Progressive Prospecting - Module 4 Quiz - Quiz, Flashcards & Trivia

1. True or False? Always involve, respect and never lie to the gatekeeper.

True

False

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Progressive Prospecting - Module 4 Quiz - Quiz

Now that you have completed Module 4 of Progressive Prospecting, take this short retention quiz to test your comprehension of the terminology and practices covered.

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2. True or False? Having a "professional exit strategy" is important because it continues to build the relationship with the potential advertiser.

True

False

3. Why is it important to develop a "three reasons why you should advertise with me and my company" presentation?

It sets the tone for the meeting, allows time for discussion of products and closes the sale.

Provides a short, benefit-driven explanation of the advantages of working with you and your company.

This strategy is relatively new and has proven success in digital media in recent years.

4. If a prospect says to you "don't bother" when you try to continue to set an appointment, what are some of the most ideal ways to respond?

Have a nice day and good luck.

Both A & B

None of the above.

5. It is important to build a relationship with the "gatekeeper" because of what reason?

The gatekeeper's responsibility is to determine interest and value for their boss before sales executives speak to them about advertising.

They ultimately control the media buy.

Gatekeepers maintain schedules for the decision-maker and can immediately set an appointment for the sales executive.

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Current Version
Mar 19, 2022

Quiz Edited by
ProProfs Editorial Team
May 01, 2015

Quiz Created by
Catherine Halcomb