Marketing, R&D, Admin
Field Sales, Managed Markets, Marketing
Managed Markets, Operations, Field Sales
Regulatory Affairs, Field Sales, R&D
Payers, Consumers, Retailers
Wholesalers, Consumers, Pharmacists
Authorized Healthcare Professionals/Physicians, Consumers, Payers
Retailers, Pharmacists, Authorized Healthcare Professionals/Physicians
Assume risk and responsibility for product supply
Manage receivables and credit risk
Specialize in distributing pharmaceutical products to pharmacies, hospitals, and clinics.
Enforce regulatory requirements for product handling and distribution
Sell their products in bulk at a cost effective price.
It is not responsible for supplying payment for the pharmaceutical products it receives.
It serves special populations and receives favorable pricing.
Because it controls the FDA, the government is less liable for regulatory affair infractions.
Because it's the US government, which is unique to begin with.
Increase awareness of a certain disease and its available therapies, and cut costs for those available therapies.
Rely solely on marketing and promotions to drive demand.
Focus on differentiating their product from others in the market and increasing awareness of a certain disease and its available therapies.
Differentiate their product from others in the market and saturate the market with notable information about the product.
Those with prescribing authority
The prescribers and patients identities
The product strength and form
The condition that the drug is supposed to treat
The leader of a focus group/think tank regarding appropriate messaging of a new product.
A broad group of widely respected physicians who have influence over their peers because of their past medicinal discoveries.
A select group of physicians who held a leadership role in a clinical trial and can influence the adoption of novel products.
A prescribing physician who, because of their elete industry status, influences the thoughts of the consumer on which products to use.
Obstetrics and gynecology
Continuing education programs
Product presentations delivered by pharmaceutical sales reps
Pharmacy benefit managers
Details about the clinical trials
Science behind the product
Clinical evidence in a graphical form
Summarized/highlighted key messages
A detailed list of the adverse effects of the product
Compliance and Regulation
Consistence and Persistence
Persistence and Compliance
Persistence and Determination
Ad and Herence
Pharma companies selling their products directly to the consumer
Pharma companies paying physicians to promote their products
Pharma companies using consumer advertising techniques to reach its customer base
Pharma companies using pharmacies to market and sell their generic equivalents at a lower price.
The individual consumer
The pharmacist whom the consumer pays
The regulatory bodies that control the pharma companies
The broad array of customers that collectively control reimbursement for drug use
How products are promoted to prescribers
A and B
A and C
The HR representative for pharmacists
The manager of a pharmacy
An office of the FDA, responsible for making sure pharmacists adhere to all FDA regulations
An organization that administers pharmacy benefits on behalf of healthcare payers.
Offer concessionary pricing (rebates)
Be the most effective drug on the market for a particular condition
Demonstrate increased safety over alternative therapies
Be the least expensive drug on the market for a particular condition
The types of drugs dispensed: schedule I-III drugs are only dispensed in a hospital pharmacy due to their high risk of abuse.
The customer base: retail pharmacies accept any valid prescription and hospital pharmacies dispense prescriptions to patients being treated within the hospital
The location of the pharmacy: hospital pharmacies are the only place in a hospital that a patient can get a prescritpion filled
There is no difference between the two.
To divide large national chains from single-store independent pharmacies.
To establish appropriate pricing strategies and market priorities.
To ensure full saturation of the market with their product.
To separate pharmacies based on their focus of chemical or biological products.
Prior authorization requirements
Utilization "report cards"