SEO 101: Pre-training Assessment

25 Questions | By JamyeOBrienDT | Updated: Mar 21, 2022 | Attempts: 114

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Questions and Answers

1.

SEO stands for:
- A.
  
  Sell Efficiently Online
- B.
  
  Search Engine Organization
- C.
  
  Search Engine Optimization
2.

SEM stands for:
- A.
  
  Search Engine Media
- B.
  
  Search Engine Marketing
- C.
  
  Search Engine Management
- D.
  
  Sell Efficient Media
3.

Consistent SEO managed by professionals can guarantee me the #1 spot in organic results.
- A.
  
  True
- B.
  
  False
4.

SEO and SEM / PPC are not and should not be associated with each other as they can negatively affect one another.
- A.
  
  True
- B.
  
  False
5.

Keywords are only relative to SEM, not SEO.
- A.
  
  True
- B.
  
  False
6.

SEM typically generates more leads than SEO.
- A.
  
  True
- B.
  
  False
7.

Less than _________% of online search traffic makes it to the 2nd page of search results.
- A.
  
  25
- B.
  
  50
- C.
  
  10
- D.
  
  75
8.

Website coding and programming have nothing to do with the way sites and pages are indexed, crawled and produced in search results.
- A.
  
  True
- B.
  
  False
9.

Photos and PDFs are not and cannot be optimized for search engines.
- A.
  
  True
- B.
  
  False
10.

Users tend to trust __________ results over __________ results.
- A.
  
  Direct, paid
- B.
  
  Paid, organic
- C.
  
  Organic, paid
- D.
  
  Paid, direct
11.

SEO has higher ROI than any other form of digital marketing.
- A.
  
  True
- B.
  
  False
12.

The more keywords you can cram into a page, the more likely Google will highly rank it.
- A.
  
  True
- B.
  
  False
13.

SEO involves the process of bidding on keywords.
- A.
  
  True
- B.
  
  False
14.

Utilizing white hat tactics can result in penalization or a negative affect on your search results rankings.
- A.
  
  True
- B.
  
  False
15.

Which of the following can assist with organic rankings? (Check all that apply)
- A.
  
  Blog
- B.
  
  Keyword optimization
- C.
  
  Meta title tag
- D.
  
  Photo optimization
- E.
  
  Implementing Javascript
- F.
  
  Social Media
16.

Search engines are designed for businesses and website owners, not users; the goal of Google is to please businesses and website owners first and users second.
- A.
  
  True
- B.
  
  False
17.

Dealer.com offers 2 levels of SEO services: Standard and Premium.
- A.
  
  True
- B.
  
  False
18.

SEO only impacts desktop (not mobile) sites.
- A.
  
  True
- B.
  
  False
19.

SEO falls under which branch of Dealer.com?
- A.
  
  Customer Service
- B.
  
  Managed Services
- C.
  
  Product and Platform Solutions
- D.
  
  Digital Marketing Solutions
20.

KPI's for Dealer.com's SEO services include (check all that apply):
- A.
  
  Visits
- B.
  
  Organic Visitors
- C.
  
  AdWord Rankings
- D.
  
  Form Submissions
- E.
  
  Visibility