Online Pre-test
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This is a pre-test for basic online advertising.
- 1.Is the first or “front” page on a Web site considered the starting point?
- A.
Yes
- B.
No
- 2.What is a page view?
- A.
A Screenshot
- B.
An open page on a web site
- C.
A unique user
- D.
A page of the newspaper
- 3.What is a registered user?
- A.
An identified user
- B.
A person who registers personal information on a site
- C.
A cookie
- D.
A computer
- 4.What is a banner ad?
- A.
A Leaderboard
- B.
A Medium Rectangle
- C.
Any Display ad online
- D.
Rich Media
- 5.What is a click through?
- A.
Clicking on an ad
- B.
Mousing over an ad
- C.
Right clicking on an ad
- D.
A type of ad unit
- 6.What is a channel?
- A.
A page
- B.
A web site
- C.
A domain name
- D.
Catagory of content
- 7.Do we sell online ads based on impressions CPM, clicks CPC or leads CPL?
- A.
Impressions CPM
- B.
Clicks CPC
- C.
Leads CPL
- 8.What is an impression?
- A.
A display ad
- B.
Loading of an ad
- C.
A click
- D.
Seeing an ad
- 9.What is a CPM?
- A.
Cost per thousand
- B.
Speed an ad loads
- C.
Speed the page loads
- D.
None of the above
- 10.What does above the fold mean?
- A.
Content at the top of the page
- B.
Ads at the top of the page
- C.
Where the header is located
- D.
All of the above
- 11.How Many Page views does TheLedger.com receive, on average, a monthly basis?
- A.
6,100,000
- B.
7,200,000
- C.
6,400,000
- D.
6,900,000
- 12.How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?
- A.
425,000
- B.
640,000
- C.
690,000
- D.
855,000
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