In-house Or Marketing Agency? 9 Questions To Help You Make A Decision

9 Questions | Total Attempts: 71

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Marketing Quizzes & Trivia

Take the following quiz to determine where your company lands on the scale.


Questions and Answers
  • 1. 
    Cross-channel data: Do you effectively transfer the data about your best-performing audiences from platform to platform, or are you managing each channel separately?
    • A. 

      Yes, I effectively export the data from my network media buying to Google and/or Facebook and save money on trial and error.

    • B. 

      No, I manage each channel separately.

    • C. 

      I'm not sure.

  • 2. 
    App Store Optimization (ASO): Do you know the conversion rate on your app store page, and are you actively testing creative and metadata to increase it?
    • A. 

      Yes, I use technology solutions such as StoreMaven to develop insights on the behavior of users landing on my App Store page, and I build iterative tests to increase conversion.

    • B. 

      No, I do not measure or optimize the conversion rate on my app store page.

    • C. 

      I have used Google Play Experiments to conduct A/B testing, but I haven’t developed a strong understanding of user behavior or why certain images had a higher conversion rate.

  • 3. 
    Facebook, Google, mobile networks: Do you have a clear and structured approach on when to pay to acquire users from Facebook vs. Google vs. mobile networks?
    • A. 

      Yes, I have a proven media plan that we review every few months to adjust to available inventory, and we are making the most out of every channel.

    • B. 

      No, I’m sure we can do better (but I’m not sure how).

    • C. 

      I’m not sure; I think we do well on at least one of these channels.

  • 4. 
    Creative: Do you measure each component of your creative to your down-funnel KPIs? Do you know which call to action, color, image or banner type drives the highest return for you on each channel?
    • A. 

      Yes, and I keep testing new creative concepts every three to four weeks.

    • B. 

      No, I don't attribute asset components to user engagement/my down-funnel KPIs.

    • C. 

      What’s a down-funnel KPI?

  • 5. 
    New technologies: Do you have a good process in place for vetting and implementing new marketing technologies?
    • A. 

      Yes, we have the experts and the resources to vet and implement new technologies relevant to our marketing efforts and business.

    • B. 

      No, we do not make it a priority to analyze new technology solutions.

    • C. 

      We conduct ad hoc research when we hear of new technologies that sound relevant to us.

  • 6. 
    The software development kit (SDK): The SDK landscape can be overwhelming. Do you feel confident in the attribution, monetization, analytics and CRM (customer relationship management) SDKs you have in place?
    • A. 

      Yes, we have what we need. All implemented SDKs are set up correctly, and we are getting the most out of the vendors.

    • B. 

      No, we probably don’t have the right number, and I’m not sure of the benefit of each one.

    • C. 

      I don't know.

  • 7. 
    Re-engagement: Do you have a good balance of user acquisition and retargeting efforts?
    • A. 

      Yes, we have a retargeting strategy in place to meet our retention and re-engagement metrics. We actively analyze the data to ensure that our strategy is performing optimally and we are re-engaging our users at the right time at the right cost to us.

    • B. 

      No, we don't have an effective strategy in place.

    • C. 

      Retargeting isn’t relevant to us.

  • 8. 
    Reporting: Do you have full visibility of your spend and ROI across all channels?
    • A. 

      Yes, we view all of our paid acquisition spend in a master dashboard.

    • B. 

      No, we rely on our partners to send weekly reports but have no way of accessing this data ourselves.

    • C. 

      We have several reports that we look at manually.

  • 9. 
    Dedicated brainpower of vertical experts: Do you have dedicated internal resources who have both mobile app expertise and deep knowledge of Facebook, Google and ad network products and inventory?
    • A. 

      Yes, we have dedicated experts for each channel (Facebook, Google, networks), and they stay up to date on all platform changes and strategies.

    • B. 

      No, we have mobile app experts in-house, but we think we could be getting more out of each channel.

    • C. 

      I’m not sure.