SEO 101: Pre-training Assessment
25 Questions
| Total Attempts: 87
What do you already know about SEO? Let's find out!
Questions and Answers
- 1.SEO stands for:
- A.
Sell Efficiently Online
- B.
Search Engine Organization
- C.
Search Engine Optimization
- 2.SEM stands for:
- A.
Search Engine Media
- B.
Search Engine Marketing
- C.
Search Engine Management
- D.
Sell Efficient Media
- 3.Consistent SEO managed by professionals can guarantee me the #1 spot in organic results.
- A.
True
- B.
False
- 4.SEO and SEM / PPC are not and should not be associated with each other as they can negatively affect one another.
- A.
True
- B.
False
- 5.Keywords are only relative to SEM, not SEO.
- A.
True
- B.
False
- 6.SEM typically generates more leads than SEO.
- A.
True
- B.
False
- 7.Less than _________% of online search traffic makes it to the 2nd page of search results.
- A.
25
- B.
50
- C.
10
- D.
75
- 8.Website coding and programming have nothing to do with the way sites and pages are indexed, crawled and produced in search results.
- A.
True
- B.
False
- 9.Photos and PDFs are not and cannot be optimized for search engines.
- A.
True
- B.
False
- 10.Users tend to trust __________ results over __________ results.
- A.
Direct, paid
- B.
Paid, organic
- C.
Organic, paid
- D.
Paid, direct
- 11.SEO has higher ROI than any other form of digital marketing.
- A.
True
- B.
False
- 12.The more keywords you can cram into a page, the more likely Google will highly rank it.
- A.
True
- B.
False
- 13.SEO involves the process of bidding on keywords.
- A.
True
- B.
False
- 14.Utilizing white hat tactics can result in penalization or a negative affect on your search results rankings.
- A.
True
- B.
False
- 15.Which of the following can assist with organic rankings? (Check all that apply)
- A.
Blog
- B.
Keyword optimization
- C.
Meta title tag
- D.
Photo optimization
- E.
Implementing Javascript
- F.
Social Media
- 16.Search engines are designed for businesses and website owners, not users; the goal of Google is to please businesses and website owners first and users second.
- A.
True
- B.
False
- 17.Dealer.com offers 2 levels of SEO services: Standard and Premium.
- A.
True
- B.
False
- 18.SEO only impacts desktop (not mobile) sites.
- A.
True
- B.
False
- 19.SEO falls under which branch of Dealer.com?
- A.
Customer Service
- B.
Managed Services
- C.
Product and Platform Solutions
- D.
Digital Marketing Solutions
- 20.KPI's for Dealer.com's SEO services include (check all that apply):
- A.
Visits
- B.
Organic Visitors
- C.
AdWord Rankings
- D.
Form Submissions
- E.
Visibility
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