CRM For Pgrm Students Of Asbm

5 Questions | Total Attempts: 131

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CRM Quizzes & Trivia

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Questions and Answers
  • 1. 
    The acronym CRM stands for:
    • A. 

      Consumer Relationship Marketing

    • B. 

      Customer Relationship Management

    • C. 

      Customer Relations and Marketing

    • D. 

      Continuous Relationship Management

    • E. 

      None of the above

  • 2. 
    CCCs do not handle:
    • A. 

      Incoming telephone calls

    • B. 

      E-mail

    • C. 

      Web communication

    • D. 

      Written interactions with customer

    • E. 

      CRMs

  • 3. 
    The person most likely working in a CCC is a
    • A. 

      Marketing planner

    • B. 

      Marketing Researcher

    • C. 

      CSR

    • D. 

      Logistics specialist

    • E. 

      None of the above

  • 4. 
    Customer Touch points are:    
    • A. 

      Any point of contact that a customer or prospect has with a company

    • B. 

      Phone inquiries

    • C. 

      E-mail inquiries

    • D. 

      Merchandise return desks

    • E. 

      All of the above

  • 5. 
    A data warehouse is:
    • A. 

      The repository for all relevant customer and prospect information

    • B. 

      An older form of a data mart

    • C. 

      A fulfillment center

    • D. 

      A collection of logistical, analytical, and heuristic models

    • E. 

      All of the above

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