Progressive Prospecting - Module 4 Quiz

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  • 1/5 Questions

    True or False? Always involve, respect and never lie to the gatekeeper.

    • True
    • False
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About This Quiz

Now that you have completed Module 4 of Progressive Prospecting, take this short retention quiz to test your comprehension of the terminology and practices covered.

Progressive Prospecting - Module 4 Quiz - Quiz

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  • 2. 

    True or False? Having a "professional exit strategy" is important because it continues to build the relationship with the potential advertiser.

    • True

    • False

    Correct Answer
    A. True
  • 3. 

    Why is it important to develop a "three reasons why you should advertise with me and my company" presentation?

    • It sets the tone for the meeting, allows time for discussion of products and closes the sale.

    • Provides a short, benefit-driven explanation of the advantages of working with you and your company.

    • This strategy is relatively new and has proven success in digital media in recent years.

    Correct Answer
    A. Provides a short, benefit-driven explanation of the advantages of working with you and your company.
  • 4. 

    If a prospect says to you "don't bother" when you try to continue to set an appointment, what are some of the most ideal ways to respond?

    • No bother at all, I enjoy working with businesses in the area and helping them be successful. You have a great day!

    • No bother but even if we never conduct business together, I enjoy helping businesses succeed and if I see something of interest for your business, I'll drop it in the mail for you. Thanks for your time.

    • Have a nice day and good luck.

    • Both A & B

    • None of the above.

    Correct Answer
    A. Both A & B
  • 5. 

    It is important to build a relationship with the "gatekeeper" because of what reason? 

    • The gatekeeper's responsibility is to determine interest and value for their boss before sales executives speak to them about advertising.

    • They ultimately control the media buy.

    • Gatekeepers maintain schedules for the decision-maker and can immediately set an appointment for the sales executive.

    Correct Answer
    A. The gatekeeper's responsibility is to determine interest and value for their boss before sales executives speak to them about advertising.

Quiz Review Timeline (Updated): Mar 19, 2022 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 19, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • May 01, 2015
    Quiz Created by
    Catherine Halcomb
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