Vertical marketing system.
Backward integration.
Horizontal integration.
Forward integration.
Concentric diversification.
Vertical diversification.
Conglomerate diversification.
Horizontal diversification.
Mission statement.
Organizational perspective.
Organizational intent.
Reactive to short-term competitive activity.
Decided by functional marketing strategy.
The framework for functional marketing strategy.
More specific and practical than a marketing strategy.
The implementation of plans to achieve long-term aims.
Executive summary.
Financial controls.
Marketing strategy.
SWOT Analysis.
Conglomerate diversification.
Concentric diversification.
Backward integration.
Forward integration.
Indirect exporting.
Joint venturing.
Direct investment.
Direct exporting.
Licensing.
Franchising.
Contracting.
Joint venturing.
Licensing.
Contracting.
Joint venture.
Franchising.
Porter's Five Forces Model.
Ansoff Model.
Boston Consulting Group Model.
General Electric Model.
All of the above.