Knowledge Test On SEO : Trivia Quiz

1. Keyword selection is:

Observe the interviewer and how they ask questions

One of the most important steps in search engine optimization

Not worth the time and effort

Not as effective as keyword stuffing

Keyword selection is one of the most important steps in search engine optimization. It involves observing the interviewer and how they ask questions in order to determine the most relevant and effective keywords to use. This process helps to ensure that the website or content being optimized is targeting the right audience and appearing in relevant search results. Keyword selection is crucial for improving search engine rankings and driving organic traffic to a website. It is far more effective than keyword stuffing, which is considered spammy and can result in penalties from search engines.

Explanation

Keyword selection is one of the most important steps in search engine optimization. It involves observing the interviewer and how they ask questions in order to determine the most relevant and effective keywords to use. This process helps to ensure that the website or content being optimized is targeting the right audience and appearing in relevant search results. Keyword selection is crucial for improving search engine rankings and driving organic traffic to a website. It is far more effective than keyword stuffing, which is considered spammy and can result in penalties from search engines.

2. Keyword density / keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.

True

False

Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of the webpage divided by the total word count. Keyword density/keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.

Explanation

Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of the webpage divided by the total word count. Keyword density/keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.

3. Adding alternative text for images is not important to win the SERP?

True

False

Google is really bad at reading images. So to help them understand your images, you want to optimize your image alt tags and filenames.

Explanation

Google is really bad at reading images. So to help them understand your images, you want to optimize your image alt tags and filenames.

4. If users can't read or understand your URL, then search engines may be confused as well.

True

False

Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of the webpage divided by the total word count. Keyword density/keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.

Explanation

Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of the webpage divided by the total word count. Keyword density/keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.

5. What's the ideal length for content on a web page?

1,000 words or more.

It doesn't matter

100 words on e-commerce pages, 500 words or more on article pages

Whatever is most appropriate to the topic and focus of the web page.

There is no such thing as an ideal length for content. Write your content to meet the needs of the users visiting your page, and do that as well as you possibly can.

Explanation

There is no such thing as an ideal length for content. Write your content to meet the needs of the users visiting your page, and do that as well as you possibly can.

6. Which of the following is NOT a "best practice" for creating high quality title tags?

Include an exhaustive list of keywords

Place them in a natural position, but as close to the beginning as possible

Make it catchy and clickable

Write compelling copy that encourages users to "click" your listing

Including an exhaustive list of keywords is not a "best practice" for creating high-quality title tags. While it is important to include relevant keywords in the title tag to improve search engine visibility, an exhaustive list can make the title tag appear spammy and negatively impact user experience. It is recommended to focus on including a concise and descriptive title that accurately represents the content of the page, while also making it catchy and clickable to attract user attention and encourage them to click on the listing.

Explanation

Including an exhaustive list of keywords is not a "best practice" for creating high-quality title tags. While it is important to include relevant keywords in the title tag to improve search engine visibility, an exhaustive list can make the title tag appear spammy and negatively impact user experience. It is recommended to focus on including a concise and descriptive title that accurately represents the content of the page, while also making it catchy and clickable to attract user attention and encourage them to click on the listing.

7. What is the most important heading tag on a page?

It doesn't matter; they are all the same.

The H1

The highest level heading tag used on the page.

The H0 tag.

The most important heading tag is the highest-level tag on the page, with H1 being the highest and H6 being the lowest. Note that there are many in the industry who think the H1 tag is the correct answer here, but this does not make sense in today's environment.

Explanation

The most important heading tag is the highest-level tag on the page, with H1 being the highest and H6 being the lowest. Note that there are many in the industry who think the H1 tag is the correct answer here, but this does not make sense in today's environment.

8. Can search engines read content on pictures?

Yes

No

Sometimes

It depends on the format of the picture

Search engines cannot read content on pictures because they primarily rely on text-based information to index and rank webpages. While search engines can analyze the metadata and alt text associated with images, they cannot directly interpret the visual content within the picture itself. Therefore, the correct answer is "No."

Explanation

Search engines cannot read content on pictures because they primarily rely on text-based information to index and rank webpages. While search engines can analyze the metadata and alt text associated with images, they cannot directly interpret the visual content within the picture itself. Therefore, the correct answer is "No."

9. Of the items listed below, what is the single most important on-page SEO factor?

The number of uses of the target keyword.

Use of the keywords in the keywords metatag.

Use of the target keyword in the top heading of the page.

Use of the target keyword in the title tag

Using the target keyword in the title tag will be the most effective of the options shown above.

Explanation

Using the target keyword in the title tag will be the most effective of the options shown above.