Customer Relationship Management Trivia Questions!

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| By Shannon Lazek
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Shannon Lazek
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1. When assisting employees with prioritizing work responsibilites, it is often helpful to

Explanation

When assisting employees with prioritizing work responsibilities, it is often helpful to talk with the employees. This is because the employees are the ones directly involved in the day-to-day tasks and have a better understanding of their workload and challenges. By engaging in conversations with the employees, managers can gather valuable insights and information about their workload, deadlines, and any obstacles they may be facing. This will enable managers to provide appropriate guidance and support, ensuring that work responsibilities are prioritized effectively.

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Customer Relationship Management Trivia Questions! - Quiz

Explore key aspects of business relationships in our 'Customer Relationship Management Trivia Questions!' quiz. Assess your understanding of debtor-creditor dynamics, employment laws, distribution strategies, and more, enhancing your... see moreskills in logical evidence support and market strategies. see less

2. Why is often necessary to provide employees with additional training?

Explanation

Additional training for employees is often necessary to improve their performance. This is because training provides them with the opportunity to acquire new skills, knowledge, and techniques that can enhance their job performance. It helps employees stay updated with the latest industry trends and advancements, enabling them to be more efficient and effective in their roles. Moreover, training can also address any existing skill gaps or areas of improvement, enabling employees to perform their tasks with greater proficiency and confidence. Overall, providing employees with additional training is crucial for enhancing their performance and ultimately contributing to the success of the organization.

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3. One of the benefits of being adaptable is that it enables employees to

Explanation

Being adaptable allows employees to deal with change effectively. When individuals are adaptable, they are open to new ideas, flexible in their approach, and can easily adjust to changes in the workplace. Adaptable employees are not resistant to change but rather embrace it as an opportunity for growth and development. They can quickly learn new skills, adjust their work processes, and navigate through uncertain situations. By being adaptable, employees can effectively cope with any changes that occur in their work environment, which ultimately leads to increased productivity and success in their roles.

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4. A common method of determining a sports product's safety is

Explanation

One of the most effective ways to ensure the safety of a sports product is by testing it thoroughly. This involves subjecting the product to various tests and experiments to assess its performance, durability, and potential risks. By conducting these tests, manufacturers can identify any flaws or weaknesses in the product and make necessary improvements to enhance its safety. Testing also helps to validate the product's compliance with industry standards and regulations, ensuring that it meets the required safety criteria. Therefore, testing the product is a crucial step in determining its safety.

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5. Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's website:

Explanation

A snowboard retailer would be most likely to place a banner advertisement on a ski resort's website because their target audience overlaps with the ski resort's visitors. Snowboarding is a popular activity at ski resorts, so advertising on the website would allow the retailer to reach potential customers who are already interested in winter sports and are likely to be in the market for snowboarding equipment.

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6. In which of the followng situations might a professional football team decide that it is cost effective to implement an expensive measurement tool to assess the effectiveness of marketing strategies:

Explanation

A professional football team might decide that it is cost-effective to implement an expensive measurement tool to assess the effectiveness of marketing strategies if it is the only tool that accurately evaluates performance. This is because accurate evaluation of performance is crucial for the team to make informed decisions about their marketing strategies. By using the only tool that can provide accurate assessment, the team can ensure that their marketing efforts are targeted and effective, ultimately leading to better results and potentially higher revenue.

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7. When writing a letter of application, it is important for individuals to state that

Explanation

When writing a letter of application, it is important for individuals to state that a resume is attached. This is because a resume provides a comprehensive summary of an individual's qualifications, skills, and experience, making it an essential document for job applications. By stating that a resume is attached, the applicant is indicating that they have provided all the necessary information for the employer to consider their application. This shows professionalism and attention to detail, which can increase the chances of being considered for the job.

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8. When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a _________________ goal.

Explanation

When a hockey team sets its ticket prices with the aim of increasing its fan base by five percent, it is establishing a price objective in conjunction with a sales goal. The team is using ticket prices as a strategic tool to attract more fans and increase ticket sales, ultimately boosting their overall revenue and popularity.

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9. Which of the following is an acitivity that agents perform on behalf of the athletes they represent:

Explanation

Agents perform various contract negotiations on behalf of the athletes they represent. This includes negotiating contracts with teams, sponsors, and other entities on behalf of the athlete. Agents play a crucial role in securing favorable terms and conditions for their clients, ensuring that they receive the best possible deals and opportunities. By handling various contract negotiations, agents help athletes navigate the complex business side of their careers and maximize their earning potential.

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10. What should a promotional message be for consumers to be able to remember the message?

Explanation

A promotional message should be repetitious for consumers to be able to remember the message. Repetition helps reinforce the message in the minds of consumers, making it more likely to be remembered. By repeating key points or phrases, the message becomes familiar and easier to recall. This can be particularly effective in advertising, where repetition helps to create brand recognition and build customer loyalty.

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11. Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:

Explanation

Concert attendees are the most appropriate source for obtaining primary marketing information about fans' opinions about a rock band's new album. As they are the ones who attend the concert and listen to the band's music, they can provide firsthand feedback and insights about their opinions on the new album. Facility managers, concession vendors, and event ushers may have some information related to the concert, but they are not directly involved with the music or the fans' opinions.

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12. A business that emphasizes a swimming pool product's environment friendliness is positioning the product by focusing on

Explanation

The correct answer is "attributes". When a business emphasizes a swimming pool product's environment friendliness, they are highlighting the product's specific qualities or characteristics that make it environmentally friendly. This positioning strategy focuses on the unique features or attributes of the product that set it apart from competitors and appeal to environmentally conscious customers.

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13. Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:

Explanation

Developing an interactive relationship with the broadcast and print media allows a sport organization to build mutually favorable relationships. This means that the organization and the media outlets can work together in a way that benefits both parties. By establishing a positive and cooperative relationship, the organization can gain more favorable coverage and publicity, while the media outlets can access exclusive content and stories. This can lead to increased visibility, credibility, and support for the organization, ultimately helping them achieve their goals and objectives.

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14. MSV Sportswear Inc. evaluated its channel members and found that some members were underperforming. To improve their performance, MSV Sportswear Inc. offered financial incentives for _____________ purposes.

Explanation

MSV Sportswear Inc. offered financial incentives for motivational purposes in order to improve the performance of underperforming channel members. By providing these incentives, the company aims to motivate and encourage the members to perform better, increasing their productivity and overall effectiveness. This approach is commonly used to boost employee morale, increase job satisfaction, and drive better results within the organization.

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15. What do many entertainment businesses develop to encourage ethical behavior in finance?

Explanation

Many entertainment businesses develop standards to encourage ethical behavior in finance. These standards serve as guidelines and rules that outline the expected behavior and practices in financial matters. By establishing and promoting these standards, businesses aim to create a culture of integrity and transparency in their financial operations. These standards help to ensure that financial decisions are made ethically and in compliance with legal and regulatory requirements.

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16. An exercise equipment business that performs repair and installation for the tangible goods it sells is providing which of the following types of service:

Explanation

The exercise equipment business is providing possession-processing services. This means that they not only sell tangible goods but also offer repair and installation services for those goods. Possession-processing services involve activities related to the physical possession or handling of goods, such as delivery, installation, maintenance, and repair. In this case, the business is not only selling exercise equipment but also taking care of the possession aspect by providing repair and installation services.

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17. Which of the following seating plans allows hockey-ticket buyers to sit in any seat on a first-come, first-served basis:

Explanation

General admission seating plans allow hockey-ticket buyers to sit in any seat on a first-come, first-served basis. This means that there are no assigned seats, and attendees can choose any available seat when they arrive at the venue. This type of seating arrangement is commonly used for events where the seating is not assigned or reserved, giving attendees the flexibility to choose their preferred seating location.

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18. Which of the following is an example of a corporate brand:

Explanation

Time Warner is an example of a corporate brand because it is the parent company that owns and manages multiple subsidiary brands, such as New Line Cinema, Home Box Office, and Turner Broadcasting System. A corporate brand represents the overall identity and reputation of the company as a whole, while subsidiary brands represent specific products or divisions within the company. In this case, Time Warner is the corporate brand that encompasses and manages these subsidiary brands.

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19. A marketing research brief helps the researcher perform which of the following functions:

Explanation

A marketing research brief helps the researcher in planning their research study. It outlines the objectives, scope, and methodology of the research, as well as the target audience and timeline. The brief provides a roadmap for the researcher to follow, ensuring that they have a clear plan in place to achieve their research goals. It helps in organizing the research process, identifying the key areas to focus on, and determining the resources needed for the study. Overall, the marketing research brief plays a crucial role in guiding and facilitating the planning stage of the research.

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20. One reason why it is often important for employees to improve their leadership skills if they want to move up the career ladder is because higher-level positions often require employees to

Explanation

Employees who want to move up the career ladder often need to improve their leadership skills because higher-level positions typically involve supervising others. As individuals progress in their careers, they are expected to take on more responsibility and oversee the work of their subordinates. Effective leadership skills are crucial in ensuring that employees are motivated, tasks are delegated properly, and goals are achieved. By supervising others, employees demonstrate their ability to manage a team, which is an essential requirement for higher-level positions.

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21. Why is it important for sports and entertainment businesses to interpret statistical findings?

Explanation

It is important for sports and entertainment businesses to interpret statistical findings in order to obtain useful information. Statistical findings provide valuable insights and data that can be used to make informed decisions and strategies. By analyzing and interpreting the data, businesses can identify trends, patterns, and correlations that can help them understand their audience, improve performance, and enhance the overall experience for their customers. This information can be used to optimize marketing campaigns, improve player performance, identify new revenue streams, and make data-driven decisions that can lead to success and growth in the industry.

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22. Sports and entertainment businesses often participate in trade shows as a way of communicating with their

Explanation

Sports and entertainment businesses often participate in trade shows as a way of communicating with their target audiences. Trade shows provide a platform for these businesses to showcase their products or services directly to their intended customers. It allows them to engage with potential customers, gather feedback, and build brand awareness. By participating in trade shows, sports and entertainment businesses can effectively reach their target audiences and establish valuable connections that can lead to increased sales and business growth.

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23. Individuals who are able to defend their ideas objectively usually are able to provide others with

Explanation

Individuals who are able to defend their ideas objectively usually rely on logical evidence. This means they support their arguments with facts, data, and reasoning that is based on sound logic. By presenting logical evidence, they provide a strong foundation for their ideas and make a compelling case to others. This approach is effective because it appeals to reason and rationality, allowing others to evaluate the validity of the argument based on the evidence presented.

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24. Which of the following are characteristics of a well-written executive summary:

Explanation

A well-written executive summary should be clear, concise, and error-free. A clear summary effectively communicates the main points and objectives of the document, ensuring that the reader understands the key information. Conciseness is important to present the information in a succinct manner, avoiding unnecessary details and keeping the summary focused. Lastly, being error-free is crucial to maintain the credibility and professionalism of the summary, as errors can undermine the reader's confidence in the content.

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25. To obtain relevant information in way that accomodates a variety of schedules, some sports and entertainment businesses use online

Explanation

Survey services are used by sports and entertainment businesses to gather relevant information in a way that can accommodate various schedules. These services allow businesses to create and distribute surveys online, allowing respondents to provide feedback at their convenience. This method is convenient and efficient for both the businesses and the respondents, as it eliminates the need for physical surveys or face-to-face interactions. Survey services also provide businesses with tools to analyze and interpret the data collected, helping them make informed decisions based on the feedback received.

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26. When an event planner seeks celebrity endorsements for an upcoming event, s/he would make sure they credible and

Explanation

When an event planner seeks celebrity endorsements for an upcoming event, they would make sure that the celebrities they choose are trustworthy. This is important because the credibility of the celebrities reflects on the event itself. If the celebrities are trustworthy, it increases the likelihood that the event will be perceived as credible and reliable by the audience. Trustworthy celebrities are also more likely to have a positive reputation, which can attract more attendees and enhance the overall success of the event.

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27. When stadium managers recognize employees for their efforts and contributions, the recognition should be

Explanation

Recognition should be personalized because it shows that the managers have taken the time to understand and appreciate the specific efforts and contributions of each employee. Personalized recognition makes employees feel valued and acknowledged for their individual achievements, which can boost morale and motivation. It also creates a more meaningful and genuine connection between the managers and employees, fostering a positive work environment. Verbal and written recognition can be effective, but personalization adds an extra level of thoughtfulness and sincerity to the recognition process. Private recognition ensures that the employee's achievements are acknowledged without putting them in an uncomfortable or public spotlight.

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28. The information obtained from conducting a cost/benefit analysis will help a sporting goods store to

Explanation

A cost/benefit analysis is a tool used to evaluate the potential costs and benefits of a decision or investment. By conducting this analysis, a sporting goods store can assess the financial implications of different options and make informed decisions regarding their investments. This analysis allows them to weigh the costs against the potential benefits, helping them determine the most financially viable course of action. Therefore, the information obtained from a cost/benefit analysis will assist a sporting goods store in making financial decisions.

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29. Which of the following has an important impact on an exercise equipment business's willingness to adjust prices:

Explanation

The state of the economy has an important impact on an exercise equipment business's willingness to adjust prices. This is because during an economic downturn or recession, consumers may have less disposable income and be more price-sensitive. In order to maintain sales and stay competitive, the business may need to lower prices or offer discounts. On the other hand, during a strong economy, consumers may be more willing to spend on fitness products, allowing the business to potentially raise prices or maintain higher profit margins.

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30. A charactertisitc of an event is that it is produced and consumed

Explanation

An event being produced and consumed at the same time means that it occurs in real-time, with the production and consumption happening simultaneously. This implies that the event is happening in the present moment and does not involve any delays or gaps between its production and consumption. This characteristic is important for events that require immediate action or response, and it ensures that all relevant parties are actively involved and engaged in the event at the same time.

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31. One way for sportswear stores to obtain needed information efficiently is to

Explanation

Accessing a database is an efficient way for sportswear stores to obtain needed information. Databases store a vast amount of organized and easily accessible data, allowing stores to quickly retrieve information about products, customer preferences, market trends, and competitor analysis. This helps stores make informed decisions regarding inventory management, marketing strategies, and overall business operations. Compared to other options like scheduling interviews, reading books, or contacting competitors, accessing a database provides a more convenient and comprehensive source of information for sportswear stores.

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32. What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18-30 year old males and 393,750 of the target audience is exposed to the message?

Explanation

The percentage of reach for a local radio sporting-goods advertisement can be calculated by dividing the number of people exposed to the message (393,750) by the total target audience (875,000) and then multiplying by 100. In this case, the calculation would be (393,750 / 875,000) * 100 = 45. Therefore, the correct answer is 45.

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33. Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:

Explanation

A rock star signing copies of his/her latest CD at a store's grand opening is an example of a business using a celebrity's appearance to attract customers to an event. This event combines the popularity and appeal of the rock star with the opening of the store, creating a unique and exciting experience for customers. The presence of the celebrity can generate buzz and draw a large crowd, increasing the visibility and success of the store's grand opening.

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34. An example of a barrier that affects exercise equipment businesses that operate in the global environment is a

Explanation

An import quota is a restriction imposed by a government on the quantity of a certain product that can be imported into a country. This can create a barrier for exercise equipment businesses operating in the global environment as it limits the amount of equipment they can sell in that particular market. The import quota reduces competition from foreign businesses and protects domestic industries, but it also limits the potential market size for exercise equipment businesses. This restriction can hinder their ability to expand and grow their business globally.

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35. What should a sports equipment business do to make it possible for employees to effectively complete projects and achieve company goals?

Explanation

To effectively complete projects and achieve company goals, a sports equipment business should provide a productive work environment. This means creating a space where employees have the necessary resources, tools, and support to efficiently carry out their tasks. A productive work environment fosters collaboration, communication, and motivation among team members, enabling them to work effectively towards project completion and overall company success.

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36. What research technique is intended to obtain information about people's opinions?

Explanation

The research technique intended to obtain information about people's opinions is called attitude. This technique focuses on understanding individuals' attitudes, beliefs, and feelings towards a particular topic or subject. It involves gathering qualitative data through methods such as interviews, surveys, or focus groups to gain insights into people's opinions and perspectives. By analyzing attitudes, researchers can better understand public opinion and make informed decisions based on the collected information.

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37. Aspects of developing a successful corporate brand involve selecting appropriate product names, designing logos, and creating memorable slogans, which are often referred to as

Explanation

Developing a successful corporate brand involves various aspects such as selecting appropriate product names, designing logos, and creating memorable slogans. These elements collectively contribute to creating a strong brand identity and recognition in the market. Therefore, the term "brand elements" accurately describes these components of brand development.

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38. When an event organizer develops a request for proposal that will be sent to prospective host cities, the document should include the event's description, its requirements, and the

Explanation

When an event organizer develops a request for proposal to be sent to potential host cities, it is crucial to include the event schedule in the document. The event schedule outlines the timeline and specific details of the event, including dates, times, and locations of various activities and sessions. This information is essential for prospective host cities to understand the logistics and feasibility of hosting the event. It helps them determine if they have the necessary resources and infrastructure to accommodate the event and plan accordingly. Therefore, including the event schedule in the request for proposal is vital for both the organizer and the prospective host cities to make informed decisions.

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39. One example of an effort in which an athlete is building favorable community relations is

Explanation

A professional baseball player visiting patients in a local hospital is an example of an effort in which an athlete is building favorable community relations. By taking the time to visit patients, the baseball player is showing care and concern for the local community. This act of kindness not only brings joy and comfort to the patients but also helps to improve the public image of the athlete and the sport. It demonstrates the player's commitment to giving back to the community and highlights the positive impact athletes can have beyond their athletic achievements.

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40. Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:

Explanation

The correct answer is "Free autographed baseballs are given to the first 100 attendees on little-league day." This is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game. By offering free autographed baseballs to the first 100 attendees on little-league day, the team is incentivizing people to come to the game and increasing attendance. This promotion creates excitement and encourages fans to attend the game, which can result in higher ticket sales and increased revenue for the team.

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41. What might stadiums do after implementing metrics to assess the results of promotional efforts?

Explanation

After implementing metrics to assess the results of promotional efforts, stadiums might make adjustments. This is because by analyzing the metrics, they can identify areas that need improvement or changes in their promotional strategies. Making adjustments based on the metrics can help stadiums optimize their promotional efforts, target the right audience, and enhance the overall effectiveness of their marketing campaigns.

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42. Because the KMV Corporation makes its baseball bats available in all of the available outlets possible, the company is using the _________________ distribution strategy.

Explanation

The correct answer is intensive. Intensive distribution strategy refers to a marketing approach where a company makes its products available in as many outlets as possible. In this case, KMV Corporation is ensuring that its baseball bats are easily accessible to customers by being present in all available outlets. This strategy aims to maximize the product's availability and reach a wide customer base.

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43. One of the goals of qualitative research is to answer questions about

Explanation

Qualitative research aims to explore and understand the reasons and motivations behind certain phenomena or behaviors. It focuses on gaining insights into the "why" behind human actions and experiences rather than just providing numerical data or statistics ("how many"). By analyzing and interpreting qualitative data, researchers can uncover the underlying factors, motivations, and perspectives that drive certain behaviors or phenomena, ultimately answering questions about "why" things happen the way they do.

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44. The core benefits to customers who purchase sport products include entertainment, health, and

Explanation

Customers who purchase sport products can benefit from the sense of achievement they get from participating in sports and achieving their goals. Achieving personal milestones and surpassing their own limits can provide a great sense of satisfaction and accomplishment. This feeling of achievement can boost their self-confidence and motivate them to continue engaging in sports activities. Additionally, the sense of achievement can also come from the recognition and praise received from others for their sports performance.

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45. One way to verify that a complex arena event is well prepared and ready for spectators is by

Explanation

Holding a rehearsal is an effective way to verify that a complex arena event is well prepared and ready for spectators. During a rehearsal, all aspects of the event can be tested and fine-tuned, including audio needs, scripted elements, and the overall flow of the event. It allows organizers to identify any potential issues or areas that need improvement before the actual event takes place. By going through the motions of the event beforehand, organizers can ensure that everything runs smoothly and that the spectators have a positive experience.

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46. An efficient way for a sporting goods company to determine the products that its customers want is by

Explanation

Asking customers for input is an efficient way for a sporting goods company to determine the products that its customers want. By directly engaging with customers and seeking their opinions, the company can gain valuable insights into their needs and preferences. This can help the company in developing and improving its products to better cater to customer demands, ultimately leading to increased customer satisfaction and sales. Developing product samples, creating sales brochures, and identifying market share may provide some information, but they do not directly involve customer input and may not accurately reflect customer preferences.

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47. One way that inflation impacts entertainment businesses is by

Explanation

Inflation impacts entertainment businesses by increasing prices. When there is inflation, the overall cost of goods and services rises. This means that the cost of producing and providing entertainment, such as movies, concerts, or amusement park tickets, also increases. As a result, entertainment businesses may need to raise their prices to cover these higher costs. This can lead to higher ticket prices, increased costs for concessions or merchandise, and potentially fewer people being able to afford these forms of entertainment.

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48. A sportswear store leases 2,2225 square feet of space at $2.30 per square foot per month. If the rent will increase by 3% next year, calculate the yearly amount the store will pay in rent.

Explanation

The yearly amount the store will pay in rent can be calculated by multiplying the square footage by the cost per square foot per month, and then multiplying that by 12 months. In this case, 2,225 square feet multiplied by $2.30 per square foot per month gives a monthly rent of $5,122.50. Multiplying this by 12 months gives a yearly rent of $61,470. However, since the rent will increase by 3% next year, we need to add 3% of the current rent to the yearly rent. 3% of $61,470 is $1,842.90. Adding this to the current yearly rent gives $63,252.30.

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49. Target markets are important factors to consider when sports equipment businesses are

Explanation

Target markets are important factors to consider when positioning their corporate brands because understanding the specific needs and preferences of the target market allows sports equipment businesses to tailor their branding strategies accordingly. By identifying the target market, businesses can create marketing messages and brand identities that resonate with their intended audience. This helps in establishing a strong and differentiated brand image, attracting and retaining customers, and ultimately driving sales and business growth.

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50. Which of the following documents would a supervisor use to update staff members about current business trends:

Explanation

A supervisor would use an employee newsletter to update staff members about current business trends because it is an internal communication tool specifically designed to inform employees about company news, updates, and relevant information. The employee newsletter allows the supervisor to share insights and updates on industry trends, market conditions, and new business strategies, ensuring that all staff members are well-informed and aligned with the organization's goals. The other options, such as the annual report, executive summary, and press release, are more commonly used for external communication purposes and may not be suitable for updating staff members about current business trends.

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51. Researchers assess the timeliness of marketing information to make sure that the informaton is

Explanation

Researchers assess the timeliness of marketing information to ensure that it is credible. This means that the information is trustworthy, reliable, and can be believed. Credible information is based on evidence, research, and facts, and is free from bias or personal opinions. By evaluating the timeliness of marketing information, researchers can determine if it comes from reliable and trustworthy sources, and if it has been thoroughly researched and verified. This helps in making informed decisions and drawing accurate conclusions based on the marketing information available.

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52. When conducting a market analysis, entertainment businesses often determine the

Explanation

When conducting a market analysis, entertainment businesses often determine the market potential. This refers to the maximum achievable sales level in a given market, taking into account factors such as consumer demand, competition, and market size. By assessing the market potential, businesses can estimate the size of the opportunity and make informed decisions regarding their marketing strategies, product development, and expansion plans. This analysis helps them understand the potential growth and profitability of their business in a specific market.

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53. What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?

Explanation

Placing signage on the outfield stadium wall during a televised professional baseball game increases brand awareness for a business. This means that more people watching the game will see the signage and become familiar with the brand. Increased brand awareness can lead to higher recognition and recall of the brand, which in turn can influence consumer behavior and potentially lead to increased sales. By increasing brand awareness, businesses can also gain a competitive advantage in the market and establish a stronger brand presence.

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54. Preparing wills and setting up guardianships are types of financial services that often are provided by

Explanation

Attorneys are professionals who specialize in legal matters and provide legal advice and services to individuals. Preparing wills and setting up guardianships are specific tasks that fall under the purview of attorneys. They have the knowledge and expertise to ensure that these legal documents are drafted accurately and in compliance with the law. Executors, beneficiaries, and courts may be involved in the process, but attorneys are the ones who typically handle these types of financial services.

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55. Before you can select a brand name that is appropriate for your sports and entertainment business, you must

Explanation

To select an appropriate brand name for a sports and entertainment business, it is important to describe the brand personality. This involves identifying the qualities, characteristics, and values that the brand represents. By describing the brand personality, the business can ensure that the chosen brand name aligns with its desired image and target audience. This step helps in creating a strong and consistent brand identity that resonates with customers and sets the business apart from competitors.

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56. One reason why it is important for golf course managers to supervise staff is to provide ___________________ for employees.

Explanation

Golf course managers need to supervise staff in order to provide structure for employees. Supervision ensures that employees have clear guidelines and expectations, helping them understand their roles and responsibilities within the organization. This structure allows employees to work efficiently and effectively, promoting a smooth operation of the golf course. It also helps in maintaining consistency and quality in the services provided by the staff. Without proper supervision and structure, employees may lack direction and may not perform their duties to the best of their abilities.

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57. Which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:

Explanation

Higher restaurant sales indicate a positive economic impact for a city hosting a professional golf tournament. This is because an increase in restaurant sales suggests that more people are dining out, which can boost the local economy. It indicates that the tournament has attracted visitors who are spending money at local establishments, contributing to increased revenue for restaurants and potentially creating job opportunities.

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58. Which of the following is a global trend that creates opportunity for many sportswear businesses:

Explanation

A decrease in trade barriers refers to the reduction or elimination of restrictions on the flow of goods and services between countries. This trend creates opportunities for sportswear businesses as it allows them to expand their market reach and access new customers in foreign markets. With fewer trade barriers, sportswear businesses can import and export their products more easily, leading to increased sales and growth potential. This trend also promotes competition and innovation in the industry, as businesses are exposed to a wider range of suppliers and consumers.

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59. Which of the following helps the operations function to control costs and increase productivity

Explanation

The use of technology helps the operations function to control costs and increase productivity. By implementing efficient and automated systems, businesses can streamline their processes, reduce manual labor, and minimize errors. Technology enables better inventory management, production planning, and resource allocation, leading to cost savings. Additionally, it allows for faster communication and collaboration, enhancing productivity and efficiency in operations.

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60. Which of the following is a type of intangible property that sports and entertainment businesses often establish policies to protect:

Explanation

Sports and entertainment businesses often establish policies to protect trade secrets. Trade secrets refer to valuable and confidential information that gives a business a competitive advantage. In the context of sports and entertainment, trade secrets could include exclusive marketing strategies, undisclosed athlete contracts, or innovative game plays. By safeguarding these trade secrets, businesses can maintain their uniqueness and prevent competitors from gaining access to their valuable intellectual property.

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61. A foreign business legally obtains a license to make sports-related products, and then sells the items for low prices to businesses in the country where the license originicated. This is an example of

Explanation

The given scenario describes the gray market. The foreign business legally acquires a license to produce sports-related products and then sells them at lower prices to businesses in the country where the license originated. This practice falls under the gray market because it involves the sale of goods through channels that are not authorized by the original manufacturer or license holder. The gray market typically involves the sale of genuine products, but outside the official distribution channels, which can lead to issues such as warranty concerns, undercutting authorized retailers, or potential quality control problems.

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62. Which of the following is affected by changes in the monetary policy:

Explanation

Changes in monetary policy directly affect the money supply within an economy. Monetary policy refers to the actions taken by a central bank to control the supply of money, interest rates, and credit availability. By adjusting interest rates, buying or selling government securities, or changing reserve requirements, the central bank can influence the amount of money circulating in the economy. Therefore, changes in monetary policy have a direct impact on the money supply, affecting borrowing costs, investment levels, and overall economic activity.

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63. Capital investment involves a hockey arena spending money to buy

Explanation

Capital investment typically involves spending money to acquire fixed assets, such as buildings, equipment, or machinery, that are expected to provide long-term value to the organization. Intangibles refer to assets that do not have physical substance, such as patents or trademarks, and may not be directly related to a hockey arena. Office supplies are consumables that are used up quickly and do not provide long-term value. Liabilities are obligations or debts owed by the organization and do not represent investments in assets. Therefore, the correct answer is fixed assets.

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64. To attract customers, it is important for a golf club to develop a customer-service program that

Explanation

A golf club needs to develop a customer-service program that is responsive to the golfers' needs and wants in order to attract customers. This means that the club should prioritize understanding and meeting the expectations and desires of the golfers. By doing so, the club can ensure that their services and offerings align with what the customers are looking for, ultimately leading to a positive customer experience and increased customer satisfaction. This customer-centric approach is essential for attracting and retaining customers in a competitive market.

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65. In which of the following situations would it be appropriate for researchers to use direct-mail surveys:

Explanation

Direct-mail surveys would be appropriate when researchers want an inexpensive way to reach a large audience. This method allows researchers to send surveys to a large number of individuals at a relatively low cost, making it an efficient option for gathering data from a large sample size. It is a cost-effective approach compared to other methods like face-to-face interviews or phone surveys, especially when the target audience is geographically dispersed. By using direct-mail surveys, researchers can collect data from a diverse range of individuals and obtain a wide range of perspectives and opinions.

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66. When implementing purchasing activities, what do pro shops often establish in order to select vendors?

Explanation

Pro shops often establish criteria when implementing purchasing activities in order to select vendors. Criteria refers to a set of standards or requirements that the vendors must meet in order to be considered for a partnership with the pro shop. These criteria can include factors such as quality of products, reliability, pricing, delivery times, and customer service. By establishing criteria, pro shops can ensure that they are selecting vendors who can meet their specific needs and provide the best value for their customers.

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67. When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n)_____________________ factor.

Explanation

The correct answer is situational because the organization sets ticket prices based on the specific situation or circumstances surrounding the team's performance. Factors such as the team's current record, popularity, and upcoming opponents can all influence ticket prices. Therefore, the organization considers the situational factors when determining the ticket prices for professional baseball games.

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68. What do theater managers often need to do to maintain collaborative partnerships with colleagues?

Explanation

Theater managers often need to resolve conflict in order to maintain collaborative partnerships with colleagues. Conflict can arise due to differences in opinions, creative ideas, or personal issues, which can hinder effective communication and teamwork. By resolving conflicts in a fair and respectful manner, theater managers can create a harmonious working environment, fostering better collaboration and ensuring that everyone's ideas and contributions are valued. This helps to maintain strong partnerships and achieve successful outcomes in the theater industry.

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69. To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans

Explanation

To effectively understand the needs and wants of its target market, a professional soccer league should obtain information from its fans in a proactive and systematic manner. This means actively seeking feedback and conducting regular surveys or interviews to gather insights. By doing so, the league can gather valuable data on fan preferences, expectations, and concerns, allowing them to make informed decisions and implement organizational changes that align with the desires of their target market. This approach ensures that the league stays ahead of the game and maintains a strong connection with its fan base.

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70. Why do most sportswear stores use some type of quality control method at work?

Explanation

Most sportswear stores use some type of quality control method at work to minimize errors. This is important because it ensures that the products being sold meet certain standards of quality and functionality. By implementing quality control measures, the store can identify and rectify any potential errors or defects in the products before they reach the customers. This helps in maintaining customer satisfaction and loyalty, as well as reducing the chances of returns or complaints. Additionally, it also helps in maintaining the store's reputation and credibility in the market.

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71. One situation in which it might be considered unethical for entertainment businesses to use advertising characters that appeal to children is if the businesses are advertising

Explanation

Using advertising characters that appeal to children to promote adult products can be considered unethical because it involves targeting an inappropriate audience. Children may not have the cognitive ability to understand or differentiate between products meant for adults and those meant for them. This can lead to confusion, harm, or exposure to inappropriate content. Additionally, it can exploit children's vulnerability and manipulate them into influencing their parents' purchasing decisions. Therefore, using characters that appeal to children to advertise adult products can be seen as exploitative and unethical.

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72. A theater chain using public relations activities to inform customers about its community services work is an example of reaching a(n)

Explanation

A theater chain using public relations activities to inform customers about its community services work is an example of reaching an external audience. This means that the theater chain is targeting individuals or groups outside of their organization who are potential customers or stakeholders. By using public relations activities, the theater chain aims to communicate their community services work to the public, building a positive image and attracting customers. This strategy helps the theater chain engage with the external audience and create a favorable perception of their brand.

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73. Three individuals pooling their money to start a small sports memorabilia store is an example of

Explanation

The act of three individuals pooling their money to start a small sports memorabilia store suggests that they are taking a speculative risk. This is because they are investing their money in a venture that may or may not be successful. Starting a small business involves uncertainty and there is a possibility of losing their investment. Therefore, this action aligns with the concept of taking a speculative risk.

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74. The relationship between a creditor and a debtor is usually based on the debtor's

Explanation

The relationship between a creditor and a debtor is usually based on the debtor's ability to pay. This means that the creditor relies on the debtor's financial capacity to make payments on time and in full. The creditor assesses the debtor's ability to pay by considering factors such as income, assets, credit history, and financial stability. This information helps the creditor determine the terms of the agreement, including the amount of credit extended, interest rates, and repayment schedule, ensuring that the debtor can meet their financial obligations.

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75. To avoid legal problem and fines, a vendor who wants to set up a concession stand for a street fair should

Explanation

To avoid legal problems and fines, a vendor who wants to set up a concession stand for a street fair should obtain information about licensing requirements. This is important because different cities and localities have different regulations and permits for operating a concession stand. By obtaining information about licensing requirements, the vendor can ensure that they are in compliance with the law and have all the necessary permits and licenses to operate their business legally. This will help them avoid any legal issues and potential fines that may arise from operating without the proper documentation.

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76. The TUV Tennis Racquet Company wants to conduct marketing research by surveying a sample of its vast customer-base. To reduce the possibility of bias, the company should consider using

Explanation

Random sampling is the most appropriate method for the TUV Tennis Racquet Company to conduct marketing research. This method involves selecting a sample from the entire customer base in a completely random manner, ensuring that every customer has an equal chance of being included. By using random sampling, the company can minimize bias and obtain a representative sample that accurately reflects the views and preferences of their entire customer base. This will lead to more reliable and valid research findings, allowing the company to make informed decisions based on the data collected.

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77. Translating performance measures of marketing activities into financial outcomes involves putting a

Explanation

Translating performance measures of marketing activities into financial outcomes involves assigning a monetary value to the results achieved. This means quantifying the impact of marketing efforts in terms of dollars, such as revenue generated, return on investment, or cost savings. By assigning a dollar figure to the results, businesses can evaluate the effectiveness and profitability of their marketing strategies and make informed decisions about resource allocation and budgeting.

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78. Management's role in customer relations often involves

Explanation

Management's role in customer relations often involves establishing policies. This is because management is responsible for setting guidelines and procedures that ensure consistent and satisfactory customer experiences. By establishing policies, management can outline expectations, address potential issues, and provide a framework for employees to follow when interacting with customers. This helps to create a positive and efficient customer service environment, ultimately enhancing customer satisfaction and loyalty.

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79. Whens setting marketing objectives, golf club manufacturers should make sure that the objectives are reasonable based on

Explanation

When setting marketing objectives, golf club manufacturers should make sure that the objectives are reasonable based on available resources. This means that they need to consider the resources they have, such as budget, manpower, and technology, to determine what goals are achievable. By aligning their objectives with their available resources, they can ensure that they are setting realistic and attainable targets for their marketing efforts. This also helps in avoiding overcommitment or setting objectives that cannot be met due to resource limitations.

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80. Which of the following documents advises the workers with details about all activities necessary to prepare for an upcoming event:

Explanation

A production schedule is a document that outlines all the activities required to prepare for an upcoming event. It provides details about the tasks, timelines, and resources needed for each activity. This document serves as a guide for workers, advising them on what needs to be done and when, ensuring that all necessary preparations are made for the event. A production schedule is specifically focused on the operational aspects of the event, making it the most suitable document for advising workers on the necessary activities.

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81. What is the basis of employment relationships that comply with human-resouce laws and regulations?

Explanation

Equitable treatment is the basis of employment relationships that comply with human-resource laws and regulations. This means that all employees are treated fairly and equally, without any discrimination or favoritism. Equitable treatment ensures that employees are given equal opportunities, fair compensation, and access to benefits and resources. It also promotes a positive and inclusive work environment, where everyone feels respected and valued. By adhering to equitable treatment, organizations can ensure compliance with laws and regulations related to employment practices and avoid legal issues or penalties.

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82. One part of implementing the marketing plan involves establishing the marketing

Explanation

One part of implementing the marketing plan involves establishing the marketing budget. This is because the budget determines the amount of financial resources that will be allocated towards various marketing activities such as advertising, promotions, research, and other initiatives. Setting a budget helps ensure that the marketing plan is realistic and achievable within the available financial constraints. It also allows for effective allocation of resources to different marketing strategies and goals, enabling the organization to maximize the impact of its marketing efforts.

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83. The increased use of online sport/event ticket sources has reduced distribution problems associated with box-office sales, such as

Explanation

The increased use of online sport/event ticket sources has reduced distribution problems associated with box-office sales, such as ticket duplications. This is because online ticketing systems often have measures in place to prevent duplicate tickets from being issued. When tickets are sold online, they are typically assigned a unique barcode or QR code that can only be scanned once for entry. This helps to prevent fraud and ensures that each ticket is valid and unique.

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84. When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's

Explanation

When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's decreasing labor costs. This is because lower labor costs can lead to higher profit margins for the manufacturer. By sourcing production or outsourcing to a country with lower labor costs, the manufacturer can reduce its expenses and potentially offer more competitive prices to its customers. This can also help increase productivity as the manufacturer can allocate resources more efficiently. Therefore, considering decreasing labor costs is crucial for the manufacturer's success in selling to businesses in another country.

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85. Many athletic clubs use specialized computer programs to create and post

Explanation

Many athletic clubs use specialized computer programs to create and post web pages. These web pages can be used to provide information about the club's activities, events, schedules, and other relevant information to their members and the general public. They can also be used to promote the club and attract new members. By using specialized computer programs, the clubs can easily design and customize their web pages to suit their specific needs and preferences. Additionally, these programs may provide features such as templates, drag-and-drop functionality, and content management systems to make the process of creating and updating web pages more efficient and user-friendly.

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86. Purchasing basic liability insurance protects the sport/event organization or facility from financial risks associated with

Explanation

Purchasing basic liability insurance protects the sport/event organization or facility from financial risks associated with injuries. This type of insurance covers the costs and damages that may arise from accidents or injuries that occur during the event or on the premises. It provides financial protection against potential lawsuits, medical expenses, and other related costs. By having this insurance, the organization or facility can minimize their financial burden and ensure that they are adequately protected in case of any injury-related incidents.

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87. Which of the following is a communications channel used in sales promotion:

Explanation

Discount coupons are a communications channel used in sales promotion because they are a form of incentive or reward given to customers to encourage them to make a purchase. By offering a discount through coupons, businesses can attract new customers, retain existing ones, and increase sales. Coupons can be distributed through various channels such as newspapers, magazines, online platforms, or directly mailed to customers. They serve as a way to communicate promotional offers and encourage customers to visit the store or website to avail the discount, ultimately driving sales and promoting the product or service.

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88. Changes in the fiscal and monetary policies often have an effect on the

Explanation

Changes in fiscal and monetary policies can have a significant impact on the type of production in an economy. For example, if the government implements policies that encourage investment in certain industries or provide tax incentives for specific types of production, businesses may shift their focus and allocate resources accordingly. Additionally, changes in interest rates or government spending can affect consumer demand, which in turn can influence the type of products or services that businesses choose to produce. Therefore, changes in fiscal and monetary policies can directly influence the type of production in an economy.

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89. If a sporting goods business lowers the price of the product for the purpose of taking business away from competitors, the result of this action often is a(n)

Explanation

When a sporting goods business lowers the price of their product to attract customers away from competitors, it is likely to result in a gain in market share. By offering a lower price, the business becomes more attractive to consumers, leading to an increase in the number of customers choosing their product over competitors. This increase in market share can lead to greater visibility and recognition for the business, potentially resulting in long-term profitability and success.

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90. Economies of scale is a concept often associated with

Explanation

Economies of scale refers to the cost advantages that a company can achieve when it produces goods or services on a large scale. Mass production, which involves producing goods in large quantities, is closely related to economies of scale. By producing in bulk, companies can benefit from lower production costs per unit, as fixed costs are spread over a larger number of units. This allows for increased efficiency and profitability. Therefore, mass production is the most appropriate concept associated with economies of scale.

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91. Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of

Explanation

Niche marketing refers to the strategy of selecting a target market based on specific criteria that narrow down the audience to a well-defined segment. This approach focuses on catering to the unique needs and preferences of a specific group of consumers, rather than targeting a broad market. By identifying and understanding the specific characteristics, interests, and behaviors of this niche segment, businesses can tailor their products, services, and marketing efforts to effectively meet their demands and differentiate themselves from competitors. Niche marketing allows companies to establish a strong presence and build customer loyalty within a smaller, more specialized market segment.

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92. What type of sponsorship objective involves bartering for goods and services?

Explanation

Cost avoidance is the type of sponsorship objective that involves bartering for goods and services. This means that instead of paying for these goods and services, the sponsor exchanges their own products or services in return. By doing so, the sponsor is able to avoid the costs associated with purchasing these items, thus achieving the objective of cost avoidance.

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