Hospitality Marketing: Objectives, Action Plans, And Evaluation! Trivia Quiz

An action plan typically includes specific objectives, a description of the types of businesses and market segments to be solicited, and a listing of the rates that will be charged for business within each segment. However, a revenue grid showing how much each market segment contributes to the total revenue is not typically part of an action plan.

The reservationists are grumbling because they believe they won't be able to meet their goals. The reason for this is that guests don't want to vacation in Alaska in December. This suggests that the reservationists' goals are not realistic, as they are expecting guests to want to vacation in a location that is not popular during that time of year.

The Roadside Manor has a repeat guest base of 80 percent, indicating that a significant portion of their revenue comes from existing customers. Therefore, using a percentage-of-sales budgeting technique would likely work best for the property. This approach involves allocating a certain percentage of the sales revenue towards the marketing budget. Since the property does not devote many resources to attracting new market segments, this method allows them to allocate a budget based on their existing revenue and prioritize spending on retaining and satisfying their repeat customers.

The correct answer is lack of communication. This is because Metella did not inform the sales staff about the specific objectives, which indicates a lack of communication between her and the staff. By keeping the objectives a secret and only encouraging them to do better, Metella is not effectively communicating the expectations and goals to the sales staff. This lack of communication can lead to confusion, misunderstandings, and a lack of clarity in the sales team's efforts.

The given answer, lack of authority, suggests that John failed to meet his marketing objective because he did not have the power or control to make decisions and allocate funds for the necessary promotions. This lack of authority prevented him from taking the necessary actions to achieve his goals and ultimately led to his failure.

The objective lacks a specific quantity or target number for increasing room nights from the leisure travelers market during November and December.

The correct answer is "Lack of time." This is because Marlene insisted that the promotions did not go out soon enough and that the event should have been planned earlier. This suggests that there was not enough time allocated for proper planning and promotion, resulting in a failure to attract the desired number of guests.

The given answer "Lack of responsibility" suggests that Curtis, the marketing team leader, is not holding the team accountable for their actions and outcomes. By not using schedules or evaluating results, Curtis is not setting clear expectations and not monitoring the team's performance. This lack of responsibility can lead to a lack of motivation and a decrease in productivity as team members may not feel the need to meet deadlines or achieve targets.