Quiz: Hospitality Marketing Exam Questions!

51 Questions | Total Attempts: 972

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Quiz: Hospitality Marketing Exam Questions!

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Questions and Answers
  • 1. 
    An offer must be made by one party and accepted by the other party in order for a contract to be
    • A. 

      Notarized.

    • B. 

      Legally binding.

    • C. 

      Put in written form.

    • D. 

      Interpreted correctly.

  • 2. 
    When Brandon lost his job due to downsizing, the government sent him an unemployment check to help him cover his living expenses until he found another job. What is Brandon's source of income?
    • A. 

      Transfer payment

    • B. 

      Rebate

    • C. 

      Refund

    • D. 

      Wage garnishment

  • 3. 
    When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) _______ relationship.
    • A. 

      Principal

    • B. 

      Authoritative

    • C. 

      Fiduciary

    • D. 

      Legislative

  • 4. 
    Which of the following is one of the rights of customers in the travel and tourism industry:
    • A. 

      To be reminded that foreign travel is often dangerous

    • B. 

      To be asked if they want to buy trip insurance

    • C. 

      To be informed about a destination's social conditions

    • D. 

      To be told about a competitor's refund policy

  • 5. 
    Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline ticket sales. Now, though, most of Kathy's clients purchase their tickets online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of
    • A. 

      Disintermediation.

    • B. 

      Discrepancy of assortment.

    • C. 

      Bulk-breaking.

    • D. 

      Exclusive distribution.

  • 6. 
    One way that a manufacturer can foster positive relationships with its channel members is by
    • A. 

      Encouraging a competitive culture.

    • B. 

      Providing training programs.

    • C. 

      Selling directly to end users.

    • D. 

      Using aggressive tactics.

  • 7. 
    What should employees be willing to accept when defending their ideas objectively?
    • A. 

      Critical feedback

    • B. 

      Additional responsibility

    • C. 

      Nonverbal support

    • D. 

      Personal attack

  • 8. 
    Why do businesses often make it possible for employees to meet during work time and participate in group discussions?
    • A. 

      To plan extracurricular activities

    • B. 

      To discuss personal issues

    • C. 

      To share many different opinions

    • D. 

      To have casual conversations

  • 9. 
    An accounts-receivable employee monitors delinquent accounts by placing them into three folders—30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?
    • A. 

      Name

    • B. 

      Invoice number

    • C. 

      Location

    • D. 

      Time

  • 10. 
    Which of the following is a guideline for writing clear instructions for your coworkers:
    • A. 

      Write from your supervisor's perspective.

    • B. 

      Understand the process you are explaining.

    • C. 

      Write complex, lengthy statements.

    • D. 

      Confine the instructions to one page.

  • 11. 
    A transmittal letter is a business letter whose purpose is to
    • A. 

      Apologize to a customer.

    • B. 

      Accompany other written material.

    • C. 

      Extend good wishes.

    • D. 

      Sell specific products.

  • 12. 
    When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to
    • A. 

      Agree with the content.

    • B. 

      Read the message.

    • C. 

      Contact the business.

    • D. 

      Make a decision.

  • 13. 
    What type of simple report might a buyer for a business prepare in order to periodically inform other departments about the status of scheduled deliveries?
    • A. 

      Research

    • B. 

      Analytical

    • C. 

      Progress

    • D. 

      Statistical

  • 14. 
    It is appropriate for a participant to ask questions during a staff meeting when
    • A. 

      Another participant is speaking.

    • B. 

      S/he needs a point clarified.

    • C. 

      The agenda is being distributed.

    • D. 

      S/he does not agree with the speaker.

  • 15. 
    You have a customer-service mindset if you believe that your customers are your
    • A. 

      Relatives

    • B. 

      Associates.

    • C. 

      Friends.

    • D. 

      Employers.

  • 16. 
    In order to interpret business policies to customers, salespeople must
    • A. 

      Get permission from management.

    • B. 

      Understand the business's policies.

    • C. 

      Feel good about the policies.

    • D. 

      Help to set the business's policies.

  • 17. 
    A business exhibits ethical behavior in customer relationship management by implementing policies that
    • A. 

      Encourage repeat sales.

    • B. 

      Require customer feedback.

    • C. 

      Offer exclusive benefits.

    • D. 

      Protect its customers' privacy.

  • 18. 
    An individual books a hotel reservation on an Internet web site. This is an example of
    • A. 

      Place.

    • B. 

      Promotion.

    • C. 

      Product.

    • D. 

      Possession.

  • 19. 
    Which of the following situations involves finding another source of a limited natural resource:
    • A. 

      Conserving the oil that we use

    • B. 

      Searching for oil on the ocean floor

    • C. 

      Paying a higher price for oil

    • D. 

      Replacing oil with natural gas

  • 20. 
    What economic activity examines how money payments are divided between resource owners and producers?
    • A. 

      Distribution

    • B. 

      Consumption

    • C. 

      Exchange

    • D. 

      Production

  • 21. 
    Which of the following describes the services offered by trade industries:
    • A. 

      They are always limited.

    • B. 

      They may be limited or full line.

    • C. 

      They vary from day to day.

    • D. 

      They are always full line.

  • 22. 
    You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulation. This is an example of
    • A. 

      Franchising.

    • B. 

      A joint venture.

    • C. 

      A wholly owned subsidiary.

    • D. 

      Exporting.

  • 23. 
    One of the benefits of competition to consumers is that competition encourages
    • A. 

      Businesses to limit their product lines.

    • B. 

      Businesses to develop new products.

    • C. 

      Government to fix prices.

    • D. 

      Government to finance business activity.

  • 24. 
    Government can prevent unqualified persons from operating a business by
    • A. 

      Refusing to grant them a license.

    • B. 

      Closing their bank accounts.

    • C. 

      Raising their taxes.

    • D. 

      Helping their competitors.

  • 25. 
    Generating revenue to pay for services that are provided to the public is the reason for
    • A. 

      Quotas.

    • B. 

      Sales.

    • C. 

      Prices.

    • D. 

      Taxes.

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