Open House Melbourne: Planning The Campaign Of The Future
6 Questions
| Total Attempts: 43
Questions and Answers
- 1.What percentage of Australians on Facebook watch TV and use Facebook together on a monthly basis?
- A.
52%
- B.
88%
- C.
16%
- 2.According to a study conducted by Trendrr, Facebook engagement surrounding TV programming is 5 times that of all other social networks combined.
- A.
True
- B.
False
- 3.Which creative elements are important to drive real business objectives on Facebook? a. Focal point b. Brand link c. Tone d. Reward
- A.
A, b & c
- B.
C
- C.
A & b
- D.
All of the above
- 4.According to a Kenshoo Research study, when Facebook advertising was added to paid search, a major retailer saw a 30% higher return on ad spend.
- A.
True
- B.
False
- 5.A brand campaign on Facebook should focus on which types of metrics?
- A.
Metrics like brand awareness, brand affinity and purchase intent
- B.
Like, shares and comments
- 6.What percentage of Australian Facebook users access Facebook via a mobile device?
- A.
49%
- B.
64%
- C.
81%
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