True
False
Commercial
Traditional
Social
Business
True
False
Options
Opportunities
Outcomes
Opinions
True
False
Place
Product
Plan
Price
Behavioristic
Demographic
Geographical
Social
True
False
Secondary data review
Focus group
Internet survey
Mail survey
True
False
Advertising, contests, and direct mailings
Business cards, networking, and news releases
Letters, trade shows, and press kits
Networking, public speaking, and writing
True
False
Target market
Marketing plan
Market mix
Market segmentation
Consumer panel.
Focus group.
Internet survey.
Mail survey.
Commercial
Social
Traditional
Business
Place
Price
Product
Promotion
They are usually an ineffective form of promotion.
They have the potential to reach a large audience.
They are generally brief in length and content.
They tend to be low cost, i.e., free.
Market segmentation.
Marketing strategy.
Situational analysis.
Competitive analysis.
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