People who marry are highly similar in age, education, race, religion, and ethnic background.
The highest correlation between people who marry involves their temperaments.
In the United States kindness and understanding are ranked as being the least important qualities in a mate.
Men rate physical attractiveness as a less important quality in a mate than women do.
The self-censorship effect.
The expert power effect.
Our group of colleagues
Our personality type
Emotionally persuasive arguments unfreeze beliefs.
Logical arguments alter the belief component of an attitude.
Clashing thoughts cause discomfort.
Acting contrary to one's beliefs for a large reward causes dissonance.
Discounted a person's actions due to situational demands.
Overemphasized the object in this action sequence.
Made the fundamental attribution error.
Conformed more completely due to the formality of the telephoned instructions.
Completely refused to participate.
Were only slightly more obedient than they were in face-to-face conditions.
Were far less obedient.
by external causes rather than internal causes.
by inferring causes on the basis of internal or external factors.
by internal rather than external causes.
Based on personality factors
The halo effect.
Obedience to a legitimate authority.
Conformity to group pressure.
Forming a social contract.
Need for affiliation.
increases frequency of contact.
Enhances social comparisons.
Establishes common norms.
Reduces development of incompatible roles.
the presence of a large number of persons.
low costs associated with helping.
Smaller social distance between the helper and the victim.
Fear of cognitive dissonance.
The halo effect.
Open-ended role conflict.
Conditions employing smaller groups.
Diffusion of responsibility.
Reference cognitive dissonance