Quiz: Marketing Cluster Exam Practice Questions!

50 Questions | Total Attempts: 47

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Market Research Quizzes & Trivia

Questions and Answers
  • 1. 
    The federal courts are part of the U.S.
    • A. 

      Legislative body

    • B. 

      Executive branch

    • C. 

      Judicial system

    • D. 

      Presidential cabinet

  • 2. 
    Which of the following types of business organizations reduces or limits the risk of its stockholdesr:
    • A. 

      Partnerships

    • B. 

      Sole proprietorship

    • C. 

      Franchise

    • D. 

      Corporation

  • 3. 
    Which of the following is an aspect of channel management that impacts customer service:
    • A. 

      Timeliness

    • B. 

      Taxes

    • C. 

      Protectionism

    • D. 

      Advertising

  • 4. 
    Which of the following is a marketing function that can be performed by channel intermediaries:
    • A. 

      Promoting products

    • B. 

      Monitoring union activities

    • C. 

      Training employees

    • D. 

      Recruitingg workers

  • 5. 
    What effect does the technology of digital money have on the distribution function?
    • A. 

      Increases productivity

    • B. 

      Improves cash flow

    • C. 

      Creates virtual reality

    • D. 

      Manages information

  • 6. 
    Which example best reflects a potential ethical issue among distribution channel members?
    • A. 

      The manager of a wholesale business awards a supply contract to his/her spouse's company.

    • B. 

      A logistics manager negotiates with a shipping company for lower carrier fees.

    • C. 

      Warehouse personnel request permission to purchase company inventory for personal use.

    • D. 

      A food distributor dispenses product samples to a potential customer.

  • 7. 
    Which of the following is a marketing activity that a business should coordinate wtih distribution in order to successfully sell its product:
    • A. 

      Competition

    • B. 

      Orientation

    • C. 

      Production

    • D. 

      Promotion

  • 8. 
    Jackie's coach is in the middle of explaining a basketball drill, and Jackie interrupts to ask a question.  If she had let her coach finish, her question would have been answered.  Which of the folowing steps for following directions did Jackie ignore:
    • A. 

      Make eye contact

    • B. 

      Know when to speak

    • C. 

      Eliminate distractions

    • D. 

      Take notes

  • 9. 
    A personal opinion that prevents a person from being a fair and impartial listener is
    • A. 

      Bias

    • B. 

      Feedback

    • C. 

      Emotion

    • D. 

      Conviction

  • 10. 
    At work, Bob is assigned to be on a team of five people that will create a new product.  Which action can Bob take to participate in the team in a useful way?
    • A. 

      Find out what other people in the group know about the product

    • B. 

      Encourage the team to avoid setting ground rules

    • C. 

      Keep the group on track by stopping others from offering unusual ideas

    • D. 

      Walk around the room during discussions to keep energy in the group

  • 11. 
    An appropriate guideline for writing a sales-oriented business letter is that
    • A. 

      The opening should avoid mentioning any problems

    • B. 

      It should criticize the competition

    • C. 

      The closing should emphasize price

    • D. 

      It should encourage the reader to take action

  • 12. 
    Which of the following might a manager send to coroporate management on a regular basis to briefly summarize the work accomplished:
    • A. 

      Personal letter

    • B. 

      Project proposal

    • C. 

      Weekly activity report

    • D. 

      Reservation record

  • 13. 
    Which of the following types of communication would be exchanged by two business managers who are on the same level of authority:
    • A. 

      Horizontal

    • B. 

      Downward

    • C. 

      Vertical

    • D. 

      Upward

  • 14. 
    A business recently mailed 20% discount coupons to all its local customers.  Which technique for building positive customer relations does this illustrate?
    • A. 

      Display courtesy

    • B. 

      Be thankful

    • C. 

      Keep your promises

    • D. 

      Be helpful

  • 15. 
    How should the business employee handle a situation in which the customer has little to say?
    • A. 

      Ask questions that can't be answered "yes" or "no"

    • B. 

      Wait until the customer is ready to "open up"

    • C. 

      Put the customer at ease by doing all the talking

    • D. 

      Try to close as soon as possible

  • 16. 
    The ultimate goal of all economic activity is
    • A. 

      Production

    • B. 

      Consumption

    • C. 

      Exchange

    • D. 

      Distribution

  • 17. 
    What might businesses do if they expect prices to increase substantially in the future?
    • A. 

      Encourage consumers to buy

    • B. 

      Increase production now

    • C. 

      Ship more products to stores

    • D. 

      Keep products off the market

  • 18. 
    Usually during an ecnomic recession thep rices of goods and services will rise very high while the value of money decreases.  At the same time, many workers receive an increase in their nromal wages.  These workers will be willing to pay the rising prices because their wages are rising by the same amount.  This is a good example of the effects of _________________________ prices.
    • A. 

      Objective

    • B. 

      Competitive

    • C. 

      Unfair

    • D. 

      Relative

  • 19. 
    Who owns a good if the good is used in performing a service for the customer?
    • A. 

      The customer who buys the service

    • B. 

      The business performing the service

    • C. 

      The producer of the good

    • D. 

      The supplier of the good to the business

  • 20. 
    Which of the following is vital to the successful operation of a private enterprise system:
    • A. 

      Distribution

    • B. 

      Mechanization

    • C. 

      Production

    • D. 

      Competition

  • 21. 
    One of the reasons that countries measure GDP is to
    • A. 

      Determine the quality of the goods and services they produce

    • B. 

      Investigate the types of goods and services they produce

    • C. 

      Compare their findings to other countries around the world

    • D. 

      Calculate the distribution of wealth within their nations

  • 22. 
    Which of the following indicates a high level of self-esteem
    • A. 

      Seeing an advertisement for a job and feeling that you could handle it

    • B. 

      Believing that you should always put others ahead of yourself

    • C. 

      Making a mistake and thinking that you are good at making mistakes

    • D. 

      Imagining how you would feel if you had already graduated.

  • 23. 
    A customer asked, "What ties would you suggest with this shirt?"  The salesperson responded, "Let me show you some that would look wonderful with it."  The salesperson is demonstrating
    • A. 

      Interest and enthusiasm

    • B. 

      A negative attitude

    • C. 

      Boredom and indifference

    • D. 

      Extensive product knowledge

  • 24. 
    Because personal traits tend to influence one another, they are said to be
    • A. 

      Independent

    • B. 

      Interdependent

    • C. 

      Unique

    • D. 

      Common

  • 25. 
    When you accept criticism and use it in a constructive manner, it becomes
    • A. 

      More frequent

    • B. 

      More valuable

    • C. 

      Anticipated

    • D. 

      Desirable

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