Take The Digital Marketing Vocabulary Quiz Questions!

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| By ColleenPetrovna
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ColleenPetrovna
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Quizzes Created: 1 | Total Attempts: 373
Questions: 10 | Attempts: 373

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Take The Digital Marketing Vocabulary Quiz Questions! - Quiz

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Questions and Answers
  • 1. 

    What is B2B?

    • A.

      Business to Business – A website that Markets to other Businesses.

    • B.

      Back to Back – Two Website Ads that open right after each other.

    • C.

      Be too Boring – When your Content is not Engaging enough.

    • D.

      Back to Basics – Simplifying your Digital Marketing Strategy

    Correct Answer
    A. Business to Business – A website that Markets to other Businesses.
    Explanation
    B2B stands for Business to Business, which refers to a website that markets to other businesses. This means that the website is designed to cater specifically to the needs and interests of other companies, rather than targeting individual consumers. The focus of B2B marketing is on building relationships and providing products or services that meet the unique requirements of businesses.

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  • 2. 

    What is UX?

    • A.

      User Experience is the (technical and analytical) process of increasing customer satisfaction/loyalty by improving the Usability/Ease of Use of a Website.

    • B.

      User X-Factor - Making the Website Interface more Attractive (largely through good Graphic Design).

    • C.

      United Experience - The Process that proceeds Web Content going "Viral" (becoming extremely popular).

    • D.

      UX - Blocking a Channel on YouTube

    Correct Answer
    A. User Experience is the (technical and analytical) process of increasing customer satisfaction/loyalty by improving the Usability/Ease of Use of a Website.
    Explanation
    UX, or User Experience, refers to the process of enhancing customer satisfaction and loyalty by improving the usability and ease of use of a website. It involves technical and analytical methods to create a positive user experience. This includes optimizing the design, navigation, and functionality of the website to make it more user-friendly and enjoyable to use. By focusing on improving the usability of a website, businesses can increase customer satisfaction and loyalty, leading to better overall user experiences.

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  • 3. 

    What is SERP?

    • A.

      Search Engine Results Page - The Web page that a Search Engine returns with the results of your search.

    • B.

      From the 1973 Police Film Serpico - the Branch of Law Enforcement that deals with Internet Fraud.

    • C.

      Software Earning Result Position - An Algorithm that determines how Successful Computer Software is.

    • D.

      Search Engine Ranking Position - Where you rank in the Search Engine Results.

    Correct Answer
    A. Search Engine Results Page - The Web page that a Search Engine returns with the results of your search.
    Explanation
    SERP stands for Search Engine Results Page, which refers to the web page that a search engine displays with the results of a user's search query. When a user enters a search term or keyword, the search engine algorithm generates a list of relevant websites and displays them on the SERP. The SERP typically includes a combination of organic search results, paid advertisements, featured snippets, images, and other types of content. Users can click on the search results to access the respective websites or explore further information.

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  • 4. 

    What is CR?

    • A.

      Conversion Rate - Is the proportion of visitors to a website who take a desired action (i.e. buy something/sign up for something).

    • B.

      Click Rate - The number of clicks that a visitor makes on your Website.

    • C.

      Click Research - Information gathered from the pattern of Clicks on your site.

    • D.

      Contact Report - The Contact Form that Visitors to your Site Fill out.

    Correct Answer
    A. Conversion Rate - Is the proportion of visitors to a website who take a desired action (i.e. buy something/sign up for something).
    Explanation
    The correct answer is Conversion Rate - Is the proportion of visitors to a website who take a desired action (i.e. buy something/sign up for something). This explanation accurately describes what conversion rate means in the context of a website. It refers to the percentage of visitors who complete a specific action that the website owner wants them to take, such as making a purchase or signing up for a service. It is an important metric for measuring the effectiveness of a website in achieving its goals.

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  • 5. 

    What is UI ?

    • A.

      User Interface - The Junction between the User and the Computer Program. The interface is the set of commands/menus through which the user interacts with the program.

    • B.

      Universal Interest - A Website that has a Large Following.

    • C.

      Useful Interconnection - A Link between 2 Similar Websites.

    • D.

      Unicode IQ - Enables Smart Reader Software on Digital Devices.

    Correct Answer
    A. User Interface - The Junction between the User and the Computer Program. The interface is the set of commands/menus through which the user interacts with the program.
    Explanation
    The correct answer is User Interface - The Junction between the User and the Computer Program. The interface is the set of commands/menus through which the user interacts with the program. This explanation correctly defines UI as the medium through which a user interacts with a computer program. It mentions that UI consists of commands and menus that allow the user to give instructions and navigate through the program.

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  • 6. 

    What is PPC ?

    • A.

      Pay Per Click- Advertisers pay a Fee each time one of their Ads is Clicked ... buying Visits to their Website.

    • B.

      Prestige Professional Certification - Someone with Digital Marketing Certification.

    • C.

      Production Price Curve - Determining the Price of the Marketing Campaign.

    • D.

      Possibility Price Click - When a visitor initially clicks on a Price Button.

    Correct Answer
    A. Pay Per Click- Advertisers pay a Fee each time one of their Ads is Clicked ... buying Visits to their Website.
    Explanation
    PPC stands for Pay Per Click. It is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. This model allows advertisers to buy visits to their website rather than earning them organically. When a user clicks on the ad, they are directed to the advertiser's website, increasing the chances of generating leads or sales. This method is commonly used in search engine advertising platforms like Google Ads, where advertisers bid on keywords relevant to their target audience. The correct answer explains the concept accurately.

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  • 7. 

    What is SEO?

    • A.

      Search Engine Optimization- The Process of Affecting the Visibility of a Website in a Search Engine's unpaid results—referred to as natural/organic/earned results.

    • B.

      Search Engine Outcome - The Page that results from a Search Engine Search.

    • C.

      Save Every Outcome - An Algorithm that Instantly shows you Projected Website Traffic.

    • D.

      Search Engine Off - When your Website is not Found by the Search Engine

    Correct Answer
    A. Search Engine Optimization- The Process of Affecting the Visibility of a Website in a Search Engine's unpaid results—referred to as natural/organic/earned results.
    Explanation
    SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website in the unpaid or organic search engine results. It involves various techniques and strategies to optimize a website's content, structure, and overall performance to make it more appealing to search engines. This helps the website to rank higher in search engine results pages (SERPs) and attract more organic traffic. SEO aims to increase the website's visibility, credibility, and relevance to specific search queries, ultimately driving more targeted traffic and potential customers to the website.

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  • 8. 

    What is a RT  (on Twitter)?

    • A.

      ReTweet - To repost a message from another Twitter user and share it with one's own followers.

    • B.

      ReTwitter - To delete a Tweet after Posting it.

    • C.

      Retwy - To try to Post again.

    • D.

      ReTwihard - To Post about the Movie Twilight.

    Correct Answer
    A. ReTweet - To repost a message from another Twitter user and share it with one's own followers.
    Explanation
    A RT (on Twitter) refers to the act of reposting a message from another Twitter user and sharing it with one's own followers. This allows users to spread a tweet to a wider audience by sharing it on their own profile.

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  • 9. 

    What is DM (on Twitter)?

    • A.

      Direct Message - A Private Message sent over Twitter.

    • B.

      Display Match - When you Search for Something on Twitter and you find a Match.

    • C.

      Dirt Mail - A Twitter Spammer.

    • D.

      Designated Move - Joining a New Twitter Group.

    Correct Answer
    A. Direct Message - A Private Message sent over Twitter.
    Explanation
    The correct answer is Direct Message - A Private Message sent over Twitter. This is because DM stands for Direct Message, which is a feature on Twitter that allows users to send private messages to each other. It is a way to have a conversation privately without it being visible to the public.

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  • 10. 

    What is GA?

    • A.

      Google Analytics - A .Web Analytics Service by Google that Tracks and Reports Web Traffic

    • B.

      GA - Lady Gaga's Website.

    • C.

      Google Application - The Google Search Box

    • D.

      Google Adapt - A Paid Monthly Subscription that will Boost your Google Ratings.

    Correct Answer
    A. Google Analytics - A .Web Analytics Service by Google that Tracks and Reports Web Traffic
    Explanation
    GA refers to Google Analytics, which is a web analytics service provided by Google. It is used to track and report web traffic, providing valuable insights into website performance and user behavior.

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