Customer Journey To Online Purchase Quiz

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1. The "path to _______" is the timeline from a customer's awareness of a product to the final interaction and eventual investment.

Explanation

The "path to purchase" refers to the journey that a customer takes from becoming aware of a product to eventually making a purchase. It includes all the steps and interactions that a customer goes through, such as researching, comparing options, and finally deciding to invest in the product. This term is commonly used in marketing and sales to understand and optimize the customer's journey and ensure a successful conversion from awareness to purchase.

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About This Quiz
Customer Journey To Online Purchase Quiz - Quiz


First quiz of Net Literacy MBA course based on assigned reading: Customer Journey to Online Purchase.

2. What is one example from the reading of a marketing channel that influences a customer?

Explanation

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3. What is an Assisting channel?

Explanation

An assisting channel refers to a channel that helps to build consideration early in the customer journey. This means that it assists in creating awareness and interest in a product or service, but it is not necessarily the final point of contact before a purchase is made. It may provide information, recommendations, or support to potential customers, influencing their decision-making process and guiding them towards making a purchase.

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4. Generally, the longer the length of the customer journey, the greater the purchase value.

Explanation

The statement suggests that there is a positive correlation between the length of the customer journey and the purchase value. This means that customers who have a longer journey, meaning they spend more time engaging with the brand or product before making a purchase, are more likely to make higher-value purchases. This could be because they have had more time to research and consider their options, leading to a higher level of commitment and investment in the purchase.

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5. Organic Search is often the earliest marketing channel on a customer's path to purchase.

Explanation

The statement suggests that Organic Search is often the first marketing channel that customers encounter on their path to purchase. However, the correct answer is False. This means that Organic Search is not necessarily the earliest marketing channel in a customer's path to purchase. There may be other marketing channels, such as social media or paid advertisements, that customers encounter before Organic Search.

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The "path to _______" is the timeline from a customer's...
What is one example from the reading of a marketing channel that...
What is an Assisting channel?
Generally, the longer the length of the customer journey, the greater...
Organic Search is often the earliest marketing channel on a...
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