SEO 101: Pre-training Assessment

25 Questions | Total Attempts: 87

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SEO 101: Pre-training Assessment

What do you already know about SEO? Let's find out!


Questions and Answers
  • 1. 
    SEO stands for:
    • A. 

      Sell Efficiently Online

    • B. 

      Search Engine Organization

    • C. 

      Search Engine Optimization

  • 2. 
    SEM stands for:
    • A. 

      Search Engine Media

    • B. 

      Search Engine Marketing

    • C. 

      Search Engine Management

    • D. 

      Sell Efficient Media

  • 3. 
    Consistent SEO managed by professionals can guarantee me the #1 spot in organic results.
    • A. 

      True

    • B. 

      False

  • 4. 
    SEO and SEM / PPC are not and should not be associated with each other as they can negatively affect one another.
    • A. 

      True

    • B. 

      False

  • 5. 
    Keywords are only relative to SEM, not SEO.
    • A. 

      True

    • B. 

      False

  • 6. 
    SEM typically generates more leads than SEO.
    • A. 

      True

    • B. 

      False

  • 7. 
    Less than _________% of online search traffic makes it to the 2nd page of search results.
    • A. 

      25

    • B. 

      50

    • C. 

      10

    • D. 

      75

  • 8. 
    Website coding and programming have nothing to do with the way sites and pages are indexed, crawled and produced in search results.
    • A. 

      True

    • B. 

      False

  • 9. 
    Photos and PDFs are not and cannot be optimized for search engines.
    • A. 

      True

    • B. 

      False

  • 10. 
    Users tend to trust __________ results over __________ results.
    • A. 

      Direct, paid

    • B. 

      Paid, organic

    • C. 

      Organic, paid

    • D. 

      Paid, direct

  • 11. 
    SEO has higher ROI than any other form of digital marketing.
    • A. 

      True

    • B. 

      False

  • 12. 
    The more keywords you can cram into a page, the more likely Google will highly rank it.
    • A. 

      True

    • B. 

      False

  • 13. 
    SEO involves the process of bidding on keywords.
    • A. 

      True

    • B. 

      False

  • 14. 
    Utilizing white hat tactics can result in penalization or a negative affect on your search results rankings.
    • A. 

      True

    • B. 

      False

  • 15. 
    Which of the following can assist with organic rankings? (Check all that apply)
    • A. 

      Blog

    • B. 

      Keyword optimization

    • C. 

      Meta title tag

    • D. 

      Photo optimization

    • E. 

      Implementing Javascript

    • F. 

      Social Media

  • 16. 
    Search engines are designed for businesses and website owners, not users; the goal of Google is to please businesses and website owners first and users second.
    • A. 

      True

    • B. 

      False

  • 17. 
    Dealer.com offers 2 levels of SEO services: Standard and Premium.
    • A. 

      True

    • B. 

      False

  • 18. 
    SEO only impacts desktop (not mobile) sites.
    • A. 

      True

    • B. 

      False

  • 19. 
    SEO falls under which branch of Dealer.com?
    • A. 

      Customer Service

    • B. 

      Managed Services

    • C. 

      Product and Platform Solutions

    • D. 

      Digital Marketing Solutions

  • 20. 
    KPI's for Dealer.com's SEO services include (check all that apply):
    • A. 

      Visits

    • B. 

      Organic Visitors

    • C. 

      AdWord Rankings

    • D. 

      Form Submissions

    • E. 

      Visibility

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