1.
Which of the following describes the definition of a core product?
Correct Answer
A. The main reason for existence & purchase, mostly functional or psychological reasons
Explanation
A core product refers to the main reason why a product exists and why customers purchase it. This can be attributed to both functional reasons, such as meeting a specific need or solving a problem, as well as psychological reasons, such as fulfilling desires or providing emotional satisfaction. The core product is the fundamental value that customers derive from the product, beyond its design specifications or features. It does not include any add-on extras that may be offered separately.
2.
Which of these is a tangible product?
Correct Answer
C. Both A & B
Explanation
Both a car and a conveyor belt are tangible products because they can be physically touched and perceived by the senses. A car is a tangible product as it is a physical object that can be driven and used for transportation. Similarly, a conveyor belt is also a tangible product as it is a physical mechanism used for moving goods or materials from one place to another. Therefore, both options A and B are correct as they represent tangible products.
3.
Which of the following describes the parts of an augmented product?
Correct Answer
D. Things that differ per retailer are add-on extra & not a part of the original product is considered part of the augmented product.
Explanation
The correct answer is that things that differ per retailer are add-on extra and not a part of the original product, which is considered part of the augmented product. This means that when a product is customized or tailored to meet the specific requirements or preferences of a particular retailer, it is considered an add-on extra to the original product. This customization adds value to the product and helps differentiate it in the market, making it part of the augmented product.
4.
Toothbrush: augmented product:
Correct Answer
C. Guarantee (after-sale service)
Explanation
The correct answer is "Guarantee (after-sale service)" because the augmented product refers to the additional services or benefits that accompany the core product. In the case of a toothbrush, the design, colors, and different brushes are part of the core product, while the guarantee or after-sale service is an added benefit that enhances the overall value of the toothbrush.
5.
Which of these is an intangible product?
Correct Answer
B. Education
Explanation
Education is considered an intangible product because it cannot be physically touched or seen. It refers to the process of acquiring knowledge, skills, and values through various methods such as teaching, training, or research. Unlike shoes, mobiles, or water, which are tangible products that can be perceived by the senses, education is a service or experience that exists in the form of ideas, information, and learning opportunities. It is not a physical object that can be bought or sold, but rather a concept that contributes to personal and societal development.
6.
Which of these is a tangible product?
Correct Answer
A. Book
Explanation
A tangible product refers to something that can be physically touched or felt. In this case, a book is a tangible product as it is a physical object that can be held and read. On the other hand, an e-book is a digital version of a book that can be read on electronic devices, making it intangible. Insurance, on the other hand, is a service rather than a physical product, so it is not a tangible product. Therefore, the correct answer is book.
7.
Which of the following describes the definition of a potential product?
Correct Answer
A. Acknowledges the dynamic & strategic nature of the product and what the product could or should be.
Explanation
A potential product refers to the concept or idea of a product that is still in development or has not been fully realized. It acknowledges the dynamic and strategic nature of the product, considering what it could or should be in terms of its features, design, and overall potential. This definition emphasizes the forward-thinking and visionary aspect of product development, rather than focusing on specific features or add-ons that may be included.
8.
Which of the following describes the definition of a tangible product?
Correct Answer
B. Design specification, product features, branding, and packaging.
Explanation
The correct answer describes the definition of a tangible product as including design specification, product features, branding, and packaging. This means that a tangible product is a physical item that has specific characteristics, is designed a certain way, includes branding elements, and is packaged in a particular manner. It does not include add-on extras or the main reasons for existence and purchase.
9.
Which of these is an intangible product?
Correct Answer
D. None of these
Explanation
An intangible product refers to something that cannot be physically touched or perceived with the senses. The options given, including toothbrush, water bottle, and food, are all tangible products that can be physically touched and perceived. Therefore, none of these options can be considered as an intangible product.
10.
Sunglasses: tangible product:
Correct Answer
C. Design, colors, brands
Explanation
The correct answer is "Design, colors, brands". This answer suggests that sunglasses as a tangible product are differentiated based on their design, colors, and brands. These factors play a crucial role in attracting customers and influencing their purchase decisions. Different designs and colors cater to different fashion preferences, while brands often represent a certain level of quality or prestige. Therefore, these elements are important considerations for consumers when choosing sunglasses.