Customer Journey To Online Purchase Quiz

Reviewed by Editorial Team
The ProProfs editorial team is comprised of experienced subject matter experts. They've collectively created over 10,000 quizzes and lessons, serving over 100 million users. Our team includes in-house content moderators and subject matter experts, as well as a global network of rigorously trained contributors. All adhere to our comprehensive editorial guidelines, ensuring the delivery of high-quality content.
Learn about Our Editorial Process
| By Cmh_mba
C
Cmh_mba
Community Contributor
Quizzes Created: 2 | Total Attempts: 389
| Attempts: 135
SettingsSettings
Please wait...
  • 1/6 Questions

    The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.

Please wait...
About This Quiz


First quiz of Net Literacy MBA course based on assigned reading: Customer Journey to Online Purchase.

Customer Journey To Online Purchase Quiz - Quiz

Quiz Preview

  • 2. 

    What is one example from the reading of a marketing channel that influences a customer?

  • 3. 

    What is an Assisting channel?

    • A channel that acts as the last point of contact prior to a purchase.

    • A channel that builds consideration early in customer journey.

    • A channel that does not inspire a customer to purchase.

    • The channel that convinces a customer to purchase.

    Correct Answer
    A. A channel that builds consideration early in customer journey.
    Explanation
    An assisting channel refers to a channel that helps to build consideration early in the customer journey. This means that it assists in creating awareness and interest in a product or service, but it is not necessarily the final point of contact before a purchase is made. It may provide information, recommendations, or support to potential customers, influencing their decision-making process and guiding them towards making a purchase.

    Rate this question:

  • 4. 

    Generally, the longer the length of the customer journey, the greater the purchase value.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that there is a positive correlation between the length of the customer journey and the purchase value. This means that customers who have a longer journey, meaning they spend more time engaging with the brand or product before making a purchase, are more likely to make higher-value purchases. This could be because they have had more time to research and consider their options, leading to a higher level of commitment and investment in the purchase.

    Rate this question:

  • 5. 

    Organic Search is often the earliest marketing channel on a customer's path to purchase.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that Organic Search is often the first marketing channel that customers encounter on their path to purchase. However, the correct answer is False. This means that Organic Search is not necessarily the earliest marketing channel in a customer's path to purchase. There may be other marketing channels, such as social media or paid advertisements, that customers encounter before Organic Search.

    Rate this question:

  • 6. 

    Family name, pre nom - as on presence list

Quiz Review Timeline (Updated): Apr 16, 2024 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Apr 16, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 15, 2013
    Quiz Created by
    Cmh_mba
Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.