Marketing Quiz: Sales Multiple Choice Test Questions!

10 Questions | Total Attempts: 78

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    What should sales people do when they must cope with customers who are being disagreeable?
    • A. 

      Speed up the sale to minimize opportunity for disagreement

    • B. 

      Use product knowledge to prove they are wrong

    • C. 

      Listen patiently and try to stay calm

    • D. 

      Ask them to come back when they are ready to buy

  • 2. 
    What kind of customer would make the following statement: "I must compare the different shades of color and fabrics available for a new comforter set."
    • A. 

      Disagreeable

    • B. 

      A P.F.

    • C. 

      Slow/methodical

    • D. 

      Dishonest

  • 3. 
    What kind of customer would make the following statement: "I just don't know which of these my girlfriend would like best. I had better come back at another time."
    • A. 

      Disagreeable

    • B. 

      Suspicious

    • C. 

      Slow/Methodical

    • D. 

      Dishonest

  • 4. 
    What is a cost associated with customer complaints?
    • A. 

      Markups on inventory

    • B. 

      Additional advertising

    • C. 

      Higher commissions

    • D. 

      Loss of sales

  • 5. 
    Which of the following would be the most likely cause of customer complaints?
    • A. 

      Institutional ads

    • B. 

      Product quality

    • C. 

      Extended hours

    • D. 

      Price reductions

  • 6. 
    What should you do to eliminate any misunderstandings that you or your customer might have concerning the customer's complaint?
    • A. 

      Thank the customer

    • B. 

      Explain company policy

    • C. 

      Restate the complaint

    • D. 

      Take immediate action

  • 7. 
    Tammy listened carefully to a disgruntled customer, who is disappointed in the delayed delivery of several packages.  What should Tammy do next?
    • A. 

      Thank the customer

    • B. 

      Explain company policy

    • C. 

      Restate the complaint

    • D. 

      Take immediate action

  • 8. 
    Are non-complainers a more difficult problem for businesses than complainers?
    • A. 

      Yes, because records of the compalints cannot be maintained

    • B. 

      Yes, because the salesperson does not have an opportunity to handle the complaint.

    • C. 

      No, because non-complainers do not express ill feelings

    • D. 

      No, because the salesperson can satisfy the non-complainer within company guidelines.

  • 9. 
    Why would a business use a broad poduct mix?
    • A. 

      To assure that the product lines are related

    • B. 

      To promote one-stop shopping

    • C. 

      To decrease legal liabilities

    • D. 

      To relate the products to the target market

  • 10. 
    Which of the following is a reason that a business would make changes to its products?
    • A. 

      To keep up with changing customer preferences

    • B. 

      To spread risk over a wider area

    • C. 

      To predict the success of the changed product

    • D. 

      To make room for other products

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