Take this MGT 301 exam quiz about the principles of marketing. Marketing ensures that businesses cannot only introduce products as needed, but they also attract new clients. The proper understanding of the product, price, place, and promotion principles help ensure a business comes up with a productive marketing strategy. In this quiz, you will get to test put just how much you know about marketing concepts and strategies. Check it out!
Selling
Advertising
Barter
Marketing
Customer perceived value
Marketing myopia
Customer relationship management
Customer satisfaction
Customer relationship management
Knowledge management
Total quality management
Marketing management
The supplier is a king in the market
Marketing should be viewed as hunting not gardening
This is what I make, won’t you please buy it?
This is what I want, won’t you please make it?
Digital age
Internet
Extranet
WWW
Mission statement should fit the market environment
Mission statement should be realistic
Mission statement should be broad
Mission statement should be motivating
Researching
Planning
Controlling
Managing
Market penetration
Market development
Horizontal diversification
Conglomerate diversification
Stated business idea
Target market
Competition
Area of expertise
Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control
Reseller markets
Government markets
International markets
Business markets
Cultural environment
Fictitious environment
Natural environment
Political environment
Internal databases
External databases
Marketing intelligence
Company reports only
Promotion
Self-study
Marketing research
Cost-benefit analysis
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
Descriptive
Exploratory
Causal
Corrective
A mail
A telephone
Computer interviewing
A personal interview
Personality
Culture
Lifestyle
Motive
Achievement
Self-esteem
Self-expression
Attitude
Modified rebuy
Straight rebuy
Modified straight rebuy
Consumer buy
Concentrated marketing
Mass marketing
Targeted marketing
Market segmentation
Market segmentation, market positioning and target marketing
Market segmentation, target marketing and market positioning
Market alignment, market segmentation and market positioning
Market recognition, market preference and market insistence
Size, location, industry, customer
Size, company, industry, technology
Location, size, occupation, race
Customer, technology, company, industry
Undifferentiated marketing strategy
Differentiated marketing strategy
Concentrated marketing strategy
Custom marketing strategy
Small; a small market
Small; a large market
Large; one or a few niches
Large; the mass market
Wait!
Here's an interesting quiz for you.