Postmedia - Facebook Advertising Quiz

The Postmedia Fulfillment Team (Propel) and the Social Team (at Propel) help the client to further clarify the objectives for the campaign.

Facebook provides ongoing updates and success stories at https://www.facebook.com/business/success/.

Ads can appear on desktop and mobile app. We CAN offer mobile-only campaigns.

Ads on desktop screens can appear in the newsfeed AND in the right column.

Metrics and reporting are available in the RPM Dashboard on the Postmedia Customer Portal (my.postmedia.com).

Postmedia's Facebook Ads product supports all Facebook advertising objectives. This means that advertisers can use Postmedia's product to achieve various goals such as increasing brand awareness, driving website traffic, generating leads, or promoting specific products or services on Facebook.

The client should advertise on Facebook with Postmedia because they provide valuable guidance in establishing objectives, ensuring that the client's advertising goals are clear and achievable. Additionally, every campaign is custom-built for each client, ensuring that the advertising strategy is tailored to their specific needs and target audience. Postmedia also targets the right audiences with the right messaging, ensuring that the client's ads reach the intended audience and effectively communicate their message. Finally, Postmedia monitors and optimizes campaigns, ensuring that the client's ads are performing well and making necessary adjustments to improve results.

The correct answer is 500. This means that the minimum monthly spend for a Facebook Advertising campaign is $500. This implies that advertisers need to invest at least $500 per month in order to run a campaign on Facebook's advertising platform.

The chapter noted that there are 2 million+ advertisers on Facebook.