CRM For Pgrm Students Of Asbm
-
The acronym CRM stands for:
-
Consumer Relationship Marketing
-
Customer Relationship Management
-
Customer Relations and Marketing
-
Continuous Relationship Management
-
None of the above
-
These questions set tracks time and your IP, make sure you don't repeat this test and don't take more than 30 min to complete. Once completed submit and ask your other friends to take this tests. The timing of the test is valid till 19th of Nov 11.00am. The answers won't be evaluated for the students who's spending more than See more30 min and submitting after the stipulated time.
Quiz Preview
- 2.
Customer Touch points are:
-
Any point of contact that a customer or prospect has with a company
-
Phone inquiries
-
E-mail inquiries
-
Merchandise return desks
-
All of the above
Correct Answer
A. All of the aboveExplanation
Customer touch points refer to any point of contact that a customer or prospect has with a company. This includes phone inquiries, e-mail inquiries, and merchandise return desks. All of these interactions provide opportunities for the company to engage with customers and create a positive experience. By considering all of these touch points, a company can ensure that they are effectively meeting the needs and expectations of their customers.Rate this question:
-
- 3.
CCCs do not handle:
-
Incoming telephone calls
-
E-mail
-
Web communication
-
Written interactions with customer
-
CRMs
Correct Answer
A. CRMsExplanation
CRMs (Customer Relationship Management systems) are not responsible for handling incoming telephone calls, email, web communication, or written interactions with customers. CRMs are primarily used to manage and analyze customer data, track customer interactions, and improve customer relationships. While they may integrate with other communication channels, such as email or web chat, they are not designed to handle these channels directly. Instead, CRMs focus on organizing and managing customer information to enhance customer service and sales processes.Rate this question:
-
- 4.
A data warehouse is:
-
The repository for all relevant customer and prospect information
-
An older form of a data mart
-
A fulfillment center
-
A collection of logistical, analytical, and heuristic models
-
All of the above
Correct Answer
A. The repository for all relevant customer and prospect informationExplanation
A data warehouse is a centralized storage system that holds all relevant customer and prospect information. It is designed to support analytical reporting and data analysis. Unlike a data mart, which focuses on a specific area or department, a data warehouse encompasses all relevant data across the organization. It is not a fulfillment center or a collection of models. Therefore, the correct answer is that a data warehouse is the repository for all relevant customer and prospect information.Rate this question:
-
- 5.
The person most likely working in a CCC is a
-
Marketing planner
-
Marketing Researcher
-
CSR
-
Logistics specialist
-
None of the above
Correct Answer
A. CSRExplanation
The person most likely working in a CCC is a CSR (Customer Service Representative). A CCC (Customer Contact Center) is a facility where customer inquiries, complaints, and requests are handled. CSR's are responsible for providing assistance and support to customers, addressing their concerns, and ensuring customer satisfaction. They play a crucial role in maintaining positive customer relationships and resolving issues effectively. Therefore, it is highly likely that a CSR would be working in a CCC.Rate this question:
-
Quiz Review Timeline (Updated): Mar 21, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Nov 17, 2009Quiz Created by
Dibyendu007
Back to top