Fundamentals Of Digital Marketing! Trivia Questions!

It’s true. A keyword does not have to be a single word. In fact, it’s ideal if a keyword consists of 3 or more words. This helps taper your results, decreasing your costs and increasing your relevance.

A SWOT analysis is an analysis of your Strengths, Weaknesses, Opportunities, and threats. It’s a common marketing planning strategy, but the idea here is to apply it strictly to digital.

True, it’s important to mention the specific problems that your target perfect customer is trying to solve. This way, you keep those specific problems in mind as you market your solutions to these problems.

It’s close, but with 37% of consumers researching online and purchasing offline, it’s crucial to consider multi-channel integration. Further, it’s important to understand that the full value of online marketing is not reflected solely by online purchases. Online marketing has a significant impact on offline purchases so some portion of offline purchases should be attributed to the online marketing endeavors.

It’s called Slideshare and it’s worth knowing about if you’re involved in putting together PowerPoint presentations. Note that the web address is slideshare.net.

Social is a subset, just a part of, Digital Marketing. It’s a somewhat common misconception that they’re the same thing, but there is actually much more to digital marketing than just social media marketing.

E stands for engagement. The final stage of the marketing funnel occurs after a customer has purchased a product or service and then becomes part of your marketing mix, becoming an advocate and recommending you to their friends.

Open Resourcing is a strategy that aims to overcome limitations caused by rigid job titles or team silos. By breaking down traditional organizational structures and hierarchies, open resourcing allows for the utilization of diverse skill sets both internally and externally. This approach enables companies to tap into unexpected talents and expertise, promoting innovation and flexibility within the organization. By avoiding the constraints imposed by job titles or team silos, open resourcing encourages collaboration and the sharing of knowledge across different departments or teams.

It’s audience, which isn’t as much a business value as it is a consideration when thinking about certain strategies or tactics. i.e. “Who is my audience for this initiative? Existing customers? New customers? Employees?” It’s important to think of “value” as more than just sales. Business value can be gained through increasing efficiency, inspiring a team through innovation, and, importantly, retaining the customers you already have.

There are 5 ways to engage an audience: Ecommerce (buying), Information (learning), Community (sharing), Service (getting help) and Entertainment (entertaining). Listening and helping are company functions, not ways to engage an audience directly.

False. Session-based measurement would view one customer as three different people if that customer visited the website from a smartphone, a tablet and a laptop computer. That’s not what Google is after. It’s more accurate, and the ideal that Google is moving towards, to view those three activities as all originating from the same single customer in a user-centric view.

In fact, it’s important that you do NOT ask for as much information as possible up front. Collect info little by little, as further contacts are made. This is called progressive profiling. Asking for as much information as possible up front has a strong chance of scaring the lead away.

This is false. Sales impact is not the only business value to be gained from digital marketing. There are four distinct pillars of business value: Sales, Efficiency, Innovation, and Retention. One mistake marketers make is trying to tie every activity to sales.

It’s holistic measurement that looks at measurement through the many different touch points that encompass online marketing. What’s at the center of all the different ways that businesses market? The customer. So measuring through that lens helps bring all the different marketing silos together into one holistic measurement.

Your content marketing should be addresses to a particular persona. Persona development is an important aspect of content marketing. Producing content is one thing, but addressing a particular persona with the right content at the right time leads to the monetary impact that content marketing should have for your business.

It’s A/B and multivariate testing that can improve your conversion rates for your website. Re-targeting is more for optimizing email conversions and SEO is more for optimizing search conversions. But to optimize your website, test different versions of your landing pages, such as images, copy, and offer.

Rather than focusing on keywords, an alternative is to focus on search behaviors. For example, gardening business focuses on those searching for outdoor furniture in general, and keywords of “Garden sheds” and “patio furniture” are developed from that behavior.

It’s good to record those interviews so you can pay attention the specific language your customers use. This can help inform your SEO efforts, your marketing materials, and much more. It’s not how you describe your product or service that matters; it’s how your customers do so that is important to understand and market towards.

A persona allows you to get inside the head of a representative customer. It’s NOT just a list of attributes and it’s not a profile of an actual customer. It’s a representation designed to show what motivates your target customer to make purchase decisions.

The point of the story isn’t who you are or why you’re the best. Frame your company’s story in terms of how the products and services you offer benefit your customers. All your content should be customer-focused, not focused on you.

Strategic Planning is not one of the 5 mindsets of a digital leader because it is a common and essential skill for any leader, not just a digital one. The 5 mindsets of a digital leader are Visionary Measurement, Open Resourcing, Liquid Innovation, and Emotional Empathy. These mindsets specifically focus on the unique challenges and opportunities presented by digital technologies and the digital economy. Strategic Planning, on the other hand, is a broader leadership skill that encompasses setting goals, making decisions, and allocating resources effectively.