MGT 301: Principles Of Marketing Exam! Quiz

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  • 1/37 Questions

    The strategic marketing process is how an organization allocates its marketing mix resources to reach its:       

    • Stated business idea
    • Target market
    • Competition
    • Area of expertise
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About This Quiz


Take this MGT 301 exam quiz about the principles of marketing. Marketing ensures that businesses cannot only introduce products as needed, but they also attract new clients. The proper understanding of the product, price, place, and promotion principles help ensure a business comes up with a productive marketing strategy. In this quiz, you will get to test put just how much you know about marketing concepts and strategies. Check it out!

MGT 301: Principles Of Marketing Exam! Quiz - Quiz

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  • 2. 

    A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle?         

    • Decline

    • Growth

    • Maturity

    • Introduction

    Correct Answer
    A. Growth
    Explanation
    A period of rapid market acceptance and increasing profits refers to the growth stage of the product life cycle. During this stage, the product gains wider market acceptance, sales increase rapidly, and profits start to rise. This is typically a positive phase for the product, as it indicates that it is gaining traction in the market and becoming more profitable.

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  • 3. 

    Which one of the following environments is made up of institutions and other forces affecting society’s basic values, perceptions, preferences, and behaviors?

    • Cultural environment

    • Fictitious environment

    • Natural environment

    • Political environment

    Correct Answer
    A. Cultural environment
    Explanation
    The cultural environment refers to the institutions and other forces that shape society's basic values, perceptions, preferences, and behaviors. It includes elements such as language, religion, customs, traditions, arts, and social norms. These factors influence individuals' attitudes and behaviors, as well as the overall dynamics of society. Understanding the cultural environment is crucial for businesses and organizations to effectively adapt their products, services, and marketing strategies to different cultural contexts and meet the needs and expectations of their target audience.

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  • 4. 

    Which one of the following options enables consumers and companies to access and share huge amounts of information with just a few mouse clicks?

    • Digital age

    • Internet

    • Extranet

    • WWW

    Correct Answer
    A. Internet
    Explanation
    The internet enables consumers and companies to access and share huge amounts of information with just a few mouse clicks. It is a global network of interconnected computers that allows for the transfer of data and communication. With the internet, users can search for information, connect with others, and share data easily and quickly. It has revolutionized the way information is accessed and shared, making it an essential tool in the digital age.

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  • 5. 

    Which one of the following schemes is TRUE regarding marketing research in sequence?       

    • Gathering data, analysis, interpretation

    • Analysis, gathering data, interpretation

    • Interpretation, gathering data, analysis

    • Interpretation, reporting, analysis

    Correct Answer
    A. Gathering data, analysis, interpretation
    Explanation
    The correct sequence for marketing research is gathering data, analysis, and interpretation. This is because in order to conduct effective research, data needs to be collected first. Once the data is gathered, it needs to be analyzed to identify patterns, trends, and insights. Finally, the interpretation of the analyzed data helps in drawing meaningful conclusions and making informed decisions.

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  • 6. 

    A marketer has brought the same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategies is being practiced by the marketer?       

    • Undifferentiated marketing strategy

    • Differentiated marketing strategy

    • Concentrated marketing strategy

    • Custom marketing strategy

    Correct Answer
    A. Undifferentiated marketing strategy
    Explanation
    The correct answer is undifferentiated marketing strategy. This strategy involves treating all customers as one homogenous group and offering the same product or marketing message to everyone, regardless of their specific needs or wants. In this case, the marketer is not considering the needs and wants of the customers and is instead assuming that one product will be suitable for all segments.

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  • 7. 

    What are we going to do? And, how are we going to do? In which of the following categories these two questions fall?

    • Researching

    • Planning

    • Controlling

    • Managing

    Correct Answer
    A. Planning
    Explanation
    The two questions "What are we going to do?" and "How are we going to do?" fall under the category of planning. Planning involves determining the goals or objectives to be achieved and then developing a course of action to achieve them. In this case, the questions are focused on determining what needs to be done and how it will be done, which are key aspects of the planning process.

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  • 8. 

    Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?      

    • Developing the research budget

    • Choosing the research agency

    • Choosing the research method

    • Developing the research plan

    Correct Answer
    A. Developing the research plan
    Explanation
    Developing the research plan is the step in the marketing research process that deals with defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings. This step involves determining the specific research objectives and questions, deciding on the research design and methodology, selecting the data collection methods, and creating a detailed plan for how the research will be conducted. It also includes implementing the research plan by collecting and analyzing the data, and interpreting and reporting the findings to provide insights and recommendations for the marketing decision-making process.

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  • 9. 

    A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

    • Selling

    • Advertising

    • Barter

    • Marketing

    Correct Answer
    A. Marketing
    Explanation
    Marketing is the correct answer because it encompasses the social and managerial process of creating value for individuals and organizations. It involves identifying customer needs and wants, developing products or services to meet those needs, and promoting and distributing them effectively. Selling focuses on the transactional aspect of exchanging goods or services for money, while advertising is a subset of marketing that involves promoting products or services. Barter refers to the direct exchange of goods or services without the use of money, which is not the primary focus of the given concept.

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  • 10. 

    Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?      

    • Promotion

    • Self-study

    • Marketing research

    • Cost-benefit analysis

    Correct Answer
    A. Marketing research
    Explanation
    Harvard University is engaging in the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. This process is commonly referred to as marketing research.

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  • 11. 

    A threat is a major unfavorable situation in a firm’s environment. Threats are key impediments to the firm’s current or desired position. Which one of the following represents a threat to a firm’s success?       

    • Relaxation of international tariffs

    • The entrance of new competitors in the market

    • Undifferentiated products or services

    • Cost advantages present because of advanced technology

    Correct Answer
    A. The entrance of new competitors in the market
    Explanation
    The entrance of new competitors in the market represents a threat to a firm's success because it increases competition and potentially decreases market share and profitability. New competitors can offer similar products or services, attract customers, and potentially drive down prices, making it more difficult for the firm to maintain its current or desired position in the market. This threat requires the firm to adapt and differentiate itself in order to remain competitive and successful.

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  • 12. 

    Which of the following sets refers to the order or sequence of marketing management functions?  

    • Control – implementation – market planning

    • Market planning – control – implementation

    • Implementation – control – market planning

    • Marketing planning – implementation - control

    Correct Answer
    A. Marketing planning – implementation - control
    Explanation
    The correct answer is Marketing planning – implementation - control. This sequence represents the logical flow of marketing management functions. First, marketing planning is conducted to set goals, identify target markets, and develop strategies. Then, implementation takes place, where the marketing plans are put into action through activities such as product development, pricing, promotion, and distribution. Finally, control is performed to evaluate the effectiveness of the implemented plans, monitor performance, and make necessary adjustments.

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  • 13. 

    Demographic segmentation divides the market into groups based on which of the following variables?     

    • Size, location, industry, customer

    • Size, company, industry, technology

    • Location, size, occupation, race

    • Customer, technology, company, industry

    Correct Answer
    A. Location, size, occupation, race
    Explanation
    Demographic segmentation divides the market into groups based on variables such as location, size, occupation, and race. This means that the market is segmented based on factors such as where the customers are located, the size of the target market, the occupation or job title of the customers, and their racial or ethnic background. By segmenting the market based on these demographic variables, companies can better understand their target audience and tailor their marketing strategies and messages to effectively reach and engage with these specific groups.

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  • 14. 

    All of the following are accurate descriptions of a company’s mission statement, EXCEPT which one?    

    • Mission statement should fit the market environment

    • Mission statement should be realistic

    • Mission statement should be broad

    • Mission statement should be motivating

    Correct Answer
    A. Mission statement should be broad
    Explanation
    A company's mission statement should not necessarily be broad. A broad mission statement may lack focus and specificity, making it difficult for the company to define its goals and strategies. Instead, a mission statement should be concise and specific, clearly stating the purpose and direction of the company. This allows the company to effectively communicate its values and objectives to stakeholders and guide decision-making processes.

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  • 15. 

    Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?

    • Market penetration

    • Market development

    • Horizontal diversification

    • Conglomerate diversification

    Correct Answer
    A. Market development
    Explanation
    Market development refers to a growth strategy where a company seeks to enter new markets with existing products. In this case, the banks are targeting a new market segment, children, in another city. By offering accounts specifically designed for children, the banks are expanding their customer base and increasing their market share. This strategy allows the banks to leverage their existing products and expertise to tap into a new market, thereby achieving growth.

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  • 16. 

    A person’s pattern of living as expressed in his or her psychographics represents which one of the following concept?        

    • Personality

    • Culture

    • Lifestyle

    • Motive

    Correct Answer
    A. Lifestyle
    Explanation
    A person's pattern of living as expressed in his or her psychographics represents the concept of lifestyle. Psychographics refers to the study of people's attitudes, values, interests, and opinions, which are all factors that shape their lifestyle choices. By examining a person's psychographics, we can gain insights into their behaviors, preferences, and habits, which collectively make up their lifestyle.

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  • 17. 

    Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health. Which one of the following concepts is NOT being followed by this company?   

    • Product concept

    • Production concept

    • Societal marketing concept

    • Marketing concept

    Correct Answer
    A. Societal marketing concept
    Explanation
    The societal marketing concept focuses on meeting the needs and wants of consumers while also considering the well-being of society as a whole. It involves taking into account the long-term effects and consequences of marketing decisions on both consumers and society. In this case, the fast-food restaurant is not following the societal marketing concept because their focus is primarily on offering tasty and convenient food at affordable prices, without considering the negative impact on consumer health.

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  • 18. 

    The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?  

    • Descriptive

    • Exploratory

    • Causal

    • Corrective

    Correct Answer
    A. Exploratory
    Explanation
    Exploratory research aims to gather preliminary information to define a problem and suggest hypotheses. This type of research is conducted when there is limited prior knowledge or understanding of the topic. It helps researchers explore and gain insights into the problem, identify potential variables, and formulate hypotheses for further investigation. Exploratory research is often used in the early stages of a study to provide a foundation for more focused and in-depth research.

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  • 19. 

    Business markets can be segmented on the basis of all of the following variables EXCEPT:       

    • Personal characteristics

    • Operating variables

    • Selling approaches

    • Situational factors

    Correct Answer
    A. Personal characteristics
    Explanation
    Business markets can be segmented based on various variables such as operating variables (e.g., industry type, company size), selling approaches (e.g., direct sales, online sales), and situational factors (e.g., urgency, buying situation). However, personal characteristics of individuals are not typically used to segment business markets as it is more relevant in consumer markets where individuals make purchasing decisions based on personal preferences, needs, and demographics.

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  • 20. 

    Mr. ABC and his staff have decided to use target marketing to reach their sales goals.  Which are their three steps (in order) to target marketing?

    • Market segmentation, market positioning and target marketing

    • Market segmentation, target marketing and market positioning

    • Market alignment, market segmentation and market positioning

    • Market recognition, market preference and market insistence

    Correct Answer
    A. Market segmentation, target marketing and market positioning
    Explanation
    The correct answer is market segmentation, target marketing, and market positioning. This sequence of steps is commonly used in target marketing strategies. Market segmentation involves dividing the market into distinct groups based on certain characteristics. Target marketing involves selecting specific segments to focus on and tailoring marketing efforts to meet their needs. Market positioning involves creating a unique position for the product or service in the minds of the target market. This sequence allows for a systematic approach to effectively reach the sales goals.

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  • 21. 

    Agencies that buy goods and services in order to produce public services or transfer them to those that need them reflect which of the following markets?      

    • Reseller markets

    • Government markets

    • International markets

    • Business markets

    Correct Answer
    A. Government markets
    Explanation
    The correct answer is Government markets. This is because agencies that buy goods and services to produce public services or transfer them to those in need are typically government agencies. These agencies operate within the government market, which is a distinct market that involves the buying and selling of goods and services by government entities.

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  • 22. 

    Most manufactured materials and parts are sold directly to which of the following categories?

    • Consumers

    • Industrial users

    • Co-branders

    • Wholesalers

    Correct Answer
    A. Wholesalers
    Explanation
    Manufactured materials and parts are typically sold directly to wholesalers. Wholesalers act as intermediaries between manufacturers and retailers or industrial users. They purchase goods in bulk from manufacturers and then sell them in smaller quantities to retailers or industrial users. This allows manufacturers to reach a wider market and ensures a smooth distribution of their products. Consumers usually do not directly purchase materials and parts from manufacturers or wholesalers, as they typically buy finished products from retailers. Co-branders, on the other hand, are not directly involved in the sale of materials and parts but rather collaborate with manufacturers to promote and market products under both brands.

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  • 23. 

    Press releases provided by public listed companies help to meet the needs of which of the following publics?        

    • Local

    • Financial

    • Citizen-action

    • Media

    Correct Answer
    A. Media
    Explanation
    Press releases provided by public listed companies help to meet the needs of the media. These releases serve as a means for companies to communicate important information, such as financial results, new product launches, or corporate announcements, to the media. The media then uses this information to report on the company's activities and share it with the public. By providing press releases, companies are able to effectively reach and engage with the media, ensuring that their messages are accurately and widely disseminated.

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  • 24. 

    With concentrated marketing, the marketer goes after a _____ share of _____.   

    • Small; a small market

    • Small; a large market

    • Large; one or a few niches

    • Large; the mass market

    Correct Answer
    A. Small; a large market
    Explanation
    With concentrated marketing, the marketer focuses on targeting a small share of a large market. This strategy involves identifying a specific segment within a larger market and tailoring marketing efforts to meet the needs and preferences of that particular segment. By concentrating resources on a smaller portion of the market, the marketer can better understand and cater to the specific needs of their target audience, increasing the chances of success in that particular segment.

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  • 25. 

    Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

    • Customer perceived value

    • Marketing myopia

    • Customer relationship management

    • Customer satisfaction

    Correct Answer
    A. Customer perceived value
    Explanation
    Customer perceived value refers to the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. It is the customer's subjective assessment of the overall worth or desirability of a product or service, taking into account both tangible and intangible factors. It reflects the customer's perception of the value they will receive from the product or service compared to what they will give up in terms of money, time, effort, or other sacrifices.

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  • 26. 

    Your marketing department is attempting to improve strategic decision making, assess and track competitors’ actions and provide early warning of opportunities and threats. For this purpose which of the following will be used by your department?         

    • Internal databases

    • External databases

    • Marketing intelligence

    • Company reports only

    Correct Answer
    A. Marketing intelligence
    Explanation
    Marketing intelligence is the correct answer because it refers to the process of gathering, analyzing, and interpreting information about the market, competitors, and customers. By using marketing intelligence, the marketing department can improve strategic decision making, assess and track competitors' actions, and identify potential opportunities and threats. Internal databases, external databases, and company reports may provide some of the information needed for marketing intelligence, but marketing intelligence encompasses a broader and more comprehensive approach to gathering and analyzing information.

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  • 27. 

    Which one of the following options refers to “The art and science of choosing target markets and building profitable relationships”

    • Customer relationship management

    • Knowledge management

    • Total quality management

    • Marketing management

    Correct Answer
    A. Marketing management
    Explanation
    Marketing management refers to the art and science of choosing target markets and building profitable relationships. It involves analyzing consumer behavior, identifying target markets, developing marketing strategies, and implementing marketing programs to reach and satisfy customers. This includes activities such as market research, product development, pricing, promotion, and distribution. Marketing management plays a crucial role in identifying and satisfying customer needs, creating value for customers, and ultimately driving business profitability.

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  • 28. 

    You purchase cleaning supplies for your custodial help regularly.  It is showing which buying situation?         

    • Modified rebuy

    • Straight rebuy

    • Modified straight rebuy

    • Consumer buy

    Correct Answer
    A. Straight rebuy
    Explanation
    The correct answer is straight rebuy. In a straight rebuy buying situation, the buyer regularly purchases a product or service without making any changes to the specifications or supplier. In this case, the buyer is regularly purchasing cleaning supplies for their custodial help, indicating that they are simply reordering the same supplies without any modifications or changes to the buying process.

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  • 29. 

    Which of the following is NOT a primary motivation?

    • Achievement

    • Self-esteem

    • Self-expression

    • Attitude

    Correct Answer
    A. Attitude
    Explanation
    The question asks for a motivation that is NOT a primary motivation. While achievement, self-esteem, and self-expression are all commonly recognized as primary motivations, attitude is not typically considered a primary motivation. Attitude refers to one's disposition or outlook towards something, rather than a driving force or goal. Therefore, attitude does not fit the criteria of a primary motivation.

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  • 30. 

    Which one of the following is the MOST useful source of speedier and more comprehensive information?     

    • Suppliers

    • Key customers

    • Company reports

    • Sales force

    Correct Answer
    A. Company reports
    Explanation
    Company reports are the most useful source of speedier and more comprehensive information because they provide detailed and accurate information about a company's financial performance, market position, strategies, and future prospects. These reports are prepared by the company itself and provide insights into various aspects of the business, including sales, profits, investments, and growth opportunities. They are often required to be disclosed to shareholders and regulators, ensuring transparency and reliability. Compared to other sources like suppliers, key customers, or the sales force, company reports offer a more comprehensive and reliable source of information for decision-making and analysis.

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  • 31. 

    If Unilever needs to survey retailer’s attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Unilever will probably use what kind of survey?         

    • A mail

    • A telephone

    • Computer interviewing

    • A personal interview

    Correct Answer
    A. A personal interview
    Explanation
    Unilever will probably use a personal interview survey because it allows for direct interaction with the retailers. This method would enable Unilever to gather detailed and specific information about the availability of product literature in athletic shoe shops. Additionally, conducting personal interviews would provide the opportunity to clarify any uncertainties or misunderstandings that may arise during the survey process. This method is likely to yield faster results compared to other methods like mail or telephone surveys, as it allows for immediate data collection.

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  • 32. 

    Which one of the following characteristics is NOT a requirement for effective segmentation?

    • Differential

    • Achievable

    • Accessible

    • Measurable

    Correct Answer
    A. Achievable
    Explanation
    Achievable is not a requirement for effective segmentation because it does not directly contribute to the process of dividing a market into distinct groups. The other characteristics - differential, accessible, and measurable - are all essential for successful segmentation. Differential refers to the need for the segments to be distinct and different from each other. Accessible means that the segments can be reached and targeted by marketing efforts. Measurable implies that the segments can be quantified and evaluated. However, achievable does not have a direct correlation to effective segmentation.

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  • 33. 

    ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?      

    • Causal

    • Experimental

    • Primary

    • Secondary

    Correct Answer
    A. Primary
    Explanation
    Primary data would be the best classification for this study because primary data refers to data that is collected firsthand by the researcher specifically for the purpose of the study. In this case, ABC Company conducted a study to acquire information about consumer attitudes toward mail order purchases, which means they collected the data themselves rather than using data that has already been collected by someone else (secondary data). Therefore, the data collected by ABC Company would be classified as primary data.

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  • 34. 

    Which one of the following phrases reflects the marketing concept

    • The supplier is a king in the market

    • Marketing should be viewed as hunting not gardening

    • This is what I make, won’t you please buy it?

    • This is what I want, won’t you please make it?

    Correct Answer
    A. This is what I make, won’t you please buy it?
    Explanation
    The phrase "This is what I make, won't you please buy it?" reflects the marketing concept because it focuses on creating a product or service that meets the needs and wants of the target market. It implies that the company is producing something and is seeking customers who would be interested in purchasing it. This aligns with the marketing concept, which emphasizes understanding and satisfying customer needs in order to achieve organizational goals.

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  • 35. 

    If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are heavy expenses incurred. Which of the following stage is being faced by the BATA?      

    • Introduction

    • Growth

    • Maturity

    • Decline

    Correct Answer
    A. Maturity
    Explanation
    Based on the given information, BATA Company Ltd. is facing the stage of maturity. This is because slow sales growth indicates that the company has already reached a stable position in the market and is not experiencing rapid expansion. Additionally, the nonexistence of profits suggests that the company is not able to generate significant returns despite its established presence. The heavy expenses incurred further indicate that the company is in a mature stage where it requires substantial investments to maintain its operations.

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  • 36. 

    When a company identifies the parts of the market it can serve best and most profitably. Which one of the following factors is in the practice of a company?         

    • Concentrated marketing

    • Mass marketing

    • Targeted marketing

    • Market segmentation

    Correct Answer
    A. Market segmentation
    Explanation
    Market segmentation refers to the practice of a company identifying the parts of the market it can serve best and most profitably. This involves dividing the market into distinct groups based on certain characteristics such as demographics, psychographics, behavior, or geographic location. By doing so, the company can tailor its marketing efforts and offerings to meet the specific needs and preferences of each segment, increasing the chances of success and profitability.

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  • 37. 

    Which of the following environment consists of the factors that affect consumer purchasing power and spending patterns?        

    • Demographic environment

    • Cultural environment

    • Economic environment

    • Consumer environment

    Correct Answer
    A. Consumer environment
    Explanation
    The correct answer is the economic environment. The economic environment includes factors such as income levels, employment rates, inflation, and interest rates, which all influence consumer purchasing power and spending patterns. These economic factors can determine how much money consumers have available to spend and how confident they feel about making purchases.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 09, 2009
    Quiz Created by
    Dashing-khan

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