Marketing Strategy Questions Quiz!
- 1.When a company acquires a supplier through an acquisition strategy, this is referred to as:
- A.
Vertical marketing system.
- B.
Backward integration.
- C.
Horizontal integration.
- D.
Forward integration.
- 2.Introducing new products to existing markets is an example of:
- A.
Concentric diversification.
- B.
Vertical diversification.
- C.
Conglomerate diversification.
- D.
Horizontal diversification.
- 3.What is the statement of the organization's purpose?
- A.
Mission statement.
- B.
Organizational perspective.
- C.
Organizational intent.
- 4.Corporate strategy is:
- A.
Reactive to short-term competitive activity.
- B.
Decided by functional marketing strategy.
- C.
The framework for functional marketing strategy.
- D.
More specific and practical than a marketing strategy.
- E.
The implementation of plans to achieve long-term aims.
- 5.West Coast Fish has no formal organization for marketing. Where this would be stated in its marketing plan?
- A.
Executive summary.
- B.
Financial controls.
- C.
Marketing strategy.
- D.
SWOT Analysis.
- 6.American Express is creating new products in mobile communications, travel products, and health care. What kind of diversification strategy are they using?
- A.
Conglomerate diversification.
- B.
Concentric diversification.
- C.
Backward integration.
- D.
Forward integration.
- 7.John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?
- A.
Indirect exporting.
- B.
Joint venturing.
- C.
Direct investment.
- D.
Direct exporting.
- 8.Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?
- A.
Licensing.
- B.
Franchising.
- C.
Contracting.
- D.
Joint venturing.
- 9.The US company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?
- A.
Licensing.
- B.
Contracting.
- C.
Joint venture.
- D.
Franchising.
- 10.When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business?
- A.
Porter's Five Forces Model.
- B.
Ansoff Model.
- C.
Boston Consulting Group Model.
- D.
General Electric Model.
- E.
All of the above.
Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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