SEO Test #1 - The Basics

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  • NIST SP 800-53
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| By Tiffany DaSilva
Tiffany DaSilva, SEO
Tiffany, an SEO expert with 18+ years of experience and a 6-year tenure as an instructor at McMaster University, is also the founder of flowjo.co when not working with clients.
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| Attempts: 3,909 | Questions: 11
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1. If I wanted to recommend a site on my website that sold pizza in Toronto, what is the best phrase to use to link to that pizza place?

Explanation

While Pizza Place and restaurant Toronto are valid options - they won't help you to fully optimize the link. "Best pizza in Toronto", on the other hand, is something people would actually look up in a search Engine. Click Here doesn't really help anyone.

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About This Quiz
SEO Test #1 - The Basics - Quiz

Search Engine Optimisation (or SEO) is the process of affecting a website or web page’s visibility in a web search engine’s results – to improve page views and garner more traffic. Do you know how it works?

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2. On Google, the phrase or string of words you type into to get your search results is known as a query.

Explanation

A query is the phrase or string of words you type into a search engine to find the webaite you're after.

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3. What is SEO?

Explanation

While SEO does ultimately increase traffic to your site, it might take time.. therefore it is the process of improving visibility to your website via search engines.

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4. What does a site need to be considered a Reputable Site?

Explanation

All of these answers account for Reputation in the eyes of search engines.

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5. What search engine accounts for 64.4% of the searches conducted?

Explanation

Google makes up most search engine traffic with 64.4% of searches conducted, Yahoo is next with 17.7% and Bing is 11.8% according to the 2010 comScore survey.

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6. What are some of the ingredients in a search algorithm?

Explanation

According to the Video, Words Matter, Titles Matter, Links Matter, Words in Links and Reputation Matters.

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7. How do Search Engines Deal with Linking Schemes (like paying for people to link to your website?)

Explanation

Search Engines like Google and Bing are not able to track every website that pays for links, nor are they able to track your payments. While linking schemes are sometimes considered common practice, search engines do try to deal with them by giving more weight (or authority) to links from more trustworthy sites.

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8. The video says that the key to higher rankings is making sure your site has all the necessary ingredients for a search engine "recipe" - What does the "ingredients" represent?

Explanation

The special ingredients represent Search Engine Optimization (SEO) - that make up Words, Titles, Links, Words in Links and Reputation.

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9. What position on a search engine would you be to be getting approx. 11.94% of their traffic?

Explanation

The first position on a search engine accounts for 42.25% of all click-through traffic, the third position recieves around 8.4% leaving the second position with 11.94%

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10. What is the "secret recipe" for turning websites into search results?

Explanation

According to the video, the algorithm analyzes a website based on its "secret recipe" and ranks it into search results.

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11. 60% of all internet users use search engines daily

Explanation

60% of all users check their email - while 49% use a search engine

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If I wanted to recommend a site on my website that sold pizza in...
On Google, the phrase or string of words you type into to get your...
What is SEO?
What does a site need to be considered a Reputable Site?
What search engine accounts for 64.4% of the searches conducted?
What are some of the ingredients in a search algorithm?
How do Search Engines Deal with Linking Schemes (like paying for...
The video says that the key to higher rankings is making sure your...
What position on a search engine would you be to be getting...
What is the "secret recipe" for turning websites into search...
60% of all internet users use search engines daily
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