Customer Journey to Online Purchase Quiz

1.

Family name, pre nom - as on presence list
2.

What is one example from the reading of a marketing channel that influences a customer?
3.

The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.

Explanation
The "path to purchase" refers to the journey that a customer takes from becoming aware of a product to eventually making a purchase. It includes all the steps and interactions that a customer goes through, such as researching, comparing options, and finally deciding to invest in the product. This term is commonly used in marketing and sales to understand and optimize the customer's journey and ensure a successful conversion from awareness to purchase.

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4
4.

What is an Assisting channel?
- A.
  
  A channel that acts as the last point of contact prior to a purchase.
- B.
  
  A channel that builds consideration early in customer journey.
- C.
  
  A channel that does not inspire a customer to purchase.
- D.
  
  The channel that convinces a customer to purchase.
Correct Answer
B. A channel that builds consideration early in customer journey.

Explanation
An assisting channel refers to a channel that helps to build consideration early in the customer journey. This means that it assists in creating awareness and interest in a product or service, but it is not necessarily the final point of contact before a purchase is made. It may provide information, recommendations, or support to potential customers, influencing their decision-making process and guiding them towards making a purchase.

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5.

Generally, the longer the length of the customer journey, the greater the purchase value.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The statement suggests that there is a positive correlation between the length of the customer journey and the purchase value. This means that customers who have a longer journey, meaning they spend more time engaging with the brand or product before making a purchase, are more likely to make higher-value purchases. This could be because they have had more time to research and consider their options, leading to a higher level of commitment and investment in the purchase.

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6.

Organic Search is often the earliest marketing channel on a customer's path to purchase.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The statement suggests that Organic Search is often the first marketing channel that customers encounter on their path to purchase. However, the correct answer is False. This means that Organic Search is not necessarily the earliest marketing channel in a customer's path to purchase. There may be other marketing channels, such as social media or paid advertisements, that customers encounter before Organic Search.

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Customer Journey To Online Purchase Quiz

Family name, pre nom - as on presence list

What is one example from the reading of a marketing channel that influences a customer?

The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.

What is an Assisting channel?

Generally, the longer the length of the customer journey, the greater the purchase value.

Organic Search is often the earliest marketing channel on a customer's path to purchase.