It means you can anticipate problem areas and jump in before they mention them.
It means you can give one "sales speech" without the need for questioning the customer.
It means you can set up the subsequent conversation in a positive and intriguing way having laid a solid foundation.
It means you can more or less have the same conversation in the same structured way. This means this is a much more efficient demonstration.
Coffee, Limited Editions, Machine Service
Coffee, Machines, Club
Machines, Coffee, Competition
Online Ordering, Ecolaboration, Machines
The supermarkets would not stock Nespresso as it is a rival to their own coffee brands.
Nespresso is a premium brand with premium status and not a high street brand.
Direct delivery guarantees freshness, quality and range availability that shops may not be able to achieve.
It would be too expensive to retail through shops and stores.
The capsule needs to be stored away from light.
Compare the price of a Nespresso coffee to the coffee shops coffee.
Explain that the price is high because it has to reflect the image of an exclusive brand.
Explain that no coffee is wasted with Nespresso and therefore is cost effective compared to loose coffee badly stored.
The packaging is very expensive and keeps the costs high