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Micro Leadership Academy
Action on ACE-2/ Ang (1-7) and mass receptor
Action on AT1 receptor
By blocking AT2 receptor
By PPAR- Gamma activity
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Higher
Lower
Similar
None of the above
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ARB & Betablockers
ARB & Calcium Channel Blockers
ARB & Diuretics
ARB & ACEI
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Lisinopril
Hydrochlorothiazide
Lisinopril & Amlodipine
Amlodipine
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31%
50%
35%
51%
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Yes
No
Sometimes
None of the Above
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Thiazide
Potasium Sparing diuretics
Loop Diuretics
Thiazide like diuretics
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Reduction in Blood volume
Reduction in Peripheral Resistance
Reduction in both blood volume and peripheral resistance
None of the above
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2-6 Hrs
6-7 Hrs
7-10 hrs
45-60 Hrs
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MRFIT
TOMHS
ALLHAT
SHEP
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Chlorthalidone increases potassium level & Azilsartan increases potassium level
Chlorthalidone increases potassium level & Azilsartan decreases potassium level
Chlorthalidone decreases potassium level & Azilsartan increases potassium level
Chlorthalidone decreases potassium level & Azilsartan decreases potassium level
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Azildac CT- Torrent
Zilarbi CT- Emcure
Azilday CT- Zydus
Myotan CT- Intas
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Sneezing, Rhinorrhea, Coughing
Sneezing, Rhinorrhea, Nasal & Eye Itching
Nasal & Eye Itching
Sneezing, Rhinorrhea, Swelling of the Eyes
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Maintain
Does not impact
Decrease
Increase
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109
119
129
139
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77
85
69
90
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Cardiologist
Diabetologist
Consulting Physician
General Physician
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Because market of higher strength is going to grow at a faster rate
Focussing 80 mg will increase our sales volume
Zilarta 80 mg is the most economical brand amongst all competitor brands
All of the Above
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145
165
135
130
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Increased potassium levels
Increased calcium levels
Increased Sodium levels
None of the above
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ALLHAT
MRFIT
SHEP
TOMHS
SPRINT
SHEP
ALLHAT
TOMHS
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130/80
140/80
150/90
140/90
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81%
76%
90%
70%
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Doctor selection and in clinic performance with call average of 12 per day.
Developing Relationship
Follow up and Implementation
All of the above
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Doctor and Product Survey- Quantification is important.
Product Survey
Competitor’s data and use of personal relationship to influence
All of the above
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Verbatem of Detailng
Voice modulation, Body Language
VAF handling & proper usage of pointer
All of the above
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Any of the Dr of your list
As per organisation strategy
Core Dr only
Only for conversion call.
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To demand prescription
To remind the brand
To thank the Dr
None of the above
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Helps us to check Dr intrest, validate our Rcpa findings and helps us to check effectivness of the input and our communication
Helps us to meet Drs once in 2 months if we think the Dr will start prescribing our poduct
Generally it is Ams job, I need to just do field work
None of above
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Just by meeting Dr
Meeting the Dr , Tgt Acheivment
Meeting the Dr , Tgt Acheivment & Minimum Growth as per the oragnisation norms
None of the above
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1000
2000
1500
3000
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Retail Chemist Product Availablity
Retail Chemist Prescription Audit
Retail Counter product Audit
None of above
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After Dr Call
At the end of the Day working
Both 1 & 2
Before Dr Call
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POB
Servicing
Taking information
Introduction & Rapport building
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Introduce ourself
Ask the name of the Retailer
Do not greet him
Both A & B
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Quantified information of our Brand
Quantified information of Competitor Brand
Pack & Price of Competitor Brand
All of above
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Select a right customer for Right Brand
Know the habit of Presciption of Dr
Plan a Strategy
All of above
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Mechanism of action of the Brand
USP's of the Brand
Bonus
Indications
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Ignore it
Liquidate it
Ask the chemist to return
None of above
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Post call analysis
Precall Planning
Precall Planning
Precall Planning
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Need to analyze the Rx wise and Value wise sales of our brand
Need to analyze the Rx wise and Value wise sales of our brand & Competitor Brand
Both A & B
None
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We should leave the chemist
We should continue to take Info.
We should wait untill he is free
None of above
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On our convenient time
Any Time
On his convenient time
None of Above
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Availablity of YourBrand
Prescription does not get bounced
Both A & B
None of above
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Hand over the order copy to stockist
Supply of goods
Follow-up for confirming if stocks received by chemist
All of the above
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