Angela White

On July 5th, 2014, a food blog called Food52.com posted a quiz titled- Which Cake Are You? on Facebook. By July 7th, 20,000 people had taken the quiz, which helped Food52 drive loads of people back to their website and created hundreds of dollars in ad revenue. Even though the quiz title may sound weird...

In times when consumers are rapidly assimilating the latest digital trends, conventional evaluation techniques are proving to be highly inefficient. Educational institutions need to realize students are losing confidence in the traditional pen-and-paper assessments, which no longer appear to be fit. The Inadequacies Are Many, Following Being the Top Ones: » The logistics of conducting written...

Recruitment can be a tiring process when you’re drowning in a pool of resumes and going out of your way to find the best candidates. Also, you can never be sure about the information provided in the resumes. Take a look at the percentage of applicants who lie on their resumes! Source So naturally, you...

A lot of good companies fail to rise above mediocrity simply because they fail to promote themselves at the right time. Using trending topics for advertising is a well-known marketing tactic. There are various ways such tactics have been used for long term promotion. Big brands have a unique identity which they have slowly developed...

Have you ever played a game of trivia with your friends or family? It’s a fun way to pass the time while also exercising your brain.  Now, imagine if you could take that same concept and apply it to your business, classroom, or personal learning.  Quizzes are a diverse tool that you can use to...

The practice of utilizing software platforms and technologies to fulfill marketing purposes has definitely caught up in recent times. Marketing automation technology, in particular, is turning lean marketing teams into a force to be reckoned with. This is now allowing start-ups and emerging businesses to compete with large-scale enterprises in the war for customer attention....

If you’re a blogger or vlogger reading this article, you already know what’s the deal with ‘engagement’ & ‘conversions.’ At some point, while creating content, you may have realized that — to make real money from your blogs, you need to have a stronger hook to have your audience sign up to your email lists...

At any given time, most teachers look for ways to improve teaching and learning. In the aftermath of the COVID-19 pandemic, there is a dramatic rise in the use of learning tools and technologies. As technology continues to reshape education, online quiz makers have become invaluable tools for teachers to engage their students, assess learning...

Have you ever heard the proverb, “The money’s in the list?” It’s quite popular in the world of internet marketing.  We’re talking about email lists! (You probably figured that from the title). But, how do you build that list and generate money from it?  Well, since email lists are long-term business assets rather than a...

It is quite disheartening for a business to find out that a quiz average conversion rate is 5 percent. This implies that you convert only 1 subscriber out of the 20 people who take your quiz. You get 100 new subscribers only when 2,000 people complete your business quiz. Isn’t this number astounding for a...