Quiz: Marketing 270 Exam: Quiz! Trivia

83 Questions | Total Attempts: 101

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Quiz: Marketing 270 Exam: Quiz! Trivia

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Questions and Answers
  • 1. 
    Watching a video featuring a sales professional who is sharing on-the-job experiences.
  • 2. 
    Going on sales calls with a sales rep or other selling professional to learn firsthand how to be successful in sales.
  • 3. 
    Communication between a customer and a salesperson with the intention of providing information for the customer to make a buying decision.
  • 4. 
    A product, service, or concept that is unique, consistent, and relevant and has an emotional connection with its customers.
  • 5. 
    A product or service that is not available from any other competitor.
  • 6. 
    A product or service that is reliable or the same every time.
  • 7. 
    A product or service that is pertinent and important to specific customers.
  • 8. 
    A bond or relationship with a brand.
  • 9. 
    Large companies that have operations, including selling, in multiple countries.
  • 10. 
    A term used to describe the role of the next generation of the Internet in the selling process inlcuding social networking, "mash-ups," communities, and collaboration.
  • 11. 
    The activity of selling a company's products and services.
  • 12. 
    Any point in which the customer comes in contact with a company, such as in person, by phone, by e-mail, Web site, invoice, advertising, and more.
  • 13. 
    All employees are focused on anticipating and meeting the needs of the customer.
  • 14. 
    A department that provides services that support those that are on the front lines with customers, such as human resources, finance, and marketing.  This department is also called a staff function.
  • 15. 
    A department that is part of the daily operations of a company such as sales and customer service.
  • 16. 
    The activity of creating, communicating, and delivering brand messages to customers.
  • 17. 
    A tool to determine which jobs might be the best fit for your skills, strengths, and experience.
  • 18. 
    A survey or questionnaire that helps identify your level of skills, strengths, and weaknesses to help determine what job or industry you might consider pursuing.
  • 19. 
    A test to determine your interest, skills, and abilities.
  • 20. 
    A brief but broad statement of who you are and what you want to accomplish.
  • 21. 
    The characteristics that define you and what you have to offer to a prospecitive employer.
  • 22. 
    Specific characteristics that define your personal brand. They are platforms that you can use to demonstrate your skills and experience.
  • 23. 
    The acronym for What's In It For Me.
  • 24. 
    A compensation method in which earnings are determined based on the results that are delivered.
  • 25. 
    An organization or group of organizations involved in the process of making product or services available to customers.
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