Postmedia - Facebook Advertising Quiz - Quiz, Flashcards & Trivia

1. Facebook is used by more than half of all adults

True

False

Facebook is indeed used by more than half of all adults. This is supported by various statistics and studies that show the widespread usage of Facebook among adults across different demographics. With its large user base and popularity, Facebook has become a prominent platform for connecting and communicating with others, sharing content, and staying updated on news and events. It has become a part of many people's daily lives, making it highly likely that more than half of all adults are using Facebook.

Explanation

Facebook is indeed used by more than half of all adults. This is supported by various statistics and studies that show the widespread usage of Facebook among adults across different demographics. With its large user base and popularity, Facebook has become a prominent platform for connecting and communicating with others, sharing content, and staying updated on news and events. It has become a part of many people's daily lives, making it highly likely that more than half of all adults are using Facebook.

2. Who helps the client to further clarify the Objectives for the campaign?

No help

Postmedia Fulfillment Team (Propel) and the Social Team (at Propel)

The Postmedia Fulfillment Team (Propel) and the Social Team (at Propel) help the client to further clarify the objectives for the campaign.

Explanation

The Postmedia Fulfillment Team (Propel) and the Social Team (at Propel) help the client to further clarify the objectives for the campaign.

3. Where can you go for Facebook Advertising Success Stories?

Your own Facebook page

Https://www.facebook.com/business/success/

The client's Facebook Admin page

Facebook provides ongoing updates and success stories at https://www.facebook.com/business/success/.

Explanation

Facebook provides ongoing updates and success stories at https://www.facebook.com/business/success/.

4. Ads can appear on desktop browser, mobile browser and the Facebook mobile app.

True

False

Ads can appear on desktop and mobile app. We CAN offer mobile-only campaigns.

Explanation

Ads can appear on desktop and mobile app. We CAN offer mobile-only campaigns.

5. Ads can appear in the newsfeed and the right column on desktop.

True

False

Ads on desktop screens can appear in the newsfeed AND in the right column.

Explanation

Ads on desktop screens can appear in the newsfeed AND in the right column.

6. Where will monthly campaign reporting be found?

RPM Dashboard

No reportings

Partner Portal

Metrics and reporting are available in the RPM Dashboard on the Postmedia Customer Portal (my.postmedia.com).

Explanation

Metrics and reporting are available in the RPM Dashboard on the Postmedia Customer Portal (my.postmedia.com).

7. All Facebook advertising Objectives are supported through Postmedia's Facebook Ads product.

True

False

Postmedia's Facebook Ads product supports all Facebook advertising objectives. This means that advertisers can use Postmedia's product to achieve various goals such as increasing brand awareness, driving website traffic, generating leads, or promoting specific products or services on Facebook.

Explanation

Postmedia's Facebook Ads product supports all Facebook advertising objectives. This means that advertisers can use Postmedia's product to achieve various goals such as increasing brand awareness, driving website traffic, generating leads, or promoting specific products or services on Facebook.

8. Why should a client advertise on Facebook with Postmedia?(choose all that apply)

We provide valuable guidance in establishing objectives

Every campaign is custom-built for each client

Sweet commission check the sales rep will get

We target the right audiences with the right messaging

We monitor and optimize campaigns

The client should advertise on Facebook with Postmedia because they provide valuable guidance in establishing objectives, ensuring that the client's advertising goals are clear and achievable. Additionally, every campaign is custom-built for each client, ensuring that the advertising strategy is tailored to their specific needs and target audience. Postmedia also targets the right audiences with the right messaging, ensuring that the client's ads reach the intended audience and effectively communicate their message. Finally, Postmedia monitors and optimizes campaigns, ensuring that the client's ads are performing well and making necessary adjustments to improve results.

Explanation

The client should advertise on Facebook with Postmedia because they provide valuable guidance in establishing objectives, ensuring that the client's advertising goals are clear and achievable. Additionally, every campaign is custom-built for each client, ensuring that the advertising strategy is tailored to their specific needs and target audience. Postmedia also targets the right audiences with the right messaging, ensuring that the client's ads reach the intended audience and effectively communicate their message. Finally, Postmedia monitors and optimizes campaigns, ensuring that the client's ads are performing well and making necessary adjustments to improve results.

Submit

9. What is the minimum Facebook Advertising campaign monthly spend?

299

500

1000

No minimum amount, just 3 months

The correct answer is 500. This means that the minimum monthly spend for a Facebook Advertising campaign is $500. This implies that advertisers need to invest at least $500 per month in order to run a campaign on Facebook's advertising platform.

Explanation

The correct answer is 500. This means that the minimum monthly spend for a Facebook Advertising campaign is $500. This implies that advertisers need to invest at least $500 per month in order to run a campaign on Facebook's advertising platform.

10. How many advertisers are currently on Facebook?

500,000

1 million+

2 million+

1 billion+

The chapter noted that there are 2 million+ advertisers on Facebook.

Explanation

The chapter noted that there are 2 million+ advertisers on Facebook.