Quiz: Marketing Cluster Exam Practice Questions!

50 Questions | Attempts: 51
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  • 1/50 Questions

    Jackie's coach is in the middle of explaining a basketball drill, and Jackie interrupts to ask a question.  If she had let her coach finish, her question would have been answered.  Which of the folowing steps for following directions did Jackie ignore:

    • Make eye contact
    • Know when to speak
    • Eliminate distractions
    • Take notes
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  • 2. 

    The federal courts are part of the U.S.

    • Legislative body

    • Executive branch

    • Judicial system

    • Presidential cabinet

    Correct Answer
    A. Judicial system
  • 3. 

    A personal opinion that prevents a person from being a fair and impartial listener is

    • Bias

    • Feedback

    • Emotion

    • Conviction

    Correct Answer
    A. Bias
  • 4. 

    Which of the following might a manager send to coroporate management on a regular basis to briefly summarize the work accomplished:

    • Personal letter

    • Project proposal

    • Weekly activity report

    • Reservation record

    Correct Answer
    A. Weekly activity report
  • 5. 

    A customer asked, "What ties would you suggest with this shirt?"  The salesperson responded, "Let me show you some that would look wonderful with it."  The salesperson is demonstrating

    • Interest and enthusiasm

    • A negative attitude

    • Boredom and indifference

    • Extensive product knowledge

    Correct Answer
    A. Interest and enthusiasm
  • 6. 

    Businesspeople who respect the unique customs and habits of their foreign customers are exhibiting

    • Cultural sensitivity

    • Stereotypical behavior

    • Communication skills

    • Language differences

    Correct Answer
    A. Cultural sensitivity
  • 7. 

    At work, Bob is assigned to be on a team of five people that will create a new product.  Which action can Bob take to participate in the team in a useful way?

    • Find out what other people in the group know about the product

    • Encourage the team to avoid setting ground rules

    • Keep the group on track by stopping others from offering unusual ideas

    • Walk around the room during discussions to keep energy in the group

    Correct Answer
    A. Find out what other people in the group know about the product
  • 8. 

    Which of the following types of communication would be exchanged by two business managers who are on the same level of authority:

    • Horizontal

    • Downward

    • Vertical

    • Upward

    Correct Answer
    A. Horizontal
  • 9. 

    Which of the following indicates a high level of self-esteem

    • Seeing an advertisement for a job and feeling that you could handle it

    • Believing that you should always put others ahead of yourself

    • Making a mistake and thinking that you are good at making mistakes

    • Imagining how you would feel if you had already graduated.

    Correct Answer
    A. Seeing an advertisement for a job and feeling that you could handle it
  • 10. 

    What effect does the technology of digital money have on the distribution function?

    • Increases productivity

    • Improves cash flow

    • Creates virtual reality

    • Manages information

    Correct Answer
    A. Improves cash flow
  • 11. 

    Which of the following is an aspect of channel management that impacts customer service:

    • Timeliness

    • Taxes

    • Protectionism

    • Advertising

    Correct Answer
    A. Timeliness
  • 12. 

    An appropriate guideline for writing a sales-oriented business letter is that

    • The opening should avoid mentioning any problems

    • It should criticize the competition

    • The closing should emphasize price

    • It should encourage the reader to take action

    Correct Answer
    A. It should encourage the reader to take action
  • 13. 

    Because personal traits tend to influence one another, they are said to be

    • Independent

    • Interdependent

    • Unique

    • Common

    Correct Answer
    A. Interdependent
  • 14. 

    A purpose of effective communication in marketing is to

    • Make encoding unnecesary

    • Identify a specific market

    • Persuade consumers to buy

    • Reduce the need for promotion

    Correct Answer
    A. Persuade consumers to buy
  • 15. 

    Eric wants to buy a new house, and to do so he needs good credit.  he has made all his rent, car, and credit card payments on time, so he should have a good credit score.  Before he goes to purchase the house, he checks his credit report and finds that he has a low credit score because one of the agencies mishandled his report.  This example shows the importance of

    • Validating credit history

    • Buying a house

    • Paying rent on time

    • Good credit

    Correct Answer
    A. Validating credit history
  • 16. 

    Which example best reflects a potential ethical issue among distribution channel members?

    • The manager of a wholesale business awards a supply contract to his/her spouse's company.

    • A logistics manager negotiates with a shipping company for lower carrier fees.

    • Warehouse personnel request permission to purchase company inventory for personal use.

    • A food distributor dispenses product samples to a potential customer.

    Correct Answer
    A. The manager of a wholesale business awards a supply contract to his/her spouse's company.
  • 17. 

    When you accept criticism and use it in a constructive manner, it becomes

    • More frequent

    • More valuable

    • Anticipated

    • Desirable

    Correct Answer
    A. More valuable
  • 18. 

    What factor does a business consider when it needs to make decisions about when to develop new products or when to change prices?

    • Selling procedures

    • Promotional research

    • Advertising data

    • Marketing information

    Correct Answer
    A. Marketing information
  • 19. 

    Researchers consider the wording of questions and the order of the questions when evaluating

    • Questionnaire design

    • Formatting issues

    • Completing deadlines

    • Possible incentives

    Correct Answer
    A. Questionnaire design
  • 20. 

    Which of the following is an example of a primary marketing research technique:

    • Customer survey

    • Census data

    • Trade-journal article

    • External reports

    Correct Answer
    A. Customer survey
  • 21. 

    Why do businesses develop operating budgets?

    • To organize the overall finances

    • To monitor the managers' salaries

    • To calculate inventory levels

    • To estimate replacement costs

    Correct Answer
    A. To organize the overall finances
  • 22. 

    One way that businesses often use current employees during the process of orienting new employees is

    • Trainers

    • Interviewers

    • Managers

    • Evaluators

    Correct Answer
    A. Trainers
  • 23. 

    Which of the following types of behavior tries to improve the general quality of relationships:

    • Aggressive

    • Negative

    • Assertive

    • Independent

    Correct Answer
    A. Assertive
  • 24. 

    Which of the following types of business organizations reduces or limits the risk of its stockholdesr:

    • Partnerships

    • Sole proprietorship

    • Franchise

    • Corporation

    Correct Answer
    A. Corporation
  • 25. 

    Usually during an ecnomic recession thep rices of goods and services will rise very high while the value of money decreases.  At the same time, many workers receive an increase in their nromal wages.  These workers will be willing to pay the rising prices because their wages are rising by the same amount.  This is a good example of the effects of _________________________ prices.

    • Objective

    • Competitive

    • Unfair

    • Relative

    Correct Answer
    A. Relative
  • 26. 

    Developing an efficient system to locate, gather, process, and use information for marketing decisions is one way that businesses can reduce

    • Taxes

    • Debts

    • Sales

    • Risks

    Correct Answer
    A. Risks
  • 27. 

    Which of the following is a marketing activity that a business should coordinate wtih distribution in order to successfully sell its product:

    • Competition

    • Orientation

    • Production

    • Promotion

    Correct Answer
    A. Promotion
  • 28. 

    Who owns a good if the good is used in performing a service for the customer?

    • The customer who buys the service

    • The business performing the service

    • The producer of the good

    • The supplier of the good to the business

    Correct Answer
    A. The business performing the service
  • 29. 

    The PQR Company has experienced a drop in sales for three consectuve quarters.  This is an example of defining the marketing- research.

    • Decision

    • Risk

    • Opportunity

    • Problem

    Correct Answer
    A. Problem
  • 30. 

    A business recently mailed 20% discount coupons to all its local customers.  Which technique for building positive customer relations does this illustrate?

    • Display courtesy

    • Be thankful

    • Keep your promises

    • Be helpful

    Correct Answer
    A. Be thankful
  • 31. 

    One of the reasons that countries measure GDP is to

    • Determine the quality of the goods and services they produce

    • Investigate the types of goods and services they produce

    • Compare their findings to other countries around the world

    • Calculate the distribution of wealth within their nations

    Correct Answer
    A. Compare their findings to other countries around the world
  • 32. 

    Which of the following is an example of an unethical method of collecting marketing information:

    • Contacting customers in a single geographic area

    • Surveying a limited group of similar respondents to represent a broader universe

    • Calling a wide vareity of consumers at home with survey questions

    • Interviewing randomly selected participants

    Correct Answer
    A. Surveying a limited group of similar respondents to represent a broader universe
  • 33. 

    Which of the following is a marketing function that can be performed by channel intermediaries:

    • Promoting products

    • Monitoring union activities

    • Training employees

    • Recruitingg workers

    Correct Answer
    A. Promoting products
  • 34. 

    What type of credit is commonly used to purchase large, expensive items such as cars?

    • Regular

    • Installment

    • Budget

    • Revolving

    Correct Answer
    A. Installment
  • 35. 

    Sears offers its own credit card and accepts other cards as well.  The amount of money that Sears' customers owe to the business belongs in its _________________records.

    • Sales revenue

    • Trade credit

    • Accounts receivable

    • Liabilites

    Correct Answer
    A. Accounts receivable
  • 36. 

    The bottom line on a business' income statement indicates

    • Net worth

    • Gross revenue

    • Net income

    • Total costs

    Correct Answer
    A. Net income
  • 37. 

    Businesses that need information about industry activities may have a separate section of the marketing-information management system whose only responsibilty is to

    • Reduce business risk

    • Monitor the competition

    • Improve stock control

    • Expand promotional activities

    Correct Answer
    A. Monitor the competition
  • 38. 

    The ultimate goal of all economic activity is

    • Production

    • Consumption

    • Exchange

    • Distribution

    Correct Answer
    A. Consumption
  • 39. 

    What kind of marketing research is being carried out when a business has someone count the cars in the shopping mall's parking lot?

    • Formal

    • Informal

    • Causal

    • Internal

    Correct Answer
    A. Informal
  • 40. 

    How should the business employee handle a situation in which the customer has little to say?

    • Ask questions that can't be answered "yes" or "no"

    • Wait until the customer is ready to "open up"

    • Put the customer at ease by doing all the talking

    • Try to close as soon as possible

    Correct Answer
    A. Ask questions that can't be answered "yes" or "no"
  • 41. 

    Which of the following is vital to the successful operation of a private enterprise system:

    • Distribution

    • Mechanization

    • Production

    • Competition

    Correct Answer
    A. Competition
  • 42. 

    What is one way that many businesses use the marketing information contained in sales reports?

    • To improve the effectiveness of salespeople

    • To qualify potential new customers

    • To monitor expense accounts

    • To develop negotiating techniques

    Correct Answer
    A. To improve the effectiveness of salespeople
  • 43. 

    A customer survey indicates that six out of 10 survey respondents rate service levels at level four on a rating scale from one to five.  This is an example of statistical data reported by

    • Module

    • Median

    • Mean

    • Mode

    Correct Answer
    A. Mode
  • 44. 

    When marketers sampled 100 15-year-old girls, they found that they all were 5 feet  2 inches tall.  What type of sampling error contributed to this finding?

    • Non-response

    • Interviewer bias

    • Chance

    • The way the question was asked

    Correct Answer
    A. Chance
  • 45. 

    One benefit to a business of using computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent is that the business can use this information to

    • Prepare financial reports

    • Customize its marketing efforts

    • Develop inventory control plans

    • Maintain sales strategies

    Correct Answer
    A. Customize its marketing efforts
  • 46. 

    What might businesses do if they expect prices to increase substantially in the future?

    • Encourage consumers to buy

    • Increase production now

    • Ship more products to stores

    • Keep products off the market

    Correct Answer
    A. Keep products off the market
  • 47. 

    Which of the following bonds does a country's government issue:

    • Treasury

    • Corporate

    • Estate

    • Common

    Correct Answer
    A. Treasury
  • 48. 

    Which of the following data-processing methods is done quickly and does not require businesses to manually handle raw data:

    • Voice networking

    • Computer keyboarding

    • Cyber-opting

    • Optical scanning

    Correct Answer
    A. Optical scanning
  • 49. 

    The focus group is an example of what type of method that researchers use to collect data?

    • Observation

    • Interview

    • Sampling

    • Technical

    Correct Answer
    A. Interview

Quiz Review Timeline (Updated): Mar 20, 2022 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 20, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 02, 2012
    Quiz Created by
    SnohomishDECA
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