MIS Test 3

1. Which of the following statements regarding a personal information system is true?

Used by a single individual and is easy to manage

Used by multiple individuals and is hard to manage

Procedures are complicated and formalized

2. E-commerce ________.

Is the trading of goods within a nation

Is the delivery of good

Is the buying a selling of goods and services over private and public networks

3. Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

Computer knowledge

Employee (human) knowledge

Societal knowledge

4. Meaningful social networking applications ________.

Use information in the social graph

Address real needs, from entertainment to practical tasks

Share a personal perspective on the world

Compel users to come back again, and again, and again

All of the above

5. Which of the following best represents the value of social capital?

Determined by the number of relationships in a social network

Determined by the strength of relationships

Determined by the resources controlled by those related

All of the above

6. Traditional B2C information systems rely on ________ that customers use to enter and manage their orders.

Auctions

Exchanges

Web storefront

Clearinghouses

7. Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?

They do not sell software licenses, instead they provide software as a service (SAAS)

They are the top viewed websites in the world

They have nothing in common

8. Traditional capital ________.

Refers to investments into resources such as factories, machines, manufacturing equipment, and the like for future profit

Refers to the investment in human knowledge and skills

Refers to the investment in social relations

9. RFM analysis ranks customers by considering the recency, frequency, and ________ of their orders.

Dollar amount (money)

Machinery

Knowledge

10. A characteristic of Web 2.0 is that the value of a Web site increases ________.

With greater investments

With users and use

With technological advances

11. Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.

AdWords

Advertising

Mashups

12. Deleting problematic content on social networking sites is best reserved for when ________.

Contributions are inappropriate because they are contributed by crackpots

Because they have nothing to do with the site

Because they contain obscene or otherwise inappropriate content

All of the above

13. How should a sales team respond to a customer who has an RFM score of 545?

Don't let them go, they are valuable.

No one on the sales team should even think about this customer. Let them go the loss will be minimal.

They should be indifferent

14. Which of the following is an example of a question that a reporting tool will help address?

What is the future probability?

How does the current situation compare to the past?

Is there a pattern/relationship among the data?

15. Web 2.0 applications are thin clients. What does this imply?

They require an extensive installation

They are very cheap

They do not require an installation on a user's computer

They are easily accessible

16. Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score?

They bought things a long time ago, but frequently and for a lot of money

They bought things recently and frequently, but not for a lot of money

They bought things recently, frequently AND for a lot of money

17. Which of the following statements of data mart is true?

Users of data marts need not have the data management expertise that data warehouse employees have

It is a data collection

It addresses a particular component of the business

All of the above

18. Which of the following is true about microblogging?

Users can publish their opinions

Opinions can be very long

Microblogs are very different from web blogs

19. Social networking in general and microblogging in particular are all about relationships—forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that ________ are ineffective when microblogging.

Advertisements

Pure sales pitches

Relationships

20. Which of the following is true of unsupervised data mining?

Data miners develop a model prior to the analysis

Analysts DO NOT create a model or hypothesis before running the analysis

Analysts predict values and make classifications

21. Which of the following observations concerning expert systems is true?

They are difficult and expensive to develop/maintain

They are very simple systems

They have been able to live up to the high expectations set by their name

22. E-commerce leads to ________, which is the elimination of middle layers of distributors and suppliers.

Removal

Intermediation

Dismissal

Disintermediation

23. 36. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of ________.

Client Reliance (CR)

User Generated Content (UGC)

Customer Trust Content (CTC)

24. An RFM score of ________ most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on.

111

555

431

542

25. Portal servers are like Web servers except that they ________.

Are very complex

Have a customizable user interface

Allow users to subscribe to alerts

Can only be used by employers

26. An alert sent to you is an example of ________ technology.

Push

Intelligence

Pull

Expert

27. . In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of ________, according to McAfee's Enterprise 2.0 model.

Signals

Signs

Research

Data

28. Responding to problematic content on social networking sites is best reserved for when ________.

The problematic content has caused the organization to do something positive as a result

The problematic content is beneficial to the organization

The problematic content is public

29. With a(n) ________ you can subscribe to content sources and be notified when they have been changed.

Expert system

Report server

Data mart

RSS reader

30. How can a firm use social networks to increase the strength of its relationships?

Social networking sites are connections of people with similar interests

Both are correct

31. 10. A sales team should attempt to up- sell more expensive products to a customer who has an RFM score of ________.

113

551

332

441

32. Which of the following observations is true?

OLAP reports are more dynamic than RFM reports

OLAP reports are less dynamic than RFM reports

Neither are true

33. 16. Which of the following statements is true about operational data?

Designed to support fast transaction processing and might need to be reformatted to be useful for BI applications

Examples of operational data are tracking orders, inventories, payables and so forth

They contain patterns, relationships, clusters and other information that can facilitate management

All of the above

34. Which of the following describes a dimension in an OLAP report?

A characteristic of a measure

A characteristic of frequency

A type of reporting tool

35. Which of the following observations is true?

Dont know

36. Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

Slates

Crowdsourcing

Problem sources

Extentions

37. Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.

411

111

511

211