Online Pre-test

12 Questions

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Online Pre-test

This is a pre-test for basic online advertising.


Questions and Answers
  • 1. 
    Is the first or “front” page on a Web site considered the starting point?  
    • A. 

      Yes

    • B. 

      No

  • 2. 
    What is a page view?  
    • A. 

      A Screenshot

    • B. 

      An open page on a web site

    • C. 

      A unique user

    • D. 

      A page of the newspaper

  • 3. 
    What is a registered user?  
    • A. 

      An identified user

    • B. 

      A person who registers personal information on a site

    • C. 

      A cookie

    • D. 

      A computer

  • 4. 
    What is a banner ad?  
    • A. 

      A Leaderboard

    • B. 

      A Medium Rectangle

    • C. 

      Any Display ad online

    • D. 

      Rich Media

  • 5. 
    What is a click through?  
    • A. 

      Clicking on an ad

    • B. 

      Mousing over an ad

    • C. 

      Right clicking on an ad

    • D. 

      A type of ad unit

  • 6. 
    What is a channel?  
    • A. 

      A page

    • B. 

      A web site

    • C. 

      A domain name

    • D. 

      Catagory of content

  • 7. 
    Do we sell online ads based on impressions CPM, clicks CPC or leads CPL?  
    • A. 

      Impressions CPM

    • B. 

      Clicks CPC

    • C. 

      Leads CPL

  • 8. 
    What is an impression?  
    • A. 

      A display ad

    • B. 

      Loading of an ad

    • C. 

      A click

    • D. 

      Seeing an ad

  • 9. 
    What is a CPM?  
    • A. 

      Cost per thousand

    • B. 

      Speed an ad loads

    • C. 

      Speed the page loads

    • D. 

      None of the above

  • 10. 
    What does above the fold mean?  
    • A. 

      Content at the top of the page

    • B. 

      Ads at the top of the page

    • C. 

      Where the header is located

    • D. 

      All of the above

  • 11. 
    How Many Page views does TheLedger.com receive, on average, a monthly basis?  
    • A. 

      6,100,000

    • B. 

      7,200,000

    • C. 

      6,400,000

    • D. 

      6,900,000

  • 12. 
    How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?  
    • A. 

      425,000

    • B. 

      640,000

    • C. 

      690,000

    • D. 

      855,000