Selling Techniques - The Basics (Module 10)
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As Ambassadors you will have had a rigorous induction to ready you for your role as an in-store sales representative for Nespresso. This will have included knowledge training, operational training, reporting training and learning about how to represent the brand of Nespresso. You have spent three or four days with the Recruitment Agency, the Nespresso Trade Trainer, the Nespresso Territory Manager, and possibly even some time with another Ambassador; all of which was vital for your preparation in the field of sales. Ultimately however you are out there on your own and this module is to help focus on how to use some basic sales principles when Read moreat the store.
- 1.
What is the value of planning you conversation with customers? One answer
- A.
It means you can anticipate problem areas and jump in before they mention them.
- B.
It means you can give one "sales speech" without the need for questioning the customer.
- C.
It means you can set up the subsequent conversation in a positive and intriguing way having laid a solid foundation.
- D.
It means you can more or less have the same conversation in the same structured way. This means this is a much more efficient demonstration.
Correct Answer
C. It means you can set up the subsequent conversation in a positive and intriguing way having laid a solid foundation.Explanation
Planning your conversation with customers allows you to set up the subsequent conversation in a positive and intriguing way by establishing a solid foundation. This means that you can anticipate potential problem areas and address them before the customer mentions them, leading to a smoother and more effective conversation. It also allows you to tailor your approach and presentation to the customer's needs and preferences, increasing the chances of a successful outcome. Overall, planning helps to create a positive and engaging experience for the customer, enhancing the overall quality of the conversation.Rate this question:
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- 2.
Which technique can we use to put aside a question that might interrupt the flow of our demonstration?
- A.
Picking
- B.
Pushing
- C.
Pulling
- D.
Parking
Correct Answer
D. ParkingExplanation
Parking is the technique that can be used to put aside a question that might interrupt the flow of our demonstration. By parking a question, we acknowledge its importance but delay addressing it until a more appropriate time. This allows us to maintain the flow and focus of the demonstration without getting sidetracked by unrelated questions.Rate this question:
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- 3.
In the introduction which areas of Nespresso should always be mentioned after you have greeted the customer? One answer.
- A.
Coffee, Limited Editions, Machine Service
- B.
Coffee, Machines, Club
- C.
Machines, Coffee, Competition
- D.
Online Ordering, Ecolaboration, Machines
Correct Answer
B. Coffee, Machines, ClubExplanation
After greeting the customer in the introduction, it is important to mention the areas of Nespresso that should always be mentioned, which are Coffee, Machines, and Club. This ensures that the customer is aware of the different coffee options available, the range of machines they can choose from, and the benefits of being part of the Nespresso Club.Rate this question:
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- 4.
To the question "why can't I buy your capsule in supermarkets", what should we say? Please indicate all correct answers
- A.
The supermarkets would not stock Nespresso as it is a rival to their own coffee brands.
- B.
Nespresso is a premium brand with premium status and not a high street brand.
- C.
Direct delivery guarantees freshness, quality and range availability that shops may not be able to achieve.
- D.
It would be too expensive to retail through shops and stores.
- E.
The capsule needs to be stored away from light.
Correct Answer(s)
B. Nespresso is a premium brand with premium status and not a high street brand.
C. Direct delivery guarantees freshness, quality and range availability that shops may not be able to achieve.Explanation
Nespresso is not available in supermarkets because it is considered a premium brand and not a high street brand. Supermarkets usually stock their own coffee brands and would not want to promote a rival product. Additionally, Nespresso prefers direct delivery to ensure freshness, quality, and availability of their range, which may not be achievable in shops.Rate this question:
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- 5.
To the question "I think Nespresso far too expensive", what should we say? Please indicate all correct answers.
- A.
Compare the price of a Nespresso coffee to the coffee shops coffee.
- B.
Explain that the price is high because it has to reflect the image of an exclusive brand.
- C.
Explain that no coffee is wasted with Nespresso and therefore is cost effective compared to loose coffee badly stored.
- D.
The packaging is very expensive and keeps the costs high
Correct Answer(s)
A. Compare the price of a Nespresso coffee to the coffee shops coffee.
C. Explain that no coffee is wasted with Nespresso and therefore is cost effective compared to loose coffee badly stored.Explanation
The correct answers are "Compare the price of a Nespresso coffee to the coffee shops coffee" and "Explain that no coffee is wasted with Nespresso and therefore is cost effective compared to loose coffee badly stored." These answers provide valid explanations for why Nespresso may seem expensive. By comparing the price to coffee shop coffee, it can be shown that Nespresso may actually be more affordable. Additionally, by highlighting that no coffee is wasted with Nespresso, it can be argued that it is a cost-effective option compared to loose coffee that may not be stored properly.Rate this question:
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