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Marketing and Sales Strategies for Media Professionals Exam

Explore key marketing and sales strategies for print and digital media in this focused assessment. This evaluation covers essential techniques and tools for effective media campaigns, enhancing skills in media planning,...

Questions: 28 | Attempts: 10 | Last updated: Nov 4, 2025

Sample Question 1
What are the key expectations that customers have from salespeople?

A. Ignoring customer needs and problems; lack of service

C. Inability to keep customer up to date

B. Limited knowledge of products and customer applications

1. Responsiveness to needs and problems; service2. Knowledge of products and customer applications3. Customer advocacy; partnership development4. Ability to keep customer up to date5. Quality product/service6. Offer technical support7. Offer local or easily accesible representation8. Ability to provide a total solution9. Understanding of customer's business10. Competitive Price

Sample Question 2
What are the key success factors in successful selling?

2. Social media followers

1. Product knowledge

3. Number of sales calls made

1. Listening skills2. Follow-up skills3. Tenacity - sticking with a task4. Well-organized5. Ability to adapt sales style from situation to situation6. Verbal communication skills7. Proficiency in interacting with people at all levels of a customer's organization8. Demonstrated ability to overcome objections9. Closing skills10. Personal planning and time management skills

Sample Question 3
What are the 3 major objectives of Customer Relationship Management?

1. Customer Acquisition (Secure)2. Customer Profitability (Build)3. Customer Retention (Maintain)

1. Brand Awareness (Promote) 2. Sales Maximization (Grow) 3. Market Penetration (Expand)

1. Employee Engagement (Motivate) 2. Risk Management (Protect) 3. Financial Planning (Budget)

1. Product Development (Innovate) 2. Competitive Analysis (Outperform) 3. Supply Chain Management (Optimize)

1. Consumer Satisfaction (Delight) 2. Inventory Management (Control) 3. Quality Assurance (Assure)

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