.
They’re the same thing
Digital is a subset of Social
Social is a subset of Digital
They’re completely unrelated
Slidepoint
Slideshare
Sharepoint
MySlides
Sales
Efficiency
Audience
Innovation
Retention
True
False
Four: Buying, Entertaining, Sharing, Learning
Five: Buying, Entertaining, Sharing, Learning, Getting Help
Six: Buying, Entertaining, Sharing, Learning, Getting Help, Listening
Seven: Buying, Entertaining, Sharing, Learning, Getting Help, Listening, Helping
Holistic Measurement
Full Credit measurement
Active Measurement
All of the Above
True
False
To maintain an archive for later viewing
So that you do not have to take notes during the interview
To pay attention to the specific language that they use
All of the Above
True
False
True
False
A list of attributes
A demographic profile of an actual, typical customer
A look inside the head of a representative customer
All of the Above
True
False
Strengths, Weaknesses, Opportunities, Threats
Search, Website, Outbound, Targeting
Search, Website, Opportunities, Threats
Strategy, Website, Objectives, Tactics
Key Phrases
Long tail Keywords
Search Behavior
Keyword Clusters
Re-targeting
A/B and multivariate testing
SEO
All of the Above
Research online, Purchase online
Research offline, Purchase online
Research offline, Purchase offline
Research online, Purchase offline
Engagement, when customers become advocates
Earned, when you’ve earned the customers business
Efficiency, when you’ve achieved the highest conversion from the Reach stage to the Conversion stage
Endurance, when your customers make repeat purchases and become lifetime customers
Topic
Customer
Persona
Channel
What your company does
How your company differentiates itself
What your company cares about
How your company can help
All of the Above
Visionary Measurement
Open Resourcing
Strategic Planning
Liquid Innovation
Emotional Empathy
Disruption or Testructuring
Job Titles or Team Silos
Data Overload or Insight Underload
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