regular schedule of programming

    Correct Answer
    A. Owned and operated by a network that provides a regular schedule of programming
    Explanation
    O & O means owned and operated by a network. O & O stations do have sanction by the FCC to operate. Companies with public stock have nothing to do with being O & O.

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  • 21. 

    This person started a fourth TV network to compete with the long-existing three networks of ABC, CBS, and NBC.

    • Christ Craft

    • Art Linkletter

    • Rupert Murdock

    • Bill O'Reilly

    Correct Answer
    A. Rupert Murdock
    Explanation
    Chris Craft is the name of a group of stations. Art Linkletter is the name of an early TV host.

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  • 22. 

    Which of the following techniques for opening a presentation should a speaker use with extreme caution?

    • Beginning with a fact or relevant quotation

    • Showing a relevant cartoon or telling a joke

    • Telling a relevant story or anecdote

    • Referring to the occasion or otherwise establishing the context for the presentation

    Correct Answer
    A. Showing a relevant cartoon or telling a joke
    Explanation
    Any of the techniques listed can be effective when used as an opening in a presentation; however, cartoons and jokes are usually culturally based and can easily offend someone.

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  • 23. 

    Which medium accounts for where the most advertising dollars are spent?

    • The Internet

    • Broadcast TV

    • Newspapers

    • Radio

    Correct Answer
    A. Broadcast TV
    Explanation
    Broadcast TV, with about $60 billion per year, receives the largest proportion of advertising revenue. The internet accounts for about $5 billion.

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  • 24. 

    The systematic investigation of the reason people purchase products is known as

    • Subliminal persuasion

    • Public relations

    • Motivational research

    • Advertising globalization

    Correct Answer
    A. Motivational research
    Explanation
    Motivational research refers to the systematic investigation of the reasons behind people's purchasing decisions. It involves studying consumer behavior, attitudes, and motivations in order to understand what influences their choices. This research helps businesses identify the needs and desires of their target audience, allowing them to develop effective marketing strategies and create products that meet consumer demands. Subliminal persuasion, public relations, and advertising globalization are not specifically focused on understanding the reasons behind consumer purchases, making them incorrect options.

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  • 25. 

    A desktop publisher is

    • A writer who has his/her own small printing press

    • A computer program that allows a writer to lay out, illustrate, and create different typefaces

    • Small printers who specialize in niche markets

    • A printer who produces brochures, booklets, and so on, but not books

    Correct Answer
    A. A computer program that allows a writer to lay out, illustrate, and create different typefaces
    Explanation
    A desktop publisher refers to a computer program that enables a writer to perform various tasks related to designing and formatting documents. This program allows the user to arrange text, graphics, and other elements on a page, as well as add illustrations and choose from different typefaces or fonts. It provides the necessary tools and features for creating visually appealing and professional-looking documents. Therefore, the correct answer is "a computer program that allows a writer to lay out, illustrate, and create different typefaces."

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  • 26. 

    Recognized strategy for dealing with speech anxiety (communication apprehension) is visualization, which is

    • Having your speech written out

    • Picture yourself alone in the room as you speak

    • Picturing yourself standing/sitting in the room where you're speaking, talking comfortably and confidentially with others

    • Using word pictures in your speech, avoiding the abstract convictions

    Correct Answer
    A. Picturing yourself standing/sitting in the room where you're speaking, talking comfortably and confidentially with others
    Explanation
    Visualization is a recognized strategy for dealing with speech anxiety because it helps individuals imagine themselves in a calm and confident state while speaking. By picturing themselves standing or sitting in the room where they are speaking, and engaging in comfortable and confident conversations with others, individuals can alleviate their anxiety and boost their self-assurance. This technique allows them to mentally rehearse a successful and positive speaking experience, which can help reduce nervousness and improve overall performance.

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  • 27. 

    Johann Gutenberg was known as

    • The person who translated the Bible from German to English

    • A Shakespearean actor who brought styles of proper pronunciation to common people

    • The inventor of moveable type, first producing the Bible

    • Editor of the world's first newspaper

    Correct Answer
    A. The inventor of moveable type, first producing the Bible
    Explanation
    Gutenberg was the inventor of the moveable type, which made possible the printing and multiple copies of written works. The person who translated the Bible from German to English was primarily William Tyndale.

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  • 28. 

    In the media, as well as other businesses, an organization's control over a product from production through distribution to exhibition is known as:

    • Horizontal integration

    • Vertical integration

    • Conglomeration

    • Networking

    Correct Answer
    A. Vertical integration
    Explanation
    Vertical integration refers to an organization's control over a product's entire supply chain, from production to distribution to exhibition. This means that the organization owns or controls all stages of the production process, allowing for greater efficiency, cost control, and coordination. This strategy enables the organization to have complete control over the quality, pricing, and availability of its product, ultimately leading to increased market power and potential for higher profits.

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  • 29. 

    An argument consisting of two premises and a conclusion drawn by deductive inference is

    • An immediate inference

    • A syllogism

    • A true premise

    • A proposition

    Correct Answer
    A. A syllogism
    Explanation
    Immediate inference is the ability to describe the activity between personal experiences, data, facts, region of the referent, and related phenomena. A true premise is the fact that may be a premise of a syllogism. A proposition is a plan, proposal, or scheme suggested for acceptance.

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  • 30. 

    In mass communication, the group that receives the message in which it is interested and its economic potential constitutes what is known as

    • A social group

    • A market

    • Uses and gratification group

    • The media

    Correct Answer
    A. A market
    Explanation
    The correct answer is "a market." In mass communication, the group that receives the message and is interested in it is referred to as a market. This term is used because these individuals have economic potential, meaning they have the ability to consume or purchase products or services related to the message being communicated. The concept of a market is important in mass communication as it helps media organizations and advertisers identify and target specific audiences for their messages.

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  • 31. 

    This type of radio transmission broadcasts on the frequency of 550 to 1700 kilohertz:

    • AM radio

    • FM radio

    • Short-wave radio

    • Citizens band radio

    Correct Answer
    A. AM radio
    Explanation
    This is the frequency of AM radio. FM is 88 - 108 (MHz). Short wave is 5.0-26.1 MHz. Citizens band (CB) is 29.96 - 27.41 MHz.

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  • 32. 

    Which of the following techniques for managing crisis communication is most critical?

    • Having a formal, exact, and detailed plan of action

    • Responding quickly to the right people with one consistent message

    • Using the Web as a way to reach reporters, the public, and employees

    • Monitoring the coverage and evaluating effectiveness

    Correct Answer
    A. Responding quickly to the right people with one consistent message
    Explanation
    Responding quickly to the right people with one consistent message is the most critical technique for managing crisis communication because it allows for immediate communication and ensures that all stakeholders receive the same information. By responding quickly, an organization can address concerns and provide updates in a timely manner, helping to minimize confusion and prevent the spread of misinformation. Additionally, delivering one consistent message helps to maintain credibility and trust, as it demonstrates transparency and a unified approach to managing the crisis.

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  • 33. 

    The Discovery Channel is an example of

    • A broadcast station

    • A broadcast network

    • A cable network

    • A superstation

    Correct Answer
    A. A cable network
    Explanation
    The Discovery Channel does not broadcast its signal; thus, it is not a broadcast station or a superstation.

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  • 34. 

    Diphthongs are

    • Voiced sounds in which there is little interference with the outgoing air

    • Voice modified by the same type of friction or stoppage which, in part, produces the sound

    • Combinations of vowel sounds produced as one sound, such as "i" in ice

    • Exaggerations or overstatements used in a message to make a point

    Correct Answer
    A. Combinations of vowel sounds produced as one sound, such as "i" in ice
    Explanation
    Diphthongs are combinations of vowel sounds produced as one sound. This means that when pronouncing a diphthong, two vowel sounds are blended together to create a single sound. For example, the diphthong "i" in the word "ice" is produced by combining the sounds of /aɪ/. This is different from a monophthong, where only one vowel sound is produced. Diphthongs are commonly found in many languages and add complexity to speech sounds.

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  • 35. 

    In some instances, journalists may find that there is a conflict between the 1st Amendment and the 6th Amendment, the latter having to do with

    • The right to keep and bear arms

    • The right to a speedy public trial

    • Privacy

    • Copyright

    Correct Answer
    A. The right to a speedy public trial
    Explanation
    Right to a speedy public trial is the subject of the 6th Amendment and when journalists try to cover trials, there can be sometimes a conflict between freedom of the press and a fair trial. The right to bear arms is the 2nd Amendment. Privacy is a protection not afforded by the constitution and its amendments.

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  • 36. 

    A joint operating agreement provides for:

    • Competing newspapers to combine their circulation and advertising but leave their editorial functions separate

    • Advertising in newspapers working with competitors in setting rates

    • Legislation that allows for multiple-owner, large newspaper chains

    • An agreement that all newspapers in a chain may be printed from the same press.

    Correct Answer
    A. Competing newspapers to combine their circulation and advertising but leave their editorial functions separate
    Explanation
    A is the definition of a joint operating agreement. Other choices are bogus and have no specific terms identified with the choice.

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  • 37. 

    The licensing of mass media material to outlets on a market-to-market basis is known as:

    • Syndication

    • Networking

    • License lending

    • Outlet rating

    Correct Answer
    A. Syndication
    Explanation
    Syndication refers to the process of licensing mass media material, such as television shows or newspaper columns, to outlets on a market-to-market basis. This allows the content to be distributed and broadcasted across multiple outlets, reaching a wider audience. Networking refers to the act of establishing connections and relationships with others, while license lending and outlet rating are not accurate terms to describe the given scenario.

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  • 38. 

    The interference in understanding a message, and which can originate externally, be physical in nature, or internally in either the speaker or the listener is

    • Feedback

    • Noise

    • Breakdown

    • Encoding corruption

    Correct Answer
    A. Noise
    Explanation
    Noise refers to any interference or disturbance that hinders the understanding of a message. This interference can come from external sources, such as background sounds or poor audio quality, or it can be physical in nature, like a bad connection or static. Additionally, noise can also originate internally, either from the speaker, such as speaking too softly or unclearly, or from the listener, such as distractions or lack of attention. Overall, noise disrupts the communication process and makes it difficult for the message to be accurately received and understood.

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  • 39. 

    What is the most important method to establish credibility as a speaker?

    • Creating a positive ethos (sense of authority and trustworthiness)

    • Being very logical and having all of the facts in order

    • Having slides with attractive, complicated graphics

    • Establishing a relaxed rapport with the audience

    Correct Answer
    A. Creating a positive ethos (sense of authority and trustworthiness)
    Explanation
    Although being very logical/having all the facts in order and establishing a relaxed rapport with the audience are both very important for any speaker to be effective, the most important method to establish credibility as a speaker is creating the perception of being honest, trustworthy, and knowledgeable, all part of a positive ethos.

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  • 40. 

    When talking to the news media, what should a skilled communicator be careful to avoid completely.

    • Speaking off the record

    • Speaking in personal terms when appropriate

    • Saying, "I don't know, but I will find out for you."

    • Talking from the view point of the public's interest

    Correct Answer
    A. Speaking off the record
    Explanation
    With the news media, nothing is off the record. Anything that an individual tells a reporter can and most probably will make the news, despite the reporter's claiming otherwise.

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  • 41. 

    When communicating across cultures, which of the following would help you most to communicate effectively?

    • Assume all people are the same and like to receive information the same way

    • Be yourself and hope for the best

    • Try to adopt the other culture's way of communicating

    • Listen and pay attention to context and nonverbal cues

    Correct Answer
    A. Listen and pay attention to context and nonverbal cues
    Explanation
    To communicate effectively across cultures, it is important to listen and pay attention to context and nonverbal cues. This is because different cultures have different communication styles and norms. By actively listening and observing nonverbal cues such as body language and facial expressions, one can better understand the intended message and adjust their own communication style accordingly. This approach shows respect for the other culture and increases the chances of effective communication and understanding. Assuming that all people are the same and like to receive information the same way can lead to misunderstandings and misinterpretations. Trying to adopt the other culture's way of communicating may also not be effective as it may come across as inauthentic.

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  • 42. 

    This term describes an activity in which promotion personnel pay money to radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent:

    • Networking

    • Conglomerating

    • Payola

    • Musicjacking

    Correct Answer
    A. Payola
    Explanation
    The term payola is what's defined in the question; it became illegal in the late 1950s. Networking is the stringing of stations together for programming purposes. Conglomerating is the concentration of stations ownership. Musicjacking is bogus.

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  • 43. 

    This company was a patent trust formed in 1919, which required parties interested in setting up a broadcast operation to pay money for the rights to do so.

    • General Electric (GE)

    • Radio Corporation of America (RCA)

    • Emerson

    • Columbia Broadcasting System (CBS)

    Correct Answer
    A. Radio Corporation of America (RCA)
    Explanation
    RCA was just such a trust. GE was the manufacturing arm and was broken up by the courts from RCA. Emerson was also an early manufacturer of radios. CBS was a radio network which offered programming to links of radio stations.

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  • 44. 

    Some of the best TV programs can be seen during sweeps, which is

    • When the networks get rid of, or sweep away, their inventory of their best programs.

    • When there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company

    • When rating trucks go through neighborhoods, sweeping the frequencies to see how many sets are tuned to each channel

    • When advertisers sweep their unused revenues to purchase the premium programs of the network

    Correct Answer
    A. When there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company
    Explanation
    Sweeps refers to a period when there is a nationwide survey of viewing habits conducted by the A.C. Nielsen Company. This survey is performed four times a year and helps networks determine the popularity and viewership of their programs. During sweeps, networks showcase their best programs in order to attract more viewers and increase their ratings. This explanation fits with the given answer choice.

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  • 45. 

    An example of an agency that exists to make sure that publishers, songwriters, and artists are compensated for their artistry is:

    • FCC

    • A&R

    • ASCAP

    • U.S. Copyright Office

    Correct Answer
    A. ASCAP
    Explanation
    ASCAP (American Society of Composers, Authors, and Publishers) is the only licensing agency that compensates artists.

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  • 46. 

    Connotation refers to

    • The attitudes, feelings, emotions, and values that we associate with a symbol (for example, a word)

    • The way words are used in their literal, exact meaning

    • The indirect, supplemental information that goes with a word

    • Persuading the listener to do something against his/her values

    Correct Answer
    A. The attitudes, feelings, emotions, and values that we associate with a symbol (for example, a word)
    Explanation
    Connotation refers to the attitudes, feelings, emotions, and values that we associate with a symbol, such as a word. It goes beyond the literal, exact meaning of words and includes the additional layers of meaning that are implied or suggested. Connotation adds depth and richness to language, allowing for a more nuanced and subjective interpretation of words and symbols. It is important to consider connotation when communicating, as it can greatly impact the message and how it is received by others.

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  • 47. 

    What is the first step in developing effective written or oral communication?

    • Create an outline

    • Determine what channel or medium (email, phone, memo, meeting, and so on) to use

    • Analyze the audience and the context for the message

    • Clarify the message

    Correct Answer
    A. Analyze the audience and the context for the message
    Explanation
    The first step in developing effective written or oral communication is to analyze the audience and develop an understanding of the context for the message. The more the sender of the message knows about the audience, the more effective the communication will be. The understanding of the audience determines the message, medium, and timing. Analysis of the audience and the context influences each of the other possible answers.

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  • 48. 

    Synesthesia in communication is

    • Forgetting a prepared speech when the speaker is before an audience

    • Making irrelevant analogies in a speech

    • Giving one type of stimulation which evokes the sensation of another

    • Making simple the abstract notions in a message

    Correct Answer
    A. Giving one type of stimulation which evokes the sensation of another
    Explanation
    Synesthesia in communication refers to the phenomenon where one type of stimulation, such as seeing a color or hearing a sound, triggers the sensation of another, unrelated stimulus. This means that when communicating, a person with synesthesia may experience sensory perceptions that are not directly related to the information being conveyed. For example, they may see colors or hear sounds in response to certain words or concepts. This can add an extra layer of sensory experience to their communication, potentially influencing their understanding and expression of ideas.

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  • 49. 

    Since the middle of the 20th century, the number of cities with more than one daily newspaper has

    • Increased

    • Decreased

    • Stayed the same

    • Cannot be determined

    Correct Answer
    A. Decreased
    Explanation
    The number of cities with dailies has actually decreased since the middle of the 20th century, from 181 to 33.

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