Marketing Quiz: Sales Multiple Choice Test Questions!

10 Questions | By SchlenkerJ | Updated: Mar 20, 2022 | Attempts: 133

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Questions and Answers

1.

What should sales people do when they must cope with customers who are being disagreeable?
- A.
  
  Speed up the sale to minimize opportunity for disagreement
- B.
  
  Use product knowledge to prove they are wrong
- C.
  
  Listen patiently and try to stay calm
- D.
  
  Ask them to come back when they are ready to buy
2.

What kind of customer would make the following statement: "I must compare the different shades of color and fabrics available for a new comforter set."
- A.
  
  Disagreeable
- B.
  
  A P.F.
- C.
  
  Slow/methodical
- D.
  
  Dishonest
3.

What kind of customer would make the following statement: "I just don't know which of these my girlfriend would like best. I had better come back at another time."
- A.
  
  Disagreeable
- B.
  
  Suspicious
- C.
  
  Slow/Methodical
- D.
  
  Dishonest
4.

What is a cost associated with customer complaints?
- A.
  
  Markups on inventory
- B.
  
  Additional advertising
- C.
  
  Higher commissions
- D.
  
  Loss of sales
5.

Which of the following would be the most likely cause of customer complaints?
- A.
  
  Institutional ads
- B.
  
  Product quality
- C.
  
  Extended hours
- D.
  
  Price reductions
6.

What should you do to eliminate any misunderstandings that you or your customer might have concerning the customer's complaint?
- A.
  
  Thank the customer
- B.
  
  Explain company policy
- C.
  
  Restate the complaint
- D.
  
  Take immediate action
7.

Tammy listened carefully to a disgruntled customer, who is disappointed in the delayed delivery of several packages. What should Tammy do next?
- A.
  
  Thank the customer
- B.
  
  Explain company policy
- C.
  
  Restate the complaint
- D.
  
  Take immediate action
8.

Are non-complainers a more difficult problem for businesses than complainers?
- A.
  
  Yes, because records of the compalints cannot be maintained
- B.
  
  Yes, because the salesperson does not have an opportunity to handle the complaint.
- C.
  
  No, because non-complainers do not express ill feelings
- D.
  
  No, because the salesperson can satisfy the non-complainer within company guidelines.
9.

Why would a business use a broad poduct mix?
- A.
  
  To assure that the product lines are related
- B.
  
  To promote one-stop shopping
- C.
  
  To decrease legal liabilities
- D.
  
  To relate the products to the target market
10.

Which of the following is a reason that a business would make changes to its products?
- A.
  
  To keep up with changing customer preferences
- B.
  
  To spread risk over a wider area
- C.
  
  To predict the success of the changed product
- D.
  
  To make room for other products