CRM For Pgrm Students Of Asbm

5 Questions | By Dibyendu007 | Updated: Mar 21, 2022 | Attempts: 155

These questions set tracks time and your IP, make sure you don't repeat this test and don't take more than 30 min to complete. Once completed submit and ask your other friends to take this tests. The timing of the test is valid till 19th of Nov 11. 00am. The answers won't be evaluated for the students who's spending more than 30 min and submitting after the stipulated time.

Questions and Answers

1.

The acronym CRM stands for:
- A.
  
  Consumer Relationship Marketing
- B.
  
  Customer Relationship Management
- C.
  
  Customer Relations and Marketing
- D.
  
  Continuous Relationship Management
- E.
  
  None of the above
2.

CCCs do not handle:
- A.
  
  Incoming telephone calls
- B.
  
  E-mail
- C.
  
  Web communication
- D.
  
  Written interactions with customer
- E.
  
  CRMs
3.

The person most likely working in a CCC is a
- A.
  
  Marketing planner
- B.
  
  Marketing Researcher
- C.
  
  CSR
- D.
  
  Logistics specialist
- E.
  
  None of the above
4.

Customer Touch points are:
- A.
  
  Any point of contact that a customer or prospect has with a company
- B.
  
  Phone inquiries
- C.
  
  E-mail inquiries
- D.
  
  Merchandise return desks
- E.
  
  All of the above
5.

A data warehouse is:
- A.
  
  The repository for all relevant customer and prospect information
- B.
  
  An older form of a data mart
- C.
  
  A fulfillment center
- D.
  
  A collection of logistical, analytical, and heuristic models
- E.
  
  All of the above