Quiz: Marketing Cluster Exam Practice Questions!

1. Jackie's coach is in the middle of explaining a basketball drill, and Jackie interrupts to ask a question. If she had let her coach finish, her question would have been answered. Which of the folowing steps for following directions did Jackie ignore:

Make eye contact

Know when to speak

Eliminate distractions

Take notes

2. A customer asked, "What ties would you suggest with this shirt?" The salesperson responded, "Let me show you some that would look wonderful with it." The salesperson is demonstrating

Interest and enthusiasm

A negative attitude

Boredom and indifference

Extensive product knowledge

3. The federal courts are part of the U.S.

Legislative body

Executive branch

Judicial system

Presidential cabinet

4. A personal opinion that prevents a person from being a fair and impartial listener is

Bias

Feedback

Emotion

Conviction

5. Which of the following might a manager send to coroporate management on a regular basis to briefly summarize the work accomplished:

Personal letter

Project proposal

Weekly activity report

Reservation record

6. Businesspeople who respect the unique customs and habits of their foreign customers are exhibiting

Cultural sensitivity

Stereotypical behavior

Communication skills

Language differences

7. Which of the following types of communication would be exchanged by two business managers who are on the same level of authority:

Horizontal

Downward

Vertical

Upward

8. Which of the following indicates a high level of self-esteem

Seeing an advertisement for a job and feeling that you could handle it

Believing that you should always put others ahead of yourself

Making a mistake and thinking that you are good at making mistakes

Imagining how you would feel if you had already graduated.

9. At work, Bob is assigned to be on a team of five people that will create a new product. Which action can Bob take to participate in the team in a useful way?

Find out what other people in the group know about the product

Encourage the team to avoid setting ground rules

Keep the group on track by stopping others from offering unusual ideas

Walk around the room during discussions to keep energy in the group

10. What effect does the technology of digital money have on the distribution function?

Increases productivity

Improves cash flow

Creates virtual reality

Manages information

11. Which of the following is an aspect of channel management that impacts customer service:

Timeliness

Taxes

Protectionism

Advertising

12. An appropriate guideline for writing a sales-oriented business letter is that

The opening should avoid mentioning any problems

It should criticize the competition

The closing should emphasize price

It should encourage the reader to take action

13. Because personal traits tend to influence one another, they are said to be

Independent

Interdependent

Unique

Common

14. A purpose of effective communication in marketing is to

Make encoding unnecesary

Identify a specific market

Persuade consumers to buy

Reduce the need for promotion

15. Eric wants to buy a new house, and to do so he needs good credit. he has made all his rent, car, and credit card payments on time, so he should have a good credit score. Before he goes to purchase the house, he checks his credit report and finds that he has a low credit score because one of the agencies mishandled his report. This example shows the importance of

Validating credit history

Buying a house

Paying rent on time

Good credit

16. When you accept criticism and use it in a constructive manner, it becomes

More frequent

More valuable

Anticipated

Desirable

17. Which example best reflects a potential ethical issue among distribution channel members?

The manager of a wholesale business awards a supply contract to his/her spouse's company.

A logistics manager negotiates with a shipping company for lower carrier fees.

Warehouse personnel request permission to purchase company inventory for personal use.

A food distributor dispenses product samples to a potential customer.

18. What factor does a business consider when it needs to make decisions about when to develop new products or when to change prices?

Selling procedures

Promotional research

Advertising data

Marketing information

19. Researchers consider the wording of questions and the order of the questions when evaluating

Questionnaire design

Formatting issues

Completing deadlines

Possible incentives

20. Which of the following is an example of a primary marketing research technique:

Customer survey

Census data

Trade-journal article

External reports

21. Why do businesses develop operating budgets?

To organize the overall finances

To monitor the managers' salaries

To calculate inventory levels

To estimate replacement costs

22. One way that businesses often use current employees during the process of orienting new employees is

Trainers

Interviewers

Managers

Evaluators

23. Which of the following types of behavior tries to improve the general quality of relationships:

Aggressive

Negative

Assertive

Independent

24. Usually during an ecnomic recession thep rices of goods and services will rise very high while the value of money decreases. At the same time, many workers receive an increase in their nromal wages. These workers will be willing to pay the rising prices because their wages are rising by the same amount. This is a good example of the effects of _________________________ prices.

Objective

Competitive

Unfair

Relative

25. Which of the following types of business organizations reduces or limits the risk of its stockholdesr:

Partnerships

Sole proprietorship

Franchise

Corporation

26. Developing an efficient system to locate, gather, process, and use information for marketing decisions is one way that businesses can reduce

Taxes

Debts

Sales

Risks

27. Who owns a good if the good is used in performing a service for the customer?

The customer who buys the service

The business performing the service

The producer of the good

The supplier of the good to the business

28. The PQR Company has experienced a drop in sales for three consectuve quarters. This is an example of defining the marketing- research.

Decision

Risk

Opportunity

Problem

29. Which of the following is a marketing activity that a business should coordinate wtih distribution in order to successfully sell its product:

Competition

Orientation

Production

Promotion

30. A business recently mailed 20% discount coupons to all its local customers. Which technique for building positive customer relations does this illustrate?

Display courtesy

Be thankful

Keep your promises

Be helpful

31. One of the reasons that countries measure GDP is to

Determine the quality of the goods and services they produce

Investigate the types of goods and services they produce

Compare their findings to other countries around the world

Calculate the distribution of wealth within their nations

32. Which of the following is an example of an unethical method of collecting marketing information:

Contacting customers in a single geographic area

Surveying a limited group of similar respondents to represent a broader universe

Calling a wide vareity of consumers at home with survey questions

Interviewing randomly selected participants

33. What type of credit is commonly used to purchase large, expensive items such as cars?

Regular

Installment

Budget

Revolving

34. Sears offers its own credit card and accepts other cards as well. The amount of money that Sears' customers owe to the business belongs in its _________________records.

Sales revenue

Trade credit

Accounts receivable

Liabilites

35. The bottom line on a business' income statement indicates

Net worth

Gross revenue

Net income

Total costs

36. Businesses that need information about industry activities may have a separate section of the marketing-information management system whose only responsibilty is to

Reduce business risk

Monitor the competition

Improve stock control

Expand promotional activities

37. Which of the following is a marketing function that can be performed by channel intermediaries:

Promoting products

Monitoring union activities

Training employees

Recruitingg workers

38. The ultimate goal of all economic activity is

Production

Consumption

Exchange

Distribution

39. What kind of marketing research is being carried out when a business has someone count the cars in the shopping mall's parking lot?

Formal

Informal

Causal

Internal

40. How should the business employee handle a situation in which the customer has little to say?

Ask questions that can't be answered "yes" or "no"

Wait until the customer is ready to "open up"

Put the customer at ease by doing all the talking

Try to close as soon as possible

41. Which of the following is vital to the successful operation of a private enterprise system:

Distribution

Mechanization

Production

Competition

42. What is one way that many businesses use the marketing information contained in sales reports?

To improve the effectiveness of salespeople

To qualify potential new customers

To monitor expense accounts

To develop negotiating techniques

43. A customer survey indicates that six out of 10 survey respondents rate service levels at level four on a rating scale from one to five. This is an example of statistical data reported by

Module

Median

Mean

Mode

44. When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding?

Non-response

Interviewer bias

Chance

The way the question was asked

45. One benefit to a business of using computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent is that the business can use this information to

Prepare financial reports

Customize its marketing efforts

Develop inventory control plans

Maintain sales strategies