Deindividuation refers to the process of losing one's sense of personal identity, which in turn makes it easier for individuals to behave in ways that are inconsistent with their normal values. This phenomenon occurs in situations where individuals feel anonymous or part of a large group, leading to a decrease in self-awareness and a reduced sense of personal responsibility. As a result, individuals may engage in behaviors that they would not typically engage in, as the loss of personal identity diminishes the fear of social consequences or judgment.