Postmedia - Facebook Advertising Quiz
Facebook Advertising Quiz
Questions and Answers
- 1.
Facebook is used by more than half of all adults
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Facebook is indeed used by more than half of all adults. This is supported by various statistics and studies that show the widespread usage of Facebook among adults across different demographics. With its large user base and popularity, Facebook has become a prominent platform for connecting and communicating with others, sharing content, and staying updated on news and events. It has become a part of many people's daily lives, making it highly likely that more than half of all adults are using Facebook.Rate this question:
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- 2.
How many advertisers are currently on Facebook?
- A.
500,000
- B.
1 million+
- C.
2 million+
- D.
1 billion+
Correct Answer
C. 2 million+Explanation
The chapter noted that there are 2 million+ advertisers on Facebook.Rate this question:
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- 3.
Why should a client advertise on Facebook with Postmedia?(choose all that apply)
- A.
We provide valuable guidance in establishing objectives
- B.
Every campaign is custom-built for each client
- C.
Sweet commission check the sales rep will get
- D.
We target the right audiences with the right messaging
- E.
We monitor and optimize campaigns
Correct Answer(s)
A. We provide valuable guidance in establishing objectives
B. Every campaign is custom-built for each client
D. We target the right audiences with the right messaging
E. We monitor and optimize campaignsExplanation
The client should advertise on Facebook with Postmedia because they provide valuable guidance in establishing objectives, ensuring that the client's advertising goals are clear and achievable. Additionally, every campaign is custom-built for each client, ensuring that the advertising strategy is tailored to their specific needs and target audience. Postmedia also targets the right audiences with the right messaging, ensuring that the client's ads reach the intended audience and effectively communicate their message. Finally, Postmedia monitors and optimizes campaigns, ensuring that the client's ads are performing well and making necessary adjustments to improve results.Rate this question:
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- 4.
Where can you go for Facebook Advertising Success Stories?
- A.
Your own Facebook page
- B.
Https://www.facebook.com/business/success/
- C.
The client's Facebook Admin page
Correct Answer
B. Https://www.facebook.com/business/success/Explanation
Facebook provides ongoing updates and success stories at https://www.facebook.com/business/success/.Rate this question:
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- 5.
Who helps the client to further clarify the Objectives for the campaign?
- A.
No help
- B.
Postmedia Fulfillment Team (Propel) and the Social Team (at Propel)
Correct Answer
B. Postmedia Fulfillment Team (Propel) and the Social Team (at Propel)Explanation
The Postmedia Fulfillment Team (Propel) and the Social Team (at Propel) help the client to further clarify the objectives for the campaign.Rate this question:
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- 6.
All Facebook advertising Objectives are supported through Postmedia's Facebook Ads product.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Postmedia's Facebook Ads product supports all Facebook advertising objectives. This means that advertisers can use Postmedia's product to achieve various goals such as increasing brand awareness, driving website traffic, generating leads, or promoting specific products or services on Facebook.Rate this question:
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- 7.
What is the minimum Facebook Advertising campaign monthly spend?
- A.
299
- B.
500
- C.
1000
- D.
No minimum amount, just 3 months
Correct Answer
B. 500Explanation
The correct answer is 500. This means that the minimum monthly spend for a Facebook Advertising campaign is $500. This implies that advertisers need to invest at least $500 per month in order to run a campaign on Facebook's advertising platform.Rate this question:
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- 8.
Ads can appear on desktop browser, mobile browser and the Facebook mobile app.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Ads can appear on desktop and mobile app. We CAN offer mobile-only campaigns.Rate this question:
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- 9.
Ads can appear in the newsfeed and the right column on desktop.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Ads on desktop screens can appear in the newsfeed AND in the right column.Rate this question:
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- 10.
Where will monthly campaign reporting be found?
- A.
RPM Dashboard
- B.
No reportings
- C.
Partner Portal
Correct Answer
A. RPM DashboardExplanation
Metrics and reporting are available in the RPM Dashboard on the Postmedia Customer Portal (my.postmedia.com).Rate this question:
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