Business Quiz: CRM (Customer Relationship Management)

Balance sheet results

Customer service

Low level of expenses

Product-maket synergies

Target market goals

It should be done once a year

It should be conducted by the supply chain leadership

It is more accurate for groups than for individual items

It is better to under-forecast rather than over-forecast

Customer to producer to supplier

Producer to customer to supplier

Supplier to producer to customer

Customer to supplier to producer

A focus on managing long term supplier relationships

A marketing philosophy based on putting the customer first

Managing customers to promote your products

Transactional guidelines when dealing with customers

Increasing profitability and return to shareholders

Providing multiple variants of products for customers

Making transaction processing more efficient

Developing more accurate forecasts

Phone inquiries

E-mail inquiries

Merchandise return desks

Any point of contact that a customer or prospect has with a company

An older form of a data mart

The repository for all relevant customer and prospect information

A collection of logistical, analytical, and heuristic models

None of the above