Mid-term Assessment - Retail Sales Associate

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Mid-term Assessment - Retail Sales Associate - Quiz

Retail Sales Associate Given below is the mid-term assessment based on first 20 days course. Each question carries 2 marks.


Questions and Answers
  • 1. 

    ____________________ are those stores where customers are offered with mid-to-high quality products.[ जहां ग्राहकों को मध्य से उच्च गुणवत्ता वाले उत्पादों को पेशकश किया जाता हैं, उन स्टोर्स को____________________कहा जाता हैं. ]

    • A.

      Street Vendors [स्ट्रीट वेंडर्स (सड़क विक्रेता)]

    • B.

      Mom and Pop Stores [मॉम एंड पॉप स्टोर्स]

    • C.

      Department Stores [डिपार्टमेंट स्टोर्स]

    • D.

      Grocery Stores [ग्रोसरी स्टोर्स (किराने की दुकान)]

    Correct Answer
    C. Department Stores [डिपार्टमेंट स्टोर्स]
    Explanation
    Department stores are known for offering mid-to-high quality products to customers. They typically have a wide range of products across various categories, such as clothing, accessories, home goods, and electronics. These stores are often larger in size and have multiple departments or sections dedicated to different product categories. Customers can find a variety of brands and options in department stores, making them a popular choice for those seeking quality products.

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  • 2. 

    _____________________are those stores that offer their products at a discount rate, that is, at a lesser rate than the maximum retail price. [ जो स्टोर्स अपने उत्पादों की पेशकश छूट दर पर, अर्थात अधिकतम खुदरा मूल्य से कम दर पर करते हैं, उन्हें_____________________कहते हैं. ]

    • A.

      Hypermarkets [हाइपरमार्केट्स]

    • B.

      Kiosks [कियोस्क]

    • C.

      Category Killers [कैटेगरी किलर्स]

    • D.

      Discount Stores [डिस्काउंट स्टोर्स]

    Correct Answer
    D. Discount Stores [डिस्काउंट स्टोर्स]
    Explanation
    Discount stores are those stores that offer their products at a lower rate than the maximum retail price. These stores provide discounts on their merchandise, allowing customers to purchase products at a reduced cost. They are known for offering affordable prices and attracting customers who are looking for deals and bargains. Discount stores often carry a wide range of products, including clothing, electronics, household items, and groceries. By offering discounted prices, these stores aim to attract price-conscious shoppers and compete with other retailers in the market.

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  • 3. 

    ______________________are box like shops, which sell small and inexpensive items like cigarettes, toffees, newspapers and magazines, water packets and sometimes, tea and coffee. [ ______________________बॉक्स की तरह दुकान होती है, जो सिगरेट, टॉफी, अखबार और पत्रिका, पानी के पैकेट और कभी कभी चाय और कॉफी की तरह छोटी और सस्ती वस्तुओं को बेचते हैं. ]

    • A.

      Street vendors [स्ट्रीट वेंडर्स (सड़क विक्रेता)]

    • B.

      Malls [मौल्स]

    • C.

      Online Stores [ऑनलाइन स्टोर्स]

    • D.

      Kiosks [कियोस्क]

    Correct Answer
    D. Kiosks [कियोस्क]
    Explanation
    Kiosks are box-like shops that sell small and inexpensive items like cigarettes, toffees, newspapers and magazines, water packets, and sometimes tea and coffee. This matches the description given in the question. Street vendors are not necessarily box-like shops, and malls and online stores typically sell a wide range of products, not just small and inexpensive items. Therefore, kiosks are the most appropriate answer.

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  • 4. 

    _______________________ is an image which helps the retailers to get customers into the store and later on these customers can be converted into buyers. [ _______________________ एक इमेज है जो खुदरा विक्रेताओं (रिटेलर्स) को दुकान में ग्राहकों को लाने के लिए और बाद में इन्ही ग्राहकों को खरीदारों में परिवर्तित करने में मदद करता है. ]

    • A.

      Selling Image [सेल्लिंग इमेज]

    • B.

      Circulation Image [सर्कुलेशन इमेज]

    • C.

      Store Image [स्टोर इमेज]

    • D.

      Back Area Image [बैक एरिया इमेज]

    Correct Answer
    C. Store Image [स्टोर इमेज]
    Explanation
    Store Image is an image that helps retailers to attract customers into the store and later convert them into buyers. This image represents the overall perception and reputation of the store, including its ambiance, layout, product display, and customer service. A positive store image can create a sense of trust and appeal among customers, increasing the likelihood of them making a purchase.

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  • 5. 

    John is walking in a store where all merchandise is kept in parallel rows and one single large aisle breaks down in to small aisle. Which circulation plan does the store have? [ जॉन एक दुकान में गया जहां सभी माल समानांतर पंक्तियों मे रखा हुआ है और एक बड़ी गली छोटी गली में टूट जाती है. इस दूकान के पास कौन सा सर्कुलेशन  प्लान है? ]

    • A.

      Spine [स्पाइन]

    • B.

      Herringbone [हेरिंगबोन]

    • C.

      Plain [प्लेन]

    • D.

      Grid [ग्रिड]

    Correct Answer
    D. Grid [ग्रिड]
    Explanation
    The store has a grid circulation plan because all the merchandise is arranged in parallel rows, similar to a grid pattern. The large aisle breaking down into small aisles also suggests a grid-like layout. This type of circulation plan allows for easy navigation and efficient movement throughout the store.

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  • 6. 

    _______________________type of customer may be troublesome, because these customers disputes every statements made by the sales person and the customer can steer the conversation into arguments. [ _______________________प्रकार के ग्राहक परेशान होते हैं क्योंकि ये ग्राहक सेल्सपर्सन द्वारा दिए गए हर बयान में विवाद करते हैं और बातचीत को बहस में बधिया कर देते हैं. ]

    • A.

      Disbelieving [अविश्वास (डिसबिलीविंग)]

    • B.

      Argumentative [विवादपूर्ण (आर्गुमेंटेटिव)]

    • C.

      Talkative [बातूनी (टॉकेटिव)]

    • D.

      Undecided [अस्थिरचित (अनडीसाइड)]

    Correct Answer
    B. Argumentative [विवादपूर्ण (आर्गुमेंटेटिव)]
  • 7. 

    ​_______________________type of customers are one of the most difficult one’s who refuses to say a word and often scares sales persons. [ _______________________प्रकार के ग्राहक सबसे कठिन लोग होते हैं, जो कि एक शब्द बोलने के लिए भी मना कर देते है और अक्सर सेल्सपर्सन को डराते हैं. ]

    • A.

      Impatient [बेसब्र (इमपेशंट)]

    • B.

      Nervous [घबराए (नर्वस)]

    • C.

      Something for nothing [कुछ नहीं के लिए कुछ (समथिंग फॉर नथिंग)]

    • D.

      Silent [खामोश (साइलेंट)]

    Correct Answer
    D. Silent [खामोश (साइलेंट)]
  • 8. 

    ________________________type of customer is the one who cannot make up his own mind and may be timid or lack concentration. [ जो व्यक्ति अपना ही मन नहीं बना सकते और डरपोक होते है या जिसमे एकाग्रता की कमी होती है, उन्हें ________________________प्रकार के ग्राहक कहते हैं. ]

    • A.

      Nervous [घबराए (नर्वस)]

    • B.

      Handicapped [विकलांग (हैंडीकैप्पड)]

    • C.

      Disbelieving [अविश्वास (डिसबिलीविंग)]

    • D.

      Undecided [अस्थिरचित (अनडीसाइड)]

    Correct Answer
    D. Undecided [अस्थिरचित (अनडीसाइड)]
    Explanation
    The correct answer for this question is "Undecided". This type of customer is described as someone who cannot make up their own mind, may be timid or lack concentration. This implies that they have difficulty in making decisions and are uncertain about their choices.

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  • 9. 

    ________________________type of customer is fond of bargaining and are often found to make purchases during offers, off-season discounts, clearance sales etc. [ ________________________प्रकार के ग्राहक सौदेबाजी के शौकीन होते हैं और अक्सर प्रस्ताव, ऑफ सीजन छूट, निकासी बिक्री आदि के दौरान खरीद करते हुए पाए जाते हैं. ]

    • A.

      Impatient [बेसब्र (इमपेशंट)]

    • B.

      Handicapped [विकलांग (हैंडीकैप्पड)]

    • C.

      Something for nothing [कुछ नहीं के लिए कुछ (समथिंग फॉर नथिंग) ]

    • D.

      Disbelieving [अविश्वास (डिसबिलीविंग)]

    Correct Answer
    C. Something for nothing [कुछ नहीं के लिए कुछ (समथिंग फॉर नथिंग) ]
    Explanation
    This type of customer is fond of bargaining and is often found to make purchases during offers, off-season discounts, clearance sales, etc. The phrase "something for nothing" suggests that these customers are looking for deals or discounts where they can get something in return without having to give much in exchange. They are motivated by the idea of getting a good deal or value for their money.

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  • 10. 

    A small family-owned business, which sells a small collection of goods to the customers and is known for their high standards of customer service, is called __________________. [ एक छोटे से परिवार के स्वामित्व वाला व्यापार, जो ग्राहकों को माल का एक छोटा सा संग्रह बेचते है और ग्राहक की सेवा के अपने उच्च स्तर के लिए जाने जाते है, उन्हें __________________ कहा जाता है. ]

    • A.

      Grocery store [ग्रोसरी स्टोर्स (किराने की दुकान)]

    • B.

      Mall [मौल]

    • C.

      Mom-and-pop stores [मॉम एंड पॉप स्टोर्स]

    • D.

      Kiosk [कियोस्क]

    Correct Answer
    C. Mom-and-pop stores [मॉम एंड पॉप स्टोर्स]
    Explanation
    A small family-owned business that sells a small collection of goods and is known for their high standards of customer service is commonly referred to as "mom-and-pop stores." These stores are typically run by a family or a couple, and they focus on providing personalized and attentive service to their customers. They often have a warm and friendly atmosphere, creating a sense of community and familiarity among their patrons. Mom-and-pop stores are cherished for their unique charm and personal touch in contrast to larger chain stores.

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  • 11. 

    Which of the following task must a CSA not do while making a sale? [ निम्न कार्य में से कौन सा कार्य एक सी एस ए को एक बिक्री करते समय नहीं करना चाहिए? ]

    • A.

      Direct the customer to other related products [अन्य संबंधित उत्पादों के लिए ग्राहक को निर्देशित करना]

    • B.

      Stock taking [माल पड़ताल]

    • C.

      Build customer relationship [ग्राहक संबंध का निर्माण]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    B. Stock taking [माल पड़ताल]
    Explanation
    A CSA should not perform stock taking while making a sale because it is not directly related to the sales process. Stock taking involves counting and verifying the inventory, which is typically done by store personnel or inventory management staff. During a sale, the focus should be on assisting the customer, providing product information, and completing the transaction. Stock taking is a separate task that should be done outside of the sales interaction to ensure accuracy and efficiency in inventory management.

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  • 12. 

    _______________________should be arranged and displayed to promote sales. [ बिक्री को बढ़ावा देने के लिए____________________ की व्यवस्था और प्रदर्शन किया जाना  चाहिए. ] 

    • A.

      Signage [सिगनेज]

    • B.

      Stock [स्टॉक]

    • C.

      Merchandise [मरकनडाइज़]

    • D.

      Hoardings [होर्डिंग्स]

    Correct Answer
    C. Merchandise [मरकनडाइज़]
    Explanation
    Merchandise should be arranged and displayed to promote sales. This means that the products or goods being sold should be organized and presented in a way that attracts customers and encourages them to make a purchase. Effective merchandising includes strategies such as creating appealing product displays, using signage to highlight promotions or special offers, and ensuring that there is sufficient stock available to meet customer demand. By arranging and displaying merchandise effectively, businesses can increase their sales and attract more customers.

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  • 13. 

    The day end process of cash tallying and counting is known as ________________________. [ दिन के अंत की प्रक्रिया जिसमे नकद का मिलान और गिनती की जाती है उसे ________________________ के रूप में जाना जाता है. ]

    • A.

      Inventory Management [इन्वेंटरी मैनेजमेंट]

    • B.

      Daily Book Keeping [डेली बुक कीपिंग]

    • C.

      Global Counting [ग्लोबल काउंटिंग]

    • D.

      Cashiering [कैशिएरिन्ग]

    Correct Answer
    B. Daily Book Keeping [डेली बुक कीपिंग]
    Explanation
    The day end process of cash tallying and counting is known as "Daily Book Keeping". This term refers to the practice of recording and maintaining accurate financial records on a daily basis, including the reconciliation and counting of cash. It is an essential task in ensuring the accuracy and integrity of financial transactions and is commonly performed by cashiers or accounting personnel.

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  • 14. 

    If you want to buy a table fan, you may visit to __________________________.  [ यदि आप एक टेबल फैन खरीदना चाहते हैं, तो आप_________________________ मे जा सकते हैं. ]

    • A.

      Local Grocery Store [लोकल ग्रोसरी स्टोर]

    • B.

      Hardware Store [हार्डवेयर स्टोर]

    • C.

      Electronic Shop [इलेक्ट्रॉनिक दुकान]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    C. Electronic Shop [इलेक्ट्रॉनिक दुकान]
    Explanation
    You may visit an electronic shop to buy a table fan because electronic shops typically sell a variety of electronic appliances, including table fans. They are likely to have a wide selection of table fans to choose from, allowing you to find the one that best suits your needs.

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  • 15. 

    Which of the following is important to wear in workplace? [ निम्न में से कौन से कपड़े कार्यस्थल में पहनना महत्वपूर्ण होता है? ]

    • A.

      Comfortable dress like Kurta and Pajama [कुर्ता और पजामा की तरह आरामदायक पोशाक]

    • B.

      Jeans and T-shirt [जींस और टी शर्ट]

    • C.

      Traditional Dress [पारंपरिक पोशाक]

    • D.

      Decent Formal Wear [सभ्य औपचारिक पहनना]

    Correct Answer
    D. Decent Formal Wear [सभ्य औपचारिक पहनना]
    Explanation
    Decent formal wear is important to wear in the workplace because it reflects professionalism and creates a positive impression. It shows that an individual takes their job seriously and respects the company's dress code. Decent formal wear typically includes formal shirts, trousers, skirts, blouses, and dresses. It helps to maintain a professional environment and promotes a sense of unity among employees.

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  • 16. 

    Salwar kameez for ladies comes under _______________________product category. [ महिलाओं के लिए सलवार कमीज_______________________ उत्पाद श्रेणी के अंतर्गत आता है. ]

    • A.

      Sports Wear [स्पोर्ट्स वियर]

    • B.

      Casual Wear [कैसुअल वियर]

    • C.

      Ethnic Wear [एथनिक वियर]

    • D.

      Formal Wear [फॉर्मल वियर]

    Correct Answer
    C. Ethnic Wear [एथनिक वियर]
    Explanation
    Salwar kameez is a traditional Indian outfit, consisting of a long tunic (kameez) and loose-fitting pants (salwar). It is commonly worn by women in India and other South Asian countries for cultural and traditional events. Ethnic wear refers to clothing that is specific to a particular culture or ethnicity, and salwar kameez falls under this category as it is deeply rooted in Indian culture and tradition. Therefore, the correct answer is Ethnic Wear.

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  • 17. 

    Laced frock, Shirt and top, Tuxedo, Gown etc comes under _______________________ product category. [ लेस फ्रॉक, शर्ट और टॉप, टुक्सेडो, गाउन आदि _______________________ उत्पाद श्रेणी के अंतर्गत आता है. ]

    • A.

      Kid’s Wear [किड्स वियर]

    • B.

      Casual Wear [कैसुअल वियर]

    • C.

      Formal Wear [फॉर्मल वियर]

    • D.

      Party Wear [पार्टी वियर]

    Correct Answer
    D. Party Wear [पार्टी वियर]
    Explanation
    The given options include different types of clothing categories such as Kid's Wear, Casual Wear, Formal Wear, and Party Wear. The items mentioned in the question, like laced frock, shirt and top, tuxedo, and gown, are typically worn for parties or special occasions. Therefore, they fall under the Party Wear category.

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  • 18. 

    Which of the following measures are required in order to prevent fire? [ निम्नलिखित उपायों मे से कौन सा उपाय आग को रोकने के लिए आवश्यक हैं? ]

    • A.

      All areas should be kept as clean and tidy as possible. [जितना संभव हो सभी क्षेत्रों को साफ रखा जाना चाहिए.]

    • B.

      Where possible, flammables will be stored in separate areas out of the main buildings. [जहां संभव हो, फ्लेमेब्ल्स (ज्वलनशील) को मुख्य भवन के बाहर अलग - अलग क्षेत्रों में संग्रहीत किया जाए.]

    • C.

      All existing health and safety procedures of the store and such safe systems of work relating to fire safety must be adhered to. [दुकान के सभी मौजूदा स्वास्थ्य और सुरक्षा प्रक्रियाओं और सुरक्षित सिस्टम जो कि आग के काम की सुरक्षा से संबंधित, का पालन किया जाना चाहिए.]

    • D.

      All the above [उपरोक्त सभी]

    Correct Answer
    D. All the above [उपरोक्त सभी]
    Explanation
    All the measures mentioned in the options are required in order to prevent fire. Keeping all areas clean and tidy reduces the risk of fire hazards. Storing flammables in separate areas helps to prevent the spread of fire to the main buildings. Adhering to existing health and safety procedures and safe systems of work related to fire safety ensures that proper precautions are taken to prevent fire incidents. Therefore, all the above measures are necessary to prevent fire.

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  • 19. 

    How many times one should brush their teeth in a day? [ एक दिन में कितनी बार अपने दाँत ब्रश करना चाहिए? ]

    • A.

      Once [एक बार]

    • B.

      Twice [दो बार]

    • C.

      Thrice [तीन बार]

    • D.

      Don't know [नही पता]

    Correct Answer
    B. Twice [दो बार]
    Explanation
    Brushing your teeth twice a day is recommended by dentists and oral health professionals. Brushing in the morning and before bed helps remove plaque and bacteria that can cause tooth decay and gum disease. It also helps freshen your breath and maintain a clean and healthy mouth. Brushing more than twice a day may be excessive and can potentially damage your teeth and gums. Therefore, the correct answer is twice a day.

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  • 20. 

    How many sweat glands are there in our body? [ हमारे शरीर में पसीने की ग्रंथियां कितनी होती हैं? ]

    • A.

      10 lacs [10 लाख]

    • B.

      15 lacs [15 लाख]

    • C.

      17 lacs [17 लाख]

    • D.

      20 lacs [20 लाख]

    Correct Answer
    D. 20 lacs [20 लाख]
  • 21. 

    The activity of promoting the sale of goods, especially by their presentation in retail outlet is known as ______________________. [ माल की बिक्री को बढ़ावा देने की गतिविधि, विशेष रूप से रिटेल आउटलेट में अपनी प्रस्तुति देना _________________________ के रूप में जाना जाता है. ]

    • A.

      Up selling [अप सेल्लिंग]

    • B.

      Cross selling [क्रॉस-सेल्लिंग]

    • C.

      Visual Merchandising [विसुअल मरकनडाइजिंग]

    • D.

      Sales pitch [सेल्स पिच]

    Correct Answer
    C. Visual Merchandising [विसुअल मरकनडाइजिंग]
    Explanation
    Visual merchandising is the activity of promoting the sale of goods by presenting them in a visually appealing way in a retail outlet. It involves creating attractive displays, arranging products in an appealing manner, and using visual elements such as lighting, signage, and props to enhance the overall shopping experience. This helps to attract customers, highlight products, and ultimately increase sales.

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  • 22. 

    _________________________include products which are in demand and are conveniently placed so that the customers do not have to look for them. [ जिन उत्पादों की मांग होती है और आसानी से सामने ही रखे होते है ताकि ग्राहकों को उन्हें देखने में कोई परेशानी न हो, _________________________ में शामिल होते है. ]

    • A.

      Staple Merchandise [स्टैपल मरकनडाइज़]

    • B.

      Impulse Merchandise [इम्पल्स मरकनडाइज़]

    • C.

      Convenience Merchandise [कनवीनियंस मरकनडाइज़]

    • D.

      Style Merchandise [स्टाइल मरकनडाइज़]

    Correct Answer
    C. Convenience Merchandise [कनवीनियंस मरकनडाइज़]
    Explanation
    Convenience merchandise refers to products that are in high demand and are conveniently placed for customers to easily find and purchase. These products are strategically positioned in a way that customers do not have to search for them or face any inconvenience. This category includes items that are regularly used and are essential for daily living, such as groceries, toiletries, and household supplies. The correct answer, "Convenience Merchandise," aligns with this explanation.

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  • 23. 

    The study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs is known as ___________________________. [ व्यक्तियों, समूहों या संगठनों के अध्ययन और प्रक्रियाओं जिनका उपयोग चयन करने के लिए, सुरक्षित, और उत्पादों का निपटान, सेवाओं, अनुभव, या जरूरतों को संतुष्ट करने के विचार ___________________________ के रूप में जाना जाता है. ]

    • A.

      Customer Relation [ग्राहक संबंध]

    • B.

      Sales Pitch [सेल्स पिच]

    • C.

      Consumer Behavior [उपभोक्ता व्यवहार]

    • D.

      Not sure [नही पता]

    Correct Answer
    C. Consumer Behavior [उपभोक्ता व्यवहार]
    Explanation
    Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy their needs. It involves understanding how consumers make decisions, what factors influence their choices, and how they behave as buyers in the market. By studying consumer behavior, marketers can gain insights into consumer preferences, motivations, and buying patterns, which can help them develop effective marketing strategies and tailor their products or services to better meet consumer needs.

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  • 24. 

    Crockery, cutlery, pressure cookers and other articles used in kitchen falls under _____________________ product category. [ क्रॉकरी, कटलरी, प्रेशर कुकर और रसोई में इस्तेमाल करने वाले अन्य बर्तन ____________________ उत्पाद श्रेणी के अंतर्गत में आता है. ]

    • A.

      Kitchen Appliances [किचन एप्लायंस]

    • B.

      Home Appliances [होम एप्लायंस]

    • C.

      Kitchenware [किचनवेयर]

    • D.

      FMCD [एफएमसीडी]

    Correct Answer
    C. Kitchenware [किचनवेयर]
    Explanation
    Crockery, cutlery, pressure cookers, and other articles used in the kitchen are categorized as kitchenware. Kitchenware refers to the utensils, tools, and equipment used for cooking, serving, and storing food in the kitchen. It includes items such as pots, pans, plates, bowls, knives, forks, spoons, etc. These products are specifically designed and intended for use in the kitchen and are essential for food preparation and dining purposes. Therefore, the correct answer is Kitchenware.

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  • 25. 

    Jewellery, hats, caps, wallets, bags etc falls under _____________________product category. [ आभूषण, हैट्स, कैप, पर्स, बैग आदि _____________________ उत्पाद श्रेणी के अंतर्गत आते है. ]

    • A.

      Home Appliance [होम एप्लायंस]

    • B.

      FMCD [एफएमसीडी]

    • C.

      FMCG [एफएमसीजी]

    • D.

      Accessories [एक्सेसरीज]

    Correct Answer
    D. Accessories [एक्सेसरीज]
    Explanation
    Jewellery, hats, caps, wallets, bags, etc. are all items that are used to complement or enhance a person's outfit or appearance. These items are considered accessories as they are not essential for daily functioning but are chosen to add style or personality to an individual's overall look. Therefore, accessories is the correct category for these products.

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  • 26. 

    What is the definition of retail? [ रिटेल की परिभाषा क्या होती है? ]

    • A.

      Selling goods to a customer [एक ग्राहक को माल बेचना]

    • B.

      Setting up a shop [एक दुकान की स्थापना करना]

    • C.

      Setting up a hotel [एक होटल की स्थापना करना]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    A. Selling goods to a customer [एक ग्राहक को माल बेचना]
    Explanation
    Retail refers to the process of selling goods directly to the end consumer. It involves the transaction between a seller and a customer, where the seller offers products or services for purchase by the customer. This definition aligns with the option "Selling goods to a customer [एक ग्राहक को माल बेचना]" provided in the question.

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  • 27. 

    Shoppers stop is an example of a ___________________.   [ शॉपर्स स्टॉप ___________________ का एक उदाहरण है. ]

    • A.

      Departmental store [डिपार्टमेंटल स्टोर]

    • B.

      Kiosk [कीओस्क]

    • C.

      Supermarket [सुपरमार्केट]

    • D.

      Hypermarket [हायपरमार्केट]

    Correct Answer
    A. Departmental store [डिपार्टमेंटल स्टोर]
    Explanation
    Shoppers stop is an example of a departmental store. This means that Shoppers stop is a retail store that offers a wide range of products across multiple departments, such as clothing, accessories, home goods, and beauty products. It is a one-stop shop for various needs and provides a diverse selection of items for customers to choose from.

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  • 28. 

    ___________________ is an example of direct marketing.   [ ___________________ डायरेक्ट मार्केटिंग (प्रत्यक्ष विपणन) का एक उदाहरण है. ]

    • A.

      Mc Donald’s [मैक डोनाल्ड]

    • B.

      Big Bazaar [बिग बाजार]

    • C.

      Asian Sky Shop [एशियन स्काई शॉप]

    • D.

      Life Style [लाइफ स्टाइल]

    Correct Answer
    C. Asian Sky Shop [एशियन स्काई शॉप]
    Explanation
    Asian Sky Shop is an example of direct marketing because it directly promotes and sells its products to consumers through television commercials, online advertisements, and direct mail. They bypass intermediaries and reach out to customers directly, showcasing their products and offering convenient ways to purchase them. This approach allows them to have a direct and personalized interaction with customers, enabling them to target specific demographics and tailor their marketing strategies accordingly.

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  • 29. 

    In a full-line discount store a large variety of products is sold for ____________ than conventional prices.   [ एक फुल-लाइन डिस्काउंट स्टोर में उत्पादों की विशाल विविधता को पारंपरिक कीमत से ________________ कीमत पर बेचा जाता है. ]

    • A.

      Same [वही]

    • B.

      More [अधिक]

    • C.

      Less [कम]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    C. Less [कम]
    Explanation
    In a full-line discount store, a large variety of products is sold for less than conventional prices. This means that the prices of the products in the discount store are lower than the regular prices found in other stores. Customers can expect to pay less for the same products compared to what they would pay in conventional stores.

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  • 30. 

    Which of the following is part of retail triangle?   [ निम्न में से कौन सा रिटेल त्रिकोण का हिस्सा है? ]

    • A.

      Salesperson [सेल्सपर्सन / विक्रेता]

    • B.

      Customer [ग्राहक]

    • C.

      Merchandise [व्यापार का माल]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    All of the options mentioned in the question are part of the retail triangle. The retail triangle consists of three key elements: the salesperson, the customer, and the merchandise. The salesperson is responsible for selling the merchandise to the customer, who is the end consumer of the product. The merchandise refers to the products or goods that are being sold in the retail business. Therefore, all of these elements are integral parts of the retail triangle.

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  • 31. 

    __________________stores are multiple stores owned by an individual or a group.   [ __________________ स्टोर एक व्यक्ति या एक समूह के स्वामित्व कई स्टोर्स होते हैं. ]

    • A.

      Independently owned [इंडिपेंडेंटली ओन्ड / स्वतंत्र स्वामित्व]

    • B.

      Chain Owned [चेन ओन्ड / चेन स्वामित्व]

    • C.

      Franchise Operated [फ्रेंचाईज़ी संचालित]

    • D.

      Owned by manufacturer [निर्माता द्वारा स्वामित्व]

    Correct Answer
    B. Chain Owned [चेन ओन्ड / चेन स्वामित्व]
    Explanation
    Chain Owned stores are multiple stores owned by a group or a company. This means that the stores are part of a larger chain of stores that are all under the same ownership. This allows for consistency in branding, operations, and customer experience across all the stores in the chain. It also enables the chain to benefit from economies of scale and centralized management.

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  • 32. 

    Www.amazon.com is ________________ retail type.   [ www.amazon.com ________________ रिटेल का प्रकार है. ]

    • A.

      Kiosk [कीओस्क]

    • B.

      World wide web [वर्ल्ड वाइड वेब]

    • C.

      Independent owned [इंडिपेंडेंट ओन्ड]

    • D.

      Franchisee owned [फ्रेंचाइजी ओन्ड]

    Correct Answer
    B. World wide web [वर्ल्ड वाइड वेब]
    Explanation
    The correct answer is "World wide web" because www.amazon.com is a website that operates on the internet, which is part of the world wide web. It is not a kiosk, independent owned, or franchisee owned retail type.

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  • 33. 

    Which of the following is done during cashiering?   [ निम्न में से कौन सा केशियरिंग (खाता सँभालने)  के दौरान किया जाता है? ]

    • A.

      Receiving payment by cash [नकद में भुगतान प्राप्त करना]

    • B.

      Issuing receipts [रसीदें देना]

    • C.

      Processing debit card transaction [डेबिट कार्ड लेनदेन की प्रोसेसिंग]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    During cashiering, all of the above tasks are done. This includes receiving payment by cash, issuing receipts, and processing debit card transactions.

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  • 34. 

    Why is merchandise tagged?   [ माल को टैग क्यों किया जाता है? ]

    • A.

      To make it easy to sell [बेचने के लिए आसान बनाने के लिए]

    • B.

      To make it look beautiful [सुंदर बनाने के लिए]

    • C.

      To avoid stealing [चोरी से बचाने के लिए]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    C. To avoid stealing [चोरी से बचाने के लिए]
    Explanation
    Merchandise is tagged to avoid stealing. By tagging the merchandise, it becomes easier for the store to track and identify the items, making it less likely for someone to attempt to steal them. The tags act as a deterrent and provide a level of security for the store, reducing the risk of theft and loss.

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  • 35. 

    Crisis management includes ____________________.   [ क्राइसिस मैनेजमेंट / संकट प्रबंधन में __________________ शामिल होता हैं. ]

    • A.

      Preventing fires [आग को रोकना]

    • B.

      Issuing receipts [रसीदें देना]

    • C.

      Tagging merchandise [माल को टैग करना]

    • D.

      Inventory management [इन्वेंटरी मैनेजमेंट]

    Correct Answer
    A. Preventing fires [आग को रोकना]
    Explanation
    Crisis management includes preventing fires. This means that crisis management involves taking measures to stop fires from occurring or spreading in order to minimize damage and protect people's safety. This can include implementing fire safety protocols, conducting regular inspections, and providing fire prevention training to employees. By effectively preventing fires, organizations can mitigate the risk of a crisis and ensure the well-being of their stakeholders.

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  • 36. 

    Energy management includes ________________________.   [ एनर्जी मैनेजमेंट में ________________________ शामिल होता हैं. ]

    • A.

      Using high efficiency bulbs [उच्च दक्षता वाले बल्ब का उपयोग करना]

    • B.

      Adjusting interior temperature during non-selling hours [नॉन-सेल्लिंग घंटों के दौरान इंटीरियर के तापमान को एडजस्ट करना]

    • C.

      Installing good quality electrical equipment [अच्छी गुणवत्ता वाले बिजली के उपकरणों को स्थापित करना]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    Energy management includes using high efficiency bulbs, adjusting interior temperature during non-selling hours, and installing good quality electrical equipment.

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  • 37. 

    Housekeeping department is responsible for ____________________.   [ हाउसकीपिंग डिपार्टमेंट (विभाग) ____________________ के लिए जिम्मेदार होता है. ]

    • A.

      Cleaning the store [स्टोर की सफाई]

    • B.

      Security check of staff [कर्मचारियों की सुरक्षा की जांच]

    • C.

      Issuing receipts [रसीदें देना]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    A. Cleaning the store [स्टोर की सफाई]
    Explanation
    The housekeeping department is responsible for cleaning the store. This involves ensuring that the store is kept clean and organized, removing any dirt or debris, and maintaining a hygienic environment. This is an important task as it contributes to the overall cleanliness and appearance of the establishment, creating a positive impression for customers and ensuring a safe and comfortable environment for staff and visitors.

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  • 38. 

    Daily book keeping includes __________________________.   [ डेली बुक कीपिंग (दैनिक किताब रखने) में ________________________ शामिल होता हैं. ]

    • A.

      End-of-day cash tallying and counting [दिन के अंत में नकद का मिलान और गिनती करना]

    • B.

      Ensuring cash is safely deposited in the bank [सुनिश्चित करना कि नकद सुरक्षित रूप से बैंक में जमा किया गया है]

    • C.

      Closing the cash tills [कैश टिल को बंद करना]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    Daily bookkeeping includes end-of-day cash tallying and counting, ensuring cash is safely deposited in the bank, and closing the cash tills. All of these tasks are essential for maintaining accurate financial records and ensuring the security of cash transactions.

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  • 39. 

    Maintaining the interior and exterior of the store is known as _________________.   [ स्टोर की भीतरी और बाहरी दिखावट को बनाए रखने को _________________ के रूप में जाना जाता है. ]

    • A.

      Cashiering [कैशिएरिंग]

    • B.

      Store management [स्टोर मैनेजमेंट]

    • C.

      Crisis management [क्राइसिस मैनेजमेंट]

    • D.

      Energy management [एनर्जी मैनेजमेंट]

    Correct Answer
    B. Store management [स्टोर मैनेजमेंट]
    Explanation
    Maintaining the interior and exterior of the store refers to the overall management of the store. This includes tasks such as cleaning, organizing, and ensuring that the store is visually appealing to customers. Store management involves overseeing all aspects of the store's operations, including inventory management, staff supervision, and customer service. It is responsible for creating a positive shopping experience for customers and ensuring the store's success.

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  • 40. 

    Inventory management includes __________________________.   [ इन्वेंटरी मैनेजमेंट में ______________________________ शामिल होता है. ]

    • A.

      Co-ordination and handling of merchandise received [माल का समन्वय और हैंडलिंग प्राप्त करना]

    • B.

      Counting the existing stock [मौजूदा स्टॉक की गिनती]

    • C.

      Maintaining ideal level of supplies on selling floor [फर्श की बिक्री पर माल के आदर्श स्तर को बनाए रखना]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    Inventory management includes coordinating and handling merchandise received, counting the existing stock, and maintaining the ideal level of supplies on the selling floor. This means that inventory management involves managing the process of receiving, storing, and tracking inventory, as well as ensuring that the right amount of stock is available for sale at all times.

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  • 41. 

    What happens during store closing?   [ स्टोर बंद करने के दौरान क्या होता है? ]

    • A.

      The store manager seals every lock and exit point [स्टोर प्रबंधक हर बाहर निकलने के द्वार पर ताला लगाता है]

    • B.

      The cash is counted and dispatched [नकद की गिनती और भेजा जाता है]

    • C.

      The merchandise is tagged [माल टैग होता है]

    • D.

      None of the above [उपरोक्त में से कोई नहीं]

    Correct Answer
    A. The store manager seals every lock and exit point [स्टोर प्रबंधक हर बाहर निकलने के द्वार पर ताला लगाता है]
    Explanation
    During store closing, the store manager seals every lock and exit point. This ensures that no one can enter or exit the store after closing time, maintaining security and preventing any unauthorized access.

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  • 42. 

    Which of the following tasks must a CSA always fulfill?   [एक ‘सी एस ए’ को निम्न कार्यों में से कौन सा कार्य हमेशा पूरा करना चाहिए?

    • A.

      Commitment towards work [काम के प्रति प्रतिबद्धता]

    • B.

      Discipline [अनुशासन]

    • C.

      Grooming [सौंदर्य]

    • D.

      All the above [उपरोक्त सभी]

    Correct Answer
    D. All the above [उपरोक्त सभी]
    Explanation
    A CSA (Customer Service Associate) must always fulfill all of the mentioned tasks - commitment towards work, discipline, and grooming. These qualities are essential for providing excellent customer service and maintaining a professional image.

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  • 43. 

    Pre-customer entry responsibilities of the CSA are to be ____________.   [ सी एस ए की पूर्व ग्राहक प्रविष्टि वाली जिम्मेदारियों ____________ होनी चाहिए. ]

    • A.

      Punctual [समय का पाबंद होना]

    • B.

      Welcome guests [मेहमानों का स्वागत करना]

    • C.

      Well groomed [अच्छी तरह से तैयार होना]

    • D.

      All of the above [उपरोक्त सभी]

    Correct Answer
    D. All of the above [उपरोक्त सभी]
    Explanation
    The pre-customer entry responsibilities of the CSA include being punctual, welcoming guests, and being well groomed. This means that the CSA should be on time for their shift, greet and assist guests in a friendly manner, and maintain a professional appearance. All of these responsibilities are important in creating a positive impression and providing excellent customer service.

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  • 44. 

    Selling a formal shirt with trousers is called ______________________.   [ पैंट के साथ एक फॉर्मल शर्ट भी बेचने को _______________________ कहते हैं. ]

    • A.

      Up selling [अप सेल्लिंग]

    • B.

      Cross selling [क्रॉस सेल्लिंग]

    • C.

      Visual Merchandising [विजुअल मर्केंडाइजिंग]

    • D.

      Sales pitch [सेल्स पिच]

    Correct Answer
    B. Cross selling [क्रॉस सेल्लिंग]
    Explanation
    Cross selling refers to the practice of selling additional products or services to a customer who is already purchasing something. In this case, selling a formal shirt with trousers is an example of cross selling as the customer is being offered a related product to complement their purchase.

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  • 45. 

    Post customer exit CSA should __________________.   [ ग्राहक के बाहर निकलने के बाद सी एस ए को __________________ करना चाहिए. ]

    • A.

      Tidy up section for next day [अगले दिन के लिए अनुभाग की सफाई]

    • B.

      Sell multiple items [विभिन्न आइटम बेचें]

    • C.

      Sell substitutes for items not in stock [जो आइटम स्टॉक में नही हैं उनके विकल्प को बेंचें ]

    • D.

      Ask questions to understand customer’s needs. [ग्राहकों की जरूरतों को समझने के लिए प्रश्न पूछें]

    Correct Answer
    A. Tidy up section for next day [अगले दिन के लिए अनुभाग की सफाई]
    Explanation
    After the customer exits, the customer service associate should tidy up the section for the next day. This means cleaning and organizing the area to ensure that it is ready for the next customer. This is important for maintaining a clean and professional environment and for providing a positive experience for future customers.

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  • 46. 

    Visual merchandising includes ___________________.   [ विज़ुअल मर्चेन्डाईज़िंग में ___________________ शामिल होता हैं. ]

    • A.

      Closing a sale [एक बिक्री को बंद करना]

    • B.

      Handling customer complaint [ग्राहक की शिकायत को हैंडल करना]

    • C.

      Arranging merchandise to promote sales [बिक्री को बढ़ावा देने के लिए माल की व्यवस्था करना]

    • D.

      Wrapping a gift [एक उपहार की रैपिंग करना]

    Correct Answer
    C. Arranging merchandise to promote sales [बिक्री को बढ़ावा देने के लिए माल की व्यवस्था करना]
    Explanation
    Visual merchandising includes arranging merchandise to promote sales. This involves strategically organizing and displaying products in a visually appealing way to attract customers and encourage them to make purchases. By creating eye-catching displays, using effective signage, and optimizing product placement, visual merchandising aims to enhance the overall shopping experience and drive sales.

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  • 47. 

    During customer interaction the CSA must create a positive experience.   [ ग्राहक से बातचीत करते हुए सी एस ए को एक सकारात्मक अनुभव बनाना चाहिए. ]

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because creating a positive experience during customer interactions is essential for a CSA. By providing excellent customer service, addressing concerns, and being friendly and helpful, the CSA can ensure that customers have a positive experience. This can lead to customer satisfaction, loyalty, and repeat business.

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  • 48. 

    CSA must interact with the customer and try to sell only one type of good.   [ सी एस ए को ग्राहक के साथ बातचीत करनी चाहिए और केवल एक ही प्रकार का माल बेचने की कोशिश करनी चाहिए. ]

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that CSA (Customer Service Associate) should interact with the customer and try to sell only one type of good. However, this is not necessarily true. CSA should be able to interact with the customer and provide assistance or sell multiple types of goods based on the customer's needs and preferences. Therefore, the correct answer is False.

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  • 49. 

    Directing a customer who has already bought shirts to buy ties is called cross-selling.   [ शर्ट खरीदते हुए ग्राहक को टाई भी खरीदने के लिए सलाह देने को क्रॉस सेल्लिंग कहते हैं. ] 

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Cross-selling is a sales technique where a customer who has already made a purchase is encouraged to buy additional or related products. In this case, the correct answer states that directing a customer who has already bought shirts to buy ties is an example of cross-selling. This means that the salesperson is suggesting a complementary product to the customer, which can potentially increase the customer's overall purchase value and satisfaction.

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  • 50. 

    While handling a customer complaint, the CSA should calm down the angry customer.   [ ग्राहक की शिकायत को हैंडल करते हुए, सी एस ए को क्रोधित ग्राहक को शांत करना चाहिए. ]

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    When handling a customer complaint, it is important for the customer service agent (CSA) to remain calm and composed. This is because an angry customer may become even more agitated if they sense that the CSA is also upset or frustrated. By staying calm, the CSA can help to de-escalate the situation and create a more positive and productive conversation with the customer. This can lead to a better resolution of the complaint and a more satisfied customer. Therefore, the statement is true.

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