1.
What is an example of a housekeeping activity that a gift-shop employee would perform?
A. 
Purchasing cleaning supplies
B. 
Straightening display areas
C. 
D. 
Inspecting fire extinguishers
2.
To lower their risk of inhaling the harmful fumes of cleaning chemicals, hotel housekeeping employees might wear protective
A. 
B. 
C. 
D. 
3.
To become the general manager of a large hotel, you will probably need to go to
A. 
B. 
C. 
D. 
4.
Which of the following is an example of promotion in the hospitality industry:
A. 
A resort reservationist asks a guest if s/he would like a beachfront room.
B. 
A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons.
C. 
A general manager sends hotel employees a memo regarding insurance policy changes.
D. 
A guest orders room service at a European bed and breakfast inn.
5.
When deciding what products to buy, businesses tend to offer only those products that
A. 
B. 
C. 
D. 
6.
What technology should a travel agent use specifically to notify clients of web pages of interest?
A. 
B. 
C. 
D. 
Search engine optimization
7.
Which of the following is an example of a service provided by the hospitality industry:
A. 
B. 
C. 
D. 
8.
The Treetop Resort and Spa wants to increase its web site's visibility on major search engines such as AOL and Google. Which of the following strategies is most likely to optimize the resort's ranking on the search engines:
A. 
B. 
Extensive use of JavaScript
C. 
Detailed, accurate site map
D. 
Web site age and longevity
9.
An up-and-coming international hotel chain invited a popular syndicated television talk show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) __________ in its word-of-mouth marketing campaign.
A. 
B. 
C. 
D. 
10.
An account manager for a large national travel company is responsible for proofing print ads that will coincide with the company's Super Bowl ads. What type of proof should the account manager request?
A. 
B. 
C. 
D. 
11.
You handle your restaurant's public-relations activities. Which of the following issues would be most appropriate for the restaurant to address:
A. 
Buying new uniforms for Little League players
B. 
Buying books for adults who are learning to read
C. 
D. 
Feeding late-night airport arrivals who don't know where to get food
12.
The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?
A. 
Staff the store with the same salespeople who worked last year.
B. 
Determine whether anything needs to be ordered.
C. 
Make sure advertisements appeared in the newspaper.
D. 
Confirm that red items have been displayed.
13.
To track how customers respond to advertisements, many marketers use __________ measures.
A. 
B. 
C. 
D. 
14.
When Maddie checked in at the Happy Airline ticket counter for her five-hour economy-class flight to California, the customer service agent explained that hot meals and complimentary cocktails would only be served to business-class and first-class passengers. For that reason, the Happy Airline agent suggested that Maddie pay a small fee to move from economy-class to business-class for the flight. This is an example of
A. 
B. 
C. 
D. 
15.
To celebrate the end of high school and the beginning of college, Frankie is planning to spend three months backpacking through Europe. Frankie wants to see a lot of sites and do a lot of things, but he doesn't have much cash to spend. Given his financial situation, what type of lodging property would you recommend to Frankie for his trip?
A. 
B. 
C. 
D. 
16.
An accounts-receivable employee monitors delinquent accounts by placing them into three folders—30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?
A. 
B. 
C. 
D. 
17.
Which of the following factors impacts the price of hospitality and tourism products:
A. 
B. 
C. 
D. 
18.
If trends indicate that more people are booking airline flights to ocular destinations, it is likely that
A. 
Tour attendance will decline.
B. 
lodging occupancy rates will increase.
C. 
The unemployment rate will increase.
D. 
Consumer spending will decline.
19.
When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
A. 
The strength of the relationship of the two data sets is the same.
B. 
No relationship exists with the -1 correlation.
C. 
The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.
D. 
The strength of the relationship of the -1 correlation is less than that of the +1 correlation.
20.
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
A. 
Different backgrounds in each slide
B. 
C. 
D. 
21.
A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to
A. 
Order appropriate newspapers.
B. 
Advertise in specific areas.
C. 
Serve regional menu items.
D. 
provide local travel brochures.
22.
The Coleman Company sells its own brand of tents, coolers, grills, and sleeping bags. This is an example of
A. 
B. 
Monopolizing the outdoor market.
C. 
D. 
23.
To protect a business from natural risks, the business should purchase __________ insurance.
A. 
B. 
C. 
D. 
24.
Which of the following is available to all people around the world who have access to a computer that has connectivity:
A. 
B. 
C. 
D. 
25.
Changing attitudes about family roles is an example of a shift in
A. 
B. 
C. 
D.