Take The Digital Marketing Vocabulary Quiz Questions!
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- 1.What is B2B?
- A.
Business to Business – A website that Markets to other Businesses.
- B.
Back to Back – Two Website Ads that open right after each other.
- C.
Be too Boring – When your Content is not Engaging enough.
- D.
Back to Basics – Simplifying your Digital Marketing Strategy
- 2.What is UX?
- A.
User Experience is the (technical and analytical) process of increasing customer satisfaction/loyalty by improving the Usability/Ease of Use of a Website.
- B.
User X-Factor - Making the Website Interface more Attractive (largely through good Graphic Design).
- C.
United Experience - The Process that proceeds Web Content going "Viral" (becoming extremely popular).
- D.
UX - Blocking a Channel on YouTube
- 3.What is SERP?
- A.
Search Engine Results Page - The Web page that a Search Engine returns with the results of your search.
- B.
From the 1973 Police Film Serpico - the Branch of Law Enforcement that deals with Internet Fraud.
- C.
Software Earning Result Position - An Algorithm that determines how Successful Computer Software is.
- D.
Search Engine Ranking Position - Where you rank in the Search Engine Results.
- 4.What is CR?
- A.
Conversion Rate - Is the proportion of visitors to a website who take a desired action (i.e. buy something/sign up for something).
- B.
Click Rate - The number of clicks that a visitor makes on your Website.
- C.
Click Research - Information gathered from the pattern of Clicks on your site.
- D.
Contact Report - The Contact Form that Visitors to your Site Fill out.
- 5.What is UI ?
- A.
User Interface - The Junction between the User and the Computer Program. The interface is the set of commands/menus through which the user interacts with the program.
- B.
Universal Interest - A Website that has a Large Following.
- C.
Useful Interconnection - A Link between 2 Similar Websites.
- D.
Unicode IQ - Enables Smart Reader Software on Digital Devices.
- 6.What is PPC ?
- A.
Pay Per Click- Advertisers pay a Fee each time one of their Ads is Clicked ... buying Visits to their Website.
- B.
Prestige Professional Certification - Someone with Digital Marketing Certification.
- C.
Production Price Curve - Determining the Price of the Marketing Campaign.
- D.
Possibility Price Click - When a visitor initially clicks on a Price Button.
- 7.What is SEO?
- A.
Search Engine Optimization- The Process of Affecting the Visibility of a Website in a Search Engine's unpaid results—referred to as natural/organic/earned results.
- B.
Search Engine Outcome - The Page that results from a Search Engine Search.
- C.
Save Every Outcome - An Algorithm that Instantly shows you Projected Website Traffic.
- D.
Search Engine Off - When your Website is not Found by the Search Engine
- 8.What is a RT (on Twitter)?
- A.
ReTweet - To repost a message from another Twitter user and share it with one's own followers.
- B.
ReTwitter - To delete a Tweet after Posting it.
- C.
Retwy - To try to Post again.
- D.
ReTwihard - To Post about the Movie Twilight.
- 9.What is DM (on Twitter)?
- A.
Direct Message - A Private Message sent over Twitter.
- B.
Display Match - When you Search for Something on Twitter and you find a Match.
- C.
Dirt Mail - A Twitter Spammer.
- D.
Designated Move - Joining a New Twitter Group.
- 10.What is GA?
- A.
Google Analytics - A .Web Analytics Service by Google that Tracks and Reports Web Traffic
- B.
GA - Lady Gaga's Website.
- C.
Google Application - The Google Search Box
- D.
Google Adapt - A Paid Monthly Subscription that will Boost your Google Ratings.
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