Business Quiz: CRM (Customer Relationship Management)

7 Questions | Total Attempts: 611

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Customer Service Quizzes & Trivia

Questions and Answers
  • 1. 
    A goal of inventory management is:
    • A. 

      Balance sheet results

    • B. 

      Customer service

    • C. 

      Low level of expenses

    • D. 

      Product-maket synergies

    • E. 

      Target market goals

  • 2. 
    Which of the following is true about forecasting?
    • A. 

      It should be done once a year

    • B. 

      It should be conducted by the supply chain leadership

    • C. 

      It is more accurate for groups than for individual items

    • D. 

      It is better to under-forecast rather than over-forecast

  • 3. 
    Which of the following describes the typical flow of cash in supply chain?
    • A. 

      Customer to producer to supplier

    • B. 

      Producer to customer to supplier

    • C. 

      Supplier to producer to customer

    • D. 

      Customer to supplier to producer

  • 4. 
    Customer relationship management (CRM) is best described as:
    • A. 

      A focus on managing long term supplier relationships

    • B. 

      A marketing philosophy based on putting the customer first

    • C. 

      Managing customers to promote your products

    • D. 

      Transactional guidelines when dealing with customers

  • 5. 
    Supply chains create value by:
    • A. 

      Increasing profitability and return to shareholders

    • B. 

      Providing multiple variants of products for customers

    • C. 

      Making transaction processing more efficient

    • D. 

      Developing more accurate forecasts

  • 6. 
    Customer Touchpoints are: (Multiple answers)
    • A. 

      Phone inquiries

    • B. 

      E-mail inquiries

    • C. 

      Merchandise return desks

    • D. 

      Any point of contact that a customer or prospect has with a company

  • 7. 
    What is a data warehouse?
    • A. 

      An older form of a data mart

    • B. 

      The repository for all relevant customer and prospect information

    • C. 

      A collection of logistical, analytical, and heuristic models

    • D. 

      None of the above

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