Pre-test: Basic Online Advertising

The first or "front" page on a website is considered the starting point because it is the initial page that users encounter when they visit the website. It sets the tone and provides an overview of the content and navigation options available on the site. Users typically begin their browsing experience from the front page and navigate further into the site based on their interests and needs. Therefore, the first page is indeed considered the starting point.

A page view refers to when a web page is accessed or opened by a user on a website. It is a metric used to measure the number of times a specific page has been viewed by visitors. This can help website owners understand the popularity and engagement of their content, as well as track user behavior and analyze website traffic.

A registered user refers to a person who willingly provides their personal information on a website in order to create an account or gain access to certain features or services. By registering, the user becomes identified and their personal information is stored securely by the website. This allows the website to provide personalized experiences, track user activities, and maintain a record of the user's interactions and preferences.

A click through refers to the action of clicking on an ad. This action is typically done by a user who is interested in the ad and wants to learn more or take further action. By clicking on the ad, the user is redirected to the advertiser's website or landing page, allowing them to explore the product, service, or information being advertised.

The correct answer is Impressions CPM. This is because CPM stands for Cost Per Mille, which refers to the cost of 1,000 impressions. Selling online ads based on impressions CPM means that advertisers are charged for every 1,000 times their ad is displayed to users, regardless of whether or not the users click on the ad or generate leads.

CPM stands for Cost per thousand, which is a common advertising metric used to measure the cost of reaching one thousand potential customers or viewers. It is calculated by dividing the total cost of an advertising campaign by the number of impressions (views) it generates, and then multiplying by one thousand. This metric is commonly used in digital advertising, where advertisers pay a certain amount for every one thousand impressions their ad receives. Therefore, the correct answer is "Cost per thousand".

Above the fold refers to the portion of a webpage that is visible without scrolling down. It includes the content at the top of the page, any ads that are placed at the top, and also where the header is located. Therefore, the correct answer is "All of the above" as all three options are correct explanations for what above the fold means.

The correct answer is 640,000. This implies that TheLedger.com receives an average of 640,000 unique users on a monthly basis.

A banner ad refers to any display ad that is shown online. This can include various formats such as leaderboard, medium rectangle, or rich media ads. The term "banner ad" is often used to describe any type of advertisement that is displayed on websites or mobile apps, typically in the form of a rectangular or square-shaped graphic with text and images. These ads are commonly used for promoting products, services, or brands and are clickable to redirect users to a specific landing page or website.

A channel refers to a category of content. It is a way of organizing and classifying content based on its topic or theme. Channels can be found on various platforms such as television, streaming services, and social media. They help users easily navigate and discover content that is of interest to them.

The average number of pageviews that TheLedger.com receives on a monthly basis is 6,400,000.

An impression refers to the loading of an ad. It occurs when an ad is successfully displayed on a webpage or app, regardless of whether the user actually sees or interacts with it. This metric is used to measure the reach and visibility of an ad campaign, as each impression represents a potential opportunity for the ad to be seen by a user.