Business Quiz: CRM (Customer Relationship Management)

7 Questions | By Danielmore | Updated: Mar 22, 2022 | Attempts: 832

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Questions and Answers

1.

A goal of inventory management is:
- A.
  
  Balance sheet results
- B.
  
  Customer service
- C.
  
  Low level of expenses
- D.
  
  Product-maket synergies
- E.
  
  Target market goals
2.

Which of the following is true about forecasting?
- A.
  
  It should be done once a year
- B.
  
  It should be conducted by the supply chain leadership
- C.
  
  It is more accurate for groups than for individual items
- D.
  
  It is better to under-forecast rather than over-forecast
3.

Which of the following describes the typical flow of cash in supply chain?
- A.
  
  Customer to producer to supplier
- B.
  
  Producer to customer to supplier
- C.
  
  Supplier to producer to customer
- D.
  
  Customer to supplier to producer
4.

Customer relationship management (CRM) is best described as:
- A.
  
  A focus on managing long term supplier relationships
- B.
  
  A marketing philosophy based on putting the customer first
- C.
  
  Managing customers to promote your products
- D.
  
  Transactional guidelines when dealing with customers
5.

Supply chains create value by:
- A.
  
  Increasing profitability and return to shareholders
- B.
  
  Providing multiple variants of products for customers
- C.
  
  Making transaction processing more efficient
- D.
  
  Developing more accurate forecasts
6.

Customer Touchpoints are: (Multiple answers)
- A.
  
  Phone inquiries
- B.
  
  E-mail inquiries
- C.
  
  Merchandise return desks
- D.
  
  Any point of contact that a customer or prospect has with a company
7.

What is a data warehouse?
- A.
  
  An older form of a data mart
- B.
  
  The repository for all relevant customer and prospect information
- C.
  
  A collection of logistical, analytical, and heuristic models
- D.
  
  None of the above