Postmedia - Facebook Advertising Quiz

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| By Karen Nelson
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Karen Nelson
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Quizzes Created: 16 | Total Attempts: 45,387
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  • 1/10 Questions

    Facebook is used by more than half of all adults

    • True
    • False
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About This Quiz

The Postmedia - Facebook Advertising Quiz evaluates knowledge on Facebook's advertising capabilities and Postmedia's specific services. It covers user demographics, advertiser statistics, strategic advertising benefits, and campaign management roles, essential for marketers using Facebook as an advertising platform.

Digital Marketing Quizzes & Trivia

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  • 2. 

    Who helps the client to further clarify the Objectives for the campaign?

    • No help

    • Postmedia Fulfillment Team (Propel) and the Social Team (at Propel)

    Correct Answer
    A. Postmedia Fulfillment Team (Propel) and the Social Team (at Propel)
    Explanation
    The Postmedia Fulfillment Team (Propel) and the Social Team (at Propel) help the client to further clarify the objectives for the campaign.

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  • 3. 

    Where can you go for Facebook Advertising Success Stories?

    • Your own Facebook page

    • Https://www.facebook.com/business/success/

    • The client's Facebook Admin page

    Correct Answer
    A. Https://www.facebook.com/business/success/
    Explanation
    Facebook provides ongoing updates and success stories at https://www.facebook.com/business/success/.

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  • 4. 

    Ads can appear on desktop browser, mobile browser and the Facebook mobile app. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Ads can appear on desktop and mobile app. We CAN offer mobile-only campaigns.

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  • 5. 

    Ads can appear in the newsfeed and the right column on desktop. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Ads on desktop screens can appear in the newsfeed AND in the right column.

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  • 6. 

    Where will monthly campaign reporting be found?

    • RPM Dashboard

    • No reportings

    • Partner Portal

    Correct Answer
    A. RPM Dashboard
    Explanation
    Metrics and reporting are available in the RPM Dashboard on the Postmedia Customer Portal (my.postmedia.com).

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  • 7. 

    All Facebook advertising Objectives are supported through Postmedia's Facebook Ads product.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Postmedia's Facebook Ads product supports all Facebook advertising objectives. This means that advertisers can use Postmedia's product to achieve various goals such as increasing brand awareness, driving website traffic, generating leads, or promoting specific products or services on Facebook.

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  • 8. 

    Why should a client advertise on Facebook with Postmedia?(choose all that apply) 

    • We provide valuable guidance in establishing objectives

    • Every campaign is custom-built for each client

    • Sweet commission check the sales rep will get

    • We target the right audiences with the right messaging

    • We monitor and optimize campaigns

    Correct Answer(s)
    A. We provide valuable guidance in establishing objectives
    A. Every campaign is custom-built for each client
    A. We target the right audiences with the right messaging
    A. We monitor and optimize campaigns
    Explanation
    The client should advertise on Facebook with Postmedia because they provide valuable guidance in establishing objectives, ensuring that the client's advertising goals are clear and achievable. Additionally, every campaign is custom-built for each client, ensuring that the advertising strategy is tailored to their specific needs and target audience. Postmedia also targets the right audiences with the right messaging, ensuring that the client's ads reach the intended audience and effectively communicate their message. Finally, Postmedia monitors and optimizes campaigns, ensuring that the client's ads are performing well and making necessary adjustments to improve results.

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  • 9. 

    What is the minimum Facebook Advertising campaign monthly spend?

    • 299

    • 500

    • 1000

    • No minimum amount, just 3 months

    Correct Answer
    A. 500
    Explanation
    The correct answer is 500. This means that the minimum monthly spend for a Facebook Advertising campaign is $500. This implies that advertisers need to invest at least $500 per month in order to run a campaign on Facebook's advertising platform.

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  • 10. 

    How many advertisers are currently on Facebook?

    • 500,000

    • 1 million+

    • 2 million+

    • 1 billion+

    Correct Answer
    A. 2 million+
    Explanation
    The chapter noted that there are 2 million+ advertisers on Facebook.

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Quiz Review Timeline (Updated): Mar 15, 2023 +

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  • Current Version
  • Mar 15, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 21, 2015
    Quiz Created by
    Karen Nelson
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