Quiz: Marketing Strategy Practice Questions!

15 Questions | Total Attempts: 1356

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Quiz: Marketing Strategy Practice Questions!

Through marketing, a lot of businesses have been able to increase their market share by improving their customer relations and ensuring that their product is known by as many people as possible. This is made possible by the existence of a good marketing strategy. Take these practice questions and get a better understanding of how these strategies are used today. .


Questions and Answers
  • 1. 
    One of the major problems today's media planners face is lack of vehicle audience data for such media as network television and consumer magazines.
    • A. 

      True

    • B. 

      False

  • 2. 
    Brand X's BDI is extremly high in San Francisco. What is the significance of that statement?
    • A. 

      We should reduce the amount of advertising in that market.

    • B. 

      We can conclude that Brand X is performing well in San Francisco.

    • C. 

      Our advertising is working more effectively than our sales promotion.

    • D. 

      The CBI is very strong in San Francisco

  • 3. 
    Santa Barbara accounts for 1.69% of the total U.S. population, and has 2.56% of the total U.S. ground coffee sales, and 1.41% of total Folger's ground coffee U.S. sales. What is the BDI for this market?
    • A. 

      151

    • B. 

      120

    • C. 

      83

    • D. 

      66

  • 4. 
    What is the CDI in the above question?
    • A. 

      151

    • B. 

      120

    • C. 

      83

    • D. 

      66

  • 5. 
    The relationship between High CDI and low BDI can be defined?
    • A. 

      High share of market and good market potential

    • B. 

      High share of market and severe sales decline

    • C. 

      Low share of market and good market potential

    • D. 

      Low share of market and poor market potential

  • 6. 
    The term psychographic is used to describe the following consumer characteristics?
    • A. 

      Energetic, courteous, cooperative, male.

    • B. 

      Self controlled heavy user, magazine reader, and pragmatic.

    • C. 

      Not anxious, influential, polite, fun.

    • D. 

      Self confident, decisive, 18-34, lives in county A.

  • 7. 
    Consumers segments with an index number over 100, always have numerically more users than in other segments?
    • A. 

      True

    • B. 

      False

  • 8. 
    If you buy 150 GRPs over a 4-week period, which of the following is NOT possible?
    • A. 

      30 reach, 5 frequency

    • B. 

      50 reach, 3 frequency

    • C. 

      75 reach, 2 frequency

    • D. 

      150 reach, 1 frequency

  • 9. 
    Effective frequency is the number of exposures necessary to produce a desired advertising effect (e.g., brand awareness, etc.)
    • A. 

      True

    • B. 

      False

  • 10. 
    Most sales analysands over time indicate that product purchase takes place at fairly regular intervals and not capriciously.
    • A. 

      True

    • B. 

      False

  • 11. 
    If a creative strategy calls for certain kinds of media such as those that reproduce ads in high-fidelity color, then the cost or waste is often disregarded in favor of meeting creative requirements.
    • A. 

      True

    • B. 

      False

  • 12. 
    What information can be inferred from competitive expenditure data?
    • A. 

      Target audience

    • B. 

      Size of budget

    • C. 

      Weight by market

    • D. 

      All of the above

  • 13. 
    Reach measurements tell planners how many prospects or households are in a media whicle's audience over a specified period time. These audience estimates are based on:
    • A. 

      Unduplicated measurements

    • B. 

      Duplicated measurements

    • C. 

      Both A & B measurements

    • D. 

      None of the above

  • 14. 
    Reach and Frequency are inversely related.
    • A. 

      True

    • B. 

      False

  • 15. 
    To calculate gross rating points (GRP's) you multiply
    • A. 

      HUTs times share

    • B. 

      Reach times frequency

    • C. 

      CPM times price

    • D. 

      None of the above