SEO Ranking Factors: MCQ Quiz!

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| By Anastasia.semalt
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Anastasia.semalt
Community Contributor
Quizzes Created: 2 | Total Attempts: 704
Questions: 10 | Attempts: 411

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SEO Ranking Factors: MCQ Quiz! - Quiz

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Questions and Answers
  • 1. 

    Hidden content harms the website's rankings significantly.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Hidden content refers to any text or links that are not visible to users but can be seen by search engines. This can be done by using techniques like hiding text behind images or using CSS to make content invisible. Search engines consider hidden content as a deceptive practice and penalize websites that use it. This penalty can result in lower rankings for the website in search engine results pages. Therefore, hidden content does harm a website's rankings significantly, making the answer "True".

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  • 2. 

    What is the most important (for SEO in Google) place to register your company online?

    • A.

      Bing Places

    • B.

      Google Business (GMB)

    • C.

      Yelp.com

    • D.

      LinkedIn

    Correct Answer
    B. Google Business (GMB)
    Explanation
    Google Business (GMB) is the most important place to register your company online for SEO in Google. This is because Google is the most widely used search engine, and having a verified and optimized Google Business listing can greatly improve your company's visibility in search results. GMB allows you to provide accurate information about your business, such as your address, phone number, website, and hours of operation, which helps Google understand and index your company's details. Additionally, GMB allows you to manage and respond to customer reviews, which can also positively impact your search engine rankings.

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  • 3. 

    What is "a must" to achieve high rankings in mobile search results?

    • A.

      High loading speed

    • B.

      Optimized with keywords ALT text in images

    • C.

      Mobile-friendly theme of a website or a separate mobile version

    • D.

      SEO text of 300-500 words

    Correct Answer
    C. Mobile-friendly theme of a website or a separate mobile version
    Explanation
    To achieve high rankings in mobile search results, having a mobile-friendly theme of a website or a separate mobile version is crucial. This is because mobile-friendly websites are designed to provide a seamless user experience on mobile devices, which is a key factor in ranking higher in mobile search results. Such websites are optimized for smaller screens, have easy navigation, and load quickly, ensuring that users can easily access and navigate the site on their mobile devices. This improves user satisfaction and engagement, leading to higher rankings in mobile search results.

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  • 4. 

    Why the Title tags have high importance on rankings?

    • A.

      It's the first HTML meta-tag in the site's code

    • B.

      It's very easy to optimize them so every webmaster can do that

    • C.

      They briefly describe what is a page about (both for search engines and for users)

    Correct Answer
    C. They briefly describe what is a page about (both for search engines and for users)
    Explanation
    The Title tags have high importance on rankings because they provide a brief description of what a page is about. This is important for both search engines and users as it helps them understand the content of the page. Search engines use the Title tag to determine the relevance of a page to a search query, and users rely on it to decide whether or not to click on a search result. Optimizing the Title tags can improve the visibility and click-through rate of a website, ultimately impacting its rankings.

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  • 5. 

    What has more profit for a website's link profile?

    • A.

      1,000 links all from one domain

    • B.

      One link from each of 100 different domains

    • C.

      10,000 internal links

    Correct Answer
    B. One link from each of 100 different domains
    Explanation
    Having one link from each of 100 different domains is more profitable for a website's link profile. This is because having links from multiple domains indicates a diverse and natural backlink profile, which search engines consider as a positive signal for the website's authority and credibility. It suggests that the website is trusted and respected by various sources, leading to higher rankings in search engine results pages. On the other hand, having 1,000 links all from one domain or 10,000 internal links may appear unnatural and could be seen as spammy or manipulative by search engines, potentially leading to penalties or lower rankings.

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  • 6. 

    High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    High-quality links to a site's homepage can positively impact the ranking ability of deeper pages on the same domain. This is because search engines consider the homepage as an important entry point to a website, and when it receives high-quality links, it can pass on some of that authority and credibility to the other pages on the domain. These links help search engines understand the overall relevance and authority of the website, which can contribute to better rankings for the deeper pages.

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  • 7. 

    Which of the following would be the best choice of URL structure (for both search engines and humans)?

    • A.

      Www.wildlifeonline.com/563

    • B.

      Www.wildlifeonline.com/category/277/article/563

    • C.

      Text.wildlifeonline.com/category/crocodile

    • D.

      Www.wildlifeonline.com/animals/crocodile

    • E.

      Www.wildlifeonline.com/O0665?id=563&cat=277

    Correct Answer
    D. Www.wildlifeonline.com/animals/crocodile
    Explanation
    The best choice of URL structure would be www.wildlifeonline.com/animals/crocodile because it is descriptive and user-friendly. It includes relevant keywords (animals, crocodile) and provides a clear hierarchy (animals being a category of wildlife). This structure is also beneficial for search engines as it helps them understand the content and context of the page, potentially improving its visibility in search results.

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  • 8. 

    If these URLs have the same content, example.com/avocado and example.com/avocado/ are technically considered duplicate content and should be fixed with help of 301 redirect or canonical tag.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    If the URLs example.com/avocado and example.com/avocado/ have the same content, they are considered duplicate content. To address this issue, a 301 redirect or canonical tag should be used to indicate to search engines which URL is the preferred version. This helps to consolidate the SEO value and avoid any negative impact on search engine rankings. Therefore, the statement "True" is the correct answer.

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  • 9. 

    The de-facto version of a page located on the primary URL you want to be associated with the content is known as:

    • A.

      Empirical Version

    • B.

      Canonical Version

    • C.

      Preferential Version

    • D.

      Home Page

    Correct Answer
    B. Canonical Version
    Explanation
    The de-facto version of a page located on the primary URL you want to be associated with the content is known as the canonical version. The canonical version is the preferred version of a webpage that search engines should index and display in search results. It helps prevent duplicate content issues by indicating the authoritative version of a webpage when multiple versions exist.

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  • 10. 

    When do the 404 errors on the website affect rankings significantly?

    • A.

      It doesn't affect at all

    • B.

      It affects a lot when there is any number of 404 error pages on the website

    • C.

      It affects a lot when there is a large amount of 404 error pages on the website

    Correct Answer
    C. It affects a lot when there is a large amount of 404 error pages on the website
    Explanation
    When there is a large amount of 404 error pages on the website, it affects rankings significantly. This is because having a large number of 404 error pages indicates to search engines that the website may have poor quality or outdated content. Search engines prioritize websites with good user experience, so having a large amount of 404 errors can negatively impact the website's rankings.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 16, 2017
    Quiz Created by
    Anastasia.semalt
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