MIS Test 3
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- 1.Which of the following statements regarding a personal information system is true?
- A.
Used by a single individual and is easy to manage
- B.
Used by multiple individuals and is hard to manage
- C.
Procedures are complicated and formalized
- 2.Traditional B2C information systems rely on ________ that customers use to enter and manage their orders.
- A.
Auctions
- B.
Exchanges
- C.
Web storefront
- D.
Clearinghouses
- 3.Which of the following is an example of a question that a reporting tool will help address?
- A.
What is the future probability?
- B.
How does the current situation compare to the past?
- C.
Is there a pattern/relationship among the data?
- 4.Which of the following is an example of a question that data-mining will help address?
- A.
Has this relationship occurred in the past?
- B.
What is the current situation?
- C.
WIll a given customer default on a car loan?
- 5.Among the following, which is the best way to distinguish between reporting tools and data-mining tools?
- A.
Complexity of techniques used
- B.
Reporting tools tend to be used to asses, whereas data mining tools tend to be used to predict
- C.
Reporting tools = simple operations and data mining tools= sophisticated statistical techniques
- D.
Choices I and II are correct
- E.
All are correct
- 6.Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.
- A.
Computer knowledge
- B.
Employee (human) knowledge
- C.
Societal knowledge
- 7.An RFM score of ________ most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on.
- A.
111
- B.
555
- C.
431
- D.
542
- 8.RFM analysis ranks customers by considering the recency, frequency, and ________ of their orders.
- A.
Dollar amount (money)
- B.
Machinery
- C.
Knowledge
- 9.Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.
- A.
411
- B.
111
- C.
511
- D.
211
- 10.10. A sales team should attempt to up- sell more expensive products to a customer who has an RFM score of ________.
- A.
113
- B.
551
- C.
332
- D.
441
- 11.How should a sales team respond to a customer who has an RFM score of 545?
- A.
Don't let them go, they are valuable.
- B.
No one on the sales team should even think about this customer. Let them go the loss will be minimal.
- C.
They should be indifferent
- 12.Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score?
- A.
They bought things a long time ago, but frequently and for a lot of money
- B.
They bought things recently and frequently, but not for a lot of money
- C.
They bought things recently, frequently AND for a lot of money
- 13.Which of the following describes a dimension in an OLAP report?
- A.
A characteristic of a measure
- B.
A characteristic of frequency
- C.
A type of reporting tool
- 14.Which of the following observations is true?
- A.
OLAP reports are more dynamic than RFM reports
- B.
OLAP reports are less dynamic than RFM reports
- C.
Neither are true
- 15.Which of the following is true of unsupervised data mining?
- A.
Data miners develop a model prior to the analysis
- B.
Analysts DO NOT create a model or hypothesis before running the analysis
- C.
Analysts predict values and make classifications
- 16.16. Which of the following statements is true about operational data?
- A.
Designed to support fast transaction processing and might need to be reformatted to be useful for BI applications
- B.
Examples of operational data are tracking orders, inventories, payables and so forth
- C.
They contain patterns, relationships, clusters and other information that can facilitate management
- D.
All of the above
- 17.Which of the following statements of data mart is true?
- A.
Users of data marts need not have the data management expertise that data warehouse employees have
- B.
It is a data collection
- C.
It addresses a particular component of the business
- D.
All of the above
- 18.With a(n) ________ you can subscribe to content sources and be notified when they have been changed.
- A.
Expert system
- B.
Report server
- C.
Data mart
- D.
RSS reader
- 19.Which of the following observations concerning expert systems is true?
- A.
They are difficult and expensive to develop/maintain
- B.
They are very simple systems
- C.
They have been able to live up to the high expectations set by their name
- 20.Portal servers are like Web servers except that they ________.
- A.
Are very complex
- B.
Have a customizable user interface
- C.
Allow users to subscribe to alerts
- D.
Can only be used by employers
- 21.An alert sent to you is an example of ________ technology.
- A.
Push
- B.
Intelligence
- C.
Pull
- D.
Expert
- 22.Clearinghouses ________.
- A.
Are the most common nonmerchant e-commerce companies
- B.
Provide goods and services at a stated price and arrange for the delivery of goods, but they will never take title
- C.
Match sellers and buyers, but don't get a commission
- D.
Choices I and II
- E.
All of the above
- 23.E-commerce leads to ________, which is the elimination of middle layers of distributors and suppliers.
- A.
Removal
- B.
Intermediation
- C.
Dismissal
- D.
Disintermediation
- 24.E-commerce ________.
- A.
Is the trading of goods within a nation
- B.
Is the delivery of good
- C.
Is the buying a selling of goods and services over private and public networks
- 25.Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?
- A.
They do not sell software licenses, instead they provide software as a service (SAAS)
- B.
They are the top viewed websites in the world
- C.
They have nothing in common
- 26.Web 2.0 applications are thin clients. What does this imply?
- A.
They require an extensive installation
- B.
They are very cheap
- C.
They do not require an installation on a user's computer
- D.
They are easily accessible
- 27.A characteristic of Web 2.0 is that the value of a Web site increases ________.
- A.
With greater investments
- B.
With users and use
- C.
With technological advances
- 28.Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.
- A.
AdWords
- B.
Advertising
- C.
Mashups
- 29.How can a firm use social networks to increase the strength of its relationships?
- A.
If an organization can induce those in its relationships to provide more of these factors (influence, information, social credentials and reinforcement), it has strengthened that relationship
- B.
Social networking sites are connections of people with similar interests
- C.
Both are correct
- 30.Traditional capital ________.
- A.
Refers to investments into resources such as factories, machines, manufacturing equipment, and the like for future profit
- B.
Refers to the investment in human knowledge and skills
- C.
Refers to the investment in social relations
- 31.Which of the following best represents the value of social capital?
- A.
Determined by the number of relationships in a social network
- B.
Determined by the strength of relationships
- C.
Determined by the resources controlled by those related
- D.
All of the above
- 32.Which of the following observations is true?
- A.
Dont know
- B.
Dont know
- 33.Meaningful social networking applications ________.
- A.
Use information in the social graph
- B.
Address real needs, from entertainment to practical tasks
- C.
Share a personal perspective on the world
- D.
Compel users to come back again, and again, and again
- E.
All of the above
- 34.Which of the following is true about microblogging?
- A.
Users can publish their opinions
- B.
Opinions can be very long
- C.
Microblogs are very different from web blogs
- 35.Social networking in general and microblogging in particular are all about relationships—forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that ________ are ineffective when microblogging.
- A.
Advertisements
- B.
Pure sales pitches
- C.
Relationships
- 36.36. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of ________.
- A.
Client Reliance (CR)
- B.
User Generated Content (UGC)
- C.
Customer Trust Content (CTC)
- 37.. In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of ________, according to McAfee's Enterprise 2.0 model.
- A.
Signals
- B.
Signs
- C.
Research
- D.
Data
- 38.Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
- A.
Slates
- B.
Crowdsourcing
- C.
Problem sources
- D.
Extentions
- 39.Responding to problematic content on social networking sites is best reserved for when ________.
- A.
The problematic content has caused the organization to do something positive as a result
- B.
The problematic content is beneficial to the organization
- C.
The problematic content is public
- 40.Deleting problematic content on social networking sites is best reserved for when ________.
- A.
Contributions are inappropriate because they are contributed by crackpots
- B.
Because they have nothing to do with the site
- C.
Because they contain obscene or otherwise inappropriate content
- D.
All of the above
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