Business Products Quiz

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| By Byron Byrd
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Byron Byrd
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Quizzes Created: 5 | Total Attempts: 96,971
| Attempts: 2,319 | Questions: 20
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1. Sales and profits of your company's product are falling. New products are entering the market, and there seems to be little interest in your current product. Which stage of the product life cycle has your product now reached?

Explanation

Page 223, LO2

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About This Quiz
Business Products Quiz - Quiz

Are you into business or planning to start one? To test your knowledge, take this quiz based on business products. The quiz includes questions about almost everything related... see moreto a product, whether it is packaging, shipping, manufacturing, or anything else. If you believe you know everything about it, just start the quiz, and pick the correct answers. All the best for a perfect score on this quiz! Do share the quiz with others who are involved in business strategies for serving customers.
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2. The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. Specifically, a product can be defined as the core product, expected product, _____ product, and _____ product.

Explanation

Page 216, LO1

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3. You are adventurous, interested in new technologies, and a risk taker. With regard to the diffusion of innovations theory, you are a(n)

Explanation

Page 226, LO2

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4. A dairy company manufactures a range of flavored skim milk. This range is known as the company's

Explanation

Page 218, LO1

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5. Which of these is the definition of 'product'?

Explanation

Page 215, LO1

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6. The product life cycle has five stages: 1. _____, 2. introduction, 3. growth, 4. _____, 5. decline.

Explanation

Page 223, LO2

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7. The creation of products and product attributes that distinguish one product from another is known as

Explanation

Page 229, LO3

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8. Products that only indicate the product category and do not promote a specific brand name are known as

Explanation

Page 235, LO4

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9. A collection of symbols such as a name, logo, slogan, and design intended to create an image in the customer's mind that differentiates a product from competitors' products is known as the

Explanation

Page 232, LO4

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10. By legally registering "XXXX" with IP Australia, the brewing company gained legally enforceable rights to the exclusive use of the name. Registration officially makes the name a

Explanation

Page 232, LO4

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11. Which of the following describes the awareness stage of the product adoption process?

Explanation

Page 225, LO2

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12. Recently, many major retailers such as David Jones have teamed up with financial institutions such as American Express to launch credit cards. This is known as

Explanation

Page 236, LO4

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13. A clothing company manufactures a range of underwear, singlets, socks, and t-shirts for both men and women. This range is known as the company's

Explanation

Page 218, LO1

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14. There are three main types of packaging: primary packaging, secondary packaging, and ____ packaging.

Explanation

Page 239, LO5

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15. Stable products, impulse products, and emergency products are all examples of

Explanation

Page 219, LO1

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16. In terms of the product, most of the differentiating features are part of the ____ product layer of the total product concept.

Explanation

Page 229, LO3

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17. Brand assets (e.g., trademarks and patents), stock price analysis, replacement cost, brand attributes, brand loyalty, and willingness-to-pay analysis are all metrics to measure

Explanation

Page 233, LO4

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18. As products approach the decline phase of the product life cycle, which of the following will not help the product possibly enjoy a new phase of growth?

Explanation

Page 244, LO6

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19. Sometimes a variation or derivative of an existing product can be added to the product line rather than superseding the original product. This is known as a

Explanation

Page 243, LO6

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20. The Smith's snack food company has a number of brands in addition to Smith's in its product mix, including Doritos, Twisties, Parker's, Nobby's, Red Rock Deli, Cheetos, and Burger Rings, yet these are all known by their individual brand and not by the parent company name of Smith. The branding approach that Smith is taking is an example of

Explanation

Page 234, LO4

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Sales and profits of your company's product are falling. New products...
The total product concept broadly describes a product as a bundle of...
You are adventurous, interested in new technologies, and a risk taker....
A dairy company manufactures a range of flavored skim milk. This range...
Which of these is the definition of 'product'?
The product life cycle has five stages: 1. _____, 2. introduction, 3....
The creation of products and product attributes that distinguish one...
Products that only indicate the product category and do not promote a...
A collection of symbols such as a name, logo, slogan, and design...
By legally registering "XXXX" with IP Australia, the brewing company...
Which of the following describes the awareness stage of the product...
Recently, many major retailers such as David Jones have teamed up with...
A clothing company manufactures a range of underwear, singlets, socks,...
There are three main types of packaging: primary packaging, secondary...
Stable products, impulse products, and emergency products are all...
In terms of the product, most of the differentiating features are part...
Brand assets (e.g., trademarks and patents), stock price analysis,...
As products approach the decline phase of the product life cycle,...
Sometimes a variation or derivative of an existing product can be...
The Smith's snack food company has a number of brands in addition to...
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