This quiz covers key aspects of CRM and its impact on business strategy, including phases like reporting, analyzing, and predicting customer behaviors. It also explores the Systems Development Life Cycle and the use of business intelligence for strategic decision-making.
Existing customers are the best source of profitable and sustainable revenue growth
In the age of e-business, an organization is guaranteed a favorable customer base and satisfying them is easier than ever
Organizations cannot depend on using statistical analysis or value formulas such as Recency, Frequency, and Monetary to gain insight into customer behavior or buying patterns
Placing customers at the forefront of all thinking and decision making requires very little operational and technology changes
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Make predictions regarding customer behavior such as which customers are at risk of leaving
Segment their customers into categories such as best and worst customers
Identify their customers across other application
All the above
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By using business intelligence, organizations can finally determine what they do better than their competitors
Relying on business intelligence, organizations can determine everything from which type of marketing and sales campaign to launch, to which customers to target, at what time
By using business intelligence, a PRM system can determine what customers want and need, so an organization can contact them with this information
Relying on business intelligence, a SRM system can help reveal e-mail campaigns that do not overlap with other marketing efforts
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Systems development life cycle
Project management
Systems management
Project development life cycle
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1 in 10
2 in 10
4 in 10
8 in 10
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Value chain analysis
Strategic alignment
Resource availability
All of the above
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Decrease productivity
Damage to brand reputation
Incur liabilities
All of the above
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Involves establishing a high-level plan of the intended project and determining project goals
Involves analyzing end-user business requirements and refining project goals into defined functions and operations of the intended system
Involves describing the desired features and operations of the system
Involves placing the system into production so users can begin to perform actual business operations with the system.
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Involves establishing a high-level plan of the intended project and determining project
Involves analyzing end-user business requirements and refining project goals into defined functions and operations of the intended system
Involves describing the desired features and operations of the system
Involves placing the system into production so users can begin to perform actual business operations with the system
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RAD methodology
Agile methodology
Waterfall methodology
Extreme programming
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RAD
SDLC
RUP
SCRUM
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Focus initially on creating a prototype that looks and acts like the desired system
Actively involve system users in the analysis, design, and development phases
Accelerate collecting the business requirements through an interactive and iterative construction approach
All of the above
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Analysis
Design
Testing
Planning
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Analysis
Design
Testing
Planning
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Determines if the proposed solution is feasible and achievable from a financial, technical, and organizational standpoint
Determines the amount and types of resources required to complete the project and determine if the organization has these resources available
Determine the number of individuals, amount of time, and technical difficulty of the project
A factor that is critical to an organization's success
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Identifies the financial benefits and costs associated with the systems development project
Determines the organization's ability to build and integrate the proposed system
Assesses the likelihood that all potential time frames and completion dates will be met
Examines all potential legal and contractual ramifications of the proposed system
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Analysis phase
Design phase
Development phase
Testing phase
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JAD
COTS
Technical architecture
Test conditions
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Unit testing
Application testing
Integration testing
Regression testing
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Quiz Review Timeline (Updated): Mar 18, 2023 +
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