Customer Journey To Online Purchase Quiz

6 Questions | Total Attempts: 97

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Customer Quizzes & Trivia

First quiz of Net Literacy MBA course based on assigned reading: Customer Journey to Online Purchase.


Questions and Answers
  • 1. 
    Family name, pre nom - as on presence list
  • 2. 
    What is one example from the reading of a marketing channel that influences a customer?
  • 3. 
    The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.
  • 4. 
    What is an Assisting channel?
    • A. 

      A channel that acts as the last point of contact prior to a purchase.

    • B. 

      A channel that builds consideration early in customer journey.

    • C. 

      A channel that does not inspire a customer to purchase.

    • D. 

      The channel that convinces a customer to purchase.

  • 5. 
    Generally, the longer the length of the customer journey, the greater the purchase value.
    • A. 

      True

    • B. 

      False

  • 6. 
    Organic Search is often the earliest marketing channel on a customer's path to purchase.
    • A. 

      True

    • B. 

      False

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