SEO 101: Ultimate Questions! Trivia Quiz
(72).jpg "SEO 101: Ultimate Questions! Trivia Quiz - Quiz")
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- 1.Which of the following is the least important area in which to include your keyword(s)?
- A.
Meta Description
- B.
Meta Keywords
- C.
Meta Title
- D.
Internal Anchor Links
- E.
Body Text
- 2.Which of the following would be the best choice of URL structure (for both search engines and humans)?
- A.
Www.wildlifeonline.com/animals/crocodile
- B.
Www.wildlifeonline.com/category/277/article/563
- C.
Www.wildlifeonline.com/563
- D.
Www.wildlifeonline.com/O0665?id=563&cat=277
- E.
Text.wildlifeonline.com/category/crocodile
- 3.When linking to external websites, a good strategy to move up in the rankings is to use the keywords you're attempting to rank for on that page as the anchor text of the external-pointing links. For example, if you were attempting to rank a page for the phrase "hulk smash" you would want to use that phrase, "hulk smash" as the anchor text of a link pointing to a web page on another domain.
- A.
True
- B.
False
- 4.Which of the following is the best way to maximize the frequency with which your site/page is crawled by the search engines?
- A.
Increase your "crawl frequency" in Google's Webmaster Central
- B.
Search for your website more frequently in the major engines
- C.
Add a short "crawl delay" parameter to your robots.txt file
- D.
Frequently add new content
- E.
Submit your site through the search engines' submission forms
- 5.Which of the following is a legitimate technique to improve rankings & traffic from search engines?
- A.
Registering keyword-rich domains and replicating your site on each one
- B.
Re-writing title tags on your pages to reflect high search volume, relevant keywords
- C.
Adding keyword-dense meta tags to each of your site's pages
- D.
Submitting your domain to the top 2000 search engines on the web
- E.
Hosting your site on a "search engine optimized" web hosting platform
- 6.Who is Matt Cutts, and what is he mostly known for?
- A.
An Entrepreneur
- B.
A Blogger
- C.
CEO of Bing
- D.
Google Engineer
- E.
Famous Actor
- 7.How can Meta Description tags help with the practice of search engine optimization?
- A.
They're an important ranking factor in the search algorithms
- B.
They help to tell the engines which keywords are most important on your page
- C.
Trick question - meta description are NOT important
- D.
They serve as the copy that will entice searchers to click on your listing
- 8.Which of the following sources is considered to be the best for acquiring competitive link data?
- A.
Ask.com
- B.
Google
- C.
Bing
- D.
Yahoo!
- E.
Alexa
- 9.What is the generally accepted difference between SEO and SEM?
- A.
SEO refers to organic/natural listings while SEM covers PPC, or paid search
- B.
SEO tends to be a West coast term, SEM is more East coast.
- C.
No difference, they're synonymous
- D.
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
- E.
SEM implies association with a traditional marketing company, while SEO is usually independent or unaffiliated with traditional marketing.
- 10.Which of these is NOT generally considered to be a highly important factor for ranking for a particular search term?
- A.
HTML Validation (according to W3C standards) of a page
- B.
Quality and quantity of external links to the page
- C.
Keyword usage in the title tag of the page
- D.
Temporal relevance - the number and quality of links pointing to a page over a given time span
- E.
Link popularity of a page within the domain (internal link popularity)
- 11.Which of the following is NOT a "best practice" for creating high-quality title tags?
- A.
Make sure the title is unique for every page
- B.
Include an exhaustive list of keywords
- C.
Limit the tag to ~65 characters, including spaces
- D.
Write compelling copy that encourages users to "click" your listing
- 12.Which of the following character limits is the best choice to use when limiting the length of title tags (assuming you want those tags to fully display in the search results at the major engines)?
- A.
40
- B.
80
- C.
110
- D.
22
- E.
65
- 13.Why are absolute (http://www.mysite.com/my-category)URLs better than relative ("/my-category") URLs for on-page internal linking?
- A.
You get keyword weight out of the domain name in the URL
- B.
They're filled with vodka
- C.
Search engines can't spider relative URLs
- D.
When scraped and copied on other domains, they provide a link back to the website
- E.
They provide more keyword context for search engines judging internal links
- 14.Spammy sites or blogs begin linking to your site. What effect is this likely to have on your search engine rankings?
- A.
No effect - the search engines discount all spammy sites from passing link value, but do not penalize sites for receiving these links
- B.
It will boost your rankings at Live/MSN, keep them the same at Yahoo! and lower them in Google as the three engines treat spammy links in different ways
- C.
A very slight positive effect is most likely, as search engines are not perfectly able to discount the link value of all spammy sites
- D.
It may negatively affect your rankings as search engines associate your site with bad neighborhoods on the web
- 15.Is it generally considered acceptable to have the same content resolve on both www and non-www URLs of a website?
- A.
No, this may cause negative indexing/ranking issues
- B.
Yes, the search engines recognize they're the same thing
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