Customer Journey To Online Purchase Quiz
6 Questions
| Total Attempts: 97
First quiz of Net Literacy MBA course based on assigned reading: Customer Journey to Online Purchase.
Questions and Answers
- 1.Family name, pre nom - as on presence list
- 2.What is one example from the reading of a marketing channel that influences a customer?
- 3.The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.
- 4.What is an Assisting channel?
- A.
A channel that acts as the last point of contact prior to a purchase.
- B.
A channel that builds consideration early in customer journey.
- C.
A channel that does not inspire a customer to purchase.
- D.
The channel that convinces a customer to purchase.
- 5.Generally, the longer the length of the customer journey, the greater the purchase value.
- A.
True
- B.
False
- 6.Organic Search is often the earliest marketing channel on a customer's path to purchase.
- A.
True
- B.
False
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