1.
In a SWOT analysis, the 'S' stands for Strengths which is an internal factor.
2.
In a SWOT analysis, the 'W' stands for Weaknesses which is an internal factor.
3.
In a SWOT analysis, the 'S' stands for Strengths which is an external factor.
4.
In a SWOT analysis, the 'W' stands for Weaknesses which is an external factor.
5.
In a SWOT analysis, the 'O' stands for Opportunities which is an internal factor.
6.
In a SWOT analysis, the 'O' stands for Opportunities which is an external factor.
7.
In a SWOT analysis, the 'T' stands for Threats which is an external factor.
8.
In a SWOT analysis, the 'T' stands for Threats which is an internal factor.
9.
Fill in the missing gap:
Opportunities
Strengths
___________
Weaknesses
10.
Fill in the missing gap:
_____________
Strengths
Threats
Weaknesses
11.
Fill in the missing gap:
Opportunities
Strengths
Threats
__________
12.
Fill in the missing gap:
Opportunities
_____________
Threats
Weaknesses
13.
Financial backers would be interested in the relative strengths and weaknesses of a business proposal. This can be done through examining a firm's
A. 
B. 
C. 
D. 
14.
Under what circumstances would scientific decision-making be appropriate?
A. 
When time is of the essence
B. 
When dealing with ethical issues
C. 
When finance for detailed market research is available
D. 
When past experience is sought
15.
Critical decisions and long-term decsions that set the overall direction for a business are known as
A. 
B. 
C. 
D. 
16.
Which of the following would not be considered as a strength in a SWOT analysis?
A. 
A high staff retention rate
B. 
A high staff turnover rate
C. 
A healthy product portfolio
D. 
A wide and loyal customer base
17.
Which of the following would not be considered as an opportunity in a SWOT analysis?
A. 
Entering new overseas markets
B. 
A merger with a rival firm
C. 
High level of staff motivation
D. 
The development of new products
18.
Which of the following would not be considered as a threat in a SWOT analysis?
A. 
Lower entry barriers in the industry
B. 
Industrial action from the workforce
C. 
A takeover bid from another company
D. 
Lower interest rates in the economy
19.
Which of the following would not be considered as a weakness in a SWOT analysis?
A. 
B. 
C. 
D. 
No new products in the product pipeline
20.
Which of the following would not be considered as an opportunity in a SWOT analysis?
A. 
Depreciating exchange rate for exporting company
B. 
Free trade deal signed with India
C. 
Rival in a key market with very low market capitalisation valuation
D. 
Excellent customer service ratings
21.
Which of the following would not be considered as a strength in a SWOT analysis?
A. 
Fast growing population in key market segment
B. 
C. 
Comprehensive market research data
D. 
22.
A business plan is un likley to include which of the following?
A. 
Statement of aims and objectives
B. 
C. 
D. 
23.
Which of the following documents is most likley to be placed at the fron of a business plan?
A. 
B. 
C. 
D. 
24.
A typical decision-making framework will help address all of the following questions, except
A. 
How the business intends to achieve its objectives
B. 
Where a business wants to be
C. 
Why it is important to reach the firm's goals
D. 
Identifying the current position of the business
25.
Elements of a business plan are least likley to include
A. 
B. 
C. 
D.