Hospitality Marketing: Objectives, Action Plans, And Evaluation! Trivia Quiz

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| By Aoht

Aoht

Community Contributor

Quizzes Created: 106 | Total Attempts: 173,523

Questions: 8 | Attempts: 90 | Updated: Dec 13, 2023

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Questions and Answers

1.

The Roadside Manor has a repeat guest base of 80 percent and rarely devotes resources to attracting new market segments. Which of the following techniques for developing a marketing budget would likely work best for the property?
- A.
  
  Percentage-of-sales budgeting
- B.
  
  Competitive-parity budgeting
- C.
  
  Affordable-funds budgeting
- D.
  
  Zero-base budgeting
Correct Answer
A. Percentage-of-sales budgeting

Explanation
The Roadside Manor has a repeat guest base of 80 percent, indicating that a significant portion of their revenue comes from existing customers. Therefore, using a percentage-of-sales budgeting technique would likely work best for the property. This approach involves allocating a certain percentage of the sales revenue towards the marketing budget. Since the property does not devote many resources to attracting new market segments, this method allows them to allocate a budget based on their existing revenue and prioritize spending on retaining and satisfying their repeat customers.

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2.

Lyle has written the following marketing objective: “Increase room nights from the leisure travelers market during November and December.” What is missing from the objective?
- A.
  
  It isn’t quantity-specific.
- B.
  
  It isn’t time-specific.
- C.
  
  It isn’t market-share specific.
- D.
  
  It isn’t in writing.
Correct Answer
A. It isn’t quantity-specific.

Explanation
The objective lacks a specific quantity or target number for increasing room nights from the leisure travelers market during November and December.

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3.

Which of the following is not part of an action plan?
- A.
  
  Description of the types of businesses and market segments to be solicited
- B.
  
  Revenue grid showing how much each market segment contributes to the total revenue
- C.
  
  Listing of the rates that will be charged for business within each segment
- D.
  
  Objectives
Correct Answer
B. Revenue grid showing how much each market segment contributes to the total revenue

Explanation
An action plan typically includes specific objectives, a description of the types of businesses and market segments to be solicited, and a listing of the rates that will be charged for business within each segment. However, a revenue grid showing how much each market segment contributes to the total revenue is not typically part of an action plan.

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4.

Metella kept the specific objectives a secret from the sales staff, instead she simply encouraged them to do better and then compared the results.
- A.
  
  Lack of responsibility
- B.
  
  Lack of communication
- C.
  
  Lack of time
- D.
  
  Lack of authority
- E.
  
  Lack of realistic goals
Correct Answer
B. Lack of communication

Explanation
The correct answer is lack of communication. This is because Metella did not inform the sales staff about the specific objectives, which indicates a lack of communication between her and the staff. By keeping the objectives a secret and only encouraging them to do better, Metella is not effectively communicating the expectations and goals to the sales staff. This lack of communication can lead to confusion, misunderstandings, and a lack of clarity in the sales team's efforts.

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5.

Curtis, the marketing team leader, decided not to use schedules or evaluate results as he didn’t want to put undue pressure on the team.
- A.
  
  Lack of responsibility
- B.
  
  Lack of communication
- C.
  
  Lack of time
- D.
  
  Lack of authority
- E.
  
  Lack of realistic goals
Correct Answer
A. Lack of responsibility

Explanation
The given answer "Lack of responsibility" suggests that Curtis, the marketing team leader, is not holding the team accountable for their actions and outcomes. By not using schedules or evaluating results, Curtis is not setting clear expectations and not monitoring the team's performance. This lack of responsibility can lead to a lack of motivation and a decrease in productivity as team members may not feel the need to meet deadlines or achieve targets.

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6.

The reservationists grumbled that they weren’t going to be able to meet their goals because guests didn’t want to vacation in Alaska in December.
- A.
  
  Lack of responsibility
- B.
  
  Lack of communication
- C.
  
  Lack of time
- D.
  
  Lack of authority
- E.
  
  Lack of realistic goals
Correct Answer
E. Lack of realistic goals

Explanation
The reservationists are grumbling because they believe they won't be able to meet their goals. The reason for this is that guests don't want to vacation in Alaska in December. This suggests that the reservationists' goals are not realistic, as they are expecting guests to want to vacation in a location that is not popular during that time of year.

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7.

John failed to meet his marketing objective because he wasn’t given any money to spend on the necessary promotions.
- A.
  
  Lack of responsibility
- B.
  
  Lack of communication
- C.
  
  Lack of time
- D.
  
  Lack of authority
- E.
  
  Lack of realistic goals
Correct Answer
D. Lack of authority

Explanation
The given answer, lack of authority, suggests that John failed to meet his marketing objective because he did not have the power or control to make decisions and allocate funds for the necessary promotions. This lack of authority prevented him from taking the necessary actions to achieve his goals and ultimately led to his failure.

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8.

The Easter Extravaganza failed to attract the desired number of guests. Marlene insisted that the promotions did not go out soon enough and that the event should have been planned earlier.
- A.
  
  Lack of responsibility
- B.
  
  Lack of communication
- C.
  
  Lack of time
- D.
  
  Lack of authority
- E.
  
  Lack of realistic goals
Correct Answer
C. Lack of time

Explanation
The correct answer is "Lack of time." This is because Marlene insisted that the promotions did not go out soon enough and that the event should have been planned earlier. This suggests that there was not enough time allocated for proper planning and promotion, resulting in a failure to attract the desired number of guests.

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Current Version
Dec 13, 2023

Quiz Edited by
ProProfs Editorial Team
Feb 20, 2009

Quiz Created by
Aoht

Hospitality Marketing: Objectives, Action Plans, And Evaluation! Trivia Quiz

The Roadside Manor has a repeat guest base of 80 percent and rarely devotes resources to attracting new market segments. Which of the following techniques for developing a marketing budget would likely work best for the property?

Lyle has written the following marketing objective: “Increase room nights from the leisure travelers market during November and December.” What is missing from the objective?

Which of the following is not part of an action plan?

Metella kept the specific objectives a secret from the sales staff, instead she simply encouraged them to do better and then compared the results.

Curtis, the marketing team leader, decided not to use schedules or evaluate results as he didn’t want to put undue pressure on the team.

The reservationists grumbled that they weren’t going to be able to meet their goals because guests didn’t want to vacation in Alaska in December.

John failed to meet his marketing objective because he wasn’t given any money to spend on the necessary promotions.

The Easter Extravaganza failed to attract the desired number of guests. Marlene insisted that the promotions did not go out soon enough and that the event should have been planned earlier.