Pre-test: Basic Online Advertising

12 Questions

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Pre-test: Basic Online Advertising

This is a pre-test for basic online advertising that you may already know if you are into this field. This seems to be quite simple, but it's not, it requires quite some solid strategies to get the job done. This quiz has ten questions on the essential points to keep in mind in such work.


Questions and Answers
  • 1. 
    Is the first or “front” page on a Web site considered the starting point?
    • A. 

      Yes

    • B. 

      No

  • 2. 
    What is a page view?
    • A. 

      A Screenshot

    • B. 

      An open page on a web site

    • C. 

      A unique user

    • D. 

      A page of the newspaper

  • 3. 
    What is a registered user?
    • A. 

      An identified user

    • B. 

      A person who registers personal information on a site

    • C. 

      A cookie

    • D. 

      A computer

  • 4. 
    What is a banner ad?
    • A. 

      A Leaderboard

    • B. 

      A Medium Rectangle

    • C. 

      Any Display ad online

    • D. 

      Rich Media

  • 5. 
    What is a click through?
    • A. 

      Clicking on an ad

    • B. 

      Mousing over an ad

    • C. 

      Right clicking on an ad

    • D. 

      A type of ad unit

  • 6. 
    What is a channel?
    • A. 

      A page

    • B. 

      A web site

    • C. 

      A domain name

    • D. 

      Catagory of content

  • 7. 
    Do we sell online ads based on impressions CPM, clicks CPC or leads CPL?
    • A. 

      Impressions CPM

    • B. 

      Clicks CPC

    • C. 

      Leads CPL

  • 8. 
    What is an impression?
    • A. 

      A display ad

    • B. 

      Loading of an ad

    • C. 

      A click

    • D. 

      Seeing an ad

  • 9. 
    What is CPM?
    • A. 

      Cost per thousand

    • B. 

      Speed an ad loads

    • C. 

      Speed the page loads

    • D. 

      None of the above

  • 10. 
    What does above the fold mean?
    • A. 

      Content at the top of the page

    • B. 

      Ads at the top of the page

    • C. 

      Where the header is located

    • D. 

      All of the above

  • 11. 
    How Many Pageviews does TheLedger.com receive, on average, a monthly basis?
    • A. 

      6,100,000

    • B. 

      7,200,000

    • C. 

      6,400,000

    • D. 

      6,900,000

  • 12. 
    How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?
    • A. 

      425,000

    • B. 

      640,000

    • C. 

      690,000

    • D. 

      855,000