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Fundamentals of Modern Marketing and Management

Fundamentals Of Modern Marketing And Management

Explore the evolving landscape of marketing in the 21st century with this focused assessment. It evaluates understanding of modern marketing techniques, digital marketing trends, and strategic marketing concepts, tailored for...

Questions: 29 | Attempts: 10 | Last updated: Aug 4, 2025

Sample Question 1
What Is Marketing?

Marketing is the same as sales.

Marketing is solely about advertising products.

Marketing is only important for large corporations.

An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Sample Question 2
What is Marketing Management?

The Art and Science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The process of setting prices for products and services

The task of managing a company's social media accounts

The act of promoting and selling products or services

Sample Question 3
Who are considered stakeholders in a business?

Suppliers

Government officials

Competitors

Customers, investors, employees, and the community